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Your transcription career: RSI, ergonomics and keyboards

mechanical keyboardWhen you’re a transcriber, you’re going to end up working at a desk for long periods of time, using a keyboard. This can lead to problems with your posture, and possibly to RSI.

There are loads of different arguments and positions with regard to the ideal workstation position. Here, I’m going to give a summary of what I’ve found to be good myself, and some of the ideas that are around, too. The best thing to do is:

BE AWARE – keep an eye on how you’re sitting, how you’re feeling, and any aches, pains or niggles.

Typing position

This is what suits me: the old-fashioned way I was taught at Pitman typing college back in the early 90s: back straight, knees at 90 degrees, feet flat on the floor or a footrest. Shoulders relaxed, elbows at 90 degrees, belly button a hand-span away from the front of the keyboard, hands hovering OVER the keyboard so your wrists are straight and your fingers drop down onto the keys. Eyes aligned with the top of the monitor.

However, recent research that I’ve seen has suggested that you should lean back in your chair rather than sitting upright. I’m an upright sitter anyway (years of pony riding as a child?) so I find this uncomfortable.

There is also a lot of talk about standing desks, and I have several colleagues who have adopted these to great effect. I did try this and it made my feet hurt and made me type less quickly, so I did abandon it, but it’s worth trying.

A note on laptops: laptop keyboards are really not suitable for large amounts of typing. They are very flat, even if propped up, and can really strain the hands and wrists. If you need to use a laptop as a computer, buy a plug-in keyboard to use in front of it.

Preventing RSI

The best ways to prevent RSI and other aches and pains are …

  • Be aware of any problems when they start
  • Be aware of your position at the desk (are you contorted or twisted? That’s never good)
  • Stretch and refocus every hour at least – move away from the desk, squat, stretch UP, stretch DOWN, walk up and down the stairs, do some squats
  • Exercise regularly outside the house – I find that a good rowing session at the gym helps ease those shoulders
  • If you get any suspicious pains, look at what you’re doing and see if you can change it
  • If you get a recurring pain, go to the doctor sooner rather than later

Your keyboard

Most people use the standard keyboard that came with their PC or Mac. That’s fine for everyday use, but you might find the standard shape uncomfortable to use at high speeds, and the standard keyboard mechanics might slow down your typing. Here are some ideas:

  • Try one of the “ergonomic” split keyboards. They’re split in half, with a hinge, so you can open or close them as you wish.
  • Try using an alternative key assignation. The most famous is “DVORAK” and you can read its Wikipedia entry here. This assigns different letters to different keys, and is supposed to help with RSI issues by balancing how you type (we all know that the standard QWERTY keyboard was designed thus to stop the mechanics of the typewriter getting caught up with each other by putting commonly used pairs of letters in particular positions).
  • Try using a mechanical keyboard. Standard keyboards have a membrane under the keys which transmits the keystrokes to the switches. Their technology means that you have to press each key right down to get the connection and produce the letter. But mechanical keyboards have one individual mechanism and switch per key. You don’t have to press them all the way down to produce the letter. They are much more responsive and you can type more quickly on them, and they apparently last a lot longer – but they are expensive I found a really good article about them here.

I’ve recently invested in a mechanical keyboard. Once I got used to it, it’s very comfortable, and I think that I’m typing more quickly and more accurately, although I’ll only be able to judge when I have some big, long files to transcribe.

A note on keyboard labels: If you type a lot, you will notice that the letter labels wear off your keys, especially the most heavily used ones. This seems fine if you’re a touch typist anyway (and has the added benefit of really annoying anyone else who tries to use your workstation) but is irritating if you have to look down to type in passwords, etc.

The problem arises because most keyboards have the letters and numbers applied via transfer, which can wear off. You can get keyboards where the letter is actually moulded through each key, like a stick of rock. Wear your key down all you like, and the letter will still be there. Something worth looking into if you do wear off the letters on keyboards. You can even get light-up keyboards for when you want to type in the dark …

What’s best for you is best for you

I’d suggest having a play with different types of keyboard at an office or computer supplies shop, especially when it comes to the more expensive mechanical type keyboards. Whatever you feel comfortable with and doesn’t produce any aches or pains after a week of eight-hour days typing is what you should stick with, whether you’re standing on your head or using some kind of odd keyboard that you invented. RSI can ruin your career and your health, so do take it seriously.

