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What I got up to in March

Welcome to my March round-up of what I’ve been getting up to. Do you find it useful/interesting/inspiring reading these posts about the life of an editor / writer / transcriber / small business person? Do leave a comment, click on the share buttons or share my notifications on various social media locations if you do!

Being self-employed full time

Libro continues to go from strength to strength and I’ve settled into a nice routine of enough work to keep me nicely busy (and to keep the wolf from the door) while having the flexibility to pop to a networking event or just a walk in the park with a friend.

Editing, writing, transcribing, proofreading

So, work-wise I have had a busy and interesting time.

I edited a really interesting set of EU documents for a French company that was new to me, and apart from that it was pretty well all regular customers all month.

I am working with some Master’s students through their courses, giving them feedback about their English and offering ways to improve it, as well as proofreading their essays. This is really rewarding, as I see them taking on board what I suggest and their English improving. It’s also interesting to see how their ideas for their dissertations start to take shape.

I did the usual writing for some commercial clients, including finishing off writing a library of 50 x 500 word articles for one particular client who wanted to build up a library of information on their website that would also boost their SEO (Search Engine Optimization). It’s a challenge to build up that many words on a network of inter-related subjects, including making sure there was room for plenty of linkage to help the visitor navigate through the information on offer, but I enjoyed being able to make it genuinely informative for the reader as well as useful for the client in terms of driving people to their website and keeping them there for as long as possible

I proofread a few PhDs or parts of PhDs, including some really interesting ones in the social sciences. I always tend to learn about what I’m editing, so it’s nice when it’s something I genuinely find interesting (luckily, I can find something of interest in pretty well everything I work on … otherwise I think I would probably be in the wrong job!)

I picked up a new localisation client or two and will be working with at least one of them long term: localisation is a nice intellectual challenge, as it’s not just about turning color into colour but really thinking about how British and American English work and getting right into the guts of the text.

I’ve worked with the usual translators, too, including on some interesting annual reports of companies (yes, I sign a lot of Non Disclosure Agreements) and at the end of the month I went into hermit mode as I had another big project from my main transcription clients, so typing away like a demon with headphones jammed into my ears (and then going to the gym to row out my stiff shoulders) has been the order of the day.

Networking, videos, blogging

In non-billable hours news, I featured in this video by Enterprise Nation extolling the virtues of networking and, in particular, the Twitter event #watercoolermoment, which is a gathering of home workers at 11 am on weekdays to have a chat about this and that – just like you might do in a “real” office. I also redesigned this website and blog – I really love the new look, what do you think?’

I’ve added some new posts to my series of articles about using Word, which are hopefully useful to students, writers and administrators alike, and my series of interviews with fellow small businesses is building nicely – there’s space in May if you’d like to take part!

Oh, and for a while now, my monthly newsletter has been only five sentences long so do sign up here for a quick read!

In more sociable news, I helped at the city centre and local Social Media Surgery sessions, and attended Social Media Cafe as usual (I wouldn’t miss that for the world). My local “notworking” group Kings Heath Home Workers group has a few more members and I’ve been meeting up in a cafe with a local friend once a week. I have also resolved some pressing issues around time management which I’ve talked about over on the Libro full-time blog.

Coming up – taxes and a new financial year

It’s the end of the financial year this week, and the end of mine, too. I am looking forward to getting my tax return done so I know how much of my earnings I can keep and how much is going to the taxman – although this year I will start Paying On Account, so will have to give him a lot more than usual – in fact double! Watch this space for a great guest post explaining all that later on this week. I have more transcription to do, more students to work with, more of the same – and I bet I love it as much as I did this month!

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more!

 

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Kaitlyn Hatch

Welcome to Saturday Business chat. We’re finding out about a brand new business today: Kaitlyn Hatch has only just launched Me First Life Coaching! Kaitlyn’s one of those natural entrepreneurs, finding out what the word meant when she was 12 and has been producing and selling art and engaging in various business ventures since she was very young. Now she’s a Life Coach, helping other people achieve their goals – although she hasn’t done this particular job before, she can draw parallels between how this business will work and how other endeavours have worked in the past, showing that you can switch emphasis and move between areas in a freelance career.

Kaitlyn’s following the path I took, working full time in a day job at the moment, but planning to transition to part time and then fully self-employed soon (sooner than I did it!). So let’s find out what she’s doing!

What’s your business called? When did you set it up?

I just launched Me First Life Coaching in January 2012, although I did a soft launch of my website in November 2011.

What made you decide to set up your own business?

I have alway been very entrepreneurial. I remember taking a test in a magazine when I was about twelve which said I was extremely independent and self motivated so I’d do well to be an entrepreneur. That was the first time I heard the word and I had to ask my mum what it meant. When she explained it. I remember thinking that owning your own business was a lot of work. I’ve since come to realise that there is a lot of reward in the work involved and, ultimately, I’m better suited to being my own boss than to working for someone else.

