Monthly Archives: February 2014

10 things that you can do to prepare for self-employment

Things to do today bookI’ve been going through these points with a few friends recently, and it struck me that it would be useful to write them down.

Here’s the situation: you know you’re going to be going self-employed / become a freelancer, but that time hasn’t come yet for whatever reason. Maybe you’re working out your notice, maybe you’re waiting to hear when you’re going to be made redundant, maybe you’re in negotiations, maybe you’re moving to a new city and will be setting up there.

Whatever the precise situation, you have some time now to prepare for the future. Use it wisely and you can hit the ground running (sorry for the cliché) and be in the best possible position to start picking up work and collecting clients.

1. Do any local courses and register as self-employed

Whatever country you’re in, you should be able to look into going self-employed, make sure you have all the paperwork and details you need, perhaps take a course (in the UK, the HMRC courses are now run online) and even register as self-employed (you need to do this within x time of your first income from self-employment, so why not sort it out now?). ALso remember that if you want to submit your tax return online, there’s a separate process to do that and you need to do it as early as you can (more info here).

2. Get business cards

These don’t need to be complicated. They can just include your name, email address and phone number and maybe a website url (see Point 3). Get them from a relatively inexpensive site like VistaPrint (I get mine done there, you can tweak them to not include the VistaPrint logo and get relatively good quality).

In time, you can get fancy cards with logos. You don’t want to be in the situation where you attend training on setting up your business, meet a potential contact and don’t have a card, or be passing out your wife’s card with your name scribbled on the back. Be ready to meet opportunities.

3. Set up a website

Get the basics up now so you have somewhere to point people. It doesn’t have to be fancy: just one page with your contact details, an idea of what you do and a photo will do for now. You can expand on it later on. This is also a place where you can collect testimonials and start building your reputation.

If you use a platform such as WordPress, you can buy your domain name from them, so you don’t  have “WordPress” in the URL. But I don’t think that matters as much as it used to, so if you’re not sure that you’re going to be self-employed long term, by all means just register the type URL.

If you haven’t thought up your business name and haven’t got time to sort out a URL and any hosting issues, there’s no harm in writing up the text for your first pages so you have it to hand when you’re ready to set up the website.

Do not, at this stage, get tempted into paying thousands of pounds for an all-singing, all-dancing website. You don’t that at this stage, and you will end up radically changing your website in the first year of trading anyway. Save up for that until you know exactly what you want. This point is about web presence and having somewhere to point to right now.

4. Start reading up and doing research

I recommend reading a couple of small business books and also picking out some blogs to follow. Choose a couple in your line of business and a couple of general business blogs. You might even start interacting on the comments and asking advice, even making some small business friends.

5. Work out some basic terms and conditions

This is the one that most small business people find trips them up in the first years of trading. Certainly, my terms and conditions have been forged through mistakes, panics and worries. I really wish that I’d had statements on what I will and won’t cover in terms of subjects, specific information for students, information on how I invoice and when I expect payment, etc., set out somewhere. I meet many people who learned this the hard way.

To get these together, it’s worth looking at other people’s in your industry, or turning to services like those of the Federation of Small Businesses, who offer members template customer agreements and terms & conditions.

6. Get your finances in order

The two basic points here are:

a. Make sure that you have a separate bank account to run your business through. This can be an untouched current account, again, you don’t have to have a fancy and expensive business account to start off with, but make sure you can keep the business separate from your personal money. Your accountant will thank you for this, and it will make it easier come tax assessment time, too.

b. Make sure that you have some living money for those early days. Tighten your belt now, if you can, and put aside as much money as you can. The general recommendation is three to six months’ worth of basic living money (rent/mortgage and bills) put aside to see you through. By going part-time, I got myself a year (of very basic living) ahead of myself. It just gives you that breathing space.

7. Set some targets

While you’re working out what your basic living expenses are for Point 6, it’s worth setting some targets for your monthly earnings. Make them cumulative, so that if you have a bad month, you can still see that you’re doing OK. For example, if you want to earn £24,000 per year after tax, you’re going to need to earn at least £32,000 before tax. That’s £2,666 a month. If you earn £4,000 in January but only £1,350 in February, it’s useful to know that you’ve made just over £2,666 a month on average.

