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Google+ for business

In this article I’m going to go through how to set up a business page on Google+

Because I don’t want to show my home address in public on Google, or give it to Google, most of the examples here are drawn from setting up a Brand. However, I understand that the principles are the same if you’re setting up a local business with an address. Do get in touch if you’d like to share screen prints from setting up an account with an address and I’ll be happy to include them (but not tell everyone where you live!)

Why should I set up a Google+ account and page?

This is a good question, as Google+ is known to be one of the rather less active social media platforms. However, the clue is in the word “Google”. Basically, stuff you post on Google+ and your Google+ page will be indexed more quickly by Google and will appear as more relevant in a Google search. There are active communities in Google+ and Hangouts and other social discussions and groupings – I have to admit that what I personally do is auto-post to Google from this blog and my others, so invest minimal effort, but it is worth doing for the indexing and SEO side alone.

How do I set up a Google+ account?

If you have a Google email address, you will automatically have a Google+ account. Look at the top of your email and you’ll see a +[your name] icon …

Google+ icon

You do need to have a Google account to have a Google+ account, although of course you don’t need to use it for anything else. Notifications about Google+ interactions come to your Gmail, but you could set up an autoforward to send that to another email account. Anyway, enough about options for escaping being taken over by Google – click on the +[name] icon and you’ll be taken to your Google+ account:

Google+ account

You can see that this looks quite a lot like other social media platforms such as Facebook, with posts by friends, recommended contacts (names deleted for privacy purposes) and a place to post an update at the top.

We’re not going to explore personal G+ at the moment, but instead look at the business application.

How do I set up a Google+ page for my business?

To access the Google+ pages creator and editor, click on the Home button at top left and choose Pages:

Pages on Google+

This will lead you to an option to choose a business type:

Google+ pages business type

Clicking on Storefront or Service Area (which is what I chose when I first did this) will first give you an option to search for a business. This gets a bit confusing, but we’ll work our way through it. If you choose Create New Page, as you would expect to do, after clicking Not a Local Business …

Google+ pages create new page

you will get the option to add a business with a street address. This is great if you have a shop or trading address, for example if you welcome people into a high street shop, have a gym in an out-of-town location or have customers visit your home to collect products, have therapeutic sessions, etc., and if this is the case, you can fill in all the details and have a listing for your business appear on Google maps for prospective customers to see.

Google+ pages add your business

Here’s what a business with a local page looks like on Google Maps. Here, I’ve searched in Google Maps for the business name, but it will also appear if you are viewing the map of the area at a certain level of zoom:

Google+ pages on Google Maps(thanks to Alison from Silicon Bullet for letting me use her business as an example!)

But what if I don’t want to list my address and have a pin on Google Maps?

I don’t want to list my address on Google Maps because I work from home, but I don’t see any clients here and I don’t really want the world to know my address! So this is how to set up a Google+ page without your address. Note, you can’t cheat the section above and put in spaces or dots – it really does want to pinpoint your address with a little label.

When you’re at the point of choosing your business type, choose Brand if you don’t want to have to add your address:

Google+ pages business type brand

This will take you to a screen where you start to add your details:

Google+ pages add brand details

You can now start filling in your details:

Google+ page set up brand

You can add in your URL and select the type of thing you’re talking about – so this is how you set up a community or other non-business entity, too.

Do note that you need to tick the box to agree to the Pages Terms (and do click through to have a look and check you DO agree) and to confirm that you’re authorised to create the page.Then click Create Page to create your page:

Google+ page setting up brand page

Once you’ve created your page, Google+ will give you a tour or you can just get started customising your page.

Google+ pages page created

This is all pretty self-explanatory. For example, you will be asked to complete your profile and given options to share updates. There’s also a section where you can see Insights – how people are interacting with your new page.

Google+ page complete profile

You can update your cover with your own image as well as adding your own picture to the place on the left:

Google+ page change background

Once you’ve clicked Change cover, you can choose one of the gallery or upload your own photo (if you have already put up several cover photos, you can click on that link to choose one you’ve used earlier).