What made you decide to go into this particular business area?

Life coaching is a natural choice for me. I love helping people realise their potential and I really enjoy showing people how they are their own greatest teacher. It’s second nature for me.

Had you run your own business before?
Sort of. Since I was a kid I’ve been really good at selling things. I used to hand draw colouring books and sell them door to door in my neighbourhood. From the age of nineteen for four years I set up a not for profit organisation in Canada. For the past three years I’ve been doing my own self marketing as an artist. I’ve held two successful gallery shows, one in Calgary and one in London.

I like making things happen, setting stuff up so it works and can carry on and then moving onto the next thing. This will be a bit different from my previous experience but the principles are the same.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I’m still in the process really. I’ve done a soft launch and then a hard launch. Now I’m working on spreading the word, getting networked through my blog and advertising for clients. I believe goals are super important but I also believe in keeping your eyes wide open. If you focus too much on a single goal you might miss another opportunity that will get you the same end result. For the time being I’m still working full time for someone else, but I’m cutting back my hours and have plans to be fully self-employed by the end of the summer.

What do you wish someone had told you before you started?

Nothing really. I’ve been fortunate in that I’ve had a lot of positive support my entire life. I’ve always believed that you need to just get on and do it. If there’s something you want in life, some direction you’re looking for, a path you want to take, then do it. Now. Life isn’t next week or next month or in a year. Life is right now and it’s up to us to make it what we want it to be.

What would you go back and tell your newly entrepreneurial self?

I think I’ve always been entrepreneurial but I think I’d go back to my younger self and say, “Remember who you are.” I wasted a few years when I forgot who I was, what I was passionate about and what mattered to me. Of course, if I hadn’t have gone through that loss I wouldn’t have learned the lesson and when older me popped up in front of younger me and said such sage words of wisdom, I’d have been more baffled than appreciative. Thing is, I really love myself, who I am and the life I’m leading. I wouldn’t be this person if not for the mistakes and hiccups of the past so I can’t really say I would go back.

What do you wish you’d done differently?

Not a thing. Regrets shouldn’t be about ‘what ifs’ or trying to change what cannot be changed. They’re about learning from your mistakes by promising not to repeat them in the future.

What are you glad you did?

I’m super glad I’ve done it. End of. Full stop. I’m happy to have made the opportunity and taken the plunge.

What’s your top business tip?

Know what you’re worth. I think a lot of people undersell themselves. Whether you’re working for someone else or working for yourself, what is the value of your time?

How has it gone since you started? Have you grown, diversified or stayed the same?

I certainly hope it doesn’t stay the same. Change is constant, growth is important.

Where do you see yourself and your business in a year’s time?

I don’t know that I have a really specific idea of where the business will be in a year’s time. On general terms I see it as self-sustaining, growing at a manageable pace and providing me with a stable income as well as feeding my passion for helping people.

That’s an enviable goal, and what a positive and forward-thinking lady! I’d say these were good attributes for a Life Coach, wouldn’t you?! I wish Kaitlyn every success in her new venture, and look forward to seeing where her new path has taken her in a year’s time …

Note: Kaitlyn’s websites are now not available so I can only assume that the business is no longer running.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
 

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What I got up to in February

Yes, it’s that time again when you get to find out what a busy self-employed editor/writer/transcriber gets up to. I’ll carry on writing these while people carry on letting me know they enjoy them!

I’ve had another amazing month in February. I can’t really believe it’s going so well – I have described it as like that expanding foam you put into a space in your house – pff and it’s filled up the space allowed!  My new blog has been useful as an outlet through which to express myself from time to time! So, here’s a snapshot of what I got up to …

The first part of the month was heavily devoted to transcription – the client I worked for just before Christmas came back to me with another international conference to transcribe. My experience with minuting meetings and with non-native speakers of English really helped here, as I was typing out presentations and discussions by people from all around the world. Fun and interesting work, I got to share the work with some colleagues by recommending them to the client, but, my goodness, I typed a lot – I transcribed over 20 hours of conference (remembering that each hour of speech takes several hours to transcribe) and actually wore the letters off some of the keys on my computer keyboard! I put into practice the lessons I learned about avoiding RSI from the last lot, took lots of breaks, went to the gym every day for some heavy sessions on the rowing machine, and got through it fine. I like this client a lot, too, because they always come back to me quickly if I have a query.

I also did more transcription for two other regulars; a writer teaching people about marketing and a journalist interviewing musicians. Those ones were in British English and also interesting to do.

And I did do other things, too (somehow),  writing a library of 42 short articles for one regular client, articles on medical subjects for another, and putting together marketing letters/emails and web text for another.

