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Monthly Archives: January 2014

Growing your business – employing staff and outsourcing (case studies)

Sneak preview of the image from my new bookOnce it’s time to grow your business, you will need to make a decision on whether to employ staff. Duncan Brown has given us the expert’s view on this topic, and now we’re going to hear from two people who have approached this in two very different – but equally successful – ways.

Nathalie Rush runs Six Star Group, which is an insulation business. She has been employing people right from the start, and has used a variety of different methods to find them, and gained a lot from employing people directly, although she does still use sub-contractors when needed.

Nathalie reports that in her line of business, job websites are cheaper to use than local newspapers, but she doesn’t think that tradespeople use the websites so much. Word of mouth has been quite successful. It’s important when advertising for staff to use the channels that the kind of people you’re looking for are likely to use, otherwise you’ll waste money on costly adverts when a word in the ear of the local university’s careers centre or just putting the word out that you’re looking for people might be just as effective.

Nathalie has found that one hands-on approach works really well for her:

Paying someone to work with you for a week’s experience can often be a good way of finding out their qualities. You’ll quickly know if you’ve got a rising star or not.

She has also developed a working relationship with a training centre in her industry, which she says is “proving to be a great way of finding hard-working, professional people”.

What is the advantage of having full-time employed staff for her business? “It means we can serve customers when we want and we don’t need to rely on sub-contractors”, although, as I mentioned, sub-contractors are brought in for the larger jobs. And she’s enthusiastic about the process, too. ”

It’s a joy to give someone a job. I get the biggest kick out of it and spend a lot of time training and motivating my team. After all, we are a business that sells a service and what good is that if the people can’t deliver what the company promises!

On the topic of sub-contractors, you do have to be careful when sub-contracting, especially if you’re in the construction industry. Nathalie explains: “Because of the line of business we’re in, I have to register every sub-contractor through the Construction Industry Scheme. This ensures everyone is taxed and it’s reported monthly to HMRC”.

And while she outsources the work on occasion, she is also careful not to take on too many admin tasks in-house that can be done by an external supplier: “Employing people comes in all shapes and sizes and it’s certainly handy to be able to outsource any paperwork you can that comes with running a business”.

What’s Nathalie learned from the process? As Duncan explained in his expert’s view, it is vitally important to outline all rights, roles and responsibilities up front. Nathalie says:

I’ve employed people in the past and it took me a while to work out exactly what the responsibilities of different roles should be. It’s clearer if you can explain the role, working times, use of mobile phones, holidays, etc. from the offset and not change things like this as it can be de-motivating.

John Ellery of John Ellery Consulting, a firm specialising in grant fundraising and grant making, has taken a different approach.

Six months on from setting up his business, he found that he was struggling to keep up with the work coming in from his clients and his growing to-do list, and it was clear that he needed some support. However, he was concerned about the sustainability of employing someone when his business was so new and he wasn’t yet able to predict the peaks and troughs:

Whilst the obvious option was to investigate employing someone my cash-flow situation would be very tight and whilst I had too much work at the moment who knew if this would still be the case in say three months time – last thing I would want as a new business is have an employee sitting around with no work to do.

His solution was to start using people who were happy to work on a freelance basis. To date, the work he has outsourced in this way has included admin support, consultants, marketing/sales and web design. Each time that he has started working with a freelancer, he has initially outsourced a single piece of work with no promises of on-going or future jobs. As he reports, “This has been extremely effective with the vast majority of freelancers I have used already very much used to this arrangement and were able to pick up my business, ethos and approach extremely quickly”, and he has continued to use this method of supporting his business and thus allowing it to expand.

How has he found freelancers? Mainly online, through Google searches and websites such as People Per Hour or Elance and even FiveSquid and Fiverr [the last two offer usually limited projects for £5 or $5; while this can lead to price undercutting, many reputable freelancers use them and ramp up the price to an acceptable and sustainable level for freelancer and client once a more complex project is in the offing].

