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Monthly Archives: March 2013

Small Business Chat Update – Stephen Tiano

Welcome to a new update, and I’m very pleased to feature book designer, Stephen Tiano. His interview last year garnered a lot of interest, and I’m always happy to pass clients on to him who require his speciality – I was just saying to someone the other day how good it is to have a group of colleagues who I can recommend to clients when I can’t fit them in or provide all of the services they require. That’s the real beauty of staying connected (worldwide) and building networks of people you can trust to do a good job for your clients and enquirers.

Anyway, here’s Stephen with an update on how he’s doing. This time last year, his hope for the coming year was to be, “Hopefully, much busier as the economy continues to recover and move forward. My aim is to retire from the civil service job at some point, collect that pension, and focus on my book design practice full-time”. Let’s see how that’s all going and what’s on the cards for 2013 …

Are you where you thought you’d be when you looked forward a year ago?

Well, I was thinking optimistically last year when I answered your questions. 2011 had been my busiest year ever, most productive, and most lucrative. Last year, unsurprisingly but disappointingly, was not as good financially, tho’ I worked fairly steadily. I mostly finished up things that I’d been pretty much paid up for. This year’s been slower still, tho’ the last two months I’ve gotten far more inquiries on book projects than ever. Seems like each day brings a new inquiry. ‘Course they don’t all result in paying projects.

What has changed and what has stayed the same?

Well, I’ve begun reviewing design-related books on my blog, which, hopefully, leads to being noticed by people who didn’t otherwise know me. And that–again, hopefully, results in more work. On the other hand, my basic approach to finding work–and, indeed, finding work itself is the big, unchanging part of freelancing as a book designer–is the same. I seek out online places where folks who might need a book designer/layout artist–even if they don’t yet know it–might be hanging out. I try to engage anyone who’ll listen in convos about my passion: the design/layout end of making books. And I do the best work I can.

What have you learned? What do you wish you’d known a year ago?

Well, as much as I admit there’s always new things to be learned, I can’t say there’s any one thing that jumps out as something “new” I’ve learned about book design, page makeup, or typography. Oh, wait, maybe I’ve been reminded that the best way to pick up thoughts on design is to read design books. Toward that end, the book reviewing is helpful.

Any more hints and tips for people?

One thing I’ve noticed–I think it was on a LinkedIn forum–is that there’s a balance that people, particularly newbies, need to be aware of regarding asking for assistance in learning how to get started as a designer and just asking for people to turn over the wealth of knowledge they’ve worked for years to accumulate. I understand that people starting out often feel helpless and don’t know which way to turn, but showing that they’ve done a little homework themselves before asking for the keys to someone else’s library will go a long way toward establishing some credibility and encouraging folks to be of help.

And … where do you see yourself and your business in a(nother) year’s time?

Well, generally, this never changes. I always hope to have at least two books in process at a time. And I’d like each year to see me surpass the most money I’ve ever made annually to date as a book designer. But as to the work itself, I’d love to begin working with reasonably well-financed new publishers to establish a “house style” for their books. (I guess perhaps I’m too influenced by all I’ve read about Jan Tschichold and his work at Penguin in the 1930s, tho’ I hope to continue to take myself less seriously than it sounds to me like he did.)

I can really identify with Stephen’s point about newbies – that was the impetus for my series on how to become a proofreader and how to be self-employed, as I kept having people saying to me, “I fancy being a proofreader, I just need to be good at spelling, right?”. We all try to help people as much as we can; that’s why I publish this series of interviews, to help my interviewees get better known and to share their advice and wisdom with other people who are on the path to self-employment, but it does take a bit of effort from the newbies’ side, too …

Thank you to Stephen for your honesty and good advice, and we look forward to hearing about your good year this time next year! Read here what happened next …

Stephen’s website is at www.tianobookdesign.com and you can email him or call if you’re in the USA on tel. & fax: (631)284-3842 / cell: (631)764-2487(631)764-2487 or Skype him using stephentianobookdesigner. Read Stephen’s blog and follow him on Twitter!

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on March 30, 2013 in Business, New skills, Small Business Chat

 

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Working as a professional transcriber

In  previous posts I’ve talked about why it’s necessary for humans (rather than machines) to do transcription work and how to work out if this is a career for you. This article goes into more detail about the technology you can use to help you, and how to produce a professional transcription that will bring you repeat and recommended business.

