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Small business chat update – Lyndsey Michaels

16 Sep
Small business chat update – Lyndsey Michaels

It’s a big hello again to Lyndsey Michaels, or Lyndsey Michaels Bid Writer as she’s professionally known. Lyndsey writes tender documentation for small businesses who want to increase their sales. We first met Lyndsey in July 2014 and had our first update in August 2015, chatting again in August 2016. At that point, having shared her year with her trademark openness and honesty about the ups and downs. Lyndsey’s plans for the year up to now were: “Right now, I’m working hard on making better content for my site, to draw in more visitors and increase my visibility as an expert in my field. I’ve nailed down several formal targets and simplified those into The One Thing – in my case, number of enquiries – that meeting all the other targets relies on. I’m also hoping to do more public speaking (argh!). Hopefully this time next year I’ll be feeling positive and confident and may even be a few steps nearer to my goals!” Some great goals there, so let’s see how she’s done!

Hello again, Lyndsey! Are you where you thought you’d be when you looked forward a year ago?

Yes and no. My refreshed website has certainly brought in a lot more business, which is as planned and very reassuring. In terms of increasing visibility as an expert in my field, there have been some very cool developments there too, which I’m hoping to capitalise on over the next year.

I haven’t done anything in the way of public speaking! But it’s been a very busy year in other ways, so I’m not sure I would have been able to fit it in anyway.

One thing I hadn’t anticipated was that, partly as a result of talking openly about my ‘to quit or not to quit’ conundrum last year, I’ve been offered several opportunities to do other things, completely unrelated to bid writing and I’ve taken a few of those opportunities up.

What has changed and what has stayed the same?

A minor but ongoing health issue has pushed me into making some changes to my day-to-day work schedule and, after a lot of trial and error, I think I have it about as optimised as it’s going to get right now. I’m much stricter with myself about which hours in the day I allocate to different types of task and that’s also led to me being much clearer with clients about what they can expect from me and when.

Taking on new, non-bid related projects has been both exciting and nail-biting! Although there are a lot of transferable skills involved, such as project management, research and training, it also means I’m looking at how organisations work from a different perspective than I do when I’m dealing with bid writing, management and coaching. A couple of those projects are for an organisation whose services can directly impact peoples’ quality of life so that’s something I’ve been keeping at the forefront of my mind. With bid writing and consultancy, my input still has an impact beyond the bottom line – on the business owners, their staff and their own customers – but it’s at least one step removed.

One project’s remit included research and purchase recommendations, installing and setting up new software, training myself on software I’ve never used before, then creating training documentation and lesson plans and training other people, at all levels, on it. The initial research element led to that project parameters being changed and the addition of another project. I’m used to the only major changes in my work being a few lines in a specification or maybe the occasional deadline extension, so this has involved a lot more thinking on my feet than usual! The project is just about to go live so I expect there’ll be more tweaks and changes to come!

It has been refreshing though, after six years of thinking only about tenders, to stretch my braincells a bit.

One major event is that I’m getting married later this year! Business-wise, it won’t change much – I’ll be keeping my company name the same and just changing my surname for non-work purposes. But I do feel it’s brought a few work and non-work related goals and aspirations into sharper focus.

What have you learned? What do you wish you’d known a year ago?

I’ve learned AND I wish I’d known a year ago that it’s not just ‘ok’, it’s vital, to keep your health at the top of your priorities, even if it’s something that seems minor or that you – for whatever reason – feel you should be able to ‘just power through’. Committing to a few changes to my work day has greatly improved my productivity, which is not just good for my clients but also prevents me from falling down the mental hole of despair!

I’ve also come to realise that, while it’s hard for any freelancer or one-person business to separate work from home – and, in fact, I’d spent a long time deliberately aiming to do the opposite for a number of reasons – at this point in my life, it’s something I need to look into more seriously. I feel I’ve become a little ‘one dimensional’ over the last few years. Getting married seems to be a timely point to start putting more effort into my non-work life and, maybe, even letting work take a bit of a back seat for a while.

Any more hints and tips for people?

Opening yourself up to other opportunities can be really good for your existing business. I’d spent a lot of time over the last six years on streamlining my services to appeal to a very specific sort of client and that’s always paid off. I don’t think I’d want to go back to being a generalist for that type of work even if it brought in more money. However, while juggling both can be tricky at times taking on new projects that are completely unrelated to my ‘official’ business has been and continues to be a positive challenge.

And … where do you see yourself and your business in a(nother) year’s time?

Ah, well that’s the key question this year! For my main business, I want to look more into ‘business sustainability’ – making the best of the hours I work, the experience I’ve developed and any opportunities that come up. I’m planning on changing my billing structure and re-packaging some of the services I offer.

Beyond that, I have no idea! There are a lot of roads open to me at the moment: stick with the bid writing business as-is; aim to move more into an ‘expert for hire’ role, still within the bid and tender industry; move away from bids and tenders entirely and capitalise on the opportunities I hope will come following one or more of these other projects; or, something completely different!

On a personal level, once the wedding’s done and dusted, my partner and I have Plans-with-a-capital-P and some of those will dictate or at least affect what I do with my business. It’s an exciting year all round!

All really exciting stuff, and some great plans there. I used my marriage three years ago to pause and have a think about my work schedule, etc. – at the time, my husband was moving into a period of self-employment himself, so things changed, then changed again. I’m sure Lyndsey will continue to embrace all the new opportunities that come her way. I’m lucky in that my job is quite varied already, and I think if I only did one type of thing, I’d be looking to diversify by now. It’s hard to do that from choice, though (mine happened by accident when I added one transcription client to my roster) but I’m sure she’s more than equal to it. Oh, and best wishes for your wedding, Lyndsey!

Lyndsey Michaels

Bid Writer
07813 606033

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on September 16, 2017 in Business, Small Business Chat

 

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