The advantages are clear: being able to pick and choose, using people who are accustomed to this way of working and can mesh with the company’s objectives and style, and not having the overheads, legal issues and paperwork associated with employing staff. Are there any disadvantages? John says, “At times I have found that freelancers are not keen to show their work in progress and prefer to contact you when a job is completed. Whilst usually this hasn’t been an issue the occasional freelancer has produced a piece of work that was unsatisfactory and could have been easily addressed if the work was being done by an employee at the desk next to me”.

And does he recommend this method of using other people to expand your business?

Absolutely, however the secret is to find those tasks that can be outsourced. These may be tasks that you usually complete yourself, but by outsourcing these they will free up your hands.

So, two different ways of going about expanding your business through using the support of other people, whether using directly employed staff and officially registered sub-contractors or outsourcing to a series of freelancers. Both companies have profited from these methods, and it just goes to show that there is often more than one way to achieve your business aims.

Thank you to Nathalie and John for their input into this article.

Nathalie Rush Six Star Group – Twitter

John Ellery John Ellery ConsultingTwitterFacebook

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This post is part of my series on growing your business. Read more here and read about my own business journey in my book, Going It Alone At 40.

 
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Posted by on January 30, 2014 in Business, Guest posts, Organisation

 

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Procrastinate or prevaricate?

Welcome back to the Troublesome Pairs after a long break full of posts on business and Word. People have been asking about them, so I’ve started writing up a few more. Let me know if you’re pleased that I’ve done this, or if you’ve been helped by a particular Pair, won’t you!

This one came up in the cafe one Sunday afternoon, as my friend Gill and I were sipping our coffees, looking things up on the Internet via our phones, talking about all sorts … and putting off venturing out into the rain. Is there a difference between these two? Do you know what it is? Really? Because we thought that we did and … well … I’m glad that I always look it up to check!

To procrastinate means to put off doing something. For example, we were procrastinating when we sat in the cafe chatting about this and that rather than going out into the pouring rain.

To prevaricate means to speak or act in an evasive way. For example, when asked whether it was going to carry on raining, a weather forecaster might waffle on about climate change and average daily rainfall in order to avoid telling the truth for as long as possible.

“He prevaricated over paying the bill yet again, claiming that he’d lost his wallet before finally getting it out and paying. So I procrastinated when it was time to ask him out for dinner again, coming up with all sorts of activities that I must do immediately, before getting around to calling him.”

You can find more troublesome pairs here and the index to them all so far is here.

 
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Posted by on January 27, 2014 in Errors, Language use, Troublesome pairs, Writing

 

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Small business chat update – Jennifer Woracker

mugsGood morning! Today it’s time to have an update from Jennifer Woracker, who runs cake topper business Twinkleballs. I have to admit that I hadn’t even heard about cake toppers when I interviewed Jennifer about her then-new company back in December 2012, but they’re very popular and also the ideal product to develop into a wider portfolio, which Jennifer has in fact done, offering free and paid-for tutorials on her website and branching out into clay keepsakes. I interviewed Jennifer after the mad Christmas rush, and the first thing that I mentioned was where she said she wanted to be now, a year ago. This is what she said then: “I see myself working from a lovely little purpose-built workshop in a Pembrokeshire country garden, taking on lots more work and being able to attend wedding fairs and craft markets. I would like to be holding cupcake decorating events and expand the products that I sell to included printed toppers and baking supplies“. Let’s see how she’s doing …

Are you where you thought you’d be when you looked forward a year ago?

I am very happy to say that yes I am, I now have a lovely purpose-built workshop in Pembrokeshire. I have been able to attend one wedding fair and I am hoping to do lots more in the future. The new products that I talked about are still on my ‘to do’ list!

What has changed and what has stayed the same?

I have just passed my driving test, which will make attending fairs so much easier. The biggest change is the fact that we are expecting a new addition to the family in May, so I am having to plan my business around that now.

What have you learned? What do you wish you’d known a year ago?

I have learned to manage my workload a little better, so I am not having to work so many late nights/am shifts.

Any more hints and tips for people?

Networking is so important, You need to keep at it to stay in the public eye. I recommend getting on to Google + and Twitter, as Facebook is making it harder and harder to be seen.

Set up a website: many website providers are free and super easy to use, and around 70% of my commissions come via the website!