I like to set three targets a year: one to cover basic living expenses, one comfortable one and one to aim for, as this gives you room to expand faster but not on just impossible target.

8. Get to grips with social media

You’re going to end up using Twitter, Facebook and LinkedIn as a business person, you can’t help it. So get to grips with them now before you’re faced with a Twitterstorm after an unconsidered Tweet!

9. Get testimonials

While you still have access to colleagues and even perhaps clients who might be able to give you a testimonial, ask them for it. If you have a LinkedIn account set up, you can use that to request references. If you’re doing bits of the same work you’ll be freelancing in for free, ask for testimonials.

Always ask if you can use the testimonial on your website, and check if it’s OK to put the person’s name and company next to the testimonial (the more traceable the reference, the more powerful it is).

This way, you’ll start off with some visible backup and proof that you are who you say you are. Going into a different industry than the one you’re employed in? Keep it general – everyone likes a cheerful, reliable hard worker, don’t they!

10. Speak it out loud!

Tell people what you’re doing. Not a million people, not everyone all at once, and of course there may be situations at work where you can’t talk about it. I know how powerful it was when I started saying “I’m going to go full time with my business by this time next year”, and I’m sure that it helped me to do that.


Thank you for reading my top 10 tips for preparing for self-employment. Have you got any more? Do you madly agree or wildly disagree with any of them? Do post a comment and if you’ve found this interesting, please do use the share buttons to share this on whatever social media channel you fancy – it all helps to help people!

If you’re considering setting up a new business or have recently done so, you will find plenty of careers resources on this website (click on that link or surf around the category cloud in the sidebar). Or why not take a look at my books, which have loads of information about starting and maintaining a freelance career.


Posted by on February 26, 2014 in Business, Organisation, Social media


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Dryer or drier?

A commonly confused pair, this is in fact confusing when you start to look into it, too! Perhaps that’s why I’ve left it until now!

Drier is the comparative of the adjective dry. So, today it didn’t rain very much, so it was drier than yesterday, when it poured with rain all day. This white wine is drier than that white wine. Liz’s laundry has been on the washing line in her North-facing garden all day and is no drier than when she put it out. You get the idea.

A dryer is a device which dries things. So you have a tumble dryer or a hair dryer. Simple.

But: drier is also an alternative or variant spelling of dryer. How disappointing. But we don’t need to use it as such, do we? Let’s keep those two alternatives going strong, and get our laundry drier by using our tumble dryer!

You can find more troublesome pairs here and the index to them all so far is here.


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Small business chat: You can do it!

mugs I’m afraid I have to break it to my loyal readers that I don’t have a new interview or an update this morning! I’m waiting for some responses to update requests; it can take time to think things through and work out your responses, of course. And I haven’t been taking many new interviews recently, so as not to crowd things – I am opening the series back up for up to five new interviewees now, so if you can commit to answering my questions now and updating me in a year’s time, do get in touch.

Anyway, today I thought I’d look at the answers to one of my favourite questions in people’s first interview – because they are so inspiring. Here are the highlights in chronological order – I hope you enjoy reading them!

What would you go back and tell your newly entrepreneurial self?

To get out there and get myself seen and known rather than waiting for everything to be in place and for the conditions to be perfect – they rarely are.

It’s worth it!

Go for it!! I would definitely tell myself to trust in my own abilities.

What Julia Cameron reminds us in ‘The Artist’s Way’: leap and the net will appear. Also, importantly, ‘YOU CAN DO IT!!!’

Get off your backside, talk to people and find the work. The work won’t come and find you.

You CAN do it. You know you can. It’s all down to activity.

Get ready for some very enjoyable but incredibly long hours!

Don’t be afraid of the competition – you are going to be better.

Believe in yourself and your abilities. Be creative in getting people to know where to find you. And, always ask for referrals.

Be fearless in your commitment to meeting the need you have identified and flexible enough to incorporate new ones.

Trust your instincts and go with the flow – nine times out of ten you will do the right thing!

Face everything with an enquiring mind and lots of energy.

Go part-time – or more part-time, earlier! Enjoy the process and start a blog!

Have more confidence in yourself – take the plunge and go full-time earlier!

Be prepared to enjoy yourself – I never expected to feel so warmly towards the writers.