I edited some texts that had been translated from Polish, Finnish, Dutch and Chinese, and ones written by people with French as their first language.  I edited the Moseley B13 magazine again – I do that for free and enjoy it greatly, finding out what’s going on in my local area and using my powers for good at the same time. I also did a bit of localisation for US and other clients.

There was some of the usual academic work – bits of theses, dissertations and articles. I had some more short essays from my coaching clients, who are all progressing through their Master’s courses nicely – it’s great to see their English improving as they take on board my suggestions and tips.

So a nice busy time of it! In other news, I got back into my giving back and networking, helping at a one-off local Social Media Surgery session, and attending Social Media Cafe as usual (I wouldn’t miss that for the world) although I missed the Central SMS owing to a clash with another meeting. In response to my need to have people to talk to now and then, and after testing the waters, I’ve established a Kings Heath Home Workers group on Facebook and blogged about it.

Coming up – I have some academic work booked in and I’ll be doing more transcribing towards the end of the month. I am hoping to get some time to work on my research project, as I’ll be presenting on my research at the Iris Murdoch Society Conference in September. I’ll be going to Jelly co-working session this Friday – now I’ve been to one and know how they work, I’ll be taking along some draft blog posts to write up.  I ran a competition in my newsletter last month and I’ll be announcing the winner later on today or tomorrow – if you would like to receive a short summary of Libro goings-on and interesting facts and links, do sign up here!

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more!

 

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Gillian Linnell

Welcome to Saturday Business chat, and we are all about pets today, talking to Gillian Linnell of the Oldham-based company, GGL Pet Supplies, another new business which opened its doors in 2011 and is not yet a year old. Gillian took a route into business ownership that we’ve not seen before in these interviews, going on an entrepreneurship college course – it just shows the variety of routes we take into our lives as business owners. Like me, to an extent, Gillian has not ended up doing quite what she imagined; having started out in pet gift baskets, she now finds most of her business coming from a different, but related area. It’s so important to be flexible like this, and to both see and take up alternative opportunities as they present themselves, rather than sticking to a fixed idea of what you do. I’m sure flexibility is one of the most important promoters of success – look at Richard Branson, starting a record label and ending up with an airline!

Gillian sensibly took on a part time job while launching her business, making sure she could support herself and keep things going while she established GGL Pet Supplies – hard work, but worth it, I think, for the peace of mind.

So, let’s meet Gillian!

What’s your business called? When did you set it up?

My business is called GGL Pet Supplies, and I set it up in May 2011.

What made you decide to set up your own business?

Mom has advanced Parkinson’s Disease and working full time was taking its toll on me, advancement within the corporate company I was working at was not looking possible and I knew I was capable of much better things.

What made you decide to go into this particular business area?

I have always wanted to work with animals and decided to enrol at college on an entrepreneur course simply making and selling pet gift hampers.  I soon realised that this idea was not going to pay the bills so it quickly changed to a full blown pet store, also offering pet sitting and dog walking services.

Had you run your own business before?

No.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I took a part time job in a bar to help pay the bills whilst the company started to make money.

What do you wish someone had told you before you started?

Don’t spend money on marketing companies which offer Google front page search results when you can do it yourself!

What would you go back and tell your newly entrepreneurial self?

Be confident, trust and believe in yourself, you are unique, and don’t believe everything cold callers say on the phone!

What do you wish you’d done differently?

Not spent a heapload of money on advertising in the wrong places!

What are you glad you did?

Started the pet sitting/dog walking services as this was purely an afterthought, yet it is what is currently booming.

What’s your top business tip?

Stay focused, be persistent, believe. Do not ever give up, but be willing to adapt and change when opportunities arise.

How has it gone since you started? Have you grown, diversified or stayed the same?

The pet supplies is still an ongoing project that I am not really having much luck with, but the pet sitting and dog walking side is booming: I even do horses now. I am pushing the supplies side of things persistently: as I am still in the first year of business, I remain optimistic.

Where do you see yourself and your business in a year’s time?

I would like to be selling the supplies to local people and pet sitting clients and to have a brand and reputation which is very well known and recognised in the local community. Eventually I would like to employ staff and have a  warehouse full of pickers and packers. This is just one ambition – I have a handful of different directions which the company can take.

Reading between the lines here, it looks like Gillian has learned from any early mistakes she made with advertising and marketing – which are always tricky, and there are an awful lot of very persuasive people out there selling such services. She is to be applauded for her positive attitude and perseverance, and I really look forward to hearing about the new directions the business takes in the next year!

You can find out more about Gillian and GGL at www.gglpetsupplies.com and you can  email her or call her on 07717 216 100.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on February 18, 2012 in Business, New skills, Small Business Chat

 

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How are you motivated … really?

How are people motivated, short term and long term? How do you motivate yourself and how does your boss motivate you? Is it all about the money … ?

I started to think about this when I was playing a couple of Kinect games. Stay with me here, it is relevant!

