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Monthly Archives: May 2014

Introducing my new business titles: Running a Successful Business After the Start-up Phase and Your Guide to Starting and Building your Business

Liz with her new books

Liz with her new books

It’s time to tell the world: I have two new books out, and I’m pleased to share the news with my readers and subscribers.

Running a Successful Business After the Start-up Phase: Who are you Calling Mature?” is a look at what happens next. Following on from “How I Survived my First Year of Full-Time Self-Employment: Going it Alone at 40“, it shares what I’ve learned about optimising your customer base (including saying no to prospective new business), optimising your income, keeping that vital work-life balance, and blogging and the use of social media to build awareness and grow your business. It’s had some good feedback both personally and on its Amazon review page and I’m really pleased to be able to help people further along their journey through the wonderful world of self-employment and running a small business.

You can buy the print or e-book version from Amazon – you can go straight to Amazon UK, or see the book’s web page for links to the other international Amazons, and buy in different formats including pdf and for Kobo at Smashwords.

I decided to put “Your Guide to Starting and Building your Business” together to offer a low-cost option for people who want to read both books. It’s on e-book only at the moment, and is an omnibus made up for “How I Survived my First Year of Full-Time Self-Employment” and “Running a Successful Business after the Start-up Phase” which takes you right through from how to decide whether to go self-employed, taking the first steps, perhaps while working in a day job, setting up your business, getting your first customers, working out which customers to continue working with, using blogging and social media platforms and getting your life back while running a successful business. I really do write this blog and these books to help people, so I’m really pleased to be able to put this package together at a decent price, and it’s so great when I hear how I have helped people!

You can buy the e-book only omnibus from Amazon UK and other versions of Amazon (see list of links), and for all e-book formats, from Smashwords.

Thank you to everyone who’s supported me in my writing efforts – I’m so glad when I hear how I’ve helped people, and hope that I can continue to do so for many years to come. Watch this space for my new venture – an editors’ version of the two books and a workbook to go with both sets of books, based on the mentoring I’ve been doing with some industry colleagues this year.

If you’re interested in how I got to this point, do pop over to my Adventures in Reading, Writing and Working From Home blog, where I talk more personally about writing the books and choosing (and tweaking) their titles.

And you can find info on all of my books on the Liz Broomfield Books website!

 
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Posted by on May 31, 2014 in Business, Ebooks, Uncategorized, Writing

 

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Developing your Business: Moving Into Office Space – How, When and Why?

Sneak preview of the image from my new bookAs part of my series on growing your business., we’re taking a look today at the expert’s view on moving into office space. You can read about other people’s personal experience of moving out of the home office here, and today I’m delighted to welcome Sam Barnes from Easy Offices, who is going to run through things to think about when upgrading from your home office from an expert’s perspective.

Many people choose to start their businesses from home. It’s cheap, convenient and comfortable. For some businesses, that’s all that’s required and they never feel the need to break out of the home office. For the majority of businesses though, office space becomes an essential as revenues grow. We’ve helped all manner of businesses find office space, from single person start-ups to massive corporations. However, there’s no doubt that with the advice you’re about to read, the process of selecting and moving into your brand new office, will be made substantially easier.

Why does my business need office space?

Your office space is the centre of your business.

Without offices, you’re running the risk of not being taken seriously by other businesses or consumers. Imagine if the next time you wanted to go the bank you ended up at a home, not an office. Commercial premises are a necessity of business.

The practical side of getting your own office space is extremely important too. You’ll have your own phone systems, postal address and meeting space. All of these things will be vital as you grow your business, providing the infrastructure that will drive you forward.

When should my small business move into offices?

This is a slightly more difficult question to answer. There are lots of reasons that you might need to look into choosing office space:

•    You’re outgrowing your existing office space.
•    You’re taking on more staff.
•    You need a meeting room for clients.
•    There are too many distractions at home.
•    You’re unsatisfied with your current office space.
•    You need better facilities, i.e. better internet, private rooms, reception area etc.

There could be hundreds more reasons on this list, but the vast majority of office moves are instigated by a lack of physical space, specifically when taking on more staff.

If you find yourself thinking, on more than one occasion a day, that a bigger office would make your work more effective or allow your business to grow more easily, then I would say it’s time to take the plunge!

As your revenue grows, you’ll find that justifying the cost of an office becomes easier and easier. Having the cash to be able to fund an office move is an absolute necessity.

