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How do I deal with spam comments on my blog 3: How do I prevent spam comments from being posted on my blog?

How do I deal with spam comments on my blog 3: How do I prevent spam comments from being posted on my blog?

In this article you’re going to learn some general tips for avoiding getting spam comments on your blog. Hopefully you’ve already read Article 1 in the series and understand what spam comments are and why you should stop them, and you’ve looked at some examples of spam and learned how to tell a spam comment from a real comment in Article 2.

How do I stop spam getting published in my blog comments?

There are two ways to stop spam appearing in your blog comments, and you do need to use them together to be completely effective:

  1. Make sure your blogging software’s spam filter is turned on to its highest level
  2. Make sure you moderate comments before displaying them

There are of course variations within both of these, so I’ll talk about them one by one.

Setting up your spam filter

This is general information, and I don’t have access to all of the blogging platforms, but most platforms (WordPress, Blogger, etc.) will have spam filter in place already. This will stop anything hugely obvious, like millions of links in a comment or keywords that we can all think of that we see a lot in spam emails, etc.

Often, you can set the level of spam filtering or what gets done with the spam comments.

For example, in WordPress.com, I can choose to set these options:

  • Either the worst and most persistent spam is silently discarded OR all spam is put into the spam review folder so I can review it
  • I can list keywords which I want to always make a comment go into spam (I haven’t bothered with this as my spam is very varied!)
  • I can select how many links need to be in a comment before it automatically goes into the spam folder (I allow up to two, allowing people to share information, their own book review, etc. without being penalised

How do I select the spam filter options for my blog?

In WordPress, I find the spam filter options in Settings – Discussion.

All blogging platforms will have some kind of Settings area where you can find this information. If you use another platform than WordPress.com, maybe you’d like to add a comment detailing where to find the spam filters in your platform, and I’ll add that information to this article.

Moderating comments

It’s essential to set up some sort of moderation on comments that people try to place on your blog. Although blogging platforms’ spam filters are pretty good, they won’t catch everything, particularly those cleverer ones disguised as praise with only one (or no) links that we saw last time.

When you decide to moderate comments, it means that when someone types a comment on your blog, you will receive an email with that comment, which you can then accept, delete or mark as spam. You click a link in the email, decide what you want to do with the comment, and your blogging platform will display it, delete it or note that the person is spamming (I use delete for an accidental spam or the odd duplicated comment).

There are options here, too, the most common being:

  • Moderate every single comment that is made on your blog
  • Moderate just the first comment from a particular commenter (usually defined by their email address) – each subsequent comment by someone whose first comment you’ve approved will be approved automatically

I have chosen the second option, because most spam is automated, so there’s little danger that you’ll accept someone’s comment and then find them spamming you all over the place.

I do have all comments emailed to me anyway, to make sure that I see and can respond to them, but moderating just the first one means I don’t have to click through and accept, delete or mark as spam every time I receive a comment from someone who’s commented previously.

How do I choose which comments to moderate?

In WordPress, comment moderation is in the same place as the spam filtering options: Settings – Discussion. In other platforms, look for Discussion or Comments in the Settings (again, please share where this is on your platform if you don’t use WordPress.

How do I check for comments that aren’t spam?

Occasionally, your blogging platform will get all over-excited and mark something as spam that isn’t spam. Maybe it contains a keyword it doesn’t like, or maybe it’s got more than the number of links you usually allow – but for innocent reasons.

Each blogging platform has a place to view comments which will include your spam queue, spam folder, etc. I just pop there and have a look every so often – you can mark a legitimate comment as not spam and it will show on your article.


This article has given some general information about how best to prevent spam comments from making their way onto your blog.

 

I hope you’ve enjoyed this article. Do post any questions or comments below; your comments may affect the content of my next article!

Other relevant posts on this blog

How do I deal with spam comments on my blog 1: Why do people spam my blog and why should I stop them?

How do I deal with spam comments on my blog 2: How do I tell if a comment is spam?