Technology for transcription work

The first thing you need is a word-processing package, of course. I use Microsoft Word. Then you need some software to manage your recordings. I use NCH ExpressScribe. It’s also a good idea to sign up to (the free options of) services like Dropbox and YouSendIt, and to be aware of these services, as the audio files people will want to send you might well be very large – too large to send by email attachment.

Why do I need to use transcription software?

When I mention transcription software, some people think I sneakily use special software to do the actual transcription! Not at all! What ExpressScribe does is allow me to

a) manage my transcriptions – I load all the ones I have to do into the software and I can see how long they are and keep my place in them. As I complete them, I delete them from the software (they’ll still be in my files on my PC, though).

b) manage aspects of the tape like the loudness and speed of the tape (if people are talking really slowly, I can speed the tape up slightly and get through it more quickly)

c) start, stop, rewind and fast forward the tapes using the function keys on my keyboard (or any other keys I choose to assign – I messed around with this a bit and did move one function key that I kept hitting by accident, causing the tape to slow to 50% speed!). You can connect the software to a USB foot pedal if you need to save keyboard movements and use your feet to stop and start the tape.

NCH express scribe

How can Word help me to transcribe faster?

The way Word can really help  you is through the use of shortcuts or AutoCorrects. I have written two articles about these previously (what it is and how to find it and how to use it to speed up your typing).

Basically, you need to get good at:

  • Identifying commonly used words or phrases, especially
    • longer sets of words or phrases
    • words that you stumble over typing, however short
  • Assigning keyboard shortcuts to them that you can remember when you’re typing

In this way, you can type something like:

v imp to give envl pons to all ppl in the group to save the env.

and have Word turn that into:

Very important to give environmental responsibility to people in the group to save the environment.

I’ve saved almost 50% of the keystrokes needed to type that sentence there, which does build up over the course of 20 pages of transcription!

How can people send me big audio files to transcribe?

Your clients have four options for sending you their audio files. You’ll just be sending nice, neat Word documents back, but their files might be enormous!

  1. An ftp server – this looks scary but is used by some of the larger corporates I work with. They will place the audio files on their own server. You will log in and download the file onto your own computer, then either upload the transcription or email it to your contact.
  2. Zipping – this will work for small files but a huge .wav file will still be too large for this method. Your client should be able to right click on the file in their own Windows Explorer (or Mac equivalent) and choose “Send to zip file”. This will make the file small enough to send. You will need to unzip it at your end – download the file, right click in Windows Explorer and choose “Extract”.
  3. File sharing – a file and folder sharing service like Dropbox will allow your client to save their file in a special folder that can be shared with your email address. Dropbox acts like another folder on your system, and means that you can access the file and save it into your transcription software from the shared folder. You need to have Dropbox installed yourself before you do this but you can get a free version.
  4. Download services – there are millions of these around, but I usually recommend http://www.yousendit.com as I’ve found that easy to use and reliable. Here, the client uploads their file to the service, enters your email address and the service emails you a link from which to download the document. Watch out, as many of these have a time limit, so get it downloaded as soon as you know it’s there! I have an account with YouSendIt for sending large files, but most of these do not require you to have an account, and the client should be able to send up to a certain file size for free.

All of these options have advantages and disadvantages. Many of my clients know what to use, but some need advising, so it’s worth being aware of the options. For options 1 and 4, it’s worth waiting a little while from when the client tells you they’re uploading the file, as it can take a while to get up onto the server and back to you, so if you’re too eager to download, you might end up with half a file!

Producing a professional transcription

I have many regular transcription clients and they recommend me on to their friends and colleagues at a remarkable rate, too. I’ve asked them what differentiates me from other transcribers, and it comes down to this:

  • I check the client’s requirements up front
  • I produce an extremely accurate transcription
  • I produce a transcription with time stamps and other features to make it easy for the client to work with the text

of course, I’m super-reliable and always set appropriate expectations, but that’s part of being a good freelancer, not specific to transcription.

Establishing client requirements

It’s important to establish what the client wants out of their transcription right from the start. I will always send my clients a list of questions. These include:

  • Do  you want time stamping every 5 or 10 minutes, or at all?
  • Do you want me to record every single word, pause, um and er / smooth out the worst bits / rewrite the text in clear English?
  • Do you want American or English spellings?
  • Do you need your questions written out in full or just in note form (for journalists and researchers)
  • Do you have any other requirements – questions in Italics, speakers’ names in a particular format (for conferences) etc.
  • Do you have a list of conference attendees and session / paper titles (for conferences)

Once I’ve established these, I will make a note of them and obey them!