How do I go about choosing office space?

There are three main kinds of office space available to small businesses in the current market:

1.    Co-Working Office Space

Co-working spaces can be a great fit for some businesses. They’re the cheapest of the three main options available. Essentially you’ll rent a couple of desks in a room or part of a larger office. This gives you the ability to separate your work and home lives while keeping costs low while your businesses is in the early stage of development.

You’ll never know who you might be sharing with and you can make some amazing new businesses contacts while sharing office space. We’ve heard lots of fantastic success stories about relationships formed in shared environments. Equally you’ll want to know before you choose a certain office, what kinds of businesses you’ll be working alongside. If you need a really quiet environment, make sure those around you feel the same.

You’ll also have access to shared mail, printing and catering facilities.

If you’ve only got a couple of staff and you work as one well-oiled machine, a co-working space would be ideal.

2.    Serviced Office Space

Serviced office space is more expensive than co-working office space, but not quite as expensive as a full-blown office lease.

It’s the perfect choice for companies with a few staff who need room to grow. You’ll have a dedicated space for your business (no co-working here). You’ll have all the kitchen, printing and mail facilities that I mentioned before, plus some added features. These normally include security, some kind of reception area, cleaning services and usually the ability to rent extra infrastructure such as improved internet connections.

You’ll get to put your own stamp on things too! The simple branding of your office through posters, mugs and pens can turn the feeling in your office from start-up to established business.

A fantastic choice for businesses growing quickly who know they’re going to need space to meet clients and further expand their operations.

3.    Office Lease

The only option for larger businesses, an office lease lets you rent an entire office. This is necessary when your business has outgrown your existing solutions or needs to centralise.
As this post relates to small businesses, I won’t go into too much detail here. What I will say is that you’ll need to be making substantial revenues before choosing a fully leased office. The costs involved are substantially higher than serviced or shared offices.

Some Top Tips for Choosing Office Space

Here are a few questions that you’ll need to ask yourself before making your choice to move offices:

•    Price – Can you afford it?
•    Space – Does the office you’re looking at give you enough room for meeting clients and working as a team?
•    Infrastructure – Do you need a dedicated phone line and Internet? Does the office you’re interested in office this as a service or do you have to organise it yourself?
•    Facilities – Can you and your staff park here if they drive? Are the kitchens clean?

They might sound like simple, fairly obvious questions, but if you fail to take one of these things into account you’ll be paying for it for months to come.

The best advice I can give you when attempting to choose an office space, is do your research.

Start out with a list of criteria that you need from your office. If any one of the office spaces you go to look at doesn’t meet even one of them, keep looking. There’s a space out there for everyone!

sam barnesSam Barnes is from Easy Offices.

The company works tirelessly to help businesses of all shapes and sizes find the perfect office space for their needs. He is interested in everything small business related with a particular interest in marketing. He works in the digital marketing sphere.

Outside work, he’s an avid football fan, with Arsenal being his lifelong obsession. He also has a passion for music and film. He’s currently rattling through the IMDB top 100 as a personal challenge.

You can also find Easy Offices on Twitter.

This post is part of my series on growing your business. Read more here and read about my own business journey in my books.

 
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Posted by on May 28, 2014 in Business, Guest posts, Organisation

 

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Do I need editing or proofreading?

Do I need editing or proofreading - pens and inkNew authors who come to me for editing or proofreading services are often confused about the difference between the two. This is probably because what we in the business call ‘editing’ is called ‘proofreading’ in the outside world. But they are two different things, and this article aims to help you to choose which service you need.

Do you need line / copy editing, substantive editing or proofreading services? Read on to find out the difference and work out whether you need to ask your editor (whether that’s me or somebody else) for proofreading or editing?

What is editing?

Editing is all about the words and content of your book – not its layout and presentation.

Editing is usually done in Word, using the Track Changes feature so that your editor can mark up suggested deletions, additions and changes, as well as making comments about various aspects of the text, and you can see exactly what they’re suggesting and choose whether you accept or reject the changes.

What is line editing / copy-editing / editing?

Line editing, or straight editing (which most people think of as ‘proofreading’ is done, as I said, in a Word document version of your book.

