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Buzzwords in business and elsewhere

02 Mar

Time for another guest post, this time from Bernadette Jones from first4admin. Bernadette runs a Virtual Assistance company which offers administrative and secretarial support – and I work with her when she needs to offer my particular services to a client. She has also been a vital support to me in my first steps into the business of Networking, generously sharing tips and hints on how to proceed.

When I asked people if they would like to post a guest post on this blog, I didn’t specify what I wanted them to talk about, as long as it was related to words, business, etc., i.e. loosely related to the usual subjects of this blog. We’ve had Linda Gillard on creative writing, and we’ve got posts on training and writing marketing materials coming up. But for now – well, what are your favourite new buzzwords?

Buzzwords to the rescue!

Words are marvellous and buzzwords, in particular, are becoming more and more frequent. I stumbled across the word “greentailing” the other day, which defines either the selling of environmentally friendly products, or the use of eco-friendly methods in order to run a business. “Greentailer” is the noun derived from this word. Companies such as Walmart are pioneers of this form of retailing, and this form of business can only prove to become more popular as people are now more aware of environmental issues and are more likely to purchase from a company showing that it has the environment at the core of its business ethics.

Another buzz word which I have heard more and more of my friends use now is “glamping” which is used to define a luxury way of camping – brilliant! I have yet to hire a tepee or a yurt in order to camp, but I have already purchased Cool Camping England, published by Jonathan Knight, Paul Marsden and Andy Stothert. This is an excellent publication, giving information about very special places to camp in England. It is going to be one of my resolutions for 2011 to find a glamorous way of camping. Roll on the Summer!

“App” is also another buzzword which I particularly find appealing, and the American Dialect Society have elected the word “app”, which is a computer or smartphone application, as Word of the Year for 2010.

No doubt 2011 will serve to be another year where more and more buzzwords become more commonplace.

 
 

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