Being accurate

Your client is paying you to take down what’s on the audio file for them. Often they won’t be able to check the whole thing. I believe it’s important to:

  • Listen carefully and take down the words as accurately as you can
  • Look up band names, place names, company names and other things they mention
  • If you can’t hear something, don’t guess – make a note (see below)
  • Read through the transcription when you’ve completed it
  • Run a spell check over the document when you’ve finished

I do also warn my clients that any company names, brands, album titles etc. may not be accurate and should be checked. You can’t check everything. But you can make sure you spell that village in Somerset or Kazakhstan correctly (if you can’t type Kazakhstan quickly, create a shortcut!).

Making your transcription as professional as possible

It’s relatively easy to provide a professional transcription that will please and impress your client.

  • Give the transcription a sensible title and file name
  • Type it out clearly using a clear font and a fairly large size
  • If people are talking in great slabs of text, divide it up into paragraphs at natural breaks
  • Mark time stamps at 5 or 10 minute intervals – new line, 05:00, new line, carry on the text (with no capital if it’s half way through a sentence)
  • Mark places you can’t hear like this: insert a note in square brackets with the time of the unclear section: [unclear 32:44] (unless the client requests a different format – I have one who prefers <unclear 32:44>
  • If the audio file is 50 minutes long and there’s a 5 minute gap while the interviewee goes off to answer the phone, or it finishes at 45:30 and then all you can hear is your journalist putting the phone down, sighing and typing, only charge for the audio you transcribed. It’s a nice and ethical touch.

In this post I’ve talked about the technology and details that will help  you to be a popular and professional transcriber. I hope this has been helpful – do let me know if it has, or if you have any other advice for a new transcriber!

If you want to learn more about Transcription as a career, buy my book: A Quick Guide to Transcription as a Career – buy from Amazon UK or visit the book’s web page for worldwide links and news.

Related posts on this blog:

Why transcribers need to be humans and not machines

So you want a career in transcription?

Ten top tips for transcribers

If you’ve enjoyed this post, please like and share, click the buttons below here, and tell your friends!

 
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Posted by on March 27, 2013 in Business, Jobs, New skills, Transcription, Word

 

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Debbie Copas

Welcome to Debbie Copas of Norfolk Coastal Holidays, our new interviewee for today! This is another business that started almost by accident, but using an area of experience and interest rather than a totally new alien concept. In fact, Debbie was already self-employed in a very different area of business, and has other part-time work as well – this is called a ‘portfolio career’ and is becoming an increasingly common form of self-employment (I have a friend who has just started running a network marketing company and being a freelance consultant, so it’s certainly not rare these days). As with all of my lovely interviewees, Debbie shares lessons learned and things she is glad she did – I’m glad that we are all sharing such useful information in such an honest way.

What’s your business called? When did you set it up?

It’s called Norfolk Coastal Holidays. The seeds started with the purchase of my first holiday home in April 2009. It didn’t have a name to start with, as I didn’t intend to start a business!  I still advertise my two properties under their names, Beachscape and Tides, as I haven’t fully integrated the business name across all my marketing.

What made you decide to set up your own business?

I owned a holiday home that was being fully managed by others. Circumstances changed; key staff were made redundant, all the managers changed and the commission structure altered. Suddenly the process no longer worked and I needed to look at marketing and managing it myself.

What made you decide to go into this particular business area?

I have holidayed in Norfolk all my life, so regard it as my second home. I have also taken self catering holidays every year across the UK and abroad, so combining two areas of interest to me made sense.

Had you run your own business before?

Yes, I had been a self-employed beauty therapist for over 25 years, firstly working as a mobile therapist and then from my different homes over the years.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going?

I wasn’t intending to manage it for many years to come, but once I had decided to do so, I took a few weeks away from the agency to advertise myself. I was far more successful than the agency, so after 5 months, I decided to go it alone. I still had my part time work as a therapist and I also work in a school as an exam invigilator. Everything I’ve done has always had to work around my three children, so being self-employed is a great way to do that.

What do you wish someone had told you before you started?

Quite how many hours of my life it would absorb and how unfit I would become, spending so many hours at a computer. There are no nine to five hours involved when somebody wants to book a holiday, so it can be difficult to really relax and switch off from work.