Google+ page change cover

Upload takes you into your own folders so you can choose your own image. Here I’ve added my own image and I can now explore, add updates and add contact information and links.

Google+ page complete profile

How do I edit my Google+ business page(s)?

You can access your business pages at any time by clicking the Home button and choosing Pages. If you’ve created more than one Page, you will be shown all the ones you have active, with a link to edit them:

Google+ page edit pages

The Golden Rules of Google+

The rules here are the same as everywhere on social media …

  • Be professional
  • Reciprocate and share

In this post, we’ve learned about Google+ pages and how and why to create them. To learn about more aspects of social media for business, take a look at the resource guide.

if you’ve enjoyed reading this article and have found it useful, please take a moment to click on the buttons below to share it! Thank you!

Other relevant posts on this blog:

Facebook for business

How to delete posts and block users from your Facebook page

How to add a moderator or admin to your Facebook page

How to find a job using Twitter

Using Twitter for your business

Using LinkedIn for your business

Additional resource:

Garrett and Mike from Techfunction Magazine have got in touch to let me know about their resource guide to Google Business – read the first article here.

 
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Posted by on October 22, 2014 in Business, Social media

 

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Small business chat update – Leila Rasheed

mugs Welcome to another Small Business Update – today we are saying hello to Leila Rasheed, children’s writer, for the fourth time! We met Leila in July 2011 (well, I met her much earlier than that, but that’s another story for another day) and then did updates in September 2012 and October 2013. I know that quite a few writers read this blog, so it’s nice to be able to feature writers, too! At the time of our last chat, Leila’s plan was this: “Hopefully I will have at least one of my own novels published, and be in contract with a UK publisher.” Let’s see how she’s doing …

Hello again, Leila! Are you where you thought you’d be when you looked forward a year ago?

I think I was over-optimistic, but things are on track. I’ve finished my novel and my agent is pleased with it, so I feel good about how things are going. A few other opportunities have come up too, so that’s good.

What has changed and what has stayed the same?

I have finished the two long contracts for publisher led work, so that leaves me more time to focus on my own writing and on teaching/ development work.

What have you learned? What do you wish you’d known a year ago?

That sometimes turning work down is the best strategy, although it goes against my very soul to do so!

And … where do you see yourself and your business in a(nother) year’s time?

Hopefully with some of my own books published and doing well, and with some more teaching work established.

Ah yes – the turning down work thing. I do it regularly and am lucky enough to have a team of people I can recommend prospective clients on to or pass to my regulars as a back-up, but I’m not sure how you do that in the world of creative writing! I always get excited when I spot Leila’s books in the bookshop – and hopefully we’ll have more to look out for soon!

You can find Leila online at leilarasheeddotcom.wordpress.com and I will leave the note below up until the event is over – Leila does a fair bit of teaching, as we’ve learned from her update, and she’s involved with this course, so if you’re in the MIdlands and want to learn more about writing for children and teenagers, do take a look!

Short Course: Writing Children’s and Teenage Fiction.
Running in Birmingham from 23 Oct 2014.
TO BOOK: 0121 245 4455 / www.writingwestmidlands.org

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on October 18, 2014 in Business, Small Business Chat

 

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How do I delete a post or ban a user on a Facebook page?

This post follows on from my one about the basics of Facebook for business and covers two really common concerns for people with a business Facebook page:

  • How do I delete a post or comment that someone has put on my Facebook page?
  • How do I ban or block someone from commenting on my Facebook page?

In fact, the way to do the second leads on from the first … so let’s look at how to delete a comment first.

Where can I see other people’s comments on my Facebook page?