“I should have done this years ago!”  It’s the truth: I’m totally enjoying myself, doing something that I love with no one pulling you in different directions in terms of objectives, and essentially I don’t have to play the politics that are so often there in large organizations.

Keep going, it will all be worth it.

Most definitely to go for it!

Be confident, trust and believe in yourself, you are unique, and don’t believe everything cold callers say on the phone!

Relax. It will be fine.

To have faith in myself and to just be myself. Oh and to buy the new BMW you were looking at; it would be nearly paid for by now!

Remain unrestricted by what people tell you won’t work. There are always people who will shoot down any dream, or tell you that your idea won’t work. At the end of the day, none of us can see into the future, so nobody knows. The only way we can know if something will work is to go ahead and do it. Never let anyone tell you something won’t work: when they do, go and do it and find out for yourself.

That it would be OK! The business would get there in the end.

I would like to go back and tell myself not to lose faith; it’s never easy trying to make a living artistically, but when it does start to come together, it makes the hard times fade away, and it all becomes worthwhile.

Most importantly – believe in yourself and know what you are worth.

“You don’t have to go it alone,” and, “You know more than you think you do”.

Not to hesitate: some risks are worth taking.

That all the hard work is most definitely worth it.

That I was on the right track and I just had to keep going.

To always listen, never stop learning, keep the research up and be prepared to give it 100% ALL THE TIME.

Decide what the main focus of your business is and don’t let yourself get side-tracked.

I should have done it sooner.

Where have you been hiding all these years?

You can DO IT! have confidence and believe in your own abilities!!!

Not everything can be done at once: breathe

Take all of the advice given and choose which is best for your business, and take the time to develop rather than ploughing headfirst, but also spare 5 minutes to be proud.

You can do this! I definitely would’ve encouraged myself to take more risks, not to be scared to try and fail.

I am definitely learning that people value you more if you value yourself. Both creatively and financially.

It’s worth it.

Relax – it will be OK in the end!

It’s amazing how easy it is to forget everything you know when you have everything else to think about when running a business. It would’ve given me the push to be able to take it full time much earlier, rather than waiting for redundancy to push me into it.

Follow your dream

Be less critical and do not under-value yourself, and what you make.

Believe in yourself – especially when everyone is telling you that you’re good. Strangers don’t need to lie to you.

Sell yourself more, you’re actually quite good!

Don’t stress about problems, as they are inevitable in business. Focus on overcoming them and turning them to your advantage.

To just get on with it. I need to keep telling myself that now too. Have confidence in what you make and keep pushing.

Get more rest. Don’t worry so much. Fail faster. Be bolder.

Keep at it and keep going. Few things start out easy.

To believe in myself. Take the rough with the smooth. Give it time.

OK … these are all the positive ones. But who doesn’t need a bit of cheerleading now and then? Thanks to all of my interviewees so far, whether you’re quoted here or not, whether you continued taking part in the series or not. I’ve not put names and business names on purpose, so you can see the statements alone and without making any judgements about whether they match your ideas …

Go for it! You can do it!

Here’s more small business chat, the index to all the interviewees, and information on how you can have your business featured. If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

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Posted by on February 22, 2014 in Business, Small Business Chat


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Setting up a WordPress blog 4 – Adding slideshows and galleries to blog posts and pages

In this series, we’ve already learned how to set up a WordPress blog, and how to add pages to make it into a WordPress website.  Last time, we talked about adding images to your blog posts and pages. This time we’re learning how to create galleries and slideshows and add your image to your user profile in WordPress.

Why would I want to add a gallery or slideshow to my blog post or page?

If you have a lot of images to accompany a blog post or web page, perhaps of artworks or craft items that you have created, and especially if you don’t have much text to accompany those images, so it’s going to be hard to format them on the page, consider adding a gallery (a grid of images) or a slideshow (one image shown at a time, with navigation buttons for the user).

Adding images to a WordPress blog post

When you’re in the blog editor, you can use the Add Media button, with your cursor is in the position where you want your image to appear, to select and add the images of your choice.

1 add media

You can download multiple images at a time, and they will then appear on your Insert Media page. Viewing your Insert Media page, if you’ve already downloaded images and want to use or re-use them, these will appear in your Media Library tab.

15 gallery

How do I insert multiple images into a blog post or web page?

