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Small business chat update – Annabelle Beckwith

Yara Consulting logoHere’s a very welcome addition to my chat updates from my friend Annabelle Beckwith of Yara Consulting. Anna’s first interview was published at the end of April 2012, and she said this about her plans for the next year: “A lot can happen in a year! I plan to keep growing, and to turn some of my training programmes into online products to generate another income stream”. So, has she kept growing, has a lot happened, and does she have a new income stream? Read on to find out …

Are you where you thought you’d be when you looked forward a year ago?

Yes and no – I thought I’d be doing more online than I actually am. My short e-book, ‘A Quick Guide to Indian Culture‘ is available on Kindle, though, and selling well, and I still have plans to market products online.

What has changed and what has stayed the same?

My approach has stayed the same: the biggest difference is the extent to which I’m collaborating with others – with Susan Grandfield at SG Development Solutions on a major project , and with training colleagues, Ian Thomson and Charlotte Cameron, with whom I’ve formed a consortium ‘Never Mind the Buzzwords’. We’ve already won our first pitch to deliver a programme for Senior Managers at a Leeds-based charity.

We all have different sets of skills, so it makes sense to combine them in approaching larger clients.

What have you learned? What do you wish you’d known a year ago?

I’ve learned to leverage the skills of others more, and to focus on what I do well. My forte is in developing creative and experiential (and sometimes off the wall) approaches to learning and development, and I have a strong network of people with complementary skills whom I can draw upon.

In some respects I wish I’d started these more formal collaborations last year…on the other hand, the time seems right at the moment.

Any more hints and tips for people?

Don’t look back with regret. Look back and learn … and keep moving forward. And , as Churchill put it “never, never, never give up”.

And … where do you see yourself and your business in a(nother) year’s time.

Working collaboratively with others for larger clients … and maybe I’ll get some of those online products going!

So, not so much of the online products, but lots of exciting-sounding collaboration. This has been a bit of a theme in this series recently, and I can also bear witness to the fact that as your business grows and matures, it’s most useful to treat your colleagues as just that, colleagues, rather than rivals. Even if you don’t make formal collaborative arrangements, there will still be times when you know that someone else’s skills will work for your prospective – or current – client better than yours do, or simply be swamped with work and need reliable people to recommend prospects on to.

We look forward to hearing more exciting news next year!

The Yara Consulting website can be found at www.yaraconsulting.com  and she has a blog, too. Anna can be contacted via email or her contact page online.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my new book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

 
 

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How do you know when it’s worth investing?

dictionary coins watchYou want to invest in something, but how do you know when it’s worth it? Is it worth laying out a sum up front, or is it always better to save up first? In this article I reflect on some purchases I’ve made which have been worth it (and some that haven’t), and discuss how you tell if they’re going to be in advance.

How do you tell whether an investment is worth it?

Investments for a small business can be broken down into

  • Outsourcing (paying other people to take on tasks you might do in-house)
  • Products, materials and services
  • Training

Is it worth outsourcing this task?

In a previous post, I talked about how to tell when it’s time to outsource a task to do with your business. My rules then were:

  • If you’re rubbish at doing something and I’m good at it, outsource it to me (even if you’ve got the time to do it yourself or it’s going to cost you more per hour)
  • If the time it will take you costs more in your worth per hour than it would cost to pay someone else to do it, then outsource it (e.g. transcribing your interview will take you 6 hours and you’re worth £40 an hour (£240) – better to send it to me who can do it for you for £60.

This links into a couple that are about time:

  • If it’s going to take you 6 hours to do but me 3 hours to do, then outsource it to me
  • If it’s going to take you 6 hours to do and me 6 hours to do, but you don’t have those 6 hours free, then outsource it to me

But you can add in some other factors, too, such as the boredom factor:

  • If you’re perfectly able to do the task and it would cost more to have someone else do it, but it bores you to tears and you never get round to doing it until it turns into an unholy mess, outsource it to me.

This last one is how I decided to hire an accountant to do my accounts and my bank reconciliation.

Is it worth buying this product or service or these materials?

That’s all about outsourcing. What about investing in products and services? These are my rules:

  1. If it will make my work more quick or more efficient – consider buying it
  2. If it will make my records more secure – consider buying it
  3. If it will advertise my services to my core market – consider buying it (for a year on a trial)
  4. If it costs under £100 – go for it

Points two and four combined to make me buy my external back-up drive and my professional version of my transcription management software.