Comments move around a bit on Facebook, but if you’ve enabled people to be able to comment, you can see their comments under the heading Posts to Page:

Posts to page on Facebook page

To look at all of these posts in detail or delete some, click on the arrow at the top right. You will then see just your comments:

Posts to page view Facebook

To delete this post OR to block or ban the user, click on the down arrow at the top right. You will now be presented with three options:

Delete post to Facebook page

  • Hide from Page will hide the post but not delete it – no one will be able to see it. This would be useful if you suspected someone of posting inappropriately but wanted to get in touch with them to check what they meant or give them another chance / ask them to edit their post. You also have the option to ban the user at this point:

Facebook page hide post

(use Undo to backtrack from here, the x button to hide and close the dialogue box, or Ban User to ban the user from the page)

  • Delete from Page will delete the post and give you the option to ban the person who wrote the post

Delete post from Facebook pageYou can Delete the post and ban the user, Cancel if you clicked this option by mistake, or just Delete the post (you could use this option if the user had made a mistake or posted something you didn’t want on the page but you don’t actually want to ban that person from posting on your page in future.

  • Embed Post will generate some HTML code that will allow you to include an image of the post on Facebook in other places such as your website or blog – useful if you have a great post from a fan or celebrity:

Facebook embed post

Copy the code that’s highlighted and use it anywhere that you can place HTML – in a blog post, on a website, in a discussion forum, etc.

How do I block someone from posting on my business’s Facebook page?

As we’ve seen above, you can use two methods: both need you to look at the post itself first. You can then …

  • Hide the post and ban the user
  • Delete the post and ban the user

How do I stop people posting on my Facebook page at all?

If you want to suppress all posts from people who are not the Facebook page’s administrators / moderators, go to Settings / General / Posting Ability. When you go to the General area, under Posting Ability you will see your current settings. If you want to change these, click Edit:

Facebook settings allowing posts

Clicking Edit will allow you to choose whether and what people can post on your business page:

Edit posting ability Facebook

Use the round buttons to choose whether you Allow other people to post to my Page timeline or Disable posts by other people on my Page timeline. The tick boxes allow you to choose whether to let people add videos or photos (useful to untick if people have been posting inappropriate photos but you still want to allow comments) and allow you to ask Facebook to send you posts by other people that you then have to approve (you’ll receive an email alerting you to the new post and allowing you to approve or reject it).

Click Save Changes to save your changes or Cancel if you want to keep your settings as they are.

Important information about allowing posting and deleting posts

I personally think it’s a good idea to allow other people to post on your business Facebook page. After all, you want to encourage interaction and conversations, not just pump out sales information, right? I get a bit frustrated if I go onto the Facebook page for a business and find I can’t place a comment about how much I loved their veggie sausages or enjoy wearing my new shoes. So, unless you are bombarded with spam and abuse, try not to use the Disable posts by other people on my timeline option if it all possible.

And a word on deleting posts. Be careful what you delete.

Posts it’s OK to delete or hide

  • Unfounded or personal abuse
  • Spam that has nothing to do with your own page (e.g. on this Empedia page for an IT consultant, a post about buying homes in West Texas)
  • Spam from rival companies in your business area who are not supporting and cooperating with you, but merely trying to get your followers to move over to them instead (for example, on my own editing page, posts from student proofreading companies just saying “For the best proofreading click here”)
  • Pornographic or other inappropriate images, text or video

Posts it’s best not to delete or hide

  • Genuine complaints and negative feedback – OK, so your first reaction will be to hide that post where someone complains the shoe they bought from your range has fallen apart. But if they’ve taken the time to find your Facebook page and complain, then they’re going to know they did that, and they’re going to notice if you delete it. What will they do then? At very least, post it again, but be assured that they will have told their friends and family, shared your page on their Facebook timeline with a note about what you’ve done, and been very unhappy altogether.