Reciprocity and Social Media – how to negotiate social media kindly and politely

How to maintain a good online reputation – my hints and tips

10 reasons to start a blog – why you should do it now!

10 reasons NOT to write a blog – and why you should stop and think, at least!

Top 10 blogging sins – avoid these if you can!

Scheduling blog posts and keeping going – scheduling the posts and the writing of them

How do I keep people engaged with my blog? – comments and reciprocity

 
1 Comment

Posted by on July 13, 2017 in Blogging, Business

 

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How do I deal with spam comments on my blog 2: How do I tell if a comment is spam?

How do I deal with spam comments on my blog 2: How do I tell if a comment is spam?

In the second in my series of articles about spam comments on blogs, I’m going to help you to learn how to decide whether a comment is spam (so should be deleted) or legitimate. I started this series by writing about what spam comments are and why you should stop them, and if you’re new to the topic, you might want to go back and look at that post first.

So, let’s have a look at some spam. I’m gong to start with the easy-to-spot ones and then move on to some more ambiguous ones.

In each example, I’ve included a screen shot of the comment, with its origin on the left, the “comment” in the middle and the title of the bog post it refers to on the right. Some details have been blurred out.

Obvious spam that has no place in your comments

This first category shouldn’t even get through to your comments to review if you’ve set up or got any sort of spam protection. There’s no way could mistake these for legitimate comments:

A sales word repeated over and over again and also a particularly common spam term:

… and one with some random information on buying sports gear on a post about small businesses.

Here’s another one which is talking about factory shops and comes from a URL about running shoes (remember how those spammers want to get the URLs  of the companies they’re working for all over the Internet? Nothing to do with Word documents!

So those are quite easy, and they’re also the ones you won’t see so often, as spam filters will catch them.

Spam comments pretending to be praise

This is a kind of post that often sneaks through. Be wary of over-the-top praise with no proper mention of what it’s praising. And look at where it comes from and the links:

So, this one is extremely vague and general – why would anyone legitimate post this? Also look at the commenter “Name” – “online shopping”. It looks like praise but that’s just to fool the spam filters (notice there is no URL placed within the comment, again to skip past the spam filter):

what about this one? How nice – they found my post on Word documents to be wonderful. But again, no detail about what they found wonderful, and look at the commenter’s “Name” on the left. Enough said.

I get this one ALL the time, mentioning they have bookmarked it. But from someone with a kind of name whose website is called that? (I’m not even typing the word here; who knows what that will attract!

This last one is a clever one but I get the “famous” comment all the time; also the not knowing how they got there. The URL was VERY dodgy on this one, too.

Note that quite often these comments have a spelling mistake or weird phrase. From having accidentally let these through in the past, I’m fairly convinced that they act as a kind of highlight to let other spammers know this particular blog is not well protected and they can get their spam onto it. It’s so easy to set up an automated search and comment!

Spam comments asking questions

This kind of comment is even more difficult to work out – because we all like to interact with our readers and answer their questions! Well, I get these sort of comments all the time, and again, check the URLs and commenter “Names” and you’ll get a good idea of what you’re looking at.

OK, this might nearly catch me out. Except no one has ever asked me legitimately how to find my email subscription or my RSS feed. If you know what those are, you will find them on the site. So this is a real red flag … but the URL should be, anyway. All sorts of people do comment, but this looks like a sales site or a lure to something worse to me:

And the classic “off topic” – this again shrieks spam to me after years of seeing them – plus it’s our spacey friend again from above!

By all means, answer legitimate, specific questions in comments – ones that relate to the post they’re commenting on, for example. But these two examples are absolute classics and should go straight into spam.

Semi-legitimate comments with a spammy purpose

This last category I usually give the benefit of the doubt and mark as Trash rather than Spam. After all, it’s common knowledge that a good way to get blog followers for our own sites is to comment on other people’s blog posts, and of course we will then include our own.

It’s worth noting here, too, that I’m all about cooperation and coopetition with colleagues in the editing, transcription and localisation business, however, I’m not particularly keen (that’s an understatement) on people commenting about how their service is cheaper and better than mine!