It covers identification and resolution of:

  • typos
  • spelling mistakes
  • punctuation
  • grammar
  • sentence structure (repetitive structures, etc.)
  • wording (repetitive word use, etc.)
  • consistent spelling / hyphenation / capitalisation throughout the text
  • comments where wording is unclear and suggestions about changes

Ask for editing / line editing if … your book has been written by you and you’ve gone over it at least once yourself, and had your beta readers read the book for flow, characters, plot, etc. It’s the stage before preparing the book for publication and will make sure that everything’s correct and consistent as far as it can be.

Note that in English, many of these areas do not have a strict right or wrong, especially in terms of capitalisation and even some spellings, and things like use of -ise- and -ize- spellings. Your editor should create a style sheet for the project, which lists the editing system they use (e.g. Oxford, Chicago Manual of Style etc.) and any choices they made within the text.

What is substantive editing?

Substantive editing means your editor digs around in the very substance of the book, looking at aspects such as:

  • Characterisation
  • Plot
  • Flow
  • Timelines
  • Missing or repetitive sections

Your editor will typically go through and mark up with comments, they may also produce a report on the book as a whole with suggestions for changes – which may be major or minor

Ask for substantive editing if … this is your first novel, you haven’t had it beta-read yet, it’s a long and complicated work and/or you need a thorough going-through of the book. This will often be more expensive than line-editing, and it doesn’t include the items listed under line-editing – it’s hard for an editor to see the wood AND the trees at the same time, so if you have a substantive edit, you will probably need a line edit at some stage, too.

What is proofreading?

Proofreading is generally done just before the book is published (in print or electronic form). It concentrates on the look and layout of the book more than its content (this is why you have an edit done first, then a proofread).

Proofreading is carried out on the final form of a book, often a pdf or maybe a printed version, and the mark-up will be done using pdf marking-up software or pencil marks in your print copy.

Proofreading covers identification and resolution of:

  • Book layout – does each chapter start on a right-hand page in the print version?
  • Page numbers and headers – do the page numbers run consecutively? Do running headers reference the appropriate chapter title? Are footers correct?
  • Contents pages and indexes – does the contents page include the correct page numbers for each chapter start?
  • Page layout – are there any odd gaps on the pages, is there a heading on one page and its paragraph on the next? Are any illustrations correctly placed and referenced? Are any footnotes correctly laid out?
  • Paragraph layout – are three any odd gaps or spaces between paragraphs? Have words that belong in the same paragraph got separated? Are all paragraphs in the appropriately sized font?
  • Consistency – a final check that numbers, dates, heading styles, hyphenation etc are consistent (using the style sheet that the editor created as a guide)

It would be extremely difficult to do a full edit at proofreading stage because, as with line and substantive editing, your editor/proofreader is looking for different things. It is also best to have a different person do your proofread than the person who edited your book – for the same reason that no one can really edit their own work: they will be too familiar with the text and are more likely to miss errors.

So do I need an editor or a proofreader?

This is the basic order in which the process goes:

  1. Write the book – author
  2. Edit the book – author
  3. Substantive edit – by an editor
  4. Edit the book based on the substantive edit – author
  5. Beta read – friends, family, other people in your industry / genre
  6. Edit the book based on the beta read – author
  7. Line edit / edit / copy-edit – by an editor
  8. Edit the book based on the line edit
  9. Prepare book for publication – author or book designer / formatter / both
  10. Proofread – by a proofreader
  11. Edit the book based on the proofread (may need to go back to designer / formatter)
  12. Publish

Other resources on this blog:

Copyediting and proofreading

Working with track changes

Proofreading as a career

If you’ve enjoyed this article and found it useful, please share it using the buttons below.

 
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Posted by on May 22, 2014 in Copyediting, proofreading, Word, Writing

 

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Am I automatically registered to submit my tax self-assessment online?

coins and watchIf you’ve registered as self-employed in the last year and a bit, you will have received a letter from HMRC telling you that you need to submit a self-assessment tax form. You can do this on paper by the end of next October, or online by the end of next January.

So it makes sense to do it online, right? YES.

Every year, I meet people who’ve just set up their new business and think that because they’ve registered as self-employed, or because they registered as self-employed online, they are automatically registered to submit their self assessment (tax return) online. They can just wait until the end of January and submit it online then, right?

NO.

If you want to file your taxes / submit your tax return / do your self-assessment online, and this is the first time you’re planning to do it online, you HAVE TO go through a separate registration process.