Join a group of like-minded business people for support,advice and ideas. It is also lovely to feel a part of a community: working from home can be lonely so the friendly chatter and banter is very refreshing!

You might like to read my blog post on running your own online business, it is a free guide aimed at offering a little advice from one small business to another.

And … where do you see yourself and your business in a(nother) year’s time?

I hope to be running cake decorating classes locally and to be on my way to having a tutorial book published. However, this might take more than a year, as I think the new baby will slow things down. I am also working on a new range of clay characters that will make extra special keepsake gifts for special occasions.

Lots of exciting plans there, and somehow I don’t think the new baby will hold Jenny back from developing the company, although she might need to bring in some help here and there. Oh, and watch out for more from Jenny, as I extracted lots of details about her workshop for my upcoming article on people’s experience of moving into dedicated premises, coming soon …

You can find the Twinkleballs website at www.twinkleballs.co.uk and Jenny is also on Facebook and Twitter. Of course, you can email her too!

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

 
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Posted by on January 25, 2014 in Business, Small Business Chat

 

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How to use Find and Replace in Word 2007, 2010 and 2013 2: Advanced Find

Hopefully, you’ve already read about simple Find and Replace in Word in my earlier post. In this article, I’m going to show you some of the Advanced Find features to do with word forms, wildcards and where you’re actually searching. Handily enough, these are the same in Word 2007, 2010 and 2013. For hints on replacing, see the previous article, and for finding formats, look out for my next post in this series (I will link it to this post once it’s live). I’m going to start by discussing the three different options for viewing the results of a simple Find search in Word 2010 and 2013, then move on to the Advanced Find options in all three versions.

Find options in Word 2010 and Word 2013 (Navigation)

When  you hit Ctrl-F to Find in Word 2010 and 2013, you are shown the Navigation side panel. This gives you three options for viewing the results of your simple search (i.e. you’ve searched for just a word or phrase, no whole word only or match case options applied).

The first tab on the left gives you the Outline view – if you have headings in your document, it will give you a run-down of those,and highlight in yellow where your search term appears. The search term “localisation” has been input into the search box at the top.

Word 2010 simple find options 1

The second tab gives you a Page view, showing only the pages that the search term appears on (you will see that it’s displaying pages 5, 6 and 14 here) with the search term highlighted.

Word 2010 simple find options 2

The third tab along gives you the Paragraph view, and this is the one that I find most useful, as it shows you the search term in its context. Click on the box and you’ll navigate to that place in the text. As you can see here, the word has also been highlighted in the actual text, and this is true for all of these views. This paragraph view is the most useful for seeing where you’ve used a word and deciding whether to change it.

Word 2010 simple find options 3

Now we’re going to look at some of the Advanced Find options. You can get to Advanced Find by clicking on the More button in Word 2007’s Search box, or by clicking the down arrow by the search input field and choosing Advanced Find in Word 2010 or 2013. Note, in Word 2010 and 2013, you can click on Options after clicking the down arrow, but that isn’t as specialised or useful as choosing Advanced Find.

If you’re confused about how to find the Advanced Find dialogue boxes, read this post for screen shots and explanations.

Advanced Find options: Find In

The Find In option allows you to specify where exactly you want to look for your search term. This is particularly useful if you are looking for something you or someone else has said in the Comments area of the text, or indeed the footnotes. Here I have a document with a main text, Comments and footnotes. I use the dropdown arrow next to Find In to access my options:

Advanced find options 1 find in

Whichever of these options you choose, it will only search in that area, saving time and narrowing down your search to exactly what you’re looking for.

Advanced Find options: Match case

Match case is extremely useful if you are only looking for a particular form of a word. For example, I might want to catch the instances where I’ve started a sentence with “And”. If I just search for “and” with no other options set, Word will usefully highlight all instances of the word. I’ve highlighted the one that I’m looking for in green here, but you can see how hard it would be to find amidst a sea of and … and … and. Note that I typed the word in with a capital letter, but unless I tell Word to take account of that, it will ignore it, and treat And, and, aNd, ANd, Andy, understanding, etc. all the same (to get rid of those last two, see the next section).