Thanks, but no thanks, and into the Trash it goes!

This article has given you some examples of spam, ranging from the obvious to the not-so-obvious, and has hopefully helped you to distinguish spam comments from legitimate ones (for examples of legitimate comments, just take a look at the ones on my previous article, or, in time, this one!). I hope you feel more equipped to tell if a blog comment is spam now!

I hope you’ve enjoyed this article. Do post any questions or comments below; your comments may affect the content of my next article!

Other relevant posts on this blog

How do I deal with spam comments on my blog 1: Why do people spam my blog and why should I stop them?

Reciprocity and Social Media – how to negotiate social media kindly and politely

How to maintain a good online reputation – my hints and tips

10 reasons to start a blog – why you should do it now!

10 reasons NOT to write a blog – and why you should stop and think, at least!

Top 10 blogging sins – avoid these if you can!

Scheduling blog posts and keeping going – scheduling the posts and the writing of them

How do I keep people engaged with my blog? – comments and reciprocity

 
5 Comments

Posted by on June 29, 2017 in Blogging, Business

 

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How do I deal with spam comments on my blog 1: Why do people spam my blog and why should I stop them?

How do I deal with spam comments on my blog 1: Why do people spam my blog and why should I stop them?

After writing about keeping people engaged with our blogs last week, I started thinking about those people we DON’T want to engage with – spammers. In the first part of this series I’ll talk about why people might spam comment on a blog and why we shouldn’t allow them to. I’ll move on to discuss how to identify a spam comment, and then how to deal with them.

What is a spam comment on a blog?

A spam comment is a comment that isn’t relevant to the blog post it’s commenting on and is placed simply to encourage people to click through to the website the spammer is promoting. At its “best”, this is used to promote a website, usually by a third party, but at worst, it could link to a dodgy site that could contain malware or viruses.

Why do people submit spam comments to blogs?

Like those spammers who send out emails to millions of people asking them for their bank account details, knowing that a very small proportion will fall for the trick, spammers (in person or using software) try to place their website URL on people’s blogs assuming that a) a certain proportion of blog owners will let these through, and b) a certain proportion of those blogs’ readers will click on the link and go through to the website they are promoting.

In addition, search engines such as Google reward a website having links on other, reputable websites, and this includes accepted comments on blog posts. This is why people like me recommend that you engage with other RELEVANT blogs to get your URL out there. However, this is not the same as spamming blogs just to get your URL mentioned on them.

There’s a sort of continuum here, going from well-meaning and unintentional to malevolent

  • Someone trying to get their own URL out there by commenting fairly randomly on other people’s blog posts. They have typically read the post and are an individual trying to apply advice but getting it a bit wrong (“I loved this piece on how to cook spaghetti. I write about car insurance, do follow me back”)
  • Someone trying to get their own URL out there by commenting on a rival’s blog post to try to attract their custom away (note: I’m big on cooperation and coopetition, not so keen on, “This post on plagiarism is great. We can write people’s essays for them at [URL]”)
  • Someone working on their client’s SEO who has promised them “x back-links on reputable websites” (This post is great I will subscribe to your blog [URL for real estate in Texas]”)
  • Someone doing the above but using software to blitz hundreds of websites with the same message
  • Someone trying to tempt readers into clicking on a link which will allow them to download malware / viruses into the reader’s computer

Why should I exclude spam comments from my blog posts?

At best, allowing spam comments on your blog posts just looks bad. If I see a blog post that has some legitimate comments and a lot of spammy stuff from companies that have nothing to do with the blog, I will think the blog owner doesn’t take much notice or their blog or curate it carefully.

At medium, you are helping companies to promote themselves and their clients by using your blog inappropriately, so encouraging not-ideal business practices. Yes, this will happen anyway, but why should we help them?

At worst, you could be exposing your blog readers to malevolent and dangerous websites: by allowing a comment to go live, you’re condoning its existence in the eyes of some of your readers, so they may feel safe to click on that URL and end up viewing a porn site or finding themselves with a virus problem.