Points three and four combined to make me sign up for membership to Proz (a jobs board service), which I’ve stayed with, and other sites and associations, which I have trialled and haven’t stayed with (see section on Return on Investment in the next article).

Of course the £100 level is an arbitrary level I selected. In fact, I didn’t select it consciously: I’ve just noticed that that’s the level I’m comfortable with.

Regarding materials, I don’t use materials in my editing business. But the golden rule here has to be:

  • Will the price of the item you’re making be higher than the cost of the materials? If not: find cheaper materials or adjust your prices within sensible limits

Is it worth buying this training course?

And a special consideration on training, as this is something I have been pondering and decided not to invest in:

  1. Is the training run by an accredited provider that is respected in my industry?
  2. Does it train me on something I will use in my everyday work life?
  3. Will it add a skill to my portfolio that I
    • know there is a market for
    • will enjoy doing
    • have got time to commit to fully once I’m trained up?

Point two helped me decide not to take the training provided by a well-known and respected association in order to gain qualifications with them, because they are all about editing on paper and I have done one job on paper in four years.

And the last bullet in point three is how I decided NOT to pursue training in the art of indexing. Yes, there’s a market for it; yes, I would enjoy doing it; but no, I have a full roster of valued clients at the moment. If I was to take on indexing work, something would have to give: either my evenings and weekends, which I have pretty well reclaimed from Libro, or one or more of my current customers. I wasn’t ready for either of those scenarios, so let it go.

Do I invest in advance or arrears?

This is a tricky one. I’m facing it at the moment with my book.

I really want to publish a print version of my e-book. I’ve got some quotes for producing the back and spine cover art and wording, and for producing it as print-on-demand and fulfilling it via the online bookshops. I would be able to buy copies for myself and sell them at events. I’d also have a physical book with my name on.

I was always adamant that the book needed to pay its way, i.e. I wouldn’t do new or paid-for initiatives until the book had actually brought in the money into my bank account to pay for it. Ignoring the hours I put into writing and promoting the book so far, I would need to sell approximately five times as many e-copies as I have already to pay for the setup, design and print-on-demand service (the fulfilment cost comes out of the profit on each copy).

I should make at least twice the profit on each print copy that I sell as I do on the e-books, if they sell.

Do I wait until I’ve made that money to go ahead? Do I wait until I’ve made half of it and then risk the other half, assuming it will take me half as many books sold in print to get the investment back? Do I do it now and hope I sell 2.5 times the books in print that I’ve sold in electronic form to pay myself back?

Before, I’ve always waited until I have the money put aside before I buy something – I didn’t invest in my new PC and laptop until my Libro business had been going for a couple of years and I had the money in the bank (were they worth it? Read next week’s article to find out!). But I’m eager to get those print copies out there … and I really don’t know what to do at the moment.

How do you choose how to invest / whether to invest?

How do you make your decisions? Have I missed something here? I’d love to know your thoughts – do post a comment! And … should I make a leap of faith and invest in print copies of my book? Help me to decide!

In the second part of this article, I talk about how to calculate your return on investment, and I’ll be going on to share what’s been worth it for me (and some other people) – and what hasn’t.

RELATED ARTICLES

Working out Return On Investment

Interested in finding out how I made the transition from part-time to full-time self-employment and built my business safely and carefully? Take a look at my new book, out now!

 
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Posted by on May 15, 2013 in Business, New skills

 

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Small business chat: Diane Grogan

Welcome to a brand new Saturday Small Business Chat with Diane Grogan from Kanine Kampus & Pet Au Purrs. We’ve already encountered Diane in this series, as she was mentioned in Gill Linnell’s update interview a few weeks ago. I do think it’s great when similar businesses work as colleagues rather than rivals – it’s the way I operate with a number of editing colleagues, as there are always peaks and troughs in any type of business, and it’s good to have trusted people you can recommend enquirers on to, or who can fill in types of work that you don’t provide yourself. When Diane contacted me with her answers, I thought it would be an interesting comparison, too.

In a common theme that runs through these interviews, this successful business (it’s been running for nine years) was started because the business owner had experience in the area she wanted to go into. I’m becoming more and more sure that this is key, but maybe one of you will prove me wrong …

Let’s meet Diane and find out more about her business and the lessons she’s learned.

What’s your business called? When did you set it up?

Kanine Kampus & Pet Au Purrs, I set up Pet au Purrs in April 2004 and it was mainly pet sitting, dog walking and small pet home boarding (rabbits and guinea pigs, etc.).

