Welcome to an update with Kathy Ennis, who changed her brand name to LittlePiggy last year. Kathy joined this interview series in May 2012 and we updated her story in July 2013, August 2014 and February 2016. and most recently in April 2017. At that point, this was Kathy’s plan for the year: “I may be moving home in the next 12-months so, although I am planning, things may be disrupted because of that. However, my plan is to increase the amount of work with Enterprise Agencies, or other organisations that offer training and mentoring support for small and micro businesses.” Let’s see what happened next …
Hello again, Kathy! So, are you where you thought you’d be when you looked forward a year ago?
Well, I haven’t moved home (yet!) but it’s still in the pipeline – probably later this year.
I did achieve my goal of working with more Enterprise Agencies and those that offer mentoring support and training to small and micro businesses. I now have contracts with three organisations. Along with the 1-2-1 clients I work with this creates a really great mix and I get to meet some truly inspirational business people.
I am also really fortunate to be part of the Facebook / Enterprise Nation #SheMeansBusiness initiative. I spent 2017, along with 7 others certified by Facebook, delivering training and inspirational activities to more than 12,000 women in the UK (our target was 10,000, so we smashed it!). In 2018 the scheme is getting bigger and better with more trainers being taken on and a higher target number.
I did get my book published – The Big Social Media Marketing Organiser (https://littlepiggy.ltd/books/) – and I am really proud of it. I think it’s not only a terrific resource for all small and micro businesses, I believe it sums me up and demonstrates my approach to things.
What has changed and what has stayed the same?
Gosh, there have been changes, but they have crept up on me I think. The big change I made was more than a year ago – changing the name of the company – and I think that has had the most effect. My new brand and brand message has had a really significant impact on how I am working with clients and the type of clients I am working with.
What have you learned? What do you wish you’d known a year ago?
I’ve learned a helluva lot about Facebook! Being part of the #SheMeansBusiness team meant I had to take on a lot of knowledge about Facebook (and Instagram) really quickly.
I can honestly say that this year has been very steady. Nothing has cropped up that I was unprepared for. So there’s nothing I wish I had known a year ago.
Any more hints and tips for people?
Can I say buy my book? Ha, ha, ha!!
Seriously, if this year has taught me anything it is the need for businesses (especially small and micro businesses) to plan. I have lost count of the number of clients and trainees I have worked with who are having difficulties building their business successfully. When we dive deeper into what’s happening, it’s because things are being done piecemeal. There’s no broad understanding of what is actually happening in the business, let alone what they want to happen in the business. No wonder they are struggling.
And … where do you see yourself and your business in a(nother) year’s time?
Well, I hope to be living beside the sea by that time.
As far as the business is concerned, I just want things to tick along the way they are at the moment as it’s all so lovely at the moment.
It’s great to see Kathy going from strength to strength and really helping people with their planning, which is something a lot of people lack. I had to really plan my business in the early stages to see where I had to get to go full-time and I’ve always kept an eye on things and kept marketing even when I’ve been busy – it is worth it. Well done Kathy, and on the book, too!
If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.