What can I do to stop spam comments on my blog?

I’m going to write about this in detail another time (and I’ll make sure to link to it here). In summary:

Be vigilant.

This means …

  • Setting up alerts so you see and check each and every comment that is posted on your blog
  • Using blogging software with good spam filters
  • Moderating all or first-by-this-person comments personally
  • Checking for and suppressing spam comments

I hope you’ve enjoyed this introductory article. Do post any questions or comments below; your comments may affect the content of my next article!

Other relevant posts on this blog

Reciprocity and Social Media – how to negotiate social media kindly and politely

How to maintain a good online reputation – my hints and tips

10 reasons to start a blog – why you should do it now!

10 reasons NOT to write a blog – and why you should stop and think, at least!

Top 10 blogging sins – avoid these if you can!

Scheduling blog posts and keeping going – scheduling the posts and the writing of them

How do I keep people engaged with my blog? – comments and reciprocity

 
29 Comments

Posted by on June 7, 2017 in Blogging, Business

 

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How do I keep people engaged with my blog?

How do I keep people engaged with my blog?

I’ve been thinking about how I engage with other people’s blogs recently, and why I stop reading them, or choose particular ones to cull when I feel like I have too much to read. Here I share a couple of top two tips for engagement – and the top reason I personally disengage from blogs.

Blogging is (usually) social

Blogging is in the main a social activity. If you don’t want people to read your words, you’re more likely to write them in a journal or in a document stored privately, aren’t you?

And you’re going to want feedback from people – your readers. You might look at your statistics and know that people are reading your words, but you also want comments, other people’s words, saying they hear you, they agree, maybe they respectfully disagree, but they’re engaging with you.

Edited to add: It’s been pointed out to me that some people do (and it’s of course completely their right to do this) use their blog as a kind of diary, a point of self-reflection, but choose to place that online rather than privately.  That’s obviously completely fair enough. But such blogs don’t tend to call for answers, ask questions, look overtly for back-up or seek to engage in the way I’m talking about. If you do seek to engage, it’s good to engage back. If you don’t choose to, that’s fine, as long as it’s an active choice and you realise that might put off some readers if you were hoping to engage them. I hope that’s clearer and more inclusive now.

Business blogging is social

I read a lot of book review blogs and a lot of editing and business blogs, too. Blogging isn’t only social for the nice person sharing review of books – it’s a way for businesses, large and small, to engage. I’m thrilled when the how-to articles on this blog get liked and commented on – often many years after I first posted them. Sometimes it’s just to say thank you, sometimes to ask a question, but I always appreciate the effort that someone’s gone to to click and type.

I also like commenting on people’s blogs if I can contribute something, whether that’s a word of appreciation, a “me, too” or an answer to a question posed in the article.

Engage with your commenters

The number one reason why I disengage from a blog (after the blogger ceasing to write it and finding offensive content) is when the blogger doesn’t respond to comments. I’m not talking not responding to a few here and there, or taking a while to respond, but when a blogger either only responds to one or two obviously favoured commenters, or just none at all. Ever.

Respond to comments with a comment

So I’d suggest that if you want to maintain engagement with your readers and stop your blog leaking readers, you should consider replying to your comments, even if only with a thank you or a few words. It makes the commenter feel read, feel appreciated, feel like they’re being talked to, and builds reciprocity and connections. Going by my sample of one, they’re more likely to stick with your blog and read it through thick and thin, engage with it and share it. And that’s what we want, isn’t it?

Consider adding a like button to your comments

I’ve previously explained how to do this for WordPress.com – you can easily add a “Like” button to your comments, so you can like someone’s comment and they can like your response. I love this – it’s a great short-cut if you don’t have time to reply to a comment right now, and for the original commenter to acknowledge that they’ve seen your reply to them.

Nobody’s perfect and nobody should feel they have to be

I’ll hold my hands up now and say that I know I have not personally responded in full to every single “Thank you, you saved my document” post on this blog. I do try to Like such comments now I have my Like buttons, and if someone asks me a question, I’ll always answer it to the best of my ability, as for clarification or say I’m going to leave it up there because I don’t know the answer but someone else might.