What made you decide to set up your own business?

I had the chance of being made redundant from the vets where I worked, and I had experience in dog grooming, running a kennels and also running the feline holiday apartments connected to the vets.

What made you decide to go into this particular business area?

I have always worked with animals in various areas, and decided I wanted to stay working with animals.

Had you run your own business before?

Never.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I just set up full time in what I was doing, I was lucky to have the backup of my husband having a good job at the time.

What do you wish someone had told you before you started?

Don’t panic, don’t stress!

What would you go back and tell your newly entrepreneurial self?

Follow your dream.

What do you wish you’d done differently?

Set up the daycare part of the business sooner.

What are you glad you did?

I’m definitely glad that I went down this route.

What’s your top business tip?

Be sensible, but if it’s your dream, follow it through.

How has it gone since you started? Have you grown, diversified or stayed the same?

It’s grown: now we have the daycare it’s opened up a whole new side of the business, and more opportunities, such as Dog Grooming. We have teamed up with Gillian Linnell, helping her to expand what she offers, and also with Rachel Bean, RVN Canine Behaviourist, to provide first aid and puppy workshops. We also offer dog training and have a small shop area.

Where do you see yourself and your business in a year’s time?

I hope that the business keeps growing and we could maybe have another branch of Kanine Kampus in another area.

That’s very good advice, isn’t it: don’t panic, don’t stress, be sensible and follow your dream. As I said earlier, partnering with colleagues in the same business area is often a sensible path to follow that can help you both to expand what you offer and provide a wide-ranging service, and is something that I think everyone should look into. At very least, it can provide that all-important holiday and sickness cover, as I’ve found out over the years. Best of luck to Diane with her plans for expansion and possibly more collaboration, and we’ll look forward to finding out how things are going in a year’s time!

You can visit the Kanine Kampus and Pet Au Purrs, based in Oldham, at www.pet-au-purrs.com, phone Diane or Paddy on 07942 892 728 or visit their Facebook page.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my new book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

 
 

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Small Business Chat Update – Harry Bingham

Welcome to another interesting Small Business Chat update, this time with Harry Bingham from The Writers’ Workshop. Harry’s original interview was published in April last, year, and when  asked where he wanted to be in a year’s time, Harry replied, Overall, it feels like we have a good, coherent package of services. I think we’ll focus now on expanding our reach and less on adding new services. The real trick will be to go on developing our web presence: something that just takes huge amounts of patience and work.” So – did this happen? Let’s find out …

Are you where you thought you’d be when you looked forward a year ago?

Hmm, well you me reminded that I’d said, “I think we’ll focus now on expanding our reach and less on adding new services”. Shows how much I know, huh? It’s true we have put some time and effort into boosting our web presence … but we also decided it would be fun to revolutionise the way that writers searched for literary agents in the UK. So we built Agent Hunter, a site that holds details on every literary agent in Britain, and provides data that is richer and more searchable than anything which has gone before. We’ve only just launched it and still have a LOT of work to do, but early indications are wonderfully promising.

What has changed and what has stayed the same?

The biggest change is the launch of Agent Hunter. What stays the same is the need to keep on looking at how we attract clients. Viewing ourselves through their eyes – and doing all we can to deliver amazing editing services to make sure that every manuscript leaves our hands better than it arrived. And our clients, of course, always want to be hooked up with literary agents, so we’ve done more and more to deepen our connections with that community.

What have you learned? What do you wish you’d known a year ago?

The big thing would be that when it comes to these big database projects (like Agent Hunter) you can’t do too much thinking and specification in advance. I can easily see why major government IT projects go over budget. We did OK, but we were learning fast on the job.

Any more hints and tips for people?

Yes! Have fun. Be open to the new. This time a year ago, we were fully open to working hard on our editorial services and writing courses … and leaving it at that. But (when walking back from the pub one day) it occurred to us that we could create something like Agent Hunter and we just thought, why not? A few phone calls later and we were committed.

And … where do you see yourself and your business in a(nother) year’s time?

The centre of our business will always be our manuscript editing services. That’s not just the biggest revenue earner for us, it’s also the company’s spiritual core. But if we see great things we can add on to what we already do, I think we’ll go for it. At the moment, I don’t see anything like that on the horizon, but we’ll never say no to a good idea.

So, a bit of a surprise new addition to the business there, that certainly wasn’t in the air a year ago – but it all sounds very exciting and we wish the new Agent Hunter initiative lots of success in the coming year. I wonder what Harry will have come up with by this time next year … be sure to watch this space!