What would you go back and tell your newly entrepreneurial self?

Relax – it will be OK in the end!

What do you wish you’d done differently?

Had more time to establish a great website. It was created in a panic and I’ve never been happy with it. It’s on my to do list for a complete change, as are so many other things!

What are you glad you did?

Two things. Firstly, I found a forum called Lay My Hat, where fellow holiday home owners hang out and offer advice. It’s invaluable and they’re a great bunch of people from around the world to chat with. Secondly,  investing in a piece of specialist rental software called PIMS, that was created by a fellow Lay My Hat member. It streamlined the booking process and sends me daily reminders so I never forget what I need to do!

What’s your top business tip?

Always be prepared to listen to others and learn. Gain new skills and network: there’s a world of fellow small business owners out there who are willing to help. Remember that you cannot do everything and that sometimes it’s quicker and more profitable to use the skills of others rather than try to teach yourself everything!

How has it gone since you started? Have you grown, diversified or stayed the same?

It has been very successful, and so I decided to invest in a second property which joined the business in October 2011. It was around that time that I realised I needed to create a name, and a brand, that would allow the business to establish itself in the future. I won’t be fully using the name until my new website is created, but I have at least secured the domain name.

Where do you see yourself and your business in a year’s time?

I’m still learning a huge amount on the marketing and social media side, so I hope to have ventured into Twitter and several other areas of marketing. I think this year is more about consolidating what I already have. If the business expands in the future, it will be as an agent for other local properties. I can then pass on all the experience I’ve learnt, to help other owners. I’ve been asked several times already, but I’m not ready for that leap yet!

So, lots of exciting things in the future after a sensible year of consolidation, and it’s good to be asked to do things before you quite feel ready, as you know those opportunities are waiting for you when you are at the right stage for them. I love Norfolk, and wish Debbie all the luck in the future in such a lovely part of the world (if only they hadn’t taken off that direct train from Birmingham to Norwich …). See how Debbie was doing exactly a year later here!

You can find Debbie’s website at www.norfolkcoastholidaycottage.co.uk  and you can email her, phone on 07780 99476807780 994768 or visit the Facebook page.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on March 23, 2013 in Business, New skills, Small Business Chat

 

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How do you start a career in transcription?

keyboard earphonesIn my article about why we still need humans to do transcription work, I promised to give you some insights into transcription as a career. Here are some pointers to give you an idea of what you need to know in advance, the skills and software you need, and ways to get work in this field – plus some pitfalls to avoid.

What is transcription?

I cover this in detail in another article, but basically transcription is what we used to call audio-typing – turning recordings of spoken words into documents containing those words written down. There is quite a lot of call for transcription work of various kinds as we’ll see in a moment. But the work basically involves putting on a headset or ear phones, and typing out what you can hear on a tape.

What kinds of transcription job are available?

Personally, I’ve worked on the following kinds of transcription job, which just shows how varied it can be:

  • Journalists interviewing musicians and actors
  • Someone interviewing their elderly parent in order to write a memoir for them
  • Academics and students interviewing subjects for their research
  • Students’ role-plays for learning how to provide phone counselling
  • Presentations at international conferences
  • Panels at conferences including questions
  • Discussion panels for market research companies
  • Podcasts by one person so they can provide transcriptions to their listeners
  • Podcasts of one person interviewing another
  • Free and paid-for telecasts (phone-in sessions where people listen to a speaker)
  • Free and paid-for teleseminars (as above but with questions and discussion)
  • Content for a book, dictated in the first instance before being edited

There are also specific roles that people can take on who have particular specialised skills such as legal proceedings or letters and medical transcription.

All of these clients have had different requirements in terms of the level of detail, time stamping, etc. but all have provided variety and interest!

Am I suited for transcription work?

In essence, the answer comes down to these three points:

  1. How fast do you type? You need to be able to type really fast to be able to make enough money (see below)
  2. How careful are you with your posture? (sounds odd, but sitting in one position typing like mad for hours is the highest risk part of my job for RSI)
  3. How good are you at using Word and its autocorrect features? (this makes a lot of difference to your speed – see the section on technology below)

The best way to find out if you’re suitable for this kind of work is to practise before you’re doing a paid job. Learn from me, here! I did train as an audio typist, with a foot pedal and a tape player back in the old days. So when a journalist I followed on Twitter asked if anyone offered transcription, I went for and got the job. Fine, I did lovely fast typing but I was using Windows Media Player to play the tape, switching windows to start, pause and rewind it. That first tape took me hours! I wish I’d known what I know now about technology and how to actually do it!

