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Monthly Archives: April 2018

What do I actually do? What do you actually do? Who does an editor or transcriber work for?

Taking a well-earned coffee break this week, my friend Jen challenged me to draw a Venn Diagram of what I actually do, for whom. I accepted the challenge.

Libroediting services venn diagram

Especially if you have a portfolio business, where you offer more than one service, can you draw out your customer base and services? How many attempts do you have to make (four for me!)? Can you see any patterns?

 

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Plain English – what are the business benefits?

My colleague Laura Ripper is an expert in Plain English. In this excellent article, she explains the benefits of plain language. A must-read for all businesses, and if you’re looking for Plain English editing and proofreading, head her way!

Laura Ripper | Proofreading and copy-editing

A picture of a piggybank

If you run a business, you probably know that customers appreciate clear communication. They want to be able to find important information quickly – for example, about products and services, how to find you or how to return an item they’ve bought. Direct, concise and jargon-free text saves them time, frustration and effort. It gives your customers a better experience of working with you.

But what are the benefits for you – and your company? How can writing in plain English help you achieve your business goals, such as making a profit or building your brand? Is communicating clearly anything more than ‘doing the right thing’?

Using plain English can help your business in three main ways:

  1. It saves money
  2. It saves time
  3. It builds your reputation

It saves money

– and it makes money, too.

If your marketing materials, letters and newsletters present information clearly, your customers are more…

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Posted by on April 11, 2018 in Uncategorized