Small business chat update – Mel Carpenter

16 Mar
Small business chat update – Mel Carpenter

Welcome to another Small Business Update, this time with Mel Carpenter, who’s in the fitness business and is currently concentrating on developing her two businesses that work around the industry, Fit 4 Print and FullFit , as well as working with the brand and running her own classes under the Cardio Central umbrella. We first met Mel in February 2013 and then updated in February 2014. At that point, her goal for the next year was, “Definitely to qualify as a Personal Trainer, but I want to specialise as a trainer in a particular field. I love to present, so I know that I will be doing more of that. My next big goal is to own my own dance studio, so we will see!” Mel’s very energetic and entrepreneurial, so I really wasn’t sure what she’d be up to be now – let’s find out what’s going on …

Hello, Mel, and welcome back! Are you where you thought you’d be when you looked forward a year ago?

Well, i’m not a Personal Trainer but i am a Pro Trainer for a very exciting Dance Fitness program called Clubbercise! My job is to train new instructors and present the brand at various fitness events across the country and occasionally internationally when the demand arises. Here’s a description: If you like the idea of a fitness class that feels more like a night out than a workout you’ll LOVE Clubbercise®, Fun, easy-to-follow dance fitness routines using rave glow sticks to club anthems from 90′s classics to the latest chart hits taught in a darkened room with disco lights.

I have also set up a printing business (its called called Fit 4 Print) and a fulfilment company (specialising in the Dance & Fitness Industry) called FullFit with my husband. Both companies are doing extremely well, and it’s all keeping us very busy!

What has changed and what has stayed the same?

I no longer run UK Bokwa Gear but i do now manage the merchandise for three major Dance & Fitness Brands: Clubbercise, The Jungle Body and Metafit under my fulfilment company (see above answer). I’m still teaching classes, (I merged my classes under the new name Cardio Central as the variety of classes we teach has grown significantly over the last year) although I’ve scaled back as the businesses need my attention, as do our children 🙂

What have you learned?

To be more organised, OMG! I am now a lover of To Do Lists and i use several life-saving apps on my phone to ensure i can keep track of what I’m doing and where i need to be! Although at times I must admit that I still feel like I’m running around like a headless chicken!

What do you wish you’d known a year ago?

How busy things were going to get! It;s a real fight to get things done and still have quality family time, it doesn’t always work out, but we know that our businesses are growing and we are providing a future for our children, so it’s a case of grinning and bearing it at times.

Any more hints and tips for people?

Don’t be afraid to Follow your Dreams and know that the path to success is not a straight one! Perseverance is key and so is Persistence! If I were not a persistent little so and so, I would not be where I am today!

And … where do you see yourself and your business(es!) in a(nother) year’s time?

I hope for my husband to be working for the businesses we have full time (he still has a day job at the moment and that’s tough) and to be the go to company for brands, for all things fitness!

Wow – I feel like I’ve done a Monday morning workout just reading about Mel’s life at the moment. The fitness industry is always changing so Mel has to change with it – I think branching out into support services with her printing and fulfilment companies will eventually offer a point of stability in this ever-shifting world. It’s really important if you work for yourself to keep doing the stuff you loved doing enough to start out in the first place, so I’m glad Mel’s keeping up with her teaching still. And it’s lovely to see the family working towards having both Mel and her husband working full-time for the business. I’d like to say that this is the slightly frantic phase before full maturity hits and you can sit back and enjoy the fruits of your labours a  bit, but I’m not sure Mel’s the type to do that, and I’d like to bet she’ll still be running around this time next year. But in a very organised way, of course – hooray for To Do lists! Good luck, Mel!

Here’s where you can find all those different businesses of Mel’s online – contact details can be found on each website: Cardio Central –, Clubbercise –, Fit 4 Print – , Fullfit –

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 


Posted by on March 16, 2015 in Business, Small Business Chat


Tags: ,

4 responses to “Small business chat update – Mel Carpenter

  1. Mel Carpenter

    March 17, 2015 at 9:33 am

    Liz, you always seem to bring out the best in me! Always a pleasure to be interviewed by you 🙂 x


    • Liz Dexter

      March 17, 2015 at 9:35 am

      Thanks, Mel, it’s lovely to be able to feature you in these interviews! Can’t wait to see what you get up to next …



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