Welcome to an update with Kathy Ennis of LittlePiggy, formerly Kathy Ennis: Your Brand is You. Kathy joined this interview series in n May 2012 and updated her story in July 2013 and August 2014. We last chatted in February 2016, and at that point, when asked where she wanted to be in a year’s time, Kathy said, “You reminded me, Liz, that in 2014 I said “Bigger, better, bolder!” and to be honest I don’t believe I can think of anything better so I am going to stick with it through 2016.” So, is she bigger, better and bolder this time round? Read on to find out.
Hello again, Kathy, and welcome back. Are you where you thought you’d be when you looked forward a year ago?
Not really. During 2015/16 I realised that my business had moved in a slightly different direction. Although I was still working with business owners on their brand / personal branding, I was also being asked to help with their engagement marketing and general business systems and processes. Also, increasingly, I was delivering training in these areas for both organisations and enterprise agencies.
What has changed and what has stayed the same?
The upshot of these changes was, in the summer of 2016, I decided to rename my business to reflect these changes. I also carried out a complete overhaul of the brand and key messaging. The upshot is my new business: LittlePiggy.
I am still working 1-2-1 with clients, but I now work closely with a few Enterprise Agencies on the delivery of their mentoring and training programmes. This is the side of the business that I want to grow.
What have you learned? What do you wish you’d known a year ago?
I don’t think I learned anything in 2015/16 that I didn’t know – because what I did is what I work through with my clients – but it has given me more practical advice and experience that I can impart to my clients.
Any more hints and tips for people?
Plan any changes fully. Because I sat down and worked out precisely what I wanted / needed to happen; the timescale; researched people / organisations to outsource to (web design etc.) it all went really smoothly. It only took two weeks for it all to happen once the planning was complete.
Biggest tip: When planning, have many, many post-it notes, and be prepared to use them all
And … where do you see yourself and your business in a(nother) year’s time?
I may be moving home in the next 12-months so, although I am planning, things may be disrupted because of that. However, my plan is to increase the amount of work with Enterprise Agencies, or other organisations that offer training and mentoring support for small and micro businesses.
I admire people who can pivot like this and make brave and bold decisions – and I also admire people who plan first! Kathy did both of these things, and as you can see, it paid off for her. She has a great logo now, too!
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.