The dancing game – at which I was pretty bad, being a) not very good at dancing or aerobics (not putting myself down here, just not good at moving fast in a coordinated manner. That’s why I’m a runner) b) not used to this kind of thing. But the avatar dance trainer stayed really, really positive, even when it was clear I was doing badly. “Yo, you nailed that move,” he shouted. Well, no, I didn’t. If anything, the move nailed me.

Moving on … I also tried out a fitness “game” – more of a set of workouts, but fun and interesting. The best thing about it was, though, that as well as getting the visual feedback on your movements that both games offered, in this one you got realistic feedback at the end. If you did well, you were told so. If you did badly, you got something along the lines of, “this wasn’t quite what we wanted, but you can do better next time!” Just the acknowledgement that it wasn’t the best go ever did motivate me a lot more.

So, realism and trustworthiness is obviously something that motivates me.

Short-term motivation and long-term motivation: chocolate or freedom?

I decided to undertake a scientific examination of this phenomenon. Well, no, I didn’t: what I actually did was as the question “what motivates you?” on Twitter, Facebook and LinkedIn. I wanted to see what real people who I actually knew said.

And the range of responses showed first of all that there is a difference between long-term and short-term motivators. The popular answer “chocolate” didn’t mean (I think) that the respondent was motivated to do a good job, to achieve and excel, by a mountain of chocolate. But yes, a little sweet reward or some such is a great motivator to get something done. And tea, cakes and, indeed deadlines work in this way too.

Although … deadlines … is that more about having a job where you do have deadlines to hit? I would like to bet that the type of deadline you have in your job – if you enjoy it – is down to the motivators that work for you. Anyway, the long-term motivators are the interesting ones: recognition, praise, kindness make one group, which covers social or personally orientated motivators. Family, and even, from one respondent, cancer, show a deeply personal motivator which is probably about life achievements more than simple workplace ones. And then there is the set including independence, achievement and freedom (that’s my one) which are more to do with the person themselves and their own interaction with their world (as opposed to interaction with people as such).

Do we see money in there? Well, it is mentioned, but it is not mentioned by anyone first.

Here’s the scientific bit: Maslow’s Hierarchy of Needs

This all comes down, in the end, to Maslow’s Hierarchy of Needs or Maslow’s Triangle. In an article written in 1943 (andl also explained well in this Wikipedia article), Abraham Maslow posited that we have a hierarchy of needs, and that the lower ones need to be fulfilled before the higher ones.  So our basic needs are the really basic ones – shelter, food, breathing, and next up are security of employment, body, health, property and family, among others. So our money need really disappears right at the bottom, or is maybe mixed into the one above.  After these basic needs come love and belonging – family and friendship ties, then esteem, which includes self-esteem and the respect of others, and at the top, self-actualisation: creativity, spontaneity, morality, problem-solving, etc.

You can see that most of the motivators my respondents talked about came from the upper levels of the triangle. Of course, when our health is threatened, we drop “down” a couple of levels, but then I suspect those who are motivated by their illness are actually reaching for esteem and self-actualisation, beating the illness and claiming their selves back.

Unpacking my motivators

So, when I “unpacked” my feelings towards my Kinect games (other consoles are available), I could see that I’m motivated by trust and truthfulness. When I was employed, I responded best to managers who were realistic but trusted me to get on with it , while speaking up if I was overwhelmed. Likewise, I wanted to trust them to give me the right work and leave me to it. I wasn’t motivated by relentless optimism, and nor am I motivated personally by being shouted at, which is why I avoid the boot camp kind of exercise regime and hate being micro-managed. Now I work for myself, I can go up to the self-actualisation motivators and enjoy being creative and in control of sorting out my own problems. Freedom is a big one, too – I love having enough work to do to keep me busy but being able to do it when I want to, within my clients’ deadlines, and being able to go to the gym (or stop and write a blog post) if I want to. Yes, I will get my head down and plough through a big project if I need to, but I know myself well enough to understand that that kind of rigidity is not healthy for me for more than a day or so at a time.

Count your blessings and Know Thyself

Of course, all those people who answered my question – and I – are lucky. We have enough money to live on (although I live happily on a lot less than I used to – I’d rather have freedom than fancy things or a car) and so our basic needs are covered, leading us to be able to be all esteemful and self-actualising. But when we’re thinking about all of this, it’s worth remembering that not everyone is so lucky, and giving something back if we can.

And: Know Thyself. Have a proper think about what motivates you. Look up Maslow and read up on him. Are you getting what motivates you out of your job, career or lifestyle? Are you in a position where you can change that? Is it worth having that chat with your boss about how you are really motivated? (although I wouldn’t recommend being asked to be paid in chocolate coins …

In summary …

So it turns out

  • we are not motivated by money … unless we really don’t have any and we work our way up a hierarchy of levels to find more fulfilment
  • short term motivators (chocolate! tea!) are different from long term motivators (family! freedom!) but both are useful
  • it’s good to sit down and have a think about what motivates you – it can be really useful in your career and life in general

I hope you enjoyed this article – please let me know by commenting, and/or using the share buttons you can see below.  Thank you to everyone who responded to my original question!