The Writers’ Workshop can be found online at www.writersworkshop.co.uk

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 

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Small Business Chat Update – Gillian Linnell

Welcome to another Small Business update, this time with Gillian Linnell of the recently slightly renamed GGL Pet Services. Gillian’s original interview was published in February last year and what did she want to be doing by now?  She said, “I would like to be selling the supplies to local people and pet sitting clients and to have a brand and reputation which is very well known and recognised in the local community. Eventually I would like to employ staff and have a  warehouse full of pickers and packers. This is just one ambition – I have a handful of different directions which the company can take“.

Which direction did Gillian take? Read on to find out …

Are you where you thought you’d be when you looked forward a year ago?

I am in a different place than I was when first interviewed, I still offer pet supplies but a more niche market now: my suppier is Puchi Petwear, and they specialise in designer pet wear for dogs and cats, as seen on TV and used by celebrities. I dont tend to push this side of the business so much these days, as the Pet Service side has become the main title, hence the company name change from GGL Pet Supplies to GGL Pet Services.

What has changed and what has stayed the same?

Not a great deal has stayed the same, it’s all changed! I’m now Licensed by OMBC for home boarding dogs, I have a vast client database and dog walking takes up a lot of my day.  I have teamed up with another company, Kanine Kampus Doggie Daycare (read their Small Business Chat here), and we work together every day: it has given me a fantastic USP and a premium package to offer my customers.

I also employ help on a casual basis to help me out with the dog walking,

What have you learned? What do you wish you’d known a year ago?

Keep calm,:-)

Any more hints and tips for people?

You have to have a passion, a love and a will to succeed: if you have no self belief you will find it difficult to succeed.  My advice would be: Positive thinking every day. Enjoy your work – if it’s not like playing a fun game every day where you wake up all excited and raring to go, then you could possibly be in the wrong job. Get the right job, it’s never too late to change.

And … where do you see yourself and your business in a(nother) year’s time?

Wherever it takes me, I enjoy my work and my life, and wherever I go, I know I will be happy and that I will always make the right choices. I have another project which I am currently working on to do with advertising/marketing Pet Businesses, so we will have to wait and see what happens in the future.

Well, there’s a positive note to end on, and some good cheerleading for anyone considering changing their job to have a happier lifestyle! I look forward to hearing what happens over the next year!

Visit GGL Pet Services online at www.gglpetsupplies.com.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on April 27, 2013 in Business, New skills, Small Business Chat

 

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Samantha Higgs

Welcome to a brand new Small Business Chat with Samantha Higgs who runs a photography business, Samantha Higgs Photography. Now, here’s an exciting first for this series: Sam is a cousin of brother and sister Tone Hitchcock and Annabelle Beckwith, featured last year and about to have their own update interviews published – so the Small Business Chatters really are one big, happy family!

Sam’s another person who has organised her business around her family, and it’s always worth stressing what a good way to combine family and work this is – as long as you’re well organised and fairly strict about making room for family time. But it’s a combo we’ve seen working well time after time, as we meet more and more business owners. So let’s meet Samantha and find out how she got started a few years ago.

What’s your business called? When did you set it up?

Samantha Higgs Photography, set up in April 2010.

What made you decide to set up your own business?

I worked as an assistant photographer for many years and always planned to run my own photography business eventually. As a full-time mum, it has been easier to run my own business than to go out and work to someone else’s hours.

What made you decide to go into this particular business area?

Once the children came along, I wanted to be able to spend the weekends at home with them and be able to run a business that fitted in nicely with being a mum. I’d always liked the idea of selling my own prints so it seemed the ideal time to do this.

Had you run your own business before?

No, but my husband has run his own successful copywriting business for many years, so I’d picked up some tips and have had him on hand to help out. That’s only fair though, as I did all the photography for his website!

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

As the business has to fit around the kids and school I work mostly during school hours. As the children grow older I’ll have more flexibility.

What do you wish someone had told you before you started?

I’d been a photographer for many years, so I had the photographic skills, but I hadn’t appreciated how much time and effort all the other aspects of running a business – admin, marketing and so on – would take up.

What would you go back and tell your newly entrepreneurial self?

Invest in a comfy chair! If only I’d known that I’d spend as much time sitting in it typing as I would out taking pictures!

What do you wish you’d done differently?

I wish I’d got my website sorted sooner, rather than using photo sites as my main web presences. I’m excited about that as I’ve just launched it and I think it looks pretty good.