If you want to insert multiple images, the most simple way would be to tick all of the images that you want to use (see screenshot above) and press Insert into post. However, this will typically give you a jumble of images that looks really messy:

16 gallery

Here’s how to do it properly and neatly.

How do I add a gallery of thumbnail images to a blog post or web page?

In the Insert Media page, click on Create Gallery in the left-hand menu bar:

17 gallery

Select the images that you want to add to your gallery by clicking in the box at the top right of each image until it shows a tick, and click on Create New Gallery at the bottom of the screen:

18 gallery

This will take you to the Edit Gallery screen. Here you can select how many columns your pictures display in and what format – here “Thumbnail Grid”, and then click to Insert Gallery:

19 gallery

This will bring you back to your Edit post (or page) screen. The gallery doesn’t display in the edit screen, as it will pull the pictures from your gallery when the post is live. Click on View Post (or Page) to check how it’s looking …

20 gallery

When you View post, you can see the grid of images. In this case, because I’ve used screen shots as the images and they’re not all the same size and shape, the grid is a bit odd, but you can see the idea. It’s all much neater, which is the main thing:

21 gallery

How do I add a slideshow to a WordPress blog post or page?

if you want a slideshow rather than a gallery, back in the Edit Gallery screen, click on the dropdown arrow by Type to view the different options. Choose the bottom one, Slideshow:

22 slideshow

When you’ve inserted your gallery and chosen View Post, you can see a single image at a time, with navigation buttons for forward, back and pause visible when the mouse hovers over the screen: a slideshow:

23 slideshow

Today we have found out how to add multiple pictures to your blog post or web page using a gallery or slideshow.

I hope that you’ve enjoyed this article and have found it useful. If so, please take a moment to share and comment – it helps to make other people aware of the help that they can find here. For more posts on blogging, social media, WordPress, Word, business and more, please have a look at the Resource Guide, or explore the categories to your right.

Related posts on this blog

How to set up a WordPress blog

How to add pages to make your WordPress blog into a website

How to add images to your WordPress blog posts and pages

Linking your blog to your social media

WordPress 6 – sharing buttons

WordPress 7 – adding an avatar picture


Posted by on February 19, 2014 in Blogging, Business, WordPress, Writing


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Faint or feint?

DictionariesHere we go with another Troublesome Pair. We have a slight spelling issue going on with the second of these two, as well, just to add extra value!

Faint as an adjective means barely perceptible, slight, and in medical terms, close to losing consciousness: “Even the faint whiff of eggs was enough to make me feel faint”. The verb to faint indicates a sudden loss of consciousness: “She saw the horrible sight and fainted, falling to the floor, out cold”. Faint hearted – means lacking conviction or courage – another of our extensions into metaphor.

A feint (not a fient) is a pretended or deceptive thrust or blow in the sports of boxing fencing (or in general fighting). “I feinted a punch to the left and ran around him as he ducked”. It is also, in my favoured usage, the term for paper which has been printed with faint lines to give a guide for handwriting – you will see “Narrow feint” or “Wide feint” printed on the front of notebooks or pads of paper.

You can find more troublesome pairs here and the index to them all so far is here.


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Small business chat update – Paul Alborough / Professor Elemental

mugs Time for another small business chat – I’ve brewed up a cup of Professor Elemental brand tea and settled down to find out what my old friend, Paul Alborough, aka Professor Elemental, is up to these days.

I first interviewed Paul in February 2013 and his answer to my last question, where he wanted to be in a year’s time, was, “I’m thoroughly enjoying the freedom to take the professor character into some new and exciting places. There are a few things in the pipeline that might change my life completely. And if not, if things carry on just as they are, then I will be very happy indeed”. Well, the brand extension is going well, with tea, t-shirts, comics and a novel on the go as well as his splendid chap-hop videos and songs – and he’s embracing the strategic side, but not at the cost of the fun and eccentricity of the Professor and his doings. Read on to find out more!

Are you where you thought you’d be when you looked forward a year ago?

Much to my delight, I am pretty much where I’d hoped to be. I had a lovely year in 2013 and it’s allowed me to be a bit more strategic for this year, but without sacrificing the silly fun which is, after all, the most important part of the job.

What has changed and what has stayed the same?