If you dig around on this blog, you will find comments that haven’t been answered (please don’t, though – I have admitted it!) but in the main I like and reply.

Obviously, people go away, people get ill, people have scheduled times away from their blog – and sometimes schedule posts to publish in the meantime. And you don’t always want to advertise you’re away, right? But the bloggers I love will explain this, maybe afterwards: “I’ve been away and I’ll catch up with your comments now I’m back; sorry if I miss any”. Others do talk about a gap in advance, and of course that’s all fine and understandable. No one should be chained to their blog – but if you allow comments, it’s my personal opinion that you should respond to those comments if you can.

What do you think?

If you comment on blog posts, do you expect a reply or acknowledgement? Do you reply to people’s comments on your blog? What’s the top reason you turn away from reading a blog? I’d really like to know!

Other relevant posts on this blog

Reciprocity and Social Media – how to negotiate social media kindly and politely

How to maintain a good online reputation – my hints and tips

10 reasons to start a blog – why you should do it now!

10 reasons NOT to write a blog – and why you should stop and think, at least!

Top 10 blogging sins – avoid these if you can!

Scheduling blog posts and keeping going – scheduling the posts and the writing of them

 
32 Comments

Posted by on June 1, 2017 in Blogging, Business

 

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Five ways to drive and increase engagement with your blog

Five ways to drive and increase engagement with your blog

My viewing figures have gone down. No one is buying my books at the moment. Who wants to start a new business at a time like this? Well, here are five pointers to driving and increasing (or maybe, at the moment, maintaining) engagement with your blog. And here I am doing number five right now …

5. Publish more blog posts

The search engines like you to have regularly updated content, to make sure they’re not sending people to an out-of-date source of information. I find the sweet spot comes at around three posts per week. They don’t have to be long. Try mixing things up with different subjects or types of article.

4. Share useful information

One of the most-viewed of my blog posts is still one I wrote as a note for myself in 2011 on how to sort out a problem with Word. Still gets those hits, even now – and thank you comments.

3. Seek engagement

Ask questions. Put those share buttons on your blog (here’s how to do that in WordPress) and ask people to share if they found it useful.

2. Add Like buttons to comments on your posts

I love this feature of WordPress (and here’s how to do it) – if you Like as well as reply to comments, your reader will be alerted and should get a good feeling about you. If you don’t have time to reply right away, a Like will let them know you’ve read and appreciated their comment.

1. Reply to comments on your blog posts

I read a lot of blogs. If I put a comment on a blog post and the original commentator doesn’t respond to it, I feel ignored. I’ve talked about this at length on posts about reciprocity in social media (including blogs). I really try to reply to comments on my blogs within 24 hours; if I can’t do it quickly, at least I’ll “Like” the comment. Personally, if I read and comment on a blog and never get any acknowledgement, first I’ll stop commenting, then I’ll be less likely to read it. So I assume other people are like me and will do the same. Of course there are reasons why people can’t reply to blog comments temporarily, or don’t see some of them, but if it’s a constant feature, lots of comments with no replies, I’ll tend to lose interest.

I hope these ideas have been useful to you and help you to drive more engagement on your own blogs!

 
11 Comments

Posted by on June 29, 2016 in Blogging, WordPress

 

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How do I get back to the full dashboard on WordPress.com?

 

I’ve been asked this question a few times recently, as WordPress has sought to make it easier for users to post a quick blog post or create a page. People who are familiar with the old, more detailed dashboard want to find it again. So here’s how.

How do I find the old dashboard on WordPress?

When you log on to WordPress, you will find a button marked My Sites. Click on that and you’ll get the new, simplified dashboard:

WordPress new admin page

Now click on WP Admin, circled on the above image.

This will take you to the old familiar interface:

Old WordPress dashboard

If this doesn’t work there is another tip, which is to add /wp-admin to the end of your page’s URL.