Contact me via email or via my contact form.

 
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Posted by on February 15, 2012 in Business, Ethics, Jobs

 

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Chrissie Metcalfe

Welcome to Saturday Business chat. This morning we’re meeting Chrissie Metcalfe, of Chrissie Metcalfe Recruitment Ltd, who runs her own recruitment agency in West Yorkshire. Chrissie has been going it alone for over a year now, and is probably glad to be in a solid job after experiencing a string of redundancies. It often seems to be redundancy that is the spur for people setting up on their own – sensibly, Chrissie stuck to a work area she knew, but where she also knew she could add value with a personal service and pick up on what the bigger agencies were, in her opinion, losing sight of, having the confidence to this that comes from having been praised by employees and companies for that very aspect of her relationships with them.

Networking has worked well for Chrissie, as it does for so many people – and it’s vital in a business that basically involves connecting people! And she has been sensible in not going for expensive exciting options and learning to get to know people before putting business trust in them, demonstrating that we are all travelling along a learning process here (when I learn something, it usually ends up getting included in my Terms and Conditions!)

So, let’s chat to Chrissie and find out how she did it all.

What’s your business called? When did you set it up?

My business is called Chrissie Metcalfe Recruitment Ltd and it was set up in September 2010.

What made you decide to set up your own business?

Over a two year period I had been made redundant four times by two large recruitment agencies and realised that after eight years in the recruitment industry I wanted to set up my own recruitment agency.

What made you decide to go into this particular business area?

I have always been successful in recruitment and could see that many agencies had lost the personal touch when dealing with candidates and businesses, I had always been complimented by candidates and companies on how well I worked and how I listened properly to their individual needs.

Had you run your own business before?

No

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

The fourth time I was put out of work was 22nd September 2010, so on that day I went to a web designer with my last wage slip and said, “I need a website, business cards and money left to join a networking group”. Whilst waiting for my business cards and website I spent the rest of 2010 dropping off leaflets, networking and doing everything I could to get my company known. I was doing this alone.

What do you wish someone had told you before you started?

Not to trust everyone who offer to help you. Do your research and get to know people first.

What would you go back and tell your newly entrepreneurial self?

Most definitely to go for it!

What do you wish you’d done differently?

I wish I had started my business before I was made redundant so that I had the money to take on a member of staff straight away, rather than only have one month’s wage to live on.

What are you glad you did?

Joined 4Networking [a business networking organisation with regular breakfast meetings – I’m a member of its online community and have met some of my clients through it]

What’s your top business tip?

No matter how exciting something sounds, if you can’t afford it, don’t do it.

How has it gone since you started? Have you grown, diversified or stayed the same?

My business has grown, I have 12 solid clients and have placed over 20 people in permanent jobs. I am now in an office and starting to look for a member of staff.

Where do you see yourself and your business in a year’s time?

I will have two members of staff and a bigger office. I wont be as tired, ha ha !!

As I come to the end of a very busy week for Libro, I can understand Chrissie saying she’d like to be less tired in a year’s time – however busy I am now, it is nothing to when I had two jobs, and in Chrissie’s case she’s looking to recruit her own staff to help her out – whichever route you take to getting things less frantic, it DOES get better, I promise! See how she was doing in 2013!

You can find out more about Chrissie and her recruitment services at www.chrissiemetcalferecruitment.com and you can  email her or call her at her office: 01977 644 862 or on her mobile: 07805 901 562. She’s based in the Broadland Business Centre in South Elmsall, Pontefract.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on February 11, 2012 in Business, New skills, Small Business Chat

 

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What I got up to in January

I’ve had a fantastic first month of being fully self-employed – I can’t really believe how well it’s gone. I wrote about goals last week, and I’m happy to say that I hit all my goals for January, including the hardest one. This is marvellous reassurance that I can do this and make a living out of it: I was expecting January to be a bit slow, and the Jury Service (that wasn’t – they didn’t call me up for any cases and I only ended up being there for four half-days) did knock out a bit of my first week, but I took the opportunity to have a bit of rest and relaxation that I’d missed out on over my very busy Christmas! More about how it’s all going in a more personal sense over on my new blog; I’ve been hugely enjoying writing that!

So, I’ve had a good mix of my usual tasks this past month:

I’ve proofread varying pieces of academic work for the student proofreading company I do work for, Master’s course work for a few students, three of whom have signed up to be coached through their course (I provide more detailed information on their particular issues with their written English and help them develop their writing while they’re learning about their subject – I also charge for this monthly or termly so they don’t end up paying lots of little invoices) and had one mammoth session on a PhD which had got delayed by the student’s tutor (I was glad not to have to go to the day job the morning after that 11-hour day!).