Well, much of my income still comes from live shows, that hasn’t changed. And while I dearly love the travel, the people and the opportunities that a live show brings, I am working new ways to push other creative projects which don’t involve me having to stay in a travel lodge in Basingstoke on a rainy thursday night. Steampunk is still a fine place to spend one’s time, I am still making silly music with people who I like and I am still dancing around like a loon about twice a week.

In terms of what’s changed, the opportunities seem to be getting slightly more exciting and varied. There’s been things like voice over work for Disney and a publisher for a novel that I have written with a friend. These have taken the Prof in exactly the direction I wanted to push him. I have also come to terms with just how well organised you have to be, and how much creative projects benefit from careful planning and timing. This has meant that I can plan my year ahead, rather than just being at the beck and call of promoters or my own whimsy.

What have you learned? What do you wish you’d known a year ago?

Always ask for a deposit when working for a private party, file your receipts properly, don’t mix your drinks at a show, never go out for a massive curry on your own directly before going on stage, getting the audience to do an egg and spoon race during a song is a terrible idea, the further north you go in England, the nicer people are, all Travelodge rooms inexplicably smell a bit of Lynx Africa, if someone doesn’t want to join you on stage, let them stay in the audience, if someone really wants to join you on stage, let them stay in the audience, Irish people dance to anything and if a large, bearded Mexican gentleman who calls himself ‘Wolf’ asks if he can buy you a drink, always politely refuse.

Any more hints and tips for people?

Plan ahead, and take your time. So long as you enjoy the fun, creative part of the project, it’s worth using the rest of your energy to make sure that it is presented exactly as you’d like it and seen by as many people as you want it to be.

And … where do you see yourself and your business in a(nother) year’s time?

Doing slightly more writing and maybe just a smidgen less admin. To be honest, though, if my life continues like this, I can’t imagine wanting it to change all that much …

Wow. I’m sorry, all of my other 100-odd participants in these interviews, but that answer to “What have you learned?” has to be the best answer ever. Read and learn, my friends! I’m so pleased to see Paul doing so well – I know how hard he works and how talented he is, and I can’t quite believe I used to catch a mundane commuter train to an office job with him not a million years ago (well, over 10 …). Do have a look at some of his work, you can access it all from the website below, or say hello on the Prof’s Facebook page. I look forward to reading about the next year’s developments!

Find Professor Elemental online at or visit his Facebook page and Twitter feed.

f you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.


Posted by on February 15, 2014 in Business, Small Business Chat


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Find and replace in Word 2007, 2010 and 2013 3: finding formatting

In this series of articles on Find and Replace in Word, we’ve looked at basic Find and Replace and advanced Find and Replace (wild cards and the like). Now we’re going to have a look at finding and replacing formats.

Why would I want to search for formats?

There are lots of reasons why you might want to search for formats. I’ve used this particularly when working with anything that has specific formatting for specific words or phrases. For example, you may have decided to italicise all book titles in your thesis bibliography, only to find that they’re supposed to be in no italics and bold. You can search for all text that’s in italics and change it to being in bold using Replace All (or Find Next – Replace, which, as we discussed in the first article, is a safer option just to be sure). Another way I use this is if I need to look for manual page breaks that have been inserted into a document, or section breaks: it’s much quicker than scanning through hundreds of pages looking for formatting marks.

How do I search for formats in Word 2007, 2010 and 2013?

Some good news here first of all: once you’ve found your way to the Advanced search dialogue box, the procedure from here onwards is exactly the same for Word 2007, 2010 and 2013. Phew!

To search for JUST a format, rather than a particular word in a format, you need to leave the Find what search box blank. Then click the Format button at the bottom left, to bring up the familiar Format menu that you find if you right-click on any text in the document itself:

1 Find format

Click on Font, for example, and you can search for text in any Font, Font Style (marked here as I’m searching for Bold text) or Size:

2 Find format

When you’ve clicked on Bold (or whichever format you’ve decided to search for) you will be returned to the standard Find dialogue window. You can see that “Format: Font: Bold” appears underneath the Find what search box. I find it useful to select Highlight all – and as you can see, this has highlighted all of the text that’s in bold in my document:

3 Find format

How do I search for a word in a particular format?

You can combine format search with the standard text search. For example, here I’ve chosen the format to be Bold and have then entered the word “troughs” into the Find what box. As we can see from the text behind the box, this has searched for the word troughs in bold:

4 Find format with a word

How do I remove format search from my search?

