Welcome to another brand new small business chat, and I’m delighted to welcome Jenny Woodberry, who’s building up her business Miss Fighting Fit, going straight into entrepreneurship as she was finishing her education, and providing a good role model as a young woman who’s interested in being strong, fit and healthy. Unlike some of my older interviewees (and me!), Jenny was able to make a quick move into her new endeavour, and had the energy to run it alongside what must be a pretty demanding day job. With no worries to hold her back, she’s just gone for it, and is doing well so far, while recognising the need for a healthy work/life balance, too.
Hello, Jenny! What’s your business called?
The two sides of my business are called Miss Fighting Fit / Fighting Fit Kitchen
When did you set it up?
I set up the business in February 2014.
What made you decide to set up your own business and what made you decide to go into this particular business area?
I had developed a keen interest in nutrition, fitness and a healthy lifestyle over the last year and after completing my nutrition course decided to offer personal nutrition plans to my fellow fitness enthusiasts to share my knowledge with other people who were aiming at living a healthier lifestyle. From there i have written plans for all kinds of people with all kinds of goals! In the last couple of months I launched Fighting Fit Kitchen, as my daytime job involves working in the kitchen at top Falmouth restaurant Oliver’s and I have ALWAYS had a passion for cooking! People would comment on Miss Fighting Fit’s food photographs and i realised that there was a real gap in the market for convenient food that was healthy and nutritious!
Had you run your own business before?
No, i hadn’t really thought about it either!
How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?
I didn’t really think too much about it, I just had the idea and ran with it, and I think that really worked for me. A friend of mine had just launched a fitness business very quickly and suggested I just go for it and I’m so glad I did. I kept my part-time job in the restaurant and spent my spare time writing nutrition plans for people. Now on my days off work I am in the kitchen again but on my own terms and cooking healthy menus for my customers! It’s hard work but i love it!
What do you wish someone had told you before you started?
That setting up a business as a nutritionist means that you are considered to be the food police! People hide treats from me all the time! Haha!
What would you go back and tell your newly entrepreneurial self?
To keep going and remember to take time for yourself. It’s always difficult at first and each time I have progressed Miss Fighting Fit it has taken a few months to get into a comfortable work/life balance – but it always happens in the end!
What do you wish you’d done differently?
Nothing really: I feel like everything so far has gone according to plan and worked out well!
What are you glad you did?
I’m glad that I went ahead and started!
What’s your top business tip?
I have three!
1) Be Brave! If you are unhappy or your current career/lifestyle isn’t what you want to do then make the change and get on track to a better future – there’s always time to change if it means doing what you love!
2) Make time for yourself. Whether its 30 minutes with a book of choice or a nice hot bath, it’s important to take the time to turn your business head ‘OFF’. I spent the first few months of Miss Fighting Fit feeling run down and unwell because I didn’t realise that it was OK to say no to work and that it was important to take care of myself as well as my customers!
3) Make friends! Honestly the best thing you can do to boost your business profile and customer base is be friendly! The nicer you are and the more people you go out and meet, the more likely people are to want to support you!
How has it gone since you started? Have you grown, diversified or stayed the same?
When I first started, I was just writing nutrition plans for people and posting healthy recipes on Facebook. Now I operate Fighting Fit Kitchen too, which supplies healthy ready meals on a weekly basis. I have also given nutritional talks at events and worked with CJ’s Bootycamp to give advice and guidance. I am just about to launch Fighting Fit Dining Experience, offering a pop up style restaurant experience where diners can relax knowing that everything they are given is healthy and nutritious!
Where do you see yourself and your business in a year’s time?
I have so many plans for the future, it’s fantastic! Potentially i would love my own restaurant and to collaborate with more fitness professionals and set up Fighting Fit HQ – a place for fitness, health, well-being and tasty food! I am also really interested in studying food as medicine, as I strongly believe that our diets have the power to cure so many ailments and illnesses!
I love Jenny’s point about people thinking she’s the food police (in error, I’m sure). I get people telling me they’re worried about making spelling and grammar errors when they’re replying to my social media posts or commenting on blog posts – and just like I encourage people to express themselves, I’m sure Jenny would rather people discussed good nutrition with her, or left it out of the equation sometimes, rather than fearing her sharp eye! She’s got great plans for the future and bags of energy, so I’m sure we’ll all looking forward to seeing what she gets up to in the upcoming year. Good luck!
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.