Advanced find options 2 no options

Tick the Match case box and it’s a different story. Now it’s only looking for And with a capital A. Note how the line under the search box includes a note of the option that I’ve selected:

Advanced find options 3 match case

Advanced Find: Find whole words only

As we saw briefly above, search for “and” without ticking any additional options, and Word will find the letters “and” however they may be capitalised and wherever they will be. Here, a search for and highlights the word understanding, too.

This can be really annoying, especially if you’re searching for a word that can appear as part of other words (like under, or stand!) and you want to do a Replace All on them or just find when you’ve used that particular word, not its compound. This is what happens when you don’t choose any options:

Advanced find options 4 no options

To stop this happening, tick the box next to Find whole words only. Now Word will only find the word “and” as a discrete word:

Advanced find options 5 whole words only

Note: you can use these two options together. For example, search for But using Match case and Find whole word only and you will limit what you find to sentences beginning with the word “But”, instead of all the examples of but in the middle of sentences and sentences beginning with “Butterflies” or “Butter” …

Advanced Find options: Wildcards

Lots of people know about the above two options, but Wildcards can seem a little alarming to the novice or even quite experienced Word user. Wildcards allow you to search very precisely for different forms or spellings of a word.

To use Wildcards in your search, tick the Wildcard option.

Advanced find options 7 wildcards

If you already know the special character to use in your Wildcard search, type your search term in the search box. If you need to check which special character to use, click on the Special dropdown on the button at the bottom of the screen. This will give you a huge range of choices for narrowing down your search:

Advanced find options 8 wildcards

In this case, I’m looking for words beginning with “localis”, so I choose the Beginning of Word option from the list:

Advanced find options 9 wildcards

Word inserts the special character in the search input box, and finds all of the words beginning with “localis”:

Advanced find options 10 wildcards

Now, you could just do a basic search for a bit of a word, but that’s only useful if the selection of letters you’re looking for all occur together. In the example above, we’re looking at the letters appearing at the beginning of a word, but what if you’re looking for a word and you can’t remember how you spelled it, or you fear you sometimes used an s and sometimes a z in “organisation”? Use the question mark option and search for “organi?ation” and you will find both spellings.

Note, there are many further special characters here apart from the ones used for Wildcards (which are ? – < and >) – I will be covering some of the most useful of those in future posts.

Advanced Find options: a note on Sounds like and Find all word forms

The two options at the bottom of the list can look quite tempting. But I will be honest and say that I don’t use them in my everyday work (if you do, please comment and share why you find them useful!).

Sounds like is the more useful of the two. It only works for the English language (presumably if you’ve bought a UK or US copy of Word) and it does what it says it does, finding words that sound like the word that you have entered.

Here I’ve searched for “Localize” and it has found the words that I would be looking for. They’re not spelled the same, but they do sound the same.

Advanced find options 11 sounds like

However, Find all word forms does NOT find “localisation” in the same piece of text, so I’d be careful about using this one (in fact, try not to), as it will miss out words from your search:

Advanced find options 12 all word forms

In this article, we’ve learned how to use some of the more advanced features of the Find function in Word 2007, Word 2010 and Word 2013 in order to be able to look for the correct, specialised word in our document, including being able to choose where in the document it is and choosing fewer or more examples of words containing the letters we’re searching for.

If you’ve found this useful, please take a moment to share it, using the buttons under the article, or send me a comment, as I love hearing from my readers and knowing that I’ve helped! Thank you!

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This is part of my series on how to avoid time-consuming “short cuts” and use Word in the right way to maximise your time and improve the look of your documents.

Please note, these hints work with versions of Microsoft Word currently in use – Word 2007, Word 2010 and Word 2013 all for PC. Mac compatible versions of Word should have similar options. Always save a copy of your document before manipulating it. I bear no responsibility for any pickles you might get yourself into!

