Welcome to another Small Business Update, this time with Nicole Y. Adams of NYA Communications, who works primarily in editing and translating PR and marketing materials. We first met Nicole in November 2012 and then had updates in December 2013 and January 2015. At that point, when asked where she wanted to be in a year’s time, she replied “I’m not expecting any major changes. I’m perfectly happy with where my business is at the moment, and I’m hoping to continue in the same vein”. It’s always lovely to hear from overseas friends, and Nicole’s our furthest away from Libro Towers, being based in Australia. Let’s hear how she’s doing …
Hello again, Nicole. So, are you where you thought you’d be when you looked forward a year ago?
Yes, absolutely. Nothing has changed. I’m still enjoying the freelance life and am grateful for it every day. I’m blessed with a solid client base, I love my clients and the variety of my work, and I find it very fulfilling.
Hooray! What has changed and what has stayed the same?
Come to think of it, one thing has changed: I removed myself completely from social media (for professional purposes) more than a year ago and haven’t looked back. I was never a natural social media user and always found that, among certain circles at least, it is full of idle chit-chat and the same topics are being rehashed time and time again. I was getting quite bored by a handful of characters in my industry just blowing their own trumpet over the various social media all the time, plus I kept seeing a lot of self-promotion and open ridiculing of clients, and I have absolutely no time for that.
Oh, and I’ve taken up baking! 😉
What have you learned? What do you wish you’d known a year ago?
I wish I hadn’t jumped on the social media bandwagon just because it was the ‘in’ thing to do at the time. I should have listened to my gut instinct and stayed away from it, as I’m a very private person and certainly no extrovert. I much prefer personal connections with fellow professionals and one-on-one conversations.
Any more hints and tips for people?
Pretty much the same as last year. Be yourself and stay true to your own nature – and make sure your business reflects that. Don’t force yourself to engage in things you may, deep down, consider silly or against your nature (social media perhaps?), but be bold enough to pull the plug and do what you feel is right for you and your business, not what people around you tell you you should do, no matter how loud they may shout! And look after yourself: try to make time for an activity each day that you enjoy, be it exercise, yoga, meditation or arts and crafts, and stay healthy!
BONUS NEW QUESTION: What question would YOU like to ask other small business owners?
How do you manage to maintain a healthy work/life balance? Do you have any secret tips, or links to articles or videos you can recommend?
And … where do you see yourself and your business in a(nother) year’s time?
In exactly the same place! 😉
This was so interesting. My social media presence does come and go a bit, and I’d certainly run a mile from any places where clients were being ridiculed – my main social media rule is, “Don’t say anything online that you wouldn’t be happy shouting in the middle of your local town centre,” and maybe I’d better add to that, “or in front of your biggest client”! I’m pleased that Nicole has reached such a happy and balanced place in her freelance career, and is confident enough not to do things she doesn’t want to, and I hope things continue to run in that vein for her!
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.