Good morning! It’s update time again – in fact it’s going to be update time every week for a month or so, as I’m not currently taking any new interviewees, to make sure that I give my regular yearly updates as much space as they need. Anyway, today we’re visiting the world of PR and marketing with Nicole Y. Adams of NYA Communications, who concentrates her editing and translation business in these areas.
We first met Nicole in November 2012. When I asked her where she wanted to be by now, in 2013, she replied, “Hopefully, I’ll still be doing what I love: translating and editing marketing and PR texts, and mentoring new colleagues. I’m also planning to publish a book for freelance translators in early 2013. So stay tuned!” How did she get on? Read on to find out …
Are you where you thought you’d be when you looked forward a year ago?
Yes, I am! I’m still working in marketing and PR translation, editing and translation business coaching. I did write that book I wanted to write, but it turned out differently than planned. Rather than a how-to guide for freelance translators, I’ve recently published a book, Diversification in the Language Industry – Success beyond translation, which is available on Amazon. It features articles by a ‘who’s who’ of language industry experts and their take on and experience with language-related diversification.
What has changed and what has stayed the same?
What has stayed the same is that I still translate exclusively in my specialist areas (marketing, PR, corporate communications); if anything, I’ve become even more selective when choosing the types of project I take on.
What has changed is that my kids now attend school/kindergarten full time, and my husband has returned to work after four years as a stay-at-home dad, so I’ve suddenly found myself in an empty house, which made for quite a change. But I now have more undisturbed time to focus on my business than I had a year ago, which is great.
What have you learned? What do you wish you’d known a year ago?
I’ve learned how hard it is to publish a book! If someone had told me that a year ago just how hard, I may never have started! 😉 (Ok, just kidding.) It was definitely an interesting and challenging process though, and I wish I’d known just how time- and cost-intensive it would be. Nevertheless, it was still extremely enjoyable, and I may just get started on volume 2!
Any more hints and tips for people?
If you are a self-employed freelancer, I’d definitely recommend specialising and diversifying. Sounds like a contradiction? In my opinion, it’s not. Becoming a specialist in one or two areas will allow you to establish yourself as an expert and secure clients willing to pay top rates for your expertise. At the same time, it pays to keep your ears to the ground and seize opportunities that may present themselves along the way. It’s always a good idea to have a risk management strategy in place and avoid putting all your eggs in one basket.
And … where do you see yourself and your business in a(nother) year’s time?
I hope to continue to spend around 80% of my time on PR and marketing translation, and 20% on coaching services. I also wouldn’t rule out additional publications for the language industry. But PR and marketing translation will always remain my first love. 🙂
Wow – that’s a big change in home circumstances: hope Nicole isn’t feeling too lonely! I totally agree with what she says about diversify and specialise – in fact, I talked about those very subjects in this post about making more money in your freelance business! Great minds think alike, and all that! I’m working on my fourth book now, and the process does become easier, but it certainly does take more time than you expect. I would imagine that Nicole’s is a great resource for translators; do go and have a look at it!
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.