Find all of the short cuts here

Related posts on this blog:

How to use Find and Replace 1 – basic find and replace

 
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Posted by on January 23, 2014 in Short cuts, Word, Writing

 

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Small business chat update – Leigh-Ann Arundel

mugsGood morning! Today we’re having an update with a very enterprising lady, Leigh-Ann Arundel, who’s come a very long way already (all the way round the world, in fact) since she launched Jingle Jewellery as recently as April 2012. I first interviewed Leigh-Ann in January 2013, and when she was asked where she wanted to be in a year’s time, she replied “Hopefully gaining in momentum and operating in more areas nationally as a successful business“. She’s done well with that plan – read on to find out more!

Are you where you thought you’d be when you looked forward a year ago?

The year has gone so quickly, but yes, I think I am. I am really happy with how everything is going. We turned a profit in our first year and built on the existing business model. I am reducing my hours at the day job and have a plan to work solely on my business in the next few years – fingers crossed.

What has changed and what has stayed the same?

The party business is still going strong, and we now have licence holders in East Yorkshire and plans to expand into other UK areas. The other exciting news is that we also have a licence holder in Queensland, Australia, so we are international. The party business is dipping its toe into the wedding industry, and we hope to offer these services very soon. I have been able to step away from the delivery side of the parties a bit more, and am overseeing the business.

The other change is that we have branched out into importing and wholesaling jewellery new to the UK. I have gorgeous Treasure Lockets which are from the USA. These have been branded and licensed very recently, and we have two people who own licenses to sell them as well as our existing consultants.

All in all, it’s a very busy and exciting time!

What have you learned? What do you wish you’d known a year ago?

I have learnt that there are not enough hours in the day, I often take on more than I need to and I should be less chaotic and more organised. However its difficult to slow down and get organised with 2 small children, a husband and a day job. I am so thankful to my family and friends, who are not only patient but very supportive and a great help. My sister is my partner, and often has the kids whilst I get on with other things or makes hundreds of our big-bottomed angels at Christmas, for example. l also have a fantastic small business support network of entrepreneurial women, and we work as a team advising, supporting and helping each other to keep things going. I am now also part of a new venture created by our group, bringing all the businesses under one umbrella ‘A Pocketful of Wonderful’ – we have a beautiful catalogue showcasing the businesses and a website.

The things I wish I had known last year would be how to better manage my time and also better knowledge of social media and website creation. I still find that very hard to get to grips with.

Any more hints and tips for people?

Believe in yourself, use your time wisely and make friends with other business owners as they can be an invaluable support and knowledge base. Oh, and not to waste money on things you can do yourself with a bit of practice.

And … where do you see yourself and your business in a(nother) year’s time?

I am still getting over Christmas! but this year I am focussing on streamlining, expanding and breaking into the wedding market.

What strides Leigh-Ann has made, and what a good example of working together with other crafty people and makers to produce a joint catalogue that will benefit them all. She’s obviously making time for learning, too (I have some good resources on social media on this blog, by the way). I don’t doubt that she’ll have broken into whatever market she chooses to break into in 2014. Oh, and it does get easier once you move away from the day job – I can vouch for that!

You can find Leigh-Ann’s website at www.jinglejewellery.com and her Facebook page; she’s on Twitter, too, and of course you can email her. A Pocketful of Wonderful is here.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

 
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Posted by on January 18, 2014 in Business, Small Business Chat

 

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How to set up a WordPress blog 2: adding pages to make it into a website

Following on from my posts about how important it is to have a website for your business and on setting up your WordPress blog (which you need to read before reading this if you’re a novice), in this article, I’m going to show you how to add pages to your WordPress blog to make it into a website.

This is what I did when I created this website that you’re reading this blog post on right now. I’m going to use my special test WordPress blog to show you what to do, and also the inside workings of this blog for the more complex aspects. Read on to find out how to set up web pages on your blog, and first of all, why you would do that.

What’s a WordPress page and why do I need them?

A page is a static, unchanging screenful of information, for example what you see when you go to my About page on this blog, or my page about my Business e-book on my writing blog. Where a blog post is written, published, moves down the blog page and is superseded by new blog posts, like a diary, a web page is fixed, stays the same and is visible whenever you visit its home. Where a blog is like a diary, a web page is like a passport photo or a lawn sign.