Don’t just take my word for it: here’s a bit of my latest letter from HMRC telling me I need to submit a tax return for the 2013-2014 tax year:

tax online

Got that? You need to go to the HMRC website – WELL BEFORE THE END OF JANUARY and register to submit your tax return online. Once you’ve registered, you will be sent a letter with an activation code. This can take over a week to arrive.

You do not want to leave it to the last minute, or make any assumptions.

If you want to submit your tax return online, you must register to do so as a separate process, and you need to do it in good time in order to get your letter and then activate the account and THEN complete the online tax return (that last bit doesn’t take very long).

If, as a good and normally sensible friend of mine did one year, you leave it until the end of January to even register to submit this information online, you will receive your letter after the end of January, go to fill in your tax return and find yourself confronted with a hefty fine.

The HMRC website with all information on submitting your tax return online, and registering to do so, is here.

If you’re considering setting up a new business or have recently done so, you will find plenty of careers resources on this website (click on that link or surf around the category cloud in the sidebar). Or why not take a look at my books, which have loads of information about starting and maintaining a freelance career.

Other useful posts on this blog:

Setting up as a freelancer 1

10 things you can do before going self-employed

Why I do my tax return in April

Tax payment on account

 
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Posted by on May 14, 2014 in Business, Organisation

 

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This is why grammar is important

I just received a sheaf of election material through the letterbox. As regular readers of my blog will know, I don’t tend to share examples of bad grammar and spelling that are just ‘amusing’, as I work with many non-native speakers of English and people who need assistance with their English text production (such as people with dyslexia or those who use voice-recognition software, which can’t always tell the difference between homophones), and I don’t want to make anyone feel bad for not producing ‘perfect’ textbook English sentences.

But I did want to share this example because it demonstrates that the correct or incorrect use of grammar can make a huge difference. Here we go:

when incorrect grammar gives a meaning you didn't mean

Grammatically, the underlined section expresses this: “she was working for her own redundancy and that of every other UK MEP. As now, she will fight for your redundancy and Britain’s interests in Brussels”. OK, there would be a comma before “and Britain’s”, but people don’t always insert sufficient commas …

I’m pretty sure that they meant to express this: “… she will fight for your interests in Brussels and Britain’s interests in Brussels”. If you’re not sure of which form of a noun pronoun to use, making the sentence repetitive in this way will often help, or just removing the other word – “she will fight for your interests in Brussels” (this is how to remember when to use “x and I” and when to use “x and me”, by the way).

All that went wrong was a simple “s”. What this leaflet should have said was: “she was working for her own redundancy and that of every other UK MEP. As now, she will fight for your and Britain’s interests in Brussels”. Oh, and let’s not get into the “As now”, before you say anything …

If you need help with pairs of words or word use, you might like to take a look at my Troublesome Pairs and Be Careful! posts. You might also find this post on the value of proofreading interesting. Enjoy!

 
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Posted by on May 12, 2014 in Be careful, Errors, Why bother, Writing

 

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WordPress 9 – setting up a Posts page

This post and the one on setting a static home page will walk you through helping your readers to navigate your blog/website by creating a Menu item to allow people to access your blog posts and a static home page so that they understand what you’re all about.

Why would I want to set up a Posts page?

If you’ve set up a static page for viewers to land on when they visit your blog (which is recommended for any set of pages and posts where you’re promoting a service, company or product, whether that’s your crafts, plumbing services or travel or writing blog), then your readers will need a place to visit your blog posts.

WordPress will set up a “Recent posts” area somewhere on your theme (depending on the theme you chose when you set up the blog), but it’s nice to have something to click on in the main menu:

WordPress blog default

You can see that there’s only one page on the menu at the top of the page (menu location will vary depending on your theme; menu items will vary depending on how many pages you have set up) and then a list of recent posts. Clicking on the blog title will bring you to this “About” page again, which is fine, because that’s the first page you want your readers to see. But it’s not helping them to see your blog.

How do I set a Posts page?

In order to set up a Posts page for your readers to navigate to, you need to create a new page to link to your blog, and then tell WordPress to display it. Here’s how to do just that:

First of all, you need to set up a page for the posts to be associated with. Why? Because a page is a static, unchanging lump of text on a screen, and WordPress likes to add pages, and not posts (which are constantly renewed and have dates on them) to menus. So we need to set up an empty page called, for example, “Blog” first (another popular choice is “News”).