Technology for transcription work

There’s quite a lot to the technology for transcription, so I’ve written a separate article about working as a professional transcriber which includes loads of detail on this and other aspects.

In essence, you will need:

  • a word-processing package
  • software to manage your recordings
  • ways to receive large files – you need to know about dropbox, yousendit and other services

How do I work out if I’m suitable for transcription work?

If anyone asks me about how to find out if they’re suitable for transcription work I tell them to do this:

  1. Record an hour of general conversation, interviews, etc. from the radio
  2. Get the technology set up (see separate article) and transcribe it
  3. Work out how many minutes it takes you to transcribe one audio minute

I’d say you’re looking for at least a 1:3 relationship here. That’s 3 minutes to transcribe one minute of tape. Not long! you cry. But that means it will take 45 minutes to transcribe a 15-minute tape, or 3 hours to transcribe a 1-hour tape. Build in the fact that you need to take a break at least once an hour, and good old cash rears its ugly head.

Can I make money doing transcription?

Here’s the thing it all boils down to:

If you can’t type fast and use the technology to boost your speed, it’s not financially worthwhile to take on transcription work.

The standard industry rate for transcription is around £0.85 per audio minute. That’s £8.50 for a 10-minute file. If it takes you 1 hour to type out a 10-minute file, you’re going to make £8.50. Before tax. But if you can get two of those done in an hour, you’re getting £17.00 an hour – not so bad.

Some companies have standard rates and pay more. Personally, I stick to that rate for one to two speakers speaking clear English in a relatively quiet room, with a turnaround time that allows me some room for manoeuvre, and I add £0.10 per minute for urgent work, extra speakers, noisy tapes, etc. And if any of my music journalist clients are reading this, yes, I give fellow freelancers a discount (and other people a discount at my discretion, based on the quality of the tapes and the time it takes me to transcribe them).

There are internet job boards out there trying to hire transcribers for £0.10 per audio minute – honestly. The more people accept these prices, the more they will stay. I have more self-worth than that, and even when I was starting out, I’d rather do a transcription for free in return for a reference than do hack work for a corporation paying peanuts. Rant over!

How do I get transcription work?

There are loads of sources of transcription work. I have to say that my main one is personal recommendation – strings of journalists, etc. But it’s also worth trying the following:

  • Set up a saved Twitter search for “need transcriber” and contact people with an offer. This can work – it’s how I got my first transcription client!
  • If you are near a university that has a lot of research going on, ask to put up some posters offering your services. A lot of researchers conduct interviews and need them to be transcribed.
  • Tell your editing or other clients that you’re offering this new service – I’ve transitioned clients to and from transcription services.
  • Join reputable job sites like Proz which advertise transcription jobs at decent prices.
  • Use social media and tell all your contacts what you’re doing
  • Join transcribers’ groups on LinkedIn, etc. – there are often people looking to pass on overflow work

I would strongly suggest that you don’t just do transcription work full time. It’s very physically tiring, you can get RSI from all the typing and sore ears from the earphones (I’ve got a sore ear at the moment and I’ve been doing this for years!) so add it into the mix, and remember to take a break every hour of typing!

This article has helped you work out if you’re suited for transcription work and given you some hints and tips. Have you found it useful? Please comment if you have, and let me know how you get on!

If you want to learn more about Transcription as a career, buy my book: A Quick Guide to Transcription as a Career – buy from Amazon UK or visit the book’s web page for worldwide links and news.

Related posts in the series:

Why you need a human to do your transcription

Being a professional transcriber – software to use to help

Ten top tips for transcribers

 
90 Comments

Posted by on March 20, 2013 in Business, Jobs, New skills, Transcription, Word

 

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Anastasia Bird

Welcome to another new Saturday Small Business Chat. I’m so happy that I can keep featuring new people on here, but we’ll have more fantastic updates soon, too!

Today we’re meeting Anastasia Bird from Jellybean Home Decor & Gifts, another very new company. Anastasia reacted to an injury that put her out of work in the way we’ve come to expect from the people I feature in this series: she picked herself up, had a think about what she liked to do and what she could do with that, and (crucially, I think), adapted what she did to better match the market she’d identified.

What’s your business called? When did you set it up?

My business is Jellybean Home Decor & Gifts, we founded in August/September 2012.

