This is a re-post of an older post that was attracting lots of spam comments, reposting it to see if it helps. But it is a useful post, still, so do read, enjoy and share!
Why would I add a link to a blog post?
Adding a link means that you’re putting a hyperlink to either another website or another of your blog posts in the one that you’re writing. There are many reasons for doing this: these are some of the reasons why I do it …
And did you notice that all of those bullet points were links to examples of what I was talking about?
A note about SEO and links (back-links)
One major advantage of links is in helping your Search Engine Optimisation (SEO). I’m not going to go deeply into that here, but basically, Google and the other search engines like to see your pages linked to on other people’s pages, as it shows you’re trustworthy and respected within your community enough for people to link back to you. Yes, people do try to abuse this (we’ve all had blog “comments” from spammers trying to get their URL on your list of comments and now we know why) but when used properly, reciprocal linking to content that does actually interest you and is relevant for your readers does help your fellow bloggers and will hopefully lead to them linking to you, too.
How do I add a link to my blog post?
Of course, all of the blogging platforms (WordPress, LiveJournal, Blogger and others) do it slightly differently. But the difference usually comes down to the icon that they use and how much you can do once you’ve clicked on that icon.
I’m going to use WordPress as the main example, showing all the steps to create a link, but then I’ll show you what the link button looks like in Blogger and LiveJournal and, in fact, Gmail, too. And at the end I’ll share those link images so you know what to look out for.
How do I add a link to a WordPress blog post?
The first thing you need to do is have some text on which you want to base the link. Here I’ve typed in a few words. You can see that in the case of WordPress, there’s a little greyed-out icon that’s not clickable if you haven’t highlighted any text:

As soon as I highlight the text that I want to use as the basis of my link, the two greyed-out icons appear in all their clickable glory:

Keeping the text highlighted, click on the left-hand icon that looks a bit like a staple. Or in fact, as has been pointed out in the comments on this post, a link in a chain. This will bring up a dialogue box for inserting your link:

WordPress allows you to do two things here; you can either link to a URL for a page outside your own blog (circled in red) or you can choose one of your own previous blog posts to link to (circled in blue) – very handy.
We’re going to concentrate on linking to a URL. Type in the URL you want to link to – including http:// at the beginning:

Note here that I’m read to hit Add Link and I have NOT ticked Open link in a new window/tab. This is because I used to do that and an experienced website manager I know got into a bit of a frenzy and told me that it’s not good practice and I should NOT do that. So I don’t now.
Note: if you want to open a link in a new window or tab when you’re reading a blog or web page, right-click on that link and you should get a list of options including those.
Having pressed Add Link, my text is underlined:

… and it will be a link just like the ones in the first section, above.
If you want to edit the link, highlight the underlined text and click on the same Link button – you can now change it as you wish.
If you want to delete the link, highlight the underlines text and click on the icon to the right, which is supposed to look like a link being broken (or a staple being removed).
How do I add a link to a Blogger blog post?
Thanks to my friend Linda for the screenshots for this one! (And that’s a link to the website she’s set up with background information to a book she’s just published.)
Blogger works in a similar way to WordPress, but the icon you need to use is the word Link:

and the dialogue box doesn’t give you the option to choose a previous blog post to link to, but has the familiar URL entry field:

How do I add a link to a LiveJournal blog post?
LiveJournal uses another common icon that you’ll find for a link – this is apparently a globe with a link of a chain attached …

and you’ll get a similar dialogue box when you click that icon.
How do I add a link to a Weebly blog post?
Thanks to Louise Harnby for the screenshot for this one. We encounter the link / staple icon again for Weebly, this time in white on a black background:

How do I add a link to a Gmail email?
And just because it demonstrates one of the other icons that is commonly used, if you want to add a link to a Gmail email, for example to point a friend to this blog post, the icon is another chain link / staple, but a horizontal one similar to Weebly’s:

Icons that represent adding a link
Here are those common icons again. If you find another one, do contact me and send me a screenshot and I’ll add it to this post!
If you want to add a link to any kind of text and you’re looking for the appropriate icon on a button, it is likely to be one of these or similar:




I hope you found this useful. If so, please take a moment to like, share or comment, and spread the word! And feel free to use the Search function on the right hand sidebar to look for more posts about blogging …