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Monthly Archives: April 2018

What do I actually do? What do you actually do? Who does an editor or transcriber work for?

Taking a well-earned coffee break this week, my friend Jen challenged me to draw a Venn Diagram of what I actually do, for whom. I accepted the challenge.

Libroediting services venn diagram

Especially if you have a portfolio business, where you offer more than one service, can you draw out your customer base and services? How many attempts do you have to make (four for me!)? Can you see any patterns?

 

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Small business chat update – Kathy Ennis

Small business chat update – Kathy Ennis

Welcome to an update with Kathy Ennis, who changed her brand name to LittlePiggy last year. Kathy joined this interview series in May 2012 and we updated her story in July 2013, August 2014 and February 2016. and most recently in April 2017. At that point, this was Kathy’s plan for the year: I may be moving home in the next 12-months so, although I am planning, things may be disrupted because of that. However, my plan is to increase the amount of work with Enterprise Agencies, or other organisations that offer training and mentoring support for small and micro businesses.” Let’s see what happened next …

Hello again, Kathy! So, are you where you thought you’d be when you looked forward a year ago?

Well, I haven’t moved home (yet!) but it’s still in the pipeline – probably later this year.

I did achieve my goal of working with more Enterprise Agencies and those that offer mentoring support and training to small and micro businesses. I now have contracts with three organisations. Along with the 1-2-1 clients I work with this creates a really great mix and I get to meet some truly inspirational business people.

I am also really fortunate to be part of the Facebook / Enterprise Nation #SheMeansBusiness initiative. I spent 2017, along with 7 others certified by Facebook, delivering training and inspirational activities to more than 12,000 women in the UK (our target was 10,000, so we smashed it!). In 2018 the scheme is getting bigger and better with more trainers being taken on and a higher target number.

I did get my book published – The Big Social Media Marketing Organiser (https://littlepiggy.ltd/books/) – and I am really proud of it. I think it’s not only a terrific resource for all small and micro businesses, I believe it sums me up and demonstrates my approach to things.

What has changed and what has stayed the same?

Gosh, there have been changes, but they have crept up on me I think. The big change I made was more than a year ago – changing the name of the company – and I think that has had the most effect. My new brand and brand message has had a really significant impact on how I am working with clients and the type of clients I am working with.

What have you learned? What do you wish you’d known a year ago?

I’ve learned a helluva lot about Facebook! Being part of the #SheMeansBusiness team meant I had to take on a lot of knowledge about Facebook (and Instagram) really quickly.

I can honestly say that this year has been very steady. Nothing has cropped up that I was unprepared for. So there’s nothing I wish I had known a year ago.

Any more hints and tips for people?

Can I say buy my book? Ha, ha, ha!!

Seriously, if this year has taught me anything it is the need for businesses (especially small and micro businesses) to plan. I have lost count of the number of clients and trainees I have worked with who are having difficulties building their business successfully. When we dive deeper into what’s happening, it’s because things are being done piecemeal. There’s no broad understanding of what is actually happening in the business, let alone what they want to happen in the business. No wonder they are struggling.

And … where do you see yourself and your business in a(nother) year’s time?

Well, I hope to be living beside the sea by that time.

As far as the business is concerned, I just want things to tick along the way they are at the moment as it’s all so lovely at the moment.

It’s great to see Kathy going from strength to strength and really helping people with their planning, which is something a lot of people lack. I had to really plan my business in the early stages to see where I had to get to go full-time and I’ve always kept an eye on things and kept marketing even when I’ve been busy – it is worth it. Well done Kathy, and on the book, too!

Website: https://littlepiggy.ltd/

Facebook: https://www.facebook.com/LittlePiggyUK/

Twitter: https://twitter.com/kathyennis

LinkedIn: https://www.linkedin.com/in/kathyennis

Email: kathy@littlepiggy.ltd

You can find the website for Kathy’s book here, and order it from Amazon.

Phone: 07815951585

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on April 21, 2018 in Business, Small Business Chat

 

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Small business chat update – Sophie Playle

Small business chat update – Sophie Playle

Welcome to an update with  Sophie Playle, editor and trainer of editors from Liminal Pages,  We first met Sophie in December 2013, at which point she’d only been going for eight months, Sophie updated us on how she was getting on in January 2015, March 2016, and most recently March 2017, where this was her plan: “This time around, I’m not going to make any grand statements or plans. I’m going to get my head down and continue doing what I’m doing – providing editorial services to authors and online training to editors – and see where it gets me. I share my most personal thoughts on being an editorial business owner in my Liminal Letters, which I send out roughly every fortnight, so if anyone wants to keep up with my journey, feel free to subscribe!” So, did things go to plan or did they change? Read on to find out …

Hello again, Sophie! So, are you where you thought you’d be when you looked forward a year ago?

Pretty much! I’ve just kept on keeping on. My schedule has been filled solid with editing work, and I’ve continued to create and run courses for editors. I haven’t quite managed to create and refine as many courses as I’d hoped by now – I always seem to make big plans and run out of time!

What has changed and what has stayed the same?

For the first time in a long time, pretty much everything has stayed the same. It’s a relief to feel some stability in my business, to be honest. At the same time, I don’t feel a though I’m stagnating. I’m continually tweaking and improving my work flow, brand, website, courses, skills, etc.

What have you learned? What do you wish you’d known a year ago?

I don’t think there’s anything that’s made me think Darn, if only I’d know that … We can’t learn everything all at once. Sometimes the time isn’t right for the lessons we need. Often, we learn through trial and error – because there’s no one-size-fits-all way to run a business.

Any more hints and tips for people?

There’s no such thing as a ‘finished’ or ‘completed’ business. You have to keep chipping away at things, refining and developing. At times, it can feel frustrating that the work is never done, but try to enjoy the process, celebrate the small wins along the way, and be kind to yourself.

And … where do you see yourself and your business in a(nother) year’s time?

Where I am now, but better.

I actually loved it when things stabilised for me, a few years of full-time self-employment in, when you know what to expect and when you’ll be busy. Like Sophie, things have still changed for me, but in more minimal ways, for example starting to pick up more work for a) ghostwriters and b) university academics doing large projects, which is an extension of my transcription work and tends to come through recommendation. I love that Sophie is still finding time to help her fellow editors along the way, too, and sharing her experiences in her usual honest way.

Visit Sophie at her Liminal Pages website: http://liminalpages.com or find her on Twitter or Facebook!
Facebook:

Sophie’s website is at liminalpages.com and that novel-writing course can be found here: Conquer Your Novel

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on April 14, 2018 in Business, Small Business Chat

 

Plain English – what are the business benefits?

My colleague Laura Ripper is an expert in Plain English. In this excellent article, she explains the benefits of plain language. A must-read for all businesses, and if you’re looking for Plain English editing and proofreading, head her way!

Laura Ripper | Proofreading and copy-editing

A picture of a piggybank

If you run a business, you probably know that customers appreciate clear communication. They want to be able to find important information quickly – for example, about products and services, how to find you or how to return an item they’ve bought. Direct, concise and jargon-free text saves them time, frustration and effort. It gives your customers a better experience of working with you.

But what are the benefits for you – and your company? How can writing in plain English help you achieve your business goals, such as making a profit or building your brand? Is communicating clearly anything more than ‘doing the right thing’?

Using plain English can help your business in three main ways:

  1. It saves money
  2. It saves time
  3. It builds your reputation

It saves money

– and it makes money, too.

If your marketing materials, letters and newsletters present information clearly, your customers are more…

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Posted by on April 11, 2018 in Uncategorized