Why do you need one? Well, when someone reads your blog, they’re going to be bound to want to know something about you – that’s why pretty well all blogs have an About or Home page. And if you run a company, it’s advisable to put together a page, or a set of pages organised into some kind of structure, that tell readers about what you do, how you do it, what it costs, etc.

Website readers have a low attention span. They want to read a bit of stuff then move on. Many of them don’t even like scrolling down to see what’s lower down on the page. So a) they’re not going to want to search or scroll through your blog to look for information, and b) they don’t want everything on one web page. My website is quite wordy; imagine what it would be like if all that information you can access along the top menu bar was all on one page.

So, you’re convinced that you need at least an About page. You understand the difference between pages and posts (pages = static; posts = constantly updated diary type affair). Let’s find out how to set up a page on WordPress.

How do I set up a Page on WordPress?

You access Pages from the Dashboard (click on your blog name or the little house icon next to your blog name on your Stats page to reach it). Once in the Dashboard, go down to Pages, click, and choose All Pages. This allows you to see what pages are already there – and once you have some, you can edit them from here.

1 pages

Why have I gone here first rather than hitting the New Page option? Because every new WordPress blog has an About page set up already, to get you started.

In the All Pages view, you can see all of the pages that you have set up, and hovering over the page title with your cursor allows you to Edit, Quick Edit, Trash or View them. Here, we’re going to Edit

2 about

When you click Edit, you’ll arrive at a screen which looks very like the one that you use to create a new blog post. However, it has Edit Page at the top, and some Page Attributes to the side.

You can see that you have a title area (which includes the word “About” and a text area, which also contains some text at the moment.This can all be edited and customised just how you want it.

You can also see here that the Status is showing as Published. That  means it’s live on the Internet for all to see …

3 about

Want to see what this page looks like? Click on the View Page button just under the title …

4 about

This is likely to open in a new window – if it doesn’t, hit the back button on your browser to get back, or the Edit button at the bottom (or top, depending on your theme).

If you want to edit the text, which I do in this case, just delete the text that’s there and add some new. When you’ve edited it as you wish, hit the Update button to save. Then use the View Page button to have a look at the changes. Note: I’ve added hyperlinks here – here’s an article explaining how to do that

5 about

When you look at the page on the blog, there is all your new text, including the hyperlinks:

6 about

How do I set a web page to be my landing page / front page?

In some circumstances, you might want a static page to be the home page / landing page / front page that a visitor to your URL will always see. I do that with this website – whenever you go to www.libroediting.com, you will see my Home page. However, visit www.librofulltime.wordpress.com and you’ll see the latest blog post I’ve published, and you’ll need to click on the top menu to see a static page about you. It’s all about what you choose to do.

I’d recommend that if you are primarily blogging, with just one or two pages about you and your background, leave the landing page as the blog. If you’re promoting a company, product or service, and your blog is supporting that and driving visitors who you want to buy from you, choose to display a static web page when a visitor arrives.

Here’s how you tell WordPress to show visitors a page, not your latest blog post.

Go to the Dashboard, choose Settings, and then Reading. Right at the top of the page, you have a section entitled Front page displays. You have the choice of Your latest posts (i.e. your blog) or A static page. If you click on that radio button, you will be asked to choose a page to display.

7 set page as front page

I have chosen not to do that for this test website/blog, mainly so that I can change it if I’m training people face-to-face, but here’s how this Libroediting site is set up. I have chosen Libroediting as the front page, and Blog as the posts page. That means that any visitor will, as you’ve seen if you clicked the link above, see my Home page on their initial landing on the site.

8 set page as front page

How do I add a new Page to my WordPress website/blog?

If you want to add a brand new page, revisit the Dashboard and choose Pages – Add New. Note, you can Copy a Page, too. This will give you an exact copy of a page you already have – more useful for posts, but if you have special formatting that you’ve set up, or you’re splitting the text on a page over several new pages, it’s worth doing that. Click on Add New

9 add new

… and you will find yourself in a completely blank editing page. Note that now the Status reads Draft, and you also have an option to Save Draft. Please press this very, very regularly, so you don’t lose your draft posts. When you’ve finished adding the text for your new page, hit the Publish button to make it live (or you can leave it in Draft form if you want to work on it further; just do remember to Save Draft).

