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Plain English – what are the business benefits?

11 Apr

My colleague Laura Ripper is an expert in Plain English. In this excellent article, she explains the benefits of plain language. A must-read for all businesses, and if you’re looking for Plain English editing and proofreading, head her way!

Laura Ripper | Proofreading and copy-editing

A picture of a piggybank

If you run a business, you probably know that customers appreciate clear communication. They want to be able to find important information quickly – for example, about products and services, how to find you or how to return an item they’ve bought. Direct, concise and jargon-free text saves them time, frustration and effort. It gives your customers a better experience of working with you.

But what are the benefits for you – and your company? How can writing in plain English help you achieve your business goals, such as making a profit or building your brand? Is communicating clearly anything more than ‘doing the right thing’?

Using plain English can help your business in three main ways:

  1. It saves money
  2. It saves time
  3. It builds your reputation

It saves money

– and it makes money, too.

If your marketing materials, letters and newsletters present information clearly, your customers are more…

View original post 838 more words

 
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Posted by on April 11, 2018 in Uncategorized

 

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