It’s time for another Small Business Chat update, with Liz Light from the Birmingham based Stage2 theatre company. Liz’s popular post was published on 7 January 2012, and when Liz was asked where she wanted to be in a year’s time, she replied “Hopefully with stable mid or long term funding“. I’m pleased to publish two Midlands-based interviews in one weekend, and thank Liz for her honest answers and her hard work helping young people learn about the wonders of the theatre. Let’s see how things have been going …
Are you where you thought you’d be when you looked forward a year ago?
We are more or less where I thought we’d be – maybe with a slightly lower membership this term.
We are not where I wanted to be as we still don’t have a regular, stable funder – we are still reliant on one-off donations.
What has changed and what has stayed the same?
What has changed is that it is getting increasingly difficult to get new members, i.e. to convince young people to leave their computers and Facebook and get out to interact face to face with real people.
What has stayed the same is that they enjoy it when they do join in!
What have you learned? What do you wish you’d known a year ago?
That we need to change the way we market and use new methods including technology and social media more – to reach people where they are really spending time.
Any more hints and tips for people?
It is really important to keep adapting – whilst still maintaining your core values. We can see the benefits of Stage2 to young people when they come, but we have had to adapt and will continue to adapt the ways in which we engage young people in such a fast-changing society.
And … where do you see yourself and your business in a(nother) year’s time?
I will always hope for stable funding!
I certainly wish Stage2 all the luck in the world getting funding. As the arts seem to be increasingly eroding, it’s vital to give young people opportunities like this, and it’s vital to keep such ventures funded. Do pop and look at their website, and if you’re in the MIdlands, send your kids along to see what it’s all about!
Stage2 are still, happily, going strong, but they’ve chosen not to participate in on-going interviews, needing to concentrate on matters at hand. I wish them very well for the future.
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