What are you glad you did?

I’m glad I spent time and effort on internet marketing, constantly updating my Facebook page rather than just making it and not using it: it has resulted in many sales.

What’s your top business tip?

Don’t ignore the power of social media and the internet.

How has it gone since you started? Have you grown, diversified or stayed the same?

Slow and steady. The main thing is getting my images in front of the right people, and I’ve had to experiment a lot to find the best ways of doing that. It’s a learning experience!

Where do you see yourself and your business in a year’s time?

I’d like to be selling more via the internet – especially through my new website – and craft fairs, and also perhaps have an exhibition or two of my work.

I like the give and take in this family with its mutual business support. I’ve definitely benefitted from my other half having run his own business before, as it’s a lot easier to explain those “must work all Saturday while you do the hoovering” times! I find the point about Facebook interesting – it doesn’t do that much for me, I have to say, in terms of orders, but I find that many crafty and arty people do get sales through their Facebook pages.

This coming year looks exciting, and I’m sure Samantha’s update interview will be full of good news!

Visit the Samantha Higgs Photography website at www.samanthahiggs.co.uk or email Samantha to find out more.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
 

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Small Business Chat Update – Chrissie Metcalfe

Welcome to Libro Small Business Chat – today we’re featuring an update from Chrissie Metcalfe from Chrissie Metcalfe Recruitment Ltd. Chrissie’s original interview was published in February last, year, and when she were asked where she wanted to be in a year’s time, she replied, “I will have two members of staff and a bigger office. I won’t be as tired, ha ha!!” So – is she less tired, and how’s she doing? Let’s find out …

What has changed and what has stayed the same?

I have changed, I have a stronger business mind now. I am well known for giving quality recruitment services and have won one award and have been a finalist for two other awards. I have a member of staff and my own private office in a very nice business centre.  I have also stayed the same as a person and still appreciate how hard it can be running a business on your own.  My ethical values have stayed the same too.

What have you learned? What do you wish you’d known a year ago?

I have learned that there are a lot of people out there that are out for themselves and will try to push their business onto you to get you to spend silly money with them. I wish I hadn’t been taken by other businesses promising you big cash returns if you join their club or business, and taken these people on face value. Research, research, research and ask question after question before you make a decision on anything.

Any more hints and tips for people?

Yes, if you believe you can be successful and believe in a decision, then run with it. Good friends and others who are in business will support you. Remember a mistake is only a mistake after the event. Talk to other business people who you network with, tell them if there is a problem, as they may have come across the same problem before.

And … where do you see yourself and your business in a(nother) year’s time?

In a year, I will have two more members of staff, making in total a senior recruiter, a general recruiter and a marketing and admin person, allowing me to network more. It’s all very exciting!

That all sounds very positive, doesn’t it – sensibly building staff levels, getting a good reputation, and learning from her mistakes (what a shame that quite a few people seem to have learned that particular lesson about researching people and their claims to be able to help – it certainly shows us how careful we need to be.

Chrissie’s based in Pontefract and you can find her online at www.chrissiemetcalferecruitment.com. You can email her of course, or phone her on  01977 781595/ 07805 901 562.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on April 13, 2013 in Business, New skills, Small Business Chat

 

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James Burton

Welcome to a new Small Business Chat with James Burton of JBB Sound. James was a client of mine when he worked for another company, and he asked me to look over his web text for him when he started the sound engineering business up as a full-time effort. I’m always encouraging people to make this move, so I’ve helped there and tried to what is rather revoltingly called “leverage” my contacts to help him. In other words, I mentioned him and some other people in the music industry in the same Facebook posts and whatever. It’s surprising what this kind of odd comment and link can do for someone’s career, so it’s always worth putting people in touch – but not forcing the issue – if you think they’ve got something in common or can help one another.

James has been lucky enough to be able to develop a career in an area that started off as a hobby and which he loves doing. He’s got some interesting things to say about sourcing funds and about applying knowledge (or not) from his day job.

Let’s say hello to James and see how he’s getting on so far …

What’s your business called? When did you set it up?

It’s called JBB Sound and I set it up in June/July 2012.

What made you decide to set up your own business?