10 add new

How do I view and edit my pages?

You can view all of your pages by going to the Dashboard and choosing Pages – All Pages. Here is part of my page list for this website. If you hover over any page title with the cursor, you’ll get the Edit / Quick Edit / Trash / View options to allow you to make any changes you want to. If you have any pages in Draft form, not yet published, you’ll see Draft next to All / Published / Trash and you can click to see all of your draft as opposed to published pages.

11 pages

Useful pages that I would recommend including on your business website are:

  • About me (with a photo)
  • Services
  • Prices
  • Testimonials / references
  • Contact me (with a contact form)
  • Blog
  • Links (links to colleagues and recommended websites – always kind to do)

How do I change the order in which my pages appear? How do I create sub-pages?

It’s good to be able to control what order that top menu and any side menus appear in. As you get more pages published, you might find there are too many for the menu to display, and it starts to look a bit messy. You might want to arrange pages in sub-categories, under other main pages.

The place to do this is in the Edit screen for your page (click on Edit when viewing the page or select Dashboard – Pages – All Pages and click on Edit for the particular page). You will notice a section called Page Attributes. Here, we’re looking at my Student pricing 2014 page, which is a sub-page of my Pricing page. Note that I’ve chosen a Parent page from the drop-down menu of all of my pages. When you’ve completed all changes, press Update to save them. You can also choose the order … see below …

12 sub pages

It’s nice to have your landing page on the left and your About me quite prominent, with other pages such as Links down the order a little. That same Page Attributes area allows you to choose a number to define the order the pages appear in on your menus. Here, I’m giving my Links page number 6. I press Update and view the page …

13 page order

Looking at the page itself, you can see that the page name is number six in the list of pages along the top!

14 page order

Note: not all designs of WordPress blog have the menus automatically along the top. But they should appear at the top or down the side. Play with the choice of design if it’s not where you want it to be, or add a menu to the side bar, which we will learn about another day.

How do I do a quick edit?

If you just want to change the title, page order or other attributes for a particular page, view All Pages, hover over the page title and choose Quick Edit.

15 quick edit

You will get a limited number of options, but this can be a quick way to do an update. Click Update to save.

16 quick edit

In this article, we’ve learned how to add web pages to a WordPress blog to make it into a website, using WordPress.com hosted by WordPress itself. These basic ideas should be the same on self-hosted WordPress sites.

I hope you have found this article useful. Please share using the share buttons below, or post a comment, and do please let me know if you use this article to help you to set up your own blog, and post a link below!

Related posts on this blog:

WordPress 1 – the basics – joining and setting up a blog

WordPress 3 – adding images to your post or page

WordPress 4 – adding slideshows and galleries of images

WordPress 5 – linking your blog to your social media

WordPress 6 – sharing buttons

WordPress 7 – adding an avatar picture

Is it worth having a website for my business? – the big question (and the answer’s Yes!)

Adding links to blog posts – how to do it on the major blogging platforms (and email)

 
 

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Is it worth having a website for my business?

websiteIn my networking adventures and other travels in the world of small business, I come across quite a few people who don’t have a website. To be honest, I’m a bit shocked when this happens. Unless you’ve got a constant set of clients, with new ones on the horizon to fill in any gaps if you lose one, then you’ll want to be findable.

When you think about getting the roof done, or finding a cleaner, or sourcing flowers for an event, or buying a product, where do you look?

Online.

Even if you look for a tradesperson on a Yellow Pages style website, I bet you like to have a URL to click through to, to look at their details. Right?

If you don’t have a website, even a single page with your name / company name and information about yourself, then what will people find when they search for you?

How do people search for companies, products or services?

People come to my website in one of four ways:

  • They search for my name
  • They search for my company name
  • They search for something that I do
  • They search for the answer to a question (“is it en route or on route?” “How do I repeat the header row of a Word document on every page?”)