If someone posts a complaint or negative feedback on your Facebook page …

  • Think what you’d do if you encountered them in person. You wouldn’t stick a bit of tape over their mouth or turn your back on them, would you? Yet that’s what you’re doing when you hide or delete their post.
  • Address the issue at least partly in public – for example, you could post a reply along the lines of, “Sorry to read you’re experiencing problems. Please contact me at vvv@vvvvv.com or via my Contact Page [with link] so we can resolve your problem”.
  • You could go further and say something like, “I’m sorry you appear to be having a problem – you can of course return your shoes to use for a full refund” and give them information on how to do this.
  • Once the problem is resolved, pop another reply on – “I’m glad we were able to replace your shoes and hope you’re happy with the new pair – do let us  know how you’re getting on.
  • Be polite – if someone posts a little aggressively – “I’ve heard you supply slip-on shoes with fancy chains and blood diamonds on them to arms dealers: what do you say about that?” then take the polite route, and address their question in public as far as you can.
  • Don’t get into a fight in public – if it gets messy, take it offline with an offer to call them or whatever’s appropriate.
  • If the poster strays into the inappropriate, follow the steps above for deleting or hiding posts, but maybe consider putting a note on the page to explain (calmly) why you did this.

This article has hopefully helped you to deal with negative or inappropriate comments and commentators on your Facebook page. You now know how to hide or delete comments and block or ban users from your Facebook business page, and how to use the Settings to control who can post what.

Other useful posts on this blog

Facebook for business – the basics

How to add an admin or moderator to your Facebook page

Thank you to my husband, Matthew, for allowing me to set up a Facebook page on his behalf to harvest screenshots! And of course, Laura Ripper is a good friend and colleague and never posts inappropriate content on people’s Facebook pages!

If you’ve enjoyed this post or found it useful, please click one of the sharing buttons below! Thank you!

 
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Posted by on October 13, 2014 in Business, Facebook, Social media

 

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Small business chat update – Marvin Edinborough

mugs Hello there! It’s second update time for Marvin Edinborough, my ex-personal trainer and now teacher, too. We first met Marvin on these pages in July 2012 and checked in for an update in August 2013. At that point, when looking to the future and asked where he wanted to be by now, Marvin said, “Hopefully still expanding, still running, still profitable. The fitness industry is neverending, you can’t sleep on it, you always have to be learning, willing to learn more, do more, be better, and this is what I intend to do to improve my business.” So, is he doing what he said he’d be doing? Let’s find out …

Hello again, Marvin! Are you where you thought you’d be when you looked forward a year ago?

Not in the slightest!

What has changed and what has stayed the same?

So much has changed in the past year its unbelievable. To start with, I’ve moved gyms and due to now taking up a teaching role [Marvin's teaching at Solihull college, covering units such as fitness testing, developing fitness, work experience and employment]. my PT hours have been reduced to roughly 10 a week! That’s nearly half of my original hours.

What have you learned? What do you wish you’d known a year ago?

In terms of personal training, not much has changed. I’ve learnt that I have a great following and very loyal client base, as many clients have taken the plunge and moved to my current gym, which is a great gesture.

Any more hints and tips for people?

Keep at it, getting and retaining clients isn’t easy, but once you get a loyal client base and a good following through achieving goals with clients, etc., it is very rewarding. Not just financially but emotionally, too.

And … where do you see yourself and your business in a(nother) year’s time?

Still around, still training clients, still achieving results. Although the Personal Training has taken a background position, I still hope to have a good, loyal client base a year from now.

That’s a real testament to his Personal Training skills that Marvin’s clients have followed him from gym to gym (I did follow him myself on his first move, but the gym he moved to was too far away for me – I still put into practice things he taught me). PT and teaching skills are very transferable, if you’re good at the first, and it’s an interesting area in which to expand. I’d be interested to know whether other PTs who read this just concentrate on training or expand their businesses in other ways.

He appears to be an elusive chap online, but you can always contact Marvin via Twitter or email.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on October 11, 2014 in Business, Small Business Chat

 

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Facebook for business – starting out

This post takes you through the basics of setting up a Facebook page. You may have found this page from a link in one of my e-books, if so, welcome to this extra free resource!

You can set up a page for your business on Facebook as long as you’ve got a personal page.

The slight issue with Facebook business pages is that Facebook wants you to pay for adverts and to have your posts and page promoted to other people. So do be prepared to receive lots of suggestions to pay for ads and promotion, and not a lot of interaction from other users.

