Welcome to an update with the lovely Amelia Wilson, now of The Editing Shop where she provides copyediting, translation review and localisation services (and someone I recommend to prospects for these areas when I can’t fit them in to my schedule. We originally met Amelia in November 2014,and had our first update in January 2016. When I asked her then where she wanted to be in a year’s time, she replied “That’s a great question, because for the first time since I started I’m setting goals and intentions for next year. I feel like I’ve got ground beneath my feet now, and I can start building. I would like to niche down even more, and package my services into something very specific, with my products to go alongside. I keep overhauling my website, it’s quite basic at the moment but I’d like to create an online home I can be really proud of, and which better serves my clients and readers. I’m also setting revenue goals so that I can improve on last year and continue to grow. Here’s to an exciting 2016!”
Hello again, Amelia, we’ve spoken during the year but let’s get started on your exciting update. Are you where you thought you’d be when you looked forward a year ago?
Yes and no – I guess that’s always the way! My business looks a lot different this year (intentionally), and I’ve ticked off a lot of goals: I’ve streamlined the behind-the-scenes which makes the day-to-day running of the business a much smoother process, and I’ve also carved out time for the more creative pursuits I had in mind at the end of last year.
Some things I feel a bit behind on, but I think it’s an occupational hazard of business owners to beat ourselves up over the things we didn’t get done instead of celebrating all that we did. Overall, I’m really happy with where I am, what I’ve done, and what’s in store for this year.
What has changed and what has stayed the same?
I completely overhauled my branding, my business name, and my website, because my old branding didn’t reflect where I am with my business anymore. I’m glad there was a need to do that (however long and complicated the process!) because it shows how much things have grown and developed since I started two years ago.
I’ve put a lot of work into developing my first product, a course, and I’ve put an emphasis on connecting with other business owners and making new friendships. I’ve started blogging consistently and sending out a newsletter, to really build a community with the people I serve.
I’ve also been working hard to increase my revenue streams, and successfully experimented with affiliate marketing, which is something entirely new to me.
The things that have stayed the same are my core services and the fact that I’m still totally in love with what I get to do every day!
What have you learned? What do you wish you’d known a year ago?
My big investment this year was a conference for female online business owners. I shared what I learned from that in a blog post, but the longer I’ve been doing this and the more entrepreneurs I meet, the biggest thing I’m learning is that we’re really all in it together. The people we admire and look up to are facing the same challenges that we are, and you can’t overestimate the importance of community and support as you continue to grow.
I completely agree; as I’ve said many times, cooperation is more important than competition! Any more hints and tips for people?
Be fluid and open to change. My business and my brand looks an awfully lot different than it did last year, and while it’s not perfect, and it took (and takes) a lot of work, it was the absolute right move to set me up for success going forward. If you wake up one day and think something could be better or different in your business, don’t let the complications of making the change stop you from adapting.
BONUS NEW QUESTION: What question would YOU like to ask other small business owners?
Have you got a community or friendship circle made up of other people in business? Where did you meet them and how much of an impact do those relationships make?
And … where do you see yourself and your business in a(nother) year’s time?
My course will have launched! I hope to have increased and diversified my revenue streams, and to have continued to grow my audience via my blog and newsletter.
This is all so exciting – lots of change and a lovely new website, but still a great service and a good contact to have to be able to pass prospects to (I really cherish the people I can do this with, in the same spirit as Amelia’s discoveries of community and cooperation!) I wish Amelia the best for her business through 2017. And one last very important point …
Finally, if any of your contact info, websites etc. have changed since last time, please give me your new links.
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.