Note: this works for WordPress.com, the free version – self-hosted WordPress.org is a little different. If you’ve found this post useful, please do share it using the sharing buttons below.

Other useful posts on this site

Is it worth having a website for my business?

WordPress 1 – the basics – joining and setting up a blog (links to all the other WordPress tutorials)

Resource guide – blogging and social media

 
36 Comments

Posted by on November 18, 2015 in Blogging, Business, SEO, Social media, WordPress

 

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Six things that you can do to increase your website or blog’s SEO (search engine optimisation)

Graphic showing an increasing numberSEO or Search Engine Optimisation is one of those mysterious areas of knowledge – like setting up a website – that people like to keep to themselves. If you’ve been involved at all with a website or blog, you will know that people tend to almost prey on newbies, offering to increase their SEO if they work with this or that company.

The impetus for this post came from offering some help to a community organisation I’m helping out with. They don’t have the money to spend on expensive consultancy, so I’ve put together this guide for them – and you – to help clarify the myths and provide you with some advice to help you build good SEO.

What is SEO / search engine optimisation?

SEO means making sure that search engines like Google and Bing find your content and present it to people who are searching near the top of the results (just below the adverts).

Although they obviously work for a profit and want to make people advertise with them, the search engines do want to get reliable, decent and useful information to their users – otherwise those users will go elsewhere. They go to a lot of trouble to weed out spammy and dodgy sites that will put users off and don’t provide useful and relevant information (if every search you did on Google only gave you results on how to improve your SEO, when you wanted to know about Halloween outfits for dogs, you’d soon get bored and use a different search engine).

Therefore, we need to make sure our blogs and websites have the right information and content that will prove to Google that we’re legitimate sites full of useful content that it’s good to show their users.

There are various technical and writing related ways to do this and I’m going to cover the simple ones that you can do with, for example, a free WordPress.com website or blog and no coding skills.

I’ll note here that there are more detailed and technical things that you can do, to do with the coding of the actual site – this will however give you some simple tools that I’ve used to get good viewing figures and good SEO.

My blog post referrersWhy do I need SEO?

You want people to read your stuff, right? Well, although many people will find your content, services, products, etc. through social media, recommendations, blog readers, etc., the majority will find you through search engines.

Have a look at the statistics pictured. This was on a day when I published an article that was shared quite a lot on social media. Where did I get all my hits from? Search engines. So it’s really important to make sure that when people search for keywords to do with my blogs in the search engines, they find my blogs and find their way to me, so they can buy my services / be helped by my informative posts / buy my books.

How do I improve and maintain my SEO?

1. Publish useful, relevant, original and “natural” content

This is my number one top tip. The search engines are always looking for ways to stop people gaming the system and this is a clear example – we’ve all found websites which just have lists of keywords, etc.

I’ve got good results from the fact that the text on this site is useful, it’s relevant, as in it fits in to various categories and has information on those categories (Word, business, social media, etc.), it’s original (all written by me) and it’s written in natural language that looks like it’s been written by a human, not a robot or machine translator or spammer. This will always outweigh everything else.

2. Publish content regularly

Search engines like material that’s updated regularly, as it’s indicative that the site is still live and up to date. Try to post at least once, if not twice a week – it doesn’t have to be massive long articles, but something twice a week is better than five posts in one week then none for a month.

3. Use keywords wisely

There are some “rules” about the keywords that you want to use to attract readers. Here are the ones that have worked well for me, as far as I can tell:

  • Place the keyword / phrase in the title of the piece – so, here I have used “Increase your blog or website’s SEO” in the title.This automatically adds is to the “metadata”, in this case the URL of the piece. There is more you can do with metadata which is outside the range of this article.
  • Place it in an H1 or H2 level heading – here, I’ve used it in top-level headings.
  • Use it in the description of an image – the image above has the words “increase SEO” in the description field.
  • Use it early on in the text and in the final paragraph.
  • Scatter it throughout the text – but NATURALLY. A good aim is to have the keyword / phrase represent no more or less than 5% of the whole of the text (so if your text is 100 words long, you need the keyword to appear around five times.

