Small business chat update – Shelly Terry

22 Jun
Small business chat update – Shelly Terry

Hello again to Shelly Terry, who previously ran a hand-made card company, but now runs social media management and strategy and coaching company, Sheldon & Co. We first met Shelly back in in February 2013,  and updated with her in March 2014, February 2015, April 2016, May 2017. and May 2018. Then, Shelly’s plan for the coming year was this: “We are moving house, so I envisage I will be working out of a new office space that is far tidier and more organised than my current one. I also hope to have some larger clients on books, as my daughter will have 15 hours of pre-school so I will have a lot more time to invest in my exciting new business!” How’s she doing now? Let’s find out …

Hello again, Shelly! So, are you where you thought you’d be when you looked forward a year ago?

Yes! But far more has changed on top of that! The move went well, and my new office space is a bright and lovely spare room – the light makes making videos great, and the dedicated space is great. It is not as tidy as I’d like though! Pinterest worth it is not!

What has changed and what has stayed the same?

So my social media business is well underway, and has grown far more than I had thought it could. I have some great clients I work with, and I also do website work and design work, which has been a wonderful addition to the business.

My greetings card business has been essentially archived, and the website was taken down over Christmas. I have a few clients that I honour orders for over Christmas, but other than that, Evelyn Mae has closed down.

What have you learned? What do you wish you’d known a year ago?

I wish I would have realised that I should have addressed Evelyn Mae sooner. I either needed to have closed down sooner, or invested some money and bought better equipment. I hadn’t realised I had stagnated in that business for so long.

Any more hints and tips for people?

Pencil in reflective time monthly. We get so overwhelmed and consumed with ‘working’ , we forget that looking at the bigger picture is part of that work too, and we NEED to take that time.

And … where do you see yourself and your business in a(nother) year’s time?

So this time next year I will have expanded my social media agency and taken on a regular staff member to help with elements of the business. I will have extra time as my daughter starts school this September, so I plan to have more time to learn, to read, and to better my overall business, as well as taken on extra clients. I also will have launched a social media course online that will help those people who can’t afford, or don’t need a social media manager, which is a really exciting project I am working on at the moment!

Exciting times, and what a good idea to offer a course for people who don’t need Shelly’s central services, something that will broaden her appeal and bring her extra exposure as well as clients. Best of luck for the next year, Shelly!


If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

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Posted by on June 22, 2019 in Business, Small Business Chat


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