Small business chat update – Susannah Davda #smallbusiness

06 Aug
Small business chat update – Susannah Davda #smallbusiness

Welcome to the first update from last year’s newbie, Susannah Davda from The Shoe Consultant. She joined the interview roster in June 2015, and when I asked her where she wanted to be by now, she replied, “I’m excited to see which of my services take off and can be expanded upon, and which need to be altered or moved away from. My aim is to be able to take a salary from the business by this time next year,” which, I’m sure you’ll agree, is a good way to be – we all need to be excited about our businesses! Let’s see how she’s doing now …

Hello, Susannah, and welcome back! Are you where you thought you’d be when you looked forward a year ago?

Yes and no. I have a better idea about the easy wins in terms of my services. These areas of my business have grown organically, whilst others still need extra promotion. I haven’t begun to pay myself a salary at this point, but my savings have lasted me longer than I thought.

What has changed and what has stayed the same?

The mission of my business to promote footwear which is both comfortable and beautiful has remained the same. Much has changed. I’ve gained experience in being freelance and dealing with clients, which has boosted my confidence. I’ve written a book, The Shoe Shopping Kit. The biggest change was that I had a baby in January 2016.

Wow, congratulations! What have you learned? What do you wish you’d known a year ago?

Having limited time to work certainly focuses your mind. I’m learning how to juggle parenthood with running a business, and I’ve learnt that even small time-slots can be productive. I wish I’d known how much time I had available pre-baby and done even more to prepare my business for the change.

Any more hints and tips for people?

Organisation is key. Schedule your tasks for each day in your diary.

BONUS NEW QUESTION: What question would YOU like to ask other small business owners?

What are your tips for balancing work and family time?

And … where do you see yourself and your business in a(nother) year’s time?

I’d like to take on more consultancy clients, grow my other services, and be taking a salary.

Well, that’s certainly a big change – and we of course congratulate Susannah on the new addition to her family. Balancing work and family time is turning out to be a popular bonus question, so hopefully everyone can share experiences! We wish Susannah luck, growth and a salary for next year!

You can find The Shoe Consultant online here: and on Twitter and email. She’s co-written a book and you can buy her new Shoe Shopping Kit on Amazon here.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 


Posted by on August 6, 2016 in Business, Small Business Chat


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2 responses to “Small business chat update – Susannah Davda #smallbusiness

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