I’ve copyedited documents, magazine issues and articles for my regular clients, and checked the English for my Polish, Finnish and other European translator clients. I’ve checked over the articles and proofs for Moseley B13 Magazine (I do that for free).

I’ve transcribed two webinars for my author/entrepreneur client and also edited a downloadable guide to self-publishing for her (I’ll link to that when it’s out, for all you authors out there).

I’ve localised a whole load of email text for a new American client, using software called Across, which is mainly used by translators: I’m pleased to have got to grips with this as I think it will widen the range of clients I can work with.

And I’ve written lots of little bits of marketing material for a client who’s offering my services to their small business clients, as well as a series of blog posts about dentistry and most of the new web content for my retail shelving client, working with their SEO person to make sure the text and metadata both drive click-throughs to their site (it’s working well so far!)

So a nice busy time of it! In other news, I had a guest blog post published and was quoted in an article about the rise in numbers of self-employed people.  I got back into my giving back and networking, helping at a Social Media Surgery session (find out more via this article I wrote about it), and attending Social Media Cafe (where I wore a brooch made by fellow small business, Good Girl Designs and insisted on having a photo taken) and my first Jelly co-working session.  I’ve helped two friends set up WordPress blogs (Amy’s music blog and Ali’s book reviews blog).

Coming up: I’ve got returning clients and regular clients to look after, and I have another big transcription job coming up, similar to the one I did at Christmas. I’m pleased to say that I’ve got more time for reading and seeing my friends now I’m full time, which is what I had hoped for. I’m going on a half-day course on email and social media marketing, and I’m planning a slightly different kind of newsletter this month – including exclusive access to a fun competition and a new format for the newsletter itself – do sign up here to get a look at that when it comes out!

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more!

 

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Setting goals in life and business

Why set goals?

I’m going to talk today about setting goals, primarily in business, but of course this can be used in the rest of your life, too. Why set goals? It gives us something to aim for, and, if done properly, should give us a way of measuring our progress towards our goal, too.  Goals and the progress towards them can help you make big life changes; it was through measuring my progress against a specific set of goals that I was able to leave my part-time job and start running Libro full time (I’ll write about exactly how I did that on the Libro Full Time blog soon), and I’m not the only person to achieve a big life change like that.

Setting sensible goals

There’s lots of talk, especially in a business context, of setting SMART goals (Specific, Measurable, Achievable, Realistic and Timely). But actually, I think you can get away with just setting sensible goals.

  • The end target should be something you actually want, whether it’s working at your business full time, growing your hair for your wedding or running a marathon.  This will probably be inspired by what motivates you, something that I’m going to be talking about in a later blog post. In my case, I wanted to work full time because I wanted the flexibility to run my life how I wanted to, and the free time to spend reading and spending time with my friends. These motivators meant I really wanted to do it. You can’t set goals half-heartedly, because you will not work towards them if you do. And they can’t be other people’s goals, either. Think how much more fun and easier it is to learn a language so you can order a beer on holiday, rather than toiling away for a GCSE at school.
  • The method to achieve this target should involve a specific set of activities that are measurable along the way. For me, I had to be earning a certain amount per month in order to be able to support myself. If you’re training for a marathon, you need to be able to run a certain distance by a certain time. If you want a particular wedding hairstyle, you need to go to the hairdresser for a trim to keep it looking good and know how long your hair needs to be for the special style.
  • Ideally, you should be able to chart how you’re doing and measure it against how you should be doing. So you might take photographs of your hair, I had spreadsheets and graphs to tell me how I was doing against my financial targets, and a runner will tick off training sessions and achievements as they go.

Measuring your progress

It is vital to measure your progress as you go along.  In my case, last year I knew how much I needed to be earning per month to support myself. I keep a list of incoming and outgoing money, so I copied my income over onto a new sheet of my spreadsheet, so I knew what had come in that month. I then compared that to what I needed to be earning per month to support myself. At first, I compared it to how much money I needed to replace the money lost by going part time, so I had a set of columns and a graph – a graph does a good job of showing you where you stand – that told me where I was against a monthly target and also a cumulative target (that meant that if I earned less one month and more the next, they averaged out and meant I was still hitting my annual target).

Although it sounds complicated, it was easy to do in practice, and it showed me that I hit the targets for replacing my lost income quite quickly, and began to hit and beat the target income for supporting myself. That’s when I knew it was time to leave and strike out on my own.