If you want to remove the format search, you will need to press the No Formatting button at the bottom of the screen. This will remove the “Format: Font: Bold” or whatever note from your Find What search box. If you don’t remove it, Word will continue to only find text in that format, whatever you enter in the search box.

5 remove Find format

How do I replace a format with a different format?

Once you’ve found all of the text with your required format, you can move to the Replace tab and replace one format with another. In the Replace tab, press the Format button just as you did in the Find tab:

6 replace format

Here I’m choosing to change the Bold text I highlighted earlier into Italic text:

7 replace format

I’m being brave and hitting Replace All, and here’s the effect: those sections that were in Bold are now in Italics:

8 replace format

How do I search for page breaks and formatting characters?

You can also search for different kinds of page formatting using the Special button at the bottom of the Find and Replace dialogue box. This gives you a whole range of formatting characters that you can search for, including paragraph marks, section breaks, etc.

9 special

I find this very useful for searching for manual page breaks – you can do this with formatting marks turned on or off (if you have then turned on, it will highlight the formatting mark; if they’re turned off, just the space where it would appear). Here I’ve searched for manual page breaks (where I’ve pressed Ctrl-Enter to force a page break):

10 special

You can see that it’s highlighted a space where the page break is hidden from view – but there:

11 special

If I turn on Show Formatting, you can see what Word is highlighting:

13 special

In this article, we’ve learned how to Find and Replace formats in Word 2007, 2010 and 2013, and how to search for breaks and other formatting characters. If you’ve enjoyed this post or found it useful, please do take a moment to share or comment – your comments and shares are always appreciated!

This is part of my series on how to avoid time-consuming “short cuts” and use Word in the right way to maximise your time and improve the look of your documents.

Please note, these hints work with versions of Microsoft Word currently in use – Word 2007, Word 2010 and Word 2013 all for PC. Mac compatible versions of Word should have similar options. Always save a copy of your document before manipulating it. I bear no responsibility for any pickles you might get yourself into!

Find all of the short cuts here

Related posts on this blog:

How to use Find and Replace 1 – basic find and replace

How to use Find and Replace 2 – advanced find

Formatting marks and how to turn them on and off

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Posted by on February 12, 2014 in Uncategorized


Bimonthly or semimonthly / semi-monthly? Biweekly or semiweekly / semi-weekly?

I covered biennial or biannually quite a while ago now, but Guy K Haas commented on my index to all of these Troublesome Pairs that I should cover bimonthly or semimonthly, and biweekly or semiweekly. And so I shall.

However, one caveat before we begin: Try not to use these. There is so much confusion about words like these, that it is almost always so much better to write “Every two weeks” or “Twice a week” rather than using the more complex term. After all, these terms are usually used when one is scheduling something, and you don’t want your scheduling to go awry, do you!

Bimonthly actually means, in the dictionary (all of them), taking place or appearing twice a month … or every two months. So that’s no use, is it!

We find the same issue with biweekly – it can mean either (both) taking place or appearing twice a week … or every two weeks. Useless, again!

Moving on, semi-monthly and semi-weekly do mean occurring or appearing twice a month / twice a week (and notice that hyphen: that’s a bit annoying in itself, isn’t it!).

So, my recommendation: leave these well alone. State the exact times the whatever it is will be doing whatever it does. “My magazine is going to come out every two months” – “Oh, mine’s coming out twice a month, or every two weeks”. Job done.

You can find more troublesome pairs here and the index to them all so far is here.


Posted by on February 10, 2014 in Errors, Language use, Troublesome pairs, Writing


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Small business chat – Safron Mitchelson

mugs I’m not taking on many new small business chat interviewees now, as I have quite a full roster of people who I’ve interviewed over the years, who are now submitting their updates and letting us know how they’re doing. But I had to make an exception for Safron Mitchelson of Safrolistics, who I met years ago via BookCrossing, and whose jewellery is really interesting and stylish. She’s taught herself how to make her own style of jewellery, is constantly updating her skills and styles and range of products – and all because she fancied getting out of the house a bit after her son was born! I caught up with Safron as she was busy preparing her thermos and stock for her first local craft fair of the year (she’s stocked in local retailers, does craft fairs and has a beautiful Etsy shop). Let’s meet Safron …

What’s your business called? When did you set it up?
My business is called Safrolistics, and I set it up in 2013.

