Why are my blog statistics so low? Who’s reading this thing anyway?

14 Mar
Why are my blog statistics so low? Who’s reading this thing anyway?

We all know by now that it takes time to build a blog audience and that you need to keep plugging away, writing interesting stuff and engaging with your readers.

But sometimes it just feels like no one is listening, like no one is looking at your carefully crafted posts. Why is this?

Why are my blog statistics lower than I would expect?

I use WordPress for my blogs, so I’m familiar with the statistics it offers (read more here), however, I know it doesn’t record all of the views of my posts, which can be very frustrating. This is how that happens.

People read your blog via email

Hopefully you’ve set things up so people can subscribe to your blog via email. Every blogging platform will have a plugin or menu item that will set this up for you so there’s a “Subscribe by email” button on your blog.

People who have subscribed to receive your articles via email will receive the text of the post in an email with a link to view the post on your website. They can open the email and read all of your article, but WordPress won’t know they have done that unless they click through to your website, at which point it will record the click. If they just read the article in the email and don’t click through to like, comment, etc., you won’t know that they’ve read your material.

People read your blog via a blog aggregator

People can also subscribe to the blog using a blog reader, either through WordPress itself, for example, or another service such as Feedly (which I use).

A blog reader uses what’s called an RSS feed to gather articles someone has said they want to read and display them all in one place (the RSS feed works in a similar way to the emails going out to people who’ve subscribed via email; instead of sending a person an email, it sends a blog reader the text to display in the reader). The text of the post will display in the person’s blog reader software with a link to view the post actually on your website.

Again, someone can read your post in their blog reader, but unless they click through to view it on your site, your blogging platform can’t know they’ve read it and won’t record that they have done so.

So what are my statistics showing, then?

Your blog statistics will record visits from …

  • People who subscribe to your blog via email and have clicked the link in their email to visit your blog
  • People who subscribe to your blog via a blog aggregator and have clicked the article in their aggregator to visit your blog
  • People who have seen your article shared on social media and have clicked through to read it on your blog
  • People who have done a search, found a link to your article in their search engine (Google, etc.) and clicked through to read it on your blog

In other words, there are fewer people recorded as having read your blog post than have actually read your blog post.

I hope this has reassured you that those dismal stats are not as dismal as you thought they were! Please share and/or comment if this article has been useful for you.

Other related articles on this blog

Keep an eye on your stats

Scheduling blog posts and keeping going – scheduling the posts and the writing of them


Five ways to drive and increase engagement with your blog

How to keep people engaged with your blog

Six things you can do to increase your SEO



Posted by on March 14, 2018 in Blogging, WordPress


Tags: , ,

16 responses to “Why are my blog statistics so low? Who’s reading this thing anyway?

  1. Brona

    March 14, 2018 at 12:40 pm

    I read most of my blogs via feedly (some via twitter or from a link on another blog) & unless I want to leave a comment, I don’t click through to the webpage. That’s quite a lot of bloggers not knowing that I’m actually reading their work.


    • Liz Dexter

      March 14, 2018 at 12:56 pm

      Yes, it’s interesting, isn’t it. Some bloggers manage to make just a few lines of their blog appear in feedly, forcing the reader to click through. But would they, in that case?


      • Brona

        March 16, 2018 at 7:27 am

        I probably wouldn’t as I only click through to comment. The sentence would have to be really eye-popping amazing otherwise!


        • Liz Dexter

          March 16, 2018 at 7:42 am

          That’s really interesting, so even if it was a book you were interested in and wanted to read about, you wouldn’t click unless you knew you wanted to comment? (That’s fine, I’m just wondering!)


          • Brona

            March 16, 2018 at 10:00 am

            Part of the problem is that I have so many blogs on Feedly now that I do just skim for the books, articles that interest me. And if it’s too many clicks then I often move on – sad but true. I have tidied up & reorganised my Feedly lists but I still find it an overwhelming thing to keep up with everyone I want to. I’m often so tired when I do get around to looking at other blogs that even thinking of an interesting comment is beyond me!

            Obviously a glass (or 2) of wine with dinner tonight has made me quite verbose 😁

            Liked by 1 person

            • Liz Dexter

              March 17, 2018 at 7:02 am

              That’s really interesting, thank you. I do tend to skim down the titles, too, but some people I follow put the whole thing up and some a link and a fragment, and that doesn’t affect whether I click through, just the title does. Then I will do a Like to show I’ve visited or a comment if it warrants one. Well, we’ll see how it goes and I hope I don’t put you off visiting!

              Liked by 1 person

  2. Nidhi

    March 14, 2018 at 1:27 pm

    Important information!! Thanks for sharing it!!👍


  3. The Story Reading Ape

    March 14, 2018 at 2:43 pm

    Hi Liz – check out Hugh’s tip at: – I can recommend doing it 😎

    Liked by 1 person

  4. adewils

    March 15, 2018 at 10:08 am

    I’m just starting out with my blog so enjoy your straightforward tips on improving mine. It occurred to me while reading this one that it may be a good idea to update this post by putting a link to your 2011 one on fixing a problem with Word. Who knows it might improve your stats 🙂

    Liked by 1 person

    • Liz Dexter

      March 15, 2018 at 10:14 am

      I’m glad you’re finding my tips useful – do go to the resource guide where you’ll find a list of all of them. This post is actually doing very well … and that post from 2011 is still in my top ten of hits, so there are others that could probably use the boost more! Do let me know if there are any blogging topics you’d like me to cover that I haven’t dealt with yet, as I do like to be useful.



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