What made you decide to set up your own business?

Prior to setting up Jellybean, I was a carer for the elderly, but U sustained a serious shoulder injury so was unable to continue in that field. I’d always been arty, and I couldn’t stand the thought of being unemployed and living on benefits, so I got creative and Jellybean was born. I haven’t looked back since 🙂

What made you decide to go into this particular business area?

I’d always enjoyed upcycling wooden furniture, but owing to the logistics of selling furniture long distance, it was the obvious choice to move onto smaller wooden items.

Had you run your own business before?

Nope, it’s a first time thing!

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I registered with the HMRC as it being my full-time job, and launched full time.

What do you wish someone had told you before you started?

Photography is key. It seems obvious, but it’s really not when you start out.

What would you go back and tell your newly entrepreneurial self?

It’s worth it.

What do you wish you’d done differently?

Nothing, because I wouldn’t have learnt anything along the way.

What are you glad you did?

Set up Jellybean: it’s been the best decision of my life.

What’s your top business tip?

Learn from your mistakes.

How has it gone since you started? Have you grown, diversified or stayed the same?

We’ve grown incredibly, and increased our product range and orders. We’ve also recently launched our website, as opposed to just selling on social networks.

Where do you see yourself and your business in a year’s time?

We hope to have a fully equipped workshop and continue to grow in terms of products, orders and advertising.

All exciting stuff, and it’ll be so interesting to see how things grow and develop for Anastasia during this first, vitally important year! See how Anastasia was doing in March 2014.

You can visit Anastasia’s website at www.jellybeanhomegifts.co.uk where you can also sign up to a monthly newsletter, or email the company. The company is on Facebook and Twitter, and you can phone Anastasia on 01623 620 14301623 620 143

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on March 16, 2013 in Business, New skills, Small Business Chat

 

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Why you need to be human to produce a good transcription

Suitably funereal transcription kitWhen I receive a recording for a new transcription client and tell them I’ve loaded it into my transcription management software, I’m sometimes asked if that does the transcribing for me. Um, no.

While there are of course software packages out there that are very good at working with a single voice dictating, even those can sometimes struggle. I know this, because I’ve edited work that has been dictated in this way – and it can often be rife with homophones.

Why use a human transcriber?

I’ve been providing transcription services for several years now. While a machine might be suitable for taking down the words of a single, non-accented speaker enunciating clearly into a good quality recording apparatus, with no background noise, no interruptions and no acronyms or jargon, the projects I’ve worked on have included some or all of these features:

  • High levels of background noise – interviews in cafes with espresso machines whooshing and spoons clinking in cups
  • People talking while they’re eating and eating while they’re talking
  • Interruptions from waiters / room service / other members of the band or group
  • High levels of tape noise leaving me straining to hear what anyone’s saying
  • Multiple speakers including many people with similar voices around a conference table
  • Overlapping speech
  • Non-native English accents or heavy regional accents
  • Very technical content – jargon and acronyms galore
  • Creative content – album names, track names, novel titles, band names, author names
  • Requests to provide the transcription missing out ums and ers through to smoothing the English to make it read as standard English

As a native English speaker specialising in working with music journalists and non-native speakers of English, I can cope with all of these, with some rewinding and checking. I doubt that the most sophisticated dictation software could do so, as yet. I might be wrong of course (let me know if I am!).

Understanding what’s being said on a transcription

The first issue is actually hearing and understanding what’s being said. I have a good ear and a native English speaker’s ability to predict what will come next in a sentence / how sentence structures work, plus my experience working with speakers of and texts in non-native English allows me to do this for native Arabic, Chinese, Eastern European language etc. speakers. My ear can filter out background noise where sophisticated software can only go so far. And I can hear around the clink of teaspoons or glasses chinking to grasp what’s being said.

Checking the content in a transcription

When one of my journalist clients sends me a tape, I check who the musician / band is and look them up (usually on Wikipedia for the general information, as their own websites are usually a bit harder to plumb for information). When I’m working on an international conference I will seek out or be given a conference schedule, list of attendees, etc. When I’m working with technical content I will look up information on that topic.

All this allows me to produce a transcription which the client will not have to check for themselves, or if they do check it (which I do recommend), there won’t be too much to change. And I won’t be embarrassed by too many mis-hearings. Just try popping a few names of country leaders, bands or albums into a Word document and running a spell checker and imagine what an automated dictation program would do with these terms!

