My viewing figures have gone down. No one is buying my books at the moment. Who wants to start a new business at a time like this? Well, here are five pointers to driving and increasing (or maybe, at the moment, maintaining) engagement with your blog. And here I am doing number five right now …
5. Publish more blog posts
The search engines like you to have regularly updated content, to make sure they’re not sending people to an out-of-date source of information. I find the sweet spot comes at around three posts per week. They don’t have to be long. Try mixing things up with different subjects or types of article.
4. Share useful information
One of the most-viewed of my blog posts is still one I wrote as a note for myself in 2011 on how to sort out a problem with Word. Still gets those hits, even now – and thank you comments.
3. Seek engagement
Ask questions. Put those share buttons on your blog (here’s how to do that in WordPress) and ask people to share if they found it useful.
2. Add Like buttons to comments on your posts
I love this feature of WordPress (and here’s how to do it) – if you Like as well as reply to comments, your reader will be alerted and should get a good feeling about you. If you don’t have time to reply right away, a Like will let them know you’ve read and appreciated their comment.
1. Reply to comments on your blog posts
I read a lot of blogs. If I put a comment on a blog post and the original commentator doesn’t respond to it, I feel ignored. I’ve talked about this at length on posts about reciprocity in social media (including blogs). I really try to reply to comments on my blogs within 24 hours; if I can’t do it quickly, at least I’ll “Like” the comment. Personally, if I read and comment on a blog and never get any acknowledgement, first I’ll stop commenting, then I’ll be less likely to read it. So I assume other people are like me and will do the same. Of course there are reasons why people can’t reply to blog comments temporarily, or don’t see some of them, but if it’s a constant feature, lots of comments with no replies, I’ll tend to lose interest.
I hope these ideas have been useful to you and help you to drive more engagement on your own blogs!