Well, to be honest I had been an enthusiastic graduate amateur/semi-pro sound engineer, mostly doing favours and bits and bobs here and there for friends and family ever since I was young. Then I realised that my skills had grown to a point where the work I was producing was of real commercial value, so I tentatively started charging for it. People were surprisingly welcoming of my charging for the services to be honest, as it’s a unique set of skills you hone as a mix engineer. Sound engineering has always been an area of interest for me, and I achieved my first degree in the field, so it made sense to do something I loved as a job if people were happy to pay me to do it.

What made you decide to go into this particular business area?

Interest, knowledge of it and experience in the field, really.

Had you run your own business before?

No, not really. I did a bit of guitar teaching to ease my way through my second degree, but that was it really.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep yourself going …?

I started off part time, coinciding with my other job as a marketer for a point of sale company, but then got made redundant from the marketing job and decided to go all out and do what I loved.

What do you wish someone had told you before you started?

Not to bother with approaching banks and go for crowd funding right from the offset. The banks I’ve approached did not want to lend at all to me, which made equipment and investment in premises very difficult to fund initially. I don’t honestly know if that’s the experience of every new start-up, but it was certainly my experience.

What would you go back and tell your newly entrepreneurial self?

To target my market better and more effectively, bizarre coming from someone who previously worked as a marketer, but it’s amazing how easy it is to forget everything you know when you have everything else to think about when running a business. It would’ve given me the push to be able to take it full time much earlier, rather than waiting for redundancy to push me into it.

What do you wish you’d done differently?

I wish I’d started earlier, to be honest, so as the above answer.

What are you glad you did?

Went for it and got involved with some very good clients who have regular work and enable me to provide them with the best mixes and audio possible.

What’s your top business tip?

My favourite business motivational type quote thingy is “Whether you think you can or you think you can’t … you are right”. Maintain a positive frame of mind all the time and prioritise the work that is most profitable.

How has it gone since you started? Have you grown, diversified or stayed the same?

It’s definitely diversified. I’m getting people approaching me for Audio Books and memoir dictation, film work, audio edits, corporate video sound tracks and sound bites along with a growing number of producers and musicians who seek my bread and butter recording and mixing work. Education is of growing interest too, in that lots of people want to know the ins and out of how to record, mix and master music. That’s all something I can help with. Actually, all of this has come within a very short space of time, too.

Where do you see yourself and your business in a year’s time?

Hopefully with a new premises from which I can operate the recording side of the service, as currently that’s all outsourced to various local studios I work with.

With a bit of publicity and some crowd-sourced funding, I’m sure James will get there – he’s got a very good reputation in his field already, and is both knowledgeable and creative, two things you need in this kind of work. We look forward to finding out how he’s doing this time next year!

You can find the JBB Sound website at http://jbbsound.co.uk and he’s on Facebook, too. You can email James or call him on 07508 005 575.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 

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Small Business Chat Update – Stephen Tiano

Welcome to a new update, and I’m very pleased to feature book designer, Stephen Tiano. His interview last year garnered a lot of interest, and I’m always happy to pass clients on to him who require his speciality – I was just saying to someone the other day how good it is to have a group of colleagues who I can recommend to clients when I can’t fit them in or provide all of the services they require. That’s the real beauty of staying connected (worldwide) and building networks of people you can trust to do a good job for your clients and enquirers.

Anyway, here’s Stephen with an update on how he’s doing. This time last year, his hope for the coming year was to be, “Hopefully, much busier as the economy continues to recover and move forward. My aim is to retire from the civil service job at some point, collect that pension, and focus on my book design practice full-time”. Let’s see how that’s all going and what’s on the cards for 2013 …

Are you where you thought you’d be when you looked forward a year ago?

Well, I was thinking optimistically last year when I answered your questions. 2011 had been my busiest year ever, most productive, and most lucrative. Last year, unsurprisingly but disappointingly, was not as good financially, tho’ I worked fairly steadily. I mostly finished up things that I’d been pretty much paid up for. This year’s been slower still, tho’ the last two months I’ve gotten far more inquiries on book projects than ever. Seems like each day brings a new inquiry. ‘Course they don’t all result in paying projects.

What has changed and what has stayed the same?

Well, I’ve begun reviewing design-related books on my blog, which, hopefully, leads to being noticed by people who didn’t otherwise know me. And that–again, hopefully, results in more work. On the other hand, my basic approach to finding work–and, indeed, finding work itself is the big, unchanging part of freelancing as a book designer–is the same. I seek out online places where folks who might need a book designer/layout artist–even if they don’t yet know it–might be hanging out. I try to engage anyone who’ll listen in convos about my passion: the design/layout end of making books. And I do the best work I can.