How to set up a Facebook business page

You will need to be logged in to Facebook

Go to www.facebook/pages/create or click on Create a page when you’re in any other Facebook page …

Facebook create a page button

and choose a category of page to create:

Facebook type of page

If, for example, you choose Local Business of Place or Company, Organization or Institution, you then need to choose your category, and it’s worth noting that you get different categories for Local Businesses …

Facebook create local business page

… and Companies:

Facebook create company page

and give your page a name. If you choose local business or place, you’re given space to enter your address – good if you have a shop or need people to find you, not really recommended if you operate from your home office and don’t want all and sundry to know your address. I’m choosing Company, Organization or Institution:

Create business page

Whatever type of page you set up, you will be asked to tick that you accept Facebook’s Page terms and conditions. These include a host of stipulations about promotions, advertising, tagging and other issues. Note that Facebook can remove admin rights and shut down your page if you don’t abide by these rules. This is why I would never suggest limiting your web presence to only a Facebook page – make sure that you have your own website, too.

Now it’s time to set up the basic details of your page – Facebook walks you through this:

Facebook set up pageNote here that you used to have to have a certain number of Likes before you could choose a unique Facebook web address; now you can do it right away. Here’s this first screen with the info filled in. Note that once you’ve said that it’s a real organisation, you’ll get a second option to confirm that you represent the company:

Facebook page set up filled in

This is the point at which Facebook checks that the URL you’ve chosen is available. In our case, it isn’t (I checked, and the URL belongs to an individual with the surname Empedia), so I’ve added to the URL to try again:

Facebook url not availableOnce you’ve saved this information, you can add a profile photo:

Facebook page add profile photoIf you choose Upload From Computer, you’ll be taken to your computer’s folders to find the photo you want:

Facebook page add profile pictureYou will also be prompted to add the page to your favourites – this means that you’ll see when you (or someone else) posts to it and you will also see it in your left-hand side panel:

Facebook page add to favouritesThen you get a bit of hard sell with the Reach More People section:

Facebook page reach more people I would certainly advise pressing the Skip button at this point, as anyone directed by an ad to Like a page that has no Likes or activity is not going to be compelled to do so!

And now you have your page!

Facebook page

Once you’ve set up your basic page, you can set up a cover image for your page. There are all sorts of rules about what you can have here, but they change frequently, so refer to the current terms and conditions.

Facebook page add a cover

You can choose a photo from your albums or upload one from your own folders on your computer:

Facebook add cover

Once you have uploaded the photo, you can move it around until it’s in the right place, then Save Changes:

Facebook page cover

You can change these two pictures by hovering over them, at which point a button will appear offering you the opportunity to do so.

Facebook page change profile pic

When you’ve created your basic page, you can also add information and details as you wish. Use the Settings button to access these options:

Facebook page settings

The Settings pages allow you to describe your business and add hours of operation, etc. You don’t have to fill in everything, but it is useful to add your website’s URL, for example. You can change this information at any time.

Facebook Page Info settings

General also allow you to set out who can post on the page and other features. This is useful if you have people putting spam comments, etc., on the page – you can set it so that only you can post. However, I do like to let people post and comment to foster a sense of community.  It’s worth looking at this area frequently, as what you can and can’t do does change over time.

Page roles allows you to add other people who can administrate the page – useful if you’ve set up the page but you have someone in your company who’s a social media expert. I’ve already written about this here.

You’ll see a Page button at the top of the screen which allows you to return to the page at any time.

The Activity tab lets you know how often your posts have been seen and the viewing figures. Note that these are likely to be distressingly small – see the section on paying for promotion below.

Interacting with people on your page

You can post updates on your page, including photos and notes, just like you can on your personal Facebook timeline. I send my blog post notifications to this page – but then I share them to my personal timeline, too, where they have more chance of being seen.

When you Like a page belonging to someone else, you can click on the down-arrow by Message and Like as your page – this will appear in their timeline and can lead to some nice, friendly interaction.