Set challenging targets

I like to have an easy, middling and hard target. I’ll always achieve something, but I strongly believe that having something challenging to go for has meant that I have achieved more. Last year I measured my income against replacing my lost income from 2 and 3 days a week and against the lowest amount I needed to support myself. Building up through the year, I only missed that top target by £100 – and I really wasn’t expecting that. So this year I have that as my lowest target, my old full-time wages as my middling one, and an amount I haven’t earned since I lived in London as my hard target. Don’t get excited: it’s not a fortune and I’m not going to turn into a millionaire. But by setting that high target, I’m giving myself something to aim for.

Affirmations and speaking out loud

Apart from the hard target that pushed me forward, I am convinced that what helped me achieve was vocalising and affirming. Otherwise known as telling people what I was doing. Part way through 2011 – and remembering that I didn’t actually decide to leave my part-time job until November – I started telling people, “I am aiming to go full time with the business some time in early 2012.”, or “by a year from now I will be full time with Libro.” These weren’t affirmations in the traditional, chanting in front of the mirror or writing them on a bit of paper sense, but speaking my targets out loud did help me to achieve them.

I hope this has been helpful. I try to talk about specific examples of what I’ve done, to show that it is possible – no high-faluting promises of millions! Maybe you’d like to share the goals you’ve set and how you set them. What helped you – or is helping you – to achieve them? And do let me know if this has inspired you to set some sensible goals yourself. That’s the first step to speaking it out loud!

 
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Posted by on January 25, 2012 in Business

 

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Charles Davis

Welcome to Saturday business chat. This weekend’s chat is with Charles Davis of Professional Photography.  I met Charles at a local networking event and he is generous at introducing people to each other if he thinks they can help each other at such events, which is very encouraging to new people. He’s also happy to share tips and encouragement with other people about their photography and is generous with re-tweets, etc., in social media circles. Charles has brought his wealth of business and communication experience into his career as a photographer: as well as being good with the camera, a successful photographer must be able to engage with people. Like me, he’s not missing the politics and conflicting priorities that often arise as part of working for a large corporation, instead enjoying being his own boss! And giving back through voluntary work is also important to Charles: in his case this has resulted in new opportunities, too.

Let’s meet Charles and find out about his interesting background and widening portfolio …

What’s your business called? When did you set it up?
My business is Professional Photography, and although I have produced professional quality photography for friends and family all my life, it was formally set up in 2010.

What made you decide to set up your own business?

After successfully growing both responsibilities, my Post as Fundraising & Communications Director for a large Charity was split into two roles for Fundraising & Communications.  I therefore decided to take the redundancy package offered instead of taking one of either of the roles. However, as I felt I had successfully completed my work with the organization and I’m always looking for opportunities, I saw this as a perfect time to start my own business and do something I love.

What made you decide to go into this particular business area?

My father ensured I had a camera in my hands at a very early age and since then I’ve never stopped trying to improve my skills as a photographer.  This, together with my love of beautiful images and state-of-the-art technology, makes for an exciting combination as a 21st century photographer.

Had you run your own business before?

My first career was in the Police Service, where I specialised in the protection of Royalty and VIPs as part of the Special Escort Group, and I further went on to become a Tactical Advisor & Team Leader in Firearms Operations, although the only thing I shoot nowadays is a camera!  Yes, I’ve run a number of different operations, training and consultancy, advanced motorcycling and testing, a national association plus multi-million pound fundraising and communications teams for two high profile charities.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

Full-time.  The decision had to be full-time to be able to give the commitment, time and effort to give the business a good chance of succeeding.  Building a client base is a slow but sure process and, as they say in sales, “you’re only as good as your last sale.”  Well, in photography you’re only as good as your last few shoots.

What do you wish someone had told you before you started?

My previous experience prepared me for many challenges in business although I was surprised how many prospect clients are prepared to put up with a low quality or average quality of service from their existing provider and sometimes appear to be too lazy to want to make the effort to change to a new supplier.  Essentially you need to make it as quick and simple for them as possible to make the change, whilst of course providing excellent images.

What would you go back and tell your newly entrepreneurial self?

“I should have done this years ago!”  It’s the truth: I’m totally enjoying myself, doing something that I love with no one pulling you in different directions in terms of objectives, and essentially I don’t have to play the politics that are so often there in large organizations.

What do you wish you’d done differently?

The success of our new website, launched in October 2011, has exceeded my expectations, and looking back, when I started the business in 2010, I should have built a much better website from the start.

What are you glad you did?

Made the decision to do something I love and for myself!  The satisfaction and lovely, lovely comments you receive from clients on completion of an assignment are a great reward as photographer.  It’s not often in life you get to do something you love!

What’s your top business tip?

Network, Network, Network!  As a big fan of social media and face-to-face networking groups, it’s essential to get you and your business out there!  Time-consuming, I would agree, but with relatively no costs but your time, you need to meet new people on a regular basis and have state-of-the-art joined-up social networks.