What have you learned? What do you wish you’d known a year ago?

Well, as much as I admit there’s always new things to be learned, I can’t say there’s any one thing that jumps out as something “new” I’ve learned about book design, page makeup, or typography. Oh, wait, maybe I’ve been reminded that the best way to pick up thoughts on design is to read design books. Toward that end, the book reviewing is helpful.

Any more hints and tips for people?

One thing I’ve noticed–I think it was on a LinkedIn forum–is that there’s a balance that people, particularly newbies, need to be aware of regarding asking for assistance in learning how to get started as a designer and just asking for people to turn over the wealth of knowledge they’ve worked for years to accumulate. I understand that people starting out often feel helpless and don’t know which way to turn, but showing that they’ve done a little homework themselves before asking for the keys to someone else’s library will go a long way toward establishing some credibility and encouraging folks to be of help.

And … where do you see yourself and your business in a(nother) year’s time?

Well, generally, this never changes. I always hope to have at least two books in process at a time. And I’d like each year to see me surpass the most money I’ve ever made annually to date as a book designer. But as to the work itself, I’d love to begin working with reasonably well-financed new publishers to establish a “house style” for their books. (I guess perhaps I’m too influenced by all I’ve read about Jan Tschichold and his work at Penguin in the 1930s, tho’ I hope to continue to take myself less seriously than it sounds to me like he did.)

I can really identify with Stephen’s point about newbies – that was the impetus for my series on how to become a proofreader and how to be self-employed, as I kept having people saying to me, “I fancy being a proofreader, I just need to be good at spelling, right?”. We all try to help people as much as we can; that’s why I publish this series of interviews, to help my interviewees get better known and to share their advice and wisdom with other people who are on the path to self-employment, but it does take a bit of effort from the newbies’ side, too …

Thank you to Stephen for your honesty and good advice, and we look forward to hearing about your good year this time next year!

Stephen’s website is at www.tianobookdesign.com and you can email him or call if you’re in the USA on tel. & fax: (631)284-3842 / cell: (631)764-2487 or Skype him using stephentianobookdesigner. Read Stephen’s blog and follow him on Twitter!

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on March 30, 2013 in Business, New skills, Small Business Chat

 

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Working as a professional transcriber

In  previous posts I’ve talked about why it’s necessary for humans (rather than machines) to do transcription work and how to work out if this is a career for you. This article goes into more detail about the technology you can use to help you, and how to produce a professional transcription that will bring you repeat and recommended business.

Technology for transcription work

The first thing you need is a word-processing package, of course. I use Microsoft Word. Then you need some software to manage your recordings. I use NCH ExpressScribe. It’s also a good idea to sign up to (the free options of) services like Dropbox and YouSendIt, and to be aware of these services, as the audio files people will want to send you might well be very large – too large to send by email attachment.

Why do I need to use transcription software?

When I mention transcription software, some people think I sneakily use special software to do the actual transcription! Not at all! What ExpressScribe does is allow me to

a) manage my transcriptions – I load all the ones I have to do into the software and I can see how long they are and keep my place in them. As I complete them, I delete them from the software (they’ll still be in my files on my PC, though).

b) manage aspects of the tape like the loudness and speed of the tape (if people are talking really slowly, I can speed the tape up slightly and get through it more quickly)

c) start, stop, rewind and fast forward the tapes using the function keys on my keyboard (or any other keys I choose to assign – I messed around with this a bit and did move one function key that I kept hitting by accident, causing the tape to slow to 50% speed!). You can connect the software to a USB foot pedal if you need to save keyboard movements and use your feet to stop and start the tape.

NCH express scribe

How can Word help me to transcribe faster?

The way Word can really help  you is through the use of shortcuts or AutoCorrects. I have written two articles about these previously (what it is and how to find it and how to use it to speed up your typing).

Basically, you need to get good at:

  • Identifying commonly used words or phrases, especially
    • longer sets of words or phrases
    • words that you stumble over typing, however short
  • Assigning keyboard shortcuts to them that you can remember when you’re typing

In this way, you can type something like:

v imp to give envl pons to all ppl in the group to save the env.

and have Word turn that into:

Very important to give environmental responsibility to people in the group to save the environment.

I’ve saved almost 50% of the keystrokes needed to type that sentence there, which does build up over the course of 20 pages of transcription!

How can people send me big audio files to transcribe?

Your clients have four options for sending you their audio files. You’ll just be sending nice, neat Word documents back, but their files might be enormous!