What made you decide to set up your own business?

I found that, being a single, stay at home mum, there weren’t too many options, other than put my son in child care, so working for myself meant that I could choose the hours I worked.

What made you decide to go into this particular business area?

I have always been fairly crafty, and made jewellery just for myself, but after my son was born, I was looking for something to do outside of the house, and started going to jewellery making classes. It really ignited something in me, and I found that I had lots of ideas to make my wares a bit different from what everyone else was doing.

Had you run your own business before?

No, but I had an inner shop-keeper just waiting to burst out!

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I just launched into it. I was previously on benefits, and just couldn’t stand that trip into the Job Centre any more, to see the lack of jobs that were available to me.

What do you wish someone had told you before you started?

You can do it. I wish I’d done it years ago!

What would you go back and tell your newly entrepreneurial self?

Sort out your prices from the start. Make sure to include everything you’ve used in your costing.

What do you wish you’d done differently?

Priced properly from the start.

What are you glad you did?

Register my business. I was frightened of all the forms, but it’s really easy, and you get lots of help from HMRC about tax and such.

What’s your top business tip?

Don’t undersell yourself.

How has it gone since you started? Have you grown, diversified or stayed the same?

I have grown, slowly, but I have grown. If anything, I’ve narrowed down the styles of jewellery I make. I used to see a new style, and make it. Now I have my own style, and I stick to it. I wouldn’t make or sell anything that I wouldn’t wear myself.

Where do you see yourself and your business in a year’s time?

In a year’s time, I would hope that I sell in more shops, and have a bigger online presence. I’m currently working on my new website. But until my son starts school full time, I will stay roughly the same as I am now.

I think the most common answer that I have to the questions “What do you wish someone had told you before you started?” or “What would you go back and tell your newly entrepreneurial self?” is “you can do it”, and craft people in particular do seem to have initial issues about pricing – one of the hardest things to work out for any business. I’ve really enjoyed seeing Safron’s individual style develop over the past year: she has diversified into chain maille style pieces and she has some exciting new projects in the pipeline, too. I can’t wait to find out what she gets up to over the next year!

While she’s setting up her website (and afterwards of course), you can find Safron’s jewellery on Facebook and on her Etsy shop. If you want to get in touch, you can email her.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my book, Going It Alone At 40: How I Survived my First Year of Full-Time Self-Employment.

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Posted by on February 8, 2014 in Business, Small Business Chat


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Setting up a WordPress blog 3 – Adding images to blog posts and pages

In this series, we’ve already learned how to set up a WordPress blog, and how to add pages to make it into a WordPress website. Today, we’re going to learn how to add pictures to blog posts and pages and how to edit images in WordPress. And here’s how to create galleries and slideshows and add your image to your user profile in WordPress.

Note: March 2014 – I have updated this post to take into account the new way to edit images that has just been implemented in WordPress.

How do I add an image to a WordPress blog post?

When you’re in the blog editor, you will find a button marked Add Media to the left. Making sure that your cursor is in the position where you want your image to appear, click on Add Media:

1 add media

This will take you to an Insert Media page, and if you’ve already downloaded any images and want to re-use them, they will appear in your Media Library tab. But for now, we want the Upload Files tab. Hit the Select Files button:

2 add media

Select Files takes you into the File Explorer section of your computer. Here you can navigate around your folders and pick the photo that you want to insert into your post.

NOTE: You might think that you can just right-click and copy an image from the internet or your Facebook timeline, etc., then paste it into your blog. This might work temporarily, but, from experience, these images tend to be unstable and disappear. If you want to use an image from the Internet or elsewhere, save it into your own folders first and then insert it using this method.

Navigate to your chosen picture and double-click on it or single click and press the Open button at the bottom of the screen:

3 add media

Your picture will be pulled across into your Media Library tab in WordPress.

Note: if you select more than one picture, they will all move into the Media Library, which makes them easy to select. In the next step, only keep the picture you want right then ticked, and untick the others, otherwise they’ll all merrily pile in to your blog in one place.