Also try to give something back: it doesn’t have immediate benefits but long-term you will be surprised at the opportunities that arise.  I’m part of a number of membership based associations, and in particular MIPAA, the Motor Industry Public Affairs Association.  When I started my business, I also put myself forward to join the Operating Committee of MIPAA and its Executive Team.  Since that time, numerous opportunities have arisen from my voluntary work.  This also applies to local charities and new start-up businesses, where I offer to do the occasional photo-shoot to help them with an event or to get their marketing campaigns started.

How has it gone since you started? Have you grown, diversified or stayed the same?
My portfolio of work is broad, and strategically so.  I’m just as happy shooting a Cherish the Dress, Wedding or fashion shoot as I am on a commercial shoot for a product.  Producing the best images possible, with a little editing, can really exceed a client’s expectations, and is so, so rewarding.

Where do you see yourself and your business in a year’s time?

I’ve recently been lucky enough to pick up interest from a number of up-and-coming fashion designers and been asked to become their official photographer, which is flattering to say the least.  Whether reportage, still life, or traditional, using a variety of photographic styles is still key for me when telling the story. My photographic work  offers a visual representation of my unique perspective, exploring the depths of beauty and style, whilst hopefully still portraying elements of the classical. I feel my work retains relevance to 21st century client, and I plan to keep it that way!

It’s amazing that you can meet someone a number of times, have in-depth conversations with them, and never know they have guarded royalty and VIPs! I wish Charles the best of luck with his new and expanding work areas, and look forward to hearing how he gets on over the next year.

Find Charles at his website www.professionalphotography.me.uk, email him, or phone him on 07824 444 487.

If you’ve enjoyed this interview, please click here for more freelancer chat, or here for information on how you can have your business featured.

 
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Posted by on January 21, 2012 in Business, New skills, Small Business Chat

 

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What I got up to in December

In my previous years of Libro work, December has been really quiet, as people seemed to feel they needed to leave me alone for Christmas. This was usually a bit frustrating, as the University where I worked gave us a lot of time off over Christmas and I was raring to get on with stuff with nothing to get on with. This year, I knew I had Jury Service starting in early January, so I thought I’d be able to take advantage of the downtime to get a bit of rest, get some work done on my Iris Murdoch project and pre-write all the blog posts I needed to cover the time I’d be out of the office.

It didn’t quite work out like that! I’d have been even busier than this if two big writing projects hadn’t slipped back (through no fault of my own, just circumstances). I had Christmas Day off, but apart from that I worked pretty solidly. As we all know by now, I left my library job on 12 December, and I actually corresponded with a potential client the evening of my leaving do – I must have done a decent job with the good old Blackberry, as I ended up booking in the work for that week! I then went on to a mixture of pre-booked and just-in-time work for various clients, old and new …

Edited some articles for a local academic who’s a non-native speaker, including putting the documents and bibliographies into the specific format demanded by the publications for which they were written. Also edited English translations for two agencies, one in China and one in Poland, and did the usual checking for my long-term translator client and my French HR consultant who’s writing a series of blog posts.

I transcribed quite a lot this month: a long webinar for my novelist client (more of her later) and I had a large project for an agency, transcribing presentations given at an international conference by non-native speakers of English (on the whole: things got a bit faster when I got the odd British or American presenter, but it was all interesting!).

I wrote some web text and a downloadable “dos and don’ts” piece for my retail shelving client and had a chat on the phone with their new SEO people as I’ll be writing more web content for them in the New Year.

I proofread a PhD thesis and several essays and dissertations, both for my direct clients and the ones I work for via a larger student proofreading company.  I’ve got a couple of coaching clients booked in – I proofread their work but also make suggestions on how they can improve their written English, write out lists of common mistakes they make, etc., throughout their course.

Of course, that’s what we call proofreading, but isn’t really – I did also do a proper proofread on a long sectionof a big document outlining responsibilities and guidelines for the updated manual of a professional body, comparing the new version with the older one to make sure they matched but any dates were changed appropriately.

And I did a final line-edit on a novel by a successful self-published author. I had to read the first novel in the series so I could check for continuity, noticed the odd issue in that one and ended up doing an edit on that book, too, so I spent much of Christmas Eve and Boxing Day concentrating on fast-paced religious thrillers set in various catacombs and other exciting places – not traditional Christmas fare, maybe, but very interesting!

I did manage to work half days in the week between Christmas and New Year, more or less, with just some student work to get on with. And my lovely regular clients are all aware of the Jury Service and keeping things as light as possible for these two weeks.

In the end, December was a very busy and successful month, which encouraged me to think that yes, it was a good idea to leave the Library after all! I had my best month yet for income, which meant I nearly met the biggest of my three targets for the calendar year – so I set some ambitious ones for this year, too.

Things were a bit quiet on the networking front, it being the festive season, but I did have time for some socialising, and I also started my new blog, which is going to chart my experience as I take Libro full-time.

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more!

 

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