If you run a business, you probably know that customers appreciate clear communication. They want to be able to find important information quickly – for example, about products and services, how to find you or how to return an item they’ve bought. Direct, concise and jargon-free text saves them time, frustration and effort. It gives your customers a better experience of working with you.
But what are the benefits for you – and your company? How can writing in plain English help you achieve your business goals, such as making a profit or building your brand? Is communicating clearly anything more than ‘doing the right thing’?
Using plain English can help your business in three main ways:
- It saves money
- It saves time
- It builds your reputation
It saves money
– and it makes money, too.
If your marketing materials, letters and newsletters present information clearly, your customers are more…