This is what would happen if I didn’t have a website:

  • If they search for my name, they’ll find my Twitter or Facebook feed, or photos of me socially, or mention of me on forums. All fine, but they’d probably rather find either my Facebook or my company information in one place
  • If they search for my company name, they will find my Facebook or Twitter feed, however, those mention and feed back to my website, as they’re not enough in themselves to maintain interest and get me business
  • If they search for something that I do, they’ll find someone else’s website and if they’re looking for someone to do that work, they’ll hire that someone else
  • If they search for an answer to a question, someone else will answer it, and if they’re looking for someone to work for them, they’ll hire that someone else

This is what happens because I have a website:

  • If they search for my name, they’ll find my website and my other feeds, which all link together. They’ll find out what I do and if they want to talk about work, they can contact me
  • If they search for my company name, they’ll find my website, find out what I do, and possibly hire me, getting in touch via my contact form
  • If they search for something that I do, they’ll find my website, find out that I do that, find references from people who I’ve done that for before, and possibly hire me – getting in touch via my contact form
  • If they search for an answer to a question, if I can answer it, they’ll find out that I know what I’m talking about, and note me for later or sign up to receive emails when I post, and might hire me in time, or ask me a question or engage with my blog

The bare minimum

As a bare minimum, you should have a page somewhere that includes …

  • Your name
  • Your company name (if it’s different)
  • A list of your services or products – make sure that you mention all of the forms of the things you do on that page (so I would include transcriber, transcription services, editor, editing, etc.)
  • References from satisfied customers
  • A way to get in touch with you – a contact form, a phone number (most people like to see this), an email address
  • Professionally produced text – by which I really mean have someone check it for typos and spelling mistakes. Those will seriously undermine your reputation and send people running from your services – whatever they are

It’s a good idea to have your company name in the url for your website, but personally I don’t hold it against small companies if they have the word blogspot or wordpress in their URL – you don’t need to pay extra to have that if you don’t want to.

You can use a Facebook page as your company web page, however I would hesitate to ONLY use something that changes so often and is as unpredictable as Facebook. A company Facebook page is better than nothing, however!

Optional extras

You can add these extras if you want and if they add value. If you find that you’re getting a steady stream of enquiries via your simple website, and they turn into paying customers, then only add these items if you can see a clear value in doing so, rather than doing it out of vanity or because someone’s persuaded you to buy their service.

  • A URL that’s just your company name – you will have to pay for this, probably renewing annually
  • A professionally designed website – there are so many “themes” on offer that look as good as professional websites.
  • A blog – this is GREAT for driving people to your website and setting you up as an expert in your field. If you only do one of these things, write a simple blog
  • Someone to write web text and blog posts for you
  • Search Engine Optimisation – a professional can ensure that you’re showing up in the search engines etc. But shop around – this can be expensive and there are lots of things you can do to SEO your site on your own (just have a little search engine search and see what you can find)
  • A shopping cart and catalogue – very useful if you’re producing craft items or any tangibles – but you can sign up to services like Etsy and eBay which will do this for you

The big caveat

It’s really important to have a web presence so that people can find you.

It’s really important to be super-vigilant, because unscrupulous companies prey on small businesses’ lack of expertise in this area.

  • Always ask around fellow small business owners or someone whose website you admire and see who they use
  • If someone offers to make you top of the search engine results, ask what other sites they’ve worked on (always ask for references anyway) and do a search for yourself
  • If someone offers to revolutionise your website and make you a millionaire overnight, they’re probably over-selling. Ask for references
  • If someone offers to build your website make sure – no, MAKE SURE – that you will be able to edit and update the text and pictures on that website whenever you want to. Never hand over the full ownership of your site to another person such that you can’t update it yourself.

If you haven’t got a website, and you haven’t got a steady stream of new and regular customers giving you a good income stream, I really do suggest that you get a website!

Read more here about growing your business, have a look at my advice on blogging and social media, read about how to set up a WordPress blog and website (starting with this post) and read about my own business journey in my book, Going It Alone At 40.

Related posts

WordPress 2 – adding pages to create a website

 
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Posted by on January 13, 2014 in Blogging, Business, New skills, Social media

 

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