To set up a new page, in the Dashboard, select Pages then All Pages:

Pages menu in WordPress

You can view here what pages you have set up – in this case, just the About page:

Viewing all pages

To add a new page, click on Add New under the Pages menu in the sidebar. You will now see a new, blank page:

Adding  a page

Give the page a title – Blog, or News, or however you want people to find your blog posts / diary entries / news bulletins, but don’t add any text to the main part of the page, and then press the Publish button:

Adding a new page called Blog

Now you have a lovely page called Blog, which you can see if you navigate back to All Pages:

Page added to WordPress

And if you view your blog (I keep a separate tab open in my browser in which I display the reader’s view of the page, refreshing it when I’ve changed something on the site), you have an automatic menu item on the screen called Blog …

Page added - Blog appears on menu

… but when you click on that, all you see is an empty page with the title Blog:

Page added for Blog but not linked to the Posts

Oh no! But don’t worry, you just need to tell WordPress what you want your readers to see when they navigate to this page.

To set the Blog page to display your blog posts, go into Dashboard, then Settings and Reading:

 

Setting home screen

Once in the Reading Settings screen, you can choose what the Posts page (or blog / news page) displays. Here, the default is currently set to nothing (“– Select –“), meaning that no page has been selected to display any blog posts. Click on the down arrow and choose Blog from the list of pages that you have set up (if you have more than two pages, all of them will display here):

Setting the posts page

Click on the page you wish to select. You can now see that, after following these two sets of instructions, you have set a home or landing page (static page) and a page on which to display your blog (or news, constantly changing and updating):

Both bome pages set

Click on the Save Changes button at the bottom of the screen. When viewing the website and clicking on Blog, you now have a menu item and page that your readers can navigate to in order to read your blog.

Blog page set up

Yes, this is a bit convoluted, but it’s how to make a posts page that’s easily findable by your readers. If you look at the top of this blog post, if you’re viewing it on my website rather than in an email or via an aggregator, you will see Home and Blog among the menu items at the top, and most good sites will have something of the sort.

I hope you’ve found this post useful. Please do share it using the buttons below so that other people can find it and benefit from the instructions! Thank you!

Related posts on this website

You can find all of the social media and blogging posts, including WordPress, in my Resource Guide

Adding pages to WordPress blogs

 
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Posted by on May 8, 2014 in Blogging, WordPress

 

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Mrs or Ms?

DictionariesI got married recently (hooray!) and when I was buying a new camera to take on our honeymoon, first of all I confused the shop assistant by claiming that the camera was reserved in my new name (Liz Dexter) when my husband had temporarily forgotten he’d married me two days previously and had reserved it in my old name (Liz Broomfield), and then I confused her further, when she was filling in my details on her computer, by stating that my title was “Ms”. She’d never heard of this title, or didn’t know what it signified, and so I thought it would be a handy thing to explain …

Mrs denotes a married woman. English-speaking countries are some of the only places in the world where you can tell whether a woman is married just from her title. Women in opposite-sex and same-sex marriages are free to use this title – some do, some don’t.

Ms denotes a woman. Women in opposite-sex and same-sex marriages are free to use this title – some do, some don’t. You can’t tell if a Ms Dexter is single, married, divorced, separated … anything apart from the fact that she’s a woman. It’s like Mr in that respect.

To get slightly political, people do tend to assume that someone using Ms is not yet married or perhaps divorced. I have no objection to being Mr and Mrs Dexter and to people knowing I am married to Mr Dexter if we meet people out and about and we’re together, or we’re signing up for something in both our names, like the house insurance. But if I’m signing up to a service or buying something independently, I title myself Ms. If more married women do that, maybe eventually we won’t have to have people knowing our marital status when it’s not necessary.

Small print: that’s my choice; I respect people’s right to call themselves whatever they want to call themselves. This post is for informative purposes only. Oh and because I got married!

*Edited to add: please note – this is part of my series of posts on pairs of words which get easily confused and was initiated by my discovery of someone not having any idea what “Ms” meant. This is not any kind of (gender) political manifesto and was intended to provide a light-hearted mention of my recent wedding on my blog, plus to firm up the association of my blog and website with my new name. I’m not trying to incite long and heated discussion on gender politics, naming or patriarchy, or get into long discussions on the background to these two names. Thank you!*

Mrs Liz Dexter

Mrs Liz Dexter

Ms Liz Dexter

Ms Liz Dexter

 

 

 

 

 

 

 

 

 

You can find more troublesome pairs here and the index to them all so far is here.

 

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