Speech on a tape to words in a document

Very occasionally I’ll be asked to record exactly what the people on the tape say, including ums, ahs, repetitions and pauses. At the moment, I’m transcribing some roleplays for students learning how to operate a telephone helpline. Here it’s important to capture all the nuances of the conversation and I’m splitting the utterances into sections, numbering them, and including all the ums and ahs.

Normally, my clients will require some smoothing out.

  • Most of my journalists like to have an indication of when their subject slowed down or had to mull over something and ask me to include notes of those pauses.
  • Business people producing podcasts and telecasts often want a fairly accurate transcription, but smoothed out to eliminate ums, ahs, pauses and repetitions, so they have a good product to sell or include in packages for their clients.
  • Some international conferences want to avoid embarrassment for their delegates by having their English rewritten as I transcribe to appear as close as possible to native British (or American) English
  • I have worked with authors who start off with a tape and want it to turn into something they can publish as a book (this, unlike all of the other options, involves two processes: transcription and then heavy editing and rewriting).

Why should I use a human transcriber and not a software program?

2 topsI think I’ve answered that for you now. You should also consider using a human transcriber who’s a native speaker of the language you’re having transcribed: there are websites out there where you can find very cheap transcribers; they are often not going to be native English speakers and while they will get the gist of the tape down, I’d be unsure whether they could give you the service you needed.

I’ve written another article about how to get into transcribing as a job and how to prepare yourself for what is often a fun and rather creative area of work, and one about the technology transcribers use.

In the meantime, if you’re thinking of booking in a transcriber, do have a look at my page about my transcription services, and get in touch if you want to ask about what I can do for you. I hope you’ve enjoyed this insight into a transcriber’s work! Do leave a comment if you have …

If you want to learn more about Transcription as a career, buy my book: A Quick Guide to Transcription as a Career – buy from Amazon UK or visit the book’s web page for worldwide links and news.

 
 

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Small business chat update – Al Hunter

mugs It’s time for another Small Business Chat update, this time with Al Hunter from Auto Evolution. Al was first featured on 28 January 2012, and when asked where he wanted to be in a year’s time, replied “Auto Evolution’s primary service will be the ECU remapping services. With fuel costs seemingly rising on a day-by-day basis, we see our EcoMap service as becoming increasingly popular, as clients want the benefit of reduced fuel costs without the associated costs of buying a more fuel-efficient vehicle. Additionally, remapping a car’s ECU is not weather dependent like your typical SMART repair service such as repairing alloy wheels or a bumper scuff. We will continue to provide our SMART repair services, as we are skilled in these and want our clients to have the option of a quality SMART repair service through us. However, until we can afford our own in-house repair facility, which will remove the complications associated with completing a car body repair outside, we will focus the bulk of our energies on promoting our ECU remapping services through our EcoMap and ProMap brands. So in a year’s time, we’d like to see ourselves in the position where we can afford a unit large enough for our ECU remapping services as well as our SMART repair services”. Phew – that’s a long one.

I’m happy to report that Al’s been able to give us lots of information on how he’s doing now – you’ll find his discussion of SEO services particularly useful.

Are you where you thought you’d be when you looked forward a year ago?

No we’re not. But this is not necessarily a bad thing. A number of factors have led to this being the case. Whilst our ultimate direction and goal remains the same, our delivery is now different. Without a business mentor I’ve learned lessons the hard way. However, passion, belief and determination leads to dedication. 2012 was meant to be a year of stabilisation with 2013 as the year moving forward. But, it seems that 2013 will be the year of stabilisation with 2014 as the year moving forward. So we are about 12 months behind schedule.

What has changed and what has stayed the same?

With regards to our business plan a year ago, not a lot has stayed the same other than the ultimate goal. In 2011 we focused on advertising in local trade shows, stands in supermarket car parks and spent money on others to build us a website. A website, it turned out, that we couldn’t find, let alone our customers. So we learned about SEO … In looking for a company that would/could build us a website and do the SEO for us we were quoted huge fees for a small one-man company. Fees of £10,000 but £500pm! As such a lot of time was spent trying different web creation software until we found one that I could use comfortably and save a lot of money with … even if it meant we lost a lot of time in the process!