If you have set your page up to accept comments by others, do pop by the page to respond to these – a) it’s polite to reply to comments and b) you need to watch out for spam and complaints, and address them accordingly.

Stopping spam and dealing with complaints

It is possible to delete comments that other people make on your Facebook page. Just be aware that if you delete complaints, the complainer is liable to share the fact that you’ve done that – a bit of polite damage limitation on the page itself is often more appropriate.

If someone spams my page, I usually reply politely the first time, in case they’ve made a mistake, if someone’s just posted a link to their page and it’s vaguely relevant, otherwise they get deleted.

I will be writing a longer article about dealing with spam and blocking users – watch this space!

If you’re considering paying for promotion on Facebook …

Whenever I get tempted to advertise on Facebook, which they do promise can be targeted to your selected audience, I think about the random / odd / offensive / inappropriate adverts that I see on my Facebook timeline, and that makes me think that it’s perhaps not worth it.

If you do decide to pay for advertising, go for one of the pay per click options where you can limit how much you pay out per day. Observe how it goes very carefully, and try to assess how much business you’re actually getting for what you pay for (have a look at the articles in the Investing in Your Business section above).

The golden rule of Facebook business pages

There’s a golden rule that applies to all social media and that’s Be Yourself. Allow your own personal self to appear on those pages. Have a picture of you on the profile, and comment and respond as appropriate.

It’s also worth noting that your friends do not want to feel spammed by your business. I share my business page posts once at most onto my personal timeline. I don’t leap in to every personal conversation with “Oh, I can proofread that” or “need some transcription, just call me”. It isn’t appropriate, none of us like having that done to us, and it’s a good way to annoy those very people who might otherwise be spreading the word about your business. By all means, mix business with pleasure, but make your business page pleasurable to read and keep your personal page personal as well as businesslike.

Other useful posts on this blog

How to add an admin or moderator to your Facebook page

How to delete posts and block users from your Facebook page

Thank you to my husband, Matthew, for allowing me to set up a Facebook page on his behalf to harvest screenshots!

If you’ve enjoyed this post or found it useful, please click one of the sharing buttons below! Thank you!

 
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Posted by on October 8, 2014 in Business, Social media

 

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Small business chat update – Sarah Whitelock

mugs Welcome to Small Business Chat update time – get a cup of tea or coffee and curl up to read all about what Sarah Whitelock of Green Apple Communications is up to. We first met Sarah in June 2012 and had an update, including news of her PR Panic Pack, in July 2013. At that point, when asked about her plans for the future, she said, “The past 12 months have been very busy for me with a new business and moving house.  During the next 12 months I want to develop my business relationships in East Anglia and do more to market my PR Panic Pack”. Sarah’s reached a good, mature stage with her business now (like me!) and is enjoying developing those relationships and adding in new features, as we’ll see …

Hello again, Sarah! So, are you where you thought you’d be when you looked forward a year ago?

Actually, things are even better than I expected. Over the past year I have worked hard to get to know business owners in Suffolk and have been really pleased to have picked up a lot of work in the county. I do still travel to do media training but on the whole, my clients are local.

What has changed and what has stayed the same?

As the year has gone on I have picked up quite a few regular clients. Although I am happy to work on a project basis, I do prefer more on-going contracts which allow for a marketing and PR plan to develop. Most of my clients have hired me for a set number of days a month, which suits them and me. I am particularly pleased to have picked up regular work for Jimmy’s Farm in Ipswich: it’s fun to do and having a high-profile client has been very helpful in attracting other business.

What have you learned? What do you wish you’d known a year ago?

When I first set up I was advised to buy a decent camera so that I could offer pictures as well as text. I held off because of the cost but bought one six months ago and it has been a real bonus. I did a lot of photography when I was younger and really enjoy using those skills again, it means I can routinely send photos with press notices and illustrate blogs and social media posts.

Any more hints and tips for people?

One thing I have discovered is that it really is much easier to do all the financial paperwork in good time. Two years ago I left all the details relating to my tax return until the last minute, worried about it for 12 months and then had a nightmare trying to sort it all out. This year I set aside the Easter Bank Holiday to sort out everything from the previous financial year and was the first to send everything to my accountant – making us both very happy!