  1. An ftp server – this looks scary but is used by some of the larger corporates I work with. They will place the audio files on their own server. You will log in and download the file onto your own computer, then either upload the transcription or email it to your contact.
  2. Zipping – this will work for small files but a huge .wav file will still be too large for this method. Your client should be able to right click on the file in their own Windows Explorer (or Mac equivalent) and choose “Send to zip file”. This will make the file small enough to send. You will need to unzip it at your end – download the file, right click in Windows Explorer and choose “Extract”.
  3. File sharing – a file and folder sharing service like Dropbox will allow your client to save their file in a special folder that can be shared with your email address. Dropbox acts like another folder on your system, and means that you can access the file and save it into your transcription software from the shared folder. You need to have Dropbox installed yourself before you do this but you can get a free version.
  4. Download services – there are millions of these around, but I usually recommend http://www.yousendit.com as I’ve found that easy to use and reliable. Here, the client uploads their file to the service, enters your email address and the service emails you a link from which to download the document. Watch out, as many of these have a time limit, so get it downloaded as soon as you know it’s there! I have an account with YouSendIt for sending large files, but most of these do not require you to have an account, and the client should be able to send up to a certain file size for free.

All of these options have advantages and disadvantages. Many of my clients know what to use, but some need advising, so it’s worth being aware of the options. For options 1 and 4, it’s worth waiting a little while from when the client tells you they’re uploading the file, as it can take a while to get up onto the server and back to you, so if you’re too eager to download, you might end up with half a file!

Producing a professional transcription

I have many regular transcription clients and they recommend me on to their friends and colleagues at a remarkable rate, too. I’ve asked them what differentiates me from other transcribers, and it comes down to this:

  • I check the client’s requirements up front
  • I produce an extremely accurate transcription
  • I produce a transcription with time stamps and other features to make it easy for the client to work with the text

of course, I’m super-reliable and always set appropriate expectations, but that’s part of being a good freelancer, not specific to transcription.

Establishing client requirements

It’s important to establish what the client wants out of their transcription right from the start. I will always send my clients a list of questions. These include:

  • Do  you want time stamping every 5 or 10 minutes, or at all?
  • Do you want me to record every single word, pause, um and er / smooth out the worst bits / rewrite the text in clear English?
  • Do you want American or English spellings?
  • Do you need your questions written out in full or just in note form (for journalists and researchers)
  • Do you have any other requirements – questions in Italics, speakers’ names in a particular format (for conferences) etc.
  • Do you have a list of conference attendees and session / paper titles (for conferences)

Once I’ve established these, I will make a note of them and obey them!

Being accurate

Your client is paying you to take down what’s on the audio file for them. Often they won’t be able to check the whole thing. I believe it’s important to:

  • Listen carefully and take down the words as accurately as you can
  • Look up band names, place names, company names and other things they mention
  • If you can’t hear something, don’t guess – make a note (see below)
  • Read through the transcription when you’ve completed it
  • Run a spell check over the document when you’ve finished

I do also warn my clients that any company names, brands, album titles etc. may not be accurate and should be checked. You can’t check everything. But you can make sure you spell that village in Somerset or Kazakhstan correctly (if you can’t type Kazakhstan quickly, create a shortcut!).

Making your transcription as professional as possible

It’s relatively easy to provide a professional transcription that will please and impress your client.

  • Give the transcription a sensible title and file name
  • Type it out clearly using a clear font and a fairly large size
  • If people are talking in great slabs of text, divide it up into paragraphs at natural breaks
  • Mark time stamps at 5 or 10 minute intervals – new line, 05:00, new line, carry on the text (with no capital if it’s half way through a sentence)
  • Mark places you can’t hear like this: insert a note in square brackets with the time of the unclear section: [unclear 32:44] (unless the client requests a different format – I have one who prefers <unclear 32:44>
  • If the audio file is 50 minutes long and there’s a 5 minute gap while the interviewee goes off to answer the phone, or it finishes at 45:30 and then all you can hear is your journalist putting the phone down, sighing and typing, only charge for the audio you transcribed. It’s a nice and ethical touch.

In this post I’ve talked about the technology and details that will help  you to be a popular and professional transcriber. I hope this has been helpful – do let me know if it has, or if you have any other advice for a new transcriber!

Related previous posts:

Why transcribers need to be humans and not machines

So you want a career in transcription?

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Posted by on March 27, 2013 in Business, Jobs, New skills, Transcription, Word

 

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