With my new software programme and skills I set up www.auto-evolution.co.uk as our website. Whilst customers told us they liked the site, marketing it SEO-wise mean’t that it wasn’t the easiest to market as a) it doesn’t state on the tin what it is we do, and b) with doing many different things (wheel repairs, bumper scuff repairs, windscreen chip repair, ecu remapping, chip tuning, etc.), focusing a marketing effort on any given area for any given keyword was very time-consuming (not expensive, as I’m now doing that myself). But soon after this, we found that one of our suppliers had seemingly tried to sabotage one of our services… not a good thing. And we only found this out through our customers and industry contacts. It meant that we had to look for new suppliers and pay for legal fees to recoup our losses from the supplier, all of which put us on the back foot.

But then we had a bit of luck which changed our web direction and has meant starting back from scratch … As mentioned above, one important element to marketing your business is to have a name that is instantly recognisable as to the service you provide. Well … our principal service is to provide a mobile ecu remap service. And as luck would have it we were able to be the first ones to register mobileremaps as a web domain for .com and .co.uk as well as Twitter, Facebook (although we’ve now changed this to www.facebook.com/MobileRemaps). This is great, as it not only tells customers what we do, but we’ve got a fantastic logo that stands on its own merits. Furthermore, we now use remap file writers who have over 25 years’ experience and have tuned more than 10,000 cars and worked for some of the industry’s largest names to back us up …

So now we market and trade as www.mobileremaps.co.uk with a website built by yours truly and SEO (search engine optimisation) done by yours truly.

Whilst all of the above has gone on in the background, it meant that to keep the business dream alive, I’ve worked part-time. It also meant heavily revising our business plan so that we can move Mobile Remaps from a start up (as of end Oct/beginning November 2012) into a premier ECU remapping company in the UK by 2014 with a solid reputation for customer service.

What have you learned? What do you wish you’d known a year ago?

What have we learned? The power of the internet to market services, the importance of being easily distinguishable to your customers, to always be open, honest and transparent with customers and the service you provide (this helped a lot given the hassle with a former supplier) and always ensure you build a reliable team of like-minded people behind you. We have this now, and so 2013 really should be a year of stabilisation with us moving forwards in 2014.

The learning curve has been steep. It’s also been a lengthy process. But moving forward, I’m now bringing on a SEO fellow as a consultant to do the SEO marketing I don’t want to have the time to do … you can’t do everything yourself and so it’s important in business to bring in people to create a team so you can continue to do what’s important. And that is to steer the direction of the business. I did this when looking for a new ecu remapping file writing team. And now, as I write this, it means bringing in an SEO consultant who I can trust and rely on to do what’s right for us regarding search engine marketing so I can be in front of customers, steering them through the maze of remapping a car ecu and ensuring they get the right remap for their needs and vehicle.

Any more hints and tips for people?

Never work with anyone unless you feel you can trust them

Only work with those who truly understand your needs

Ideally work with those who understand your industry, not just your needs

Using the above as your guide, bring in the right team around you to free up your time to steer the direction of your business. Remember you’re a Director for a reason. You’re steering the direction of a company … if you don’t do this, you’re not being a Director. You’re just being an employee with a jolly tough job!

Have a plan and work to it! And always reflect on this plan at appropriate intervals and don’t be afraid to revise your plan as needs be.

And … where do you see yourself and your business in a(nother) year’s time?

By the end of Q1 2014, we’d like to see Mobile Remaps fully funding itself. By this we mean the business it turns over being 100% profitable rather than using funds from Auto Evolution. I say this as although throughout this update we’ve focused on Mobile Remaps, it does not mean we’ll stop doing the bumper scuff repairs, windscreen chip repairs (this what Auto Evolution will focus on once we’ve got Mobile Remaps fully profitable) … but we want those services to be add-on services to cross-sell to our customers for additional profit rather than relying on that to boost Mobile Remaps’ profit. Achieving this will also mean I can give up the part-time job I took up as well … thus freeing up time and money to drive Mobile Remaps forward. Fortunately, I think we have the team behind us now to achieve that. So that’s encouraging. It means, though, a long hard year ahead. Often working from 6am to 8pm just as we did in January.

Wow – a very challenging year – but Al stood up to the challenge, worked hard to beat it, and is hopefully looking at a reworked and positive 2013. I’ll be very interested to know what happens in the coming year!

Mobile Remaps

P: 0800 051 5415

M: 0790 842 9996

W: www.mobileremaps.co.uk

E: info@mobileremaps.co.uk

FB: www.facebook.com/MobileRemaps

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on March 9, 2013 in Business, Small Business Chat

 

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