Making sure that the photo you want to use is ticked, choose the Attachment Details on the right-hand side. This specifies the caption, size and positioning of the image …

4 add media

Let’s look at that in more detail. You can place a caption on the picture if you want one to appear in your blog post – I don’t often bother, but it can be useful. It’s important to include Alt text, as this is what anyone using an audio describer will hear if they’re unable to see the image. It’s basically good accessibility practice. Link to allows you to link just to a larger version of the image, or you can choose URL to link to an external web page.  Alignment can be Left or Right (text flows around these to the other side of the image, if there’s room) or Center (like this blog post). Size is up to you: note, you can make an image smaller but not bigger once you’ve inserted it.

5 add media

Once you’ve chosen your picture and your settings and alignment, etc., hit the Insert into post button to place the image in your blog post.

6 add media

And here it is, in my blog post, medium-sized and left-aligned (so you can see that the text I’ve typed appears to the right of the picture and will flow around it. The top of the picture starts where my cursor was, at the beginning of that first line of type. If I chose Right alignment, it would be the other way around; if Center, the text would be underneath.

7 add media

How do I edit an image in my blog post? (including WordPress’s new image editing process)

Note: this section has been changed to reflect the changes implemented by WordPress in March 2014.

Once you’ve placed your image and written your post, you might want to edit the image. Left-click on your image using your mouse, and two icons will appear – edit and delete. Click on the right-hand, red, delete icon and your picture will disappear (no warning). Click on the left-hand icon that looks like a pen, and you will be able to edit your image.

01 new editing

On clicking the edit icon, you will be taken to an editing screen. This looks a bit different to the old editing screen, and it appears that you can’t do everything that you used to be able to do. But you can! With the help of my old friend Clare Lauwerys at The IT Fairy, I’ve been able to work out what to do and share it with you.

The basic editing screen now allows you to change the Caption text, Alt text, alignment, link and basic size. What about scaling it up and down and adding or changing description text? Don’t fear: it’s all still there.

To add or edit the description text, you need to click on Replace image. Yes, I know that doesn’t exactly make sense, but it’s what you have to do …

02 new editing

Once you’ve hit Replace image you’ll be back in the screen you use to add an image and give it its attributes in the first place:

03 new editing

You can see that the image you’re currently working on has remained ticked in the Add image screen, and you are able to add or amend your description text here (that’s important for your SEO, and I’m going to have Clare guesting on here soon to tell you all about that). When you’ve done that, hit the Replace button and your new image information and old image will be safely in your blog post.

To change the size of the image, stay within the blog post edit screen, click on the image once and then use the standard image changing frame to pull your image out or in with the mouse and cursor to make it larger or smaller:

07 change size

If you want to edit the picture to flip, rotate or crop it, click on the edit button and once you reach the Image Edit screen, click on Edit Image:

05 new editing

Once you’ve clicked on Edit Image, you can access the ability to flip, rotate and crop your image:

06 new editing

… remembering to press Save when you’ve finished.

Note: you can no longer choose the size of the border around your images. The standard border that you get is an aspect of the theme you choose for your blog. You do get a border of sorts if you add a caption to the image.

How do I preview what my images look like in my blog post?

Click the View Post button to view your post as if it was live on your blog. This can save you from a nasty surprise, as the Edit Post screen does not display exactly as your blog post will in real life (of course, this will display differently on different screens, especially on mobiles and tablets, but this gives you a better idea than just looking at the Edit Post screen).

I’ve added another picture, with Right-alignment, and I want to see how the text flows around them.

13 check

And there we go. It looks different from the editor, but I’m happy with the result.

14 check

How do I add images to a web page on WordPress?

Fortunately, adding images to web pages works in exactly the same way as it does for adding images to blog posts. So just look for the same buttons and icons, but note that you start off from New Page or Edit Page, not New Post or Edit Post.

You’ve learned how to add pictures to WordPress blog posts and pages, and how to edit those images once you’ve got them into your post/page.

If you’ve found this useful, please add a comment below, and please share this post using the sharing buttons below. Thank you!

Related posts on this blog

WordPress 1 – the basics – joining and setting up a blog

WordPress 2 – adding pages to create a website

WordPress 4 – adding slideshows and galleries of images

WordPress 5 – linking your blog to your social media

WordPress 6 – sharing buttons

WordPress 7 – adding an avatar picture


Posted by on February 6, 2014 in Blogging, Business, WordPress, Writing


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