And … where do you see yourself and your business in a(nother) year’s time?

I feel that I have reached a good place and would like things to remain much as they are. Inevitably some clients will move on but I feel confident that others will make use of my work. I feel proud of setting up a business from scratch and look forward to its future.

I can relate to the point on financials – I’ve just submitted my own tax return, although it’s a bit later than I usually do it! Far better than rushing it in January. I love how Sarah’s business has settled but continues to change – she sounds really happy and has found her niche and is developing deep and valuable relationships with her clients. The photography is a great idea and adds a bit of extra value to what she can offer; it’s always worth looking out for those things to add, even when your business has got more stable and settled!

Visit Sarah’s website at www.greenapplecommunications.co.uk – you can email her or phone her on 07956 757375.

Before I go, there’s just time for a quick update from Alison Mead of Silicon Bullet, who we last spoke to in September 2013. Aly reports that things are going along as normal, her business is also mature and settled, and there’s not so much to update, so she’s going to pause in the interview series for a year, and I’ll check in with her next year to see how things are going. Both of her businesses are still going strong: find the Silicon Bullet website and blog online and have a look at the Forever Living blog and Facebook page.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. If you’re wondering how to get to that mature level in your business, you might find my book on the topic interesting.

 
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Posted by on October 4, 2014 in Business, Small Business Chat

 

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How Video Can Help Your Blog or Website

Today we have a guest blog post from Markus Wilson of Phink Video Productions, who talks about the added value that video can bring to your blog or website. A lot of people do have video content on their blogs now, and it’s something I’ve been considering doing myself for a while – maybe this will be the impetus that I need to look at it in a bit more detail …

This article is about how you can use video content to help your website or blog as part of a digital marketing strategy. No matter how big or small your websites audience maybe, video is a powerful tool to up your profile and reach a wider fanbase.

It’s a fact that our brains respond more effectively to communication that combines visual and audio stimuli. Therefore improving the retention of information we are trying to divulge. While it’s interesting to know that YouTube is the world’s second largest search engine online. It has been found that 60% of online users prefer video than text, and having video content on your website or blog increases the likelihood of first page Google ranking by 53%. Not only that, but people that reach your site are likely to spend at least two minutes longer browsing a site with video on it.

As we know today more and more people are using online video to learn about products, services, and tutorials. What’s great about online videos is that so many people are creating and watching them nowadays. Whether they are evaluating products, showing us how Coca-Cola can clean the rust off your car or just checking out the best supplier for a job. Video really is a great way to engage your audience. Another great feature about online video is that it can help you stand out in the search results! As long as your video listed is marked up with the appropriate title, tags and descriptions Google will always value video content over written.

One of the best ways to utilise online video for your website or blog is to create an explainer video. Explainer videos are great if you have something very complicated to get across, as you always have to fight for every second of your web users attention.

Another great use of video for businesses or service providers is to incorporate Testimonials from your former or current clients. Testimonials direct from the horse’s mouth and not just a quotation at the bottom of a webpage are a great way to gain that much needed social proof about you and your service.

A third good use of video for your website or blog is to create a ‘Frequently Asked Questions’ piece. This can be yourself presenting to camera or just something simple involving text and music. If you always come up against the same questions from your potential customers, by you anticipating the question, its an efficient and easy way for them to be reassured that your are the right person for the job!

Online video use continues to grow with 81% of marketers using video in their digital marketing activity and 76% planning to increase online video spend. At the current rate 69% of all internet traffic will be purely video by 2017.

So what will your story be?

Markus Wilson is Co-Founder of London-based video production company Phink TV. Markus has been in marketing for the past 8 years, first with data processing company Pumasource and starting up Phink TV in 2009. Since then he has produced video content for the likes of Coca-Cola, Unilever and Sony Music.

 
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Posted by on October 1, 2014 in Business, Guest posts, Skillset

 

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