4. Use questions in the title and headings

Many people search using questions these days – have a look at your statistics if you can and see how many question phrases appear.

So, use questions in your title (this one doesn’t have a question, but many of my blog posts do), and in your headings. These may well echo the exact phrases that people use to search, boosting you higher in the results.

5. Use categories and tags or whatever your blogging platform offers

Categories, tags, whatever your blogging platform calls them, will be searched by search engines, increase the validity of your site and improve your SEO. Use them wisely, using general (reading, writing) and specific (WordPress, copyediting) ones to help your visibility and to help your readers navigate around your site and stay on the site for a longer time.

6. Make judicious and careful use of backlinks

Search engines like to know that a site is reputable and well-respected by peers. Therefore, they put a high premium on the sites that link into your website or blog (i.e. they include your URL / website address on their own site). Of course, a good way to build these is to reference other well-known and well-respected blogs and websites on yours.

However, this is a tricky area that is used very heavily by spammers, too. So here are some dos and don’ts:

Do:

  • Place guest posts on other people’s blogs that are relevant and useful to both your audiences. You should be given the opportunity to include a link back to your website.
  • Offer people in your industry guest posts on your blog (or run interviews with them, etc.) and ask them to link back to the piece on their social media and website.
  • Get yourself in well-renowned and useful / appropriate listings – for example I’m in a Find a Proofreader listing and one for a professional discussion list I belong to.
  • Carefully comment on relevant articles and blog posts, with a relevant and useful comment. As an example of another blog, I comment on book bloggers’ review posts if I’ve read the book or have something to say about the book they’ve read, and include the URL of my own book review blog in the URL field. That way, a network of links builds up.
  • Use whatever reblogging facility you have on your platform (WordPress has a reblog button) to share interesting and relevant content on your blog (I don’t do this myself, but I’ve been reblogged a lot). This will publish a snippet of your blog and a link on the reblogger’s own page and direct readers to you and reassure the search engines that your content is useful.
  • Publicise your blog posts on social media (you can do this automatically) to increase the number of places your web address will appear.

Don’t:

  • Randomly ask to place guest posts on unconnected blogs – you might well get accepted but it’s not going to do you much good long-term.
  • Accept random and unconnected pieces to place on your blog, even if they say they’ll pay you – it’s not worth it long-term, as your readership will suspect it and anyone visiting your website for Dallas real estate and finding the rest of your articles are about crocheting will not stick around.
  • Put random comments full of your own links on people’s blogs that are not in any way connected with yours. Again, some might let these through (I delete any comments like this on my blogs) but it’s not going to look great, as many people will spot what you’re doing and it’s artificial, not natural, so may well harm you in the future.
  • Copy other people’s blog posts wholesale and paste them onto your site – search engines take a dim view of exactly duplicated content and will tend to push both examples right down the results screen. If you want to share something, share a snippet and a link to the rest of the content on the site where it was originally posted
  • Sign up with a company that offers to increase your SEO without checking very carefully whether they do this kind of thing – many of the rogue random comments and links I get on here obviously come from third parties unscrupulously throwing their customer’s URL all over the Internet

These dos and don’ts are to do with being decent, honourable and ethical. I’ve done it this way, and my blog is pretty successful. I will probably write about this in greater depth, but this should help as a handy guide.

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OK, that’s six things that you can do with your next blog post to help improve your website or blog’s SEO or search engine optimisation. This article itself has been optimised following my rules, and I hope you can pick out what I’ve done now. Do let me know if you have questions or comments using the comments option below, and please share using the share buttons if you’ve found this post useful.

Other useful posts on this site

Reciprocity and Social Media – how to negotiate social media kindly and politely

10 reasons to start a blog – why you should do it now!

Is it worth having a website for my business?

WordPress 1 – the basics – joining and setting up a blog (links to all the other WordPress tutorials)

Resource guide – blogging and social media

 
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Posted by on October 29, 2015 in Blogging, Business, SEO, Social media, WordPress

 

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