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You can read more about transcription in these related posts.

Why you need a human to do your transcription

How do you start a career in transcription?

Being a professional transcriber – software to use to help

Ten top tips for transcribers

Or, if you want all of my transcription careers advice in one place, consider investing just £1  or the equivalent in my book on the subject: A Quick Guide to Your Career in Transcription.

 
7 Comments

Posted by on January 9, 2014 in Business, Transcription

 

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Growing your business – becoming a Limited Company

Sneak preview of the image from my new bookWhen you decide to grow your business, one of the popular ways to do it is to become a Limited Company (also known as incorporating your business). I’ve asked an expert to comment on this, in this case my accountant, Andrew Minsky, from Nyman Linden. Andrew got in touch with me via Twitter when I was looking for an accountant recommendation, although of course I checked out the company properly before signing up with them!

Andrew talks here about the pros and cons of going Limited, and what it means for your business and income. I’ll be posting some stories from people who’ve done this with their businesses – do get in touch if you have experiences to share on this. But for now, over to Andrew …

Should I incorporate my business? (become a Limited Company)

If you are in business, you typically have two options available to you – Self-employment (being a Sole Trader) or setting up a Limited Company.

Setting up as a sole trader is simplest, and if you are new to running a business, this can be advisable in the start-up phase, whilst you get used to the accounts and tax requirements. Furthermore, if you incur trading losses, these can be claimed against your other income (a Company can only claim against its income).

However, if you are looking to grow your business and/or are expecting profits over £35k annually, consider using a Limited Company. A typical business earning £35k profits would save around £2,500 in tax & NI as a Limited Company.

Advantages of a Limited Company arrangement

  • You can control the timing, amount and nature (i.e. dividends, salary) of your income.
  • There are numerous tax advantages, including but not limited to:
    • Assuming that you are not caught by the IR35 rules, you will remunerate yourself by drawing a small salary and draw the remainder of the profit from the Company as a dividend. These dividends do not attract National Insurance contributions, saving NIC.
    • the ability to split the company shares between a husband and wife, thus taking advantage of both people’s own personal tax allowance and basic rate band.
    • If you are earning at the high rate of tax (40%), the ability to leave the money in the Company, to be drawn at a later date at a lower tax rate. Higher rate taxpayers can save significant tax this way.
  • A Limited Company pays tax 9 months (and 1 day!) after the year-end, e.g. 31 March 2014 year end pays tax on 1 January 2015. A sole trader typically will pay their tax bill ‘on account’, so for a 30 April 2014 year-end, the tax will need to be paid on 31 January 2014 and 31 July 2014. So, a Company is better from a cash flow perspective.
  • As a limited company with a trading name you can appear more credible (from a marketing point of view) when applying for new assignments.
  • The Company is a separate legal entity to you and liability for debts is Limited to the issued Share Capital: you personally are not liable.

Disadvantages of a Limited Company arrangement

  • Increased administration of a Company, including the need to;
    • File Company annual returns (£13 online)
    • Prepare and file statutory accounts with Companies House and HMRC
    • File Company tax returns
    • File RTI Compliant payroll

This extra administration, however, will generally be carried out by your accountant.

How to register your Company

andrew minskyAndrew Minsky is a Partner at Nyman Linden Chartered Accountants, based in Barnet but operating across the country.

Andrew qualified as a Chartered Accountant (ACA) in 2008, whilst working at a top 10 international practice. His career began in audit, advising large public sector clients, before moving into a more commercially focussed due diligence role at another international practice.

However, Andrew’s real passion lies in helping small businesses, helping their owners with the ever more complex tax regime, and advising them on how to save tax. He has his own portfolio of clients and actively works to recruit more. He recently achieved the highly sought after PCG accredited accountant status. He is responsible for the firms’ social media outputs and networking activities, and has a keen involvement in the firm’s PR and marketing initiatives.

Andrew married his wife Gemma in 2008 (a week after qualifying!) and is the proud father to his son Asher, born in 2012.

Andrew is also an Arsenal fan (long-suffering), and plays football twice a week for local teams to keep fit.

If you would like to talk to Andrew about becoming your accountant, you can email him or call Nyman Linden on 020 8449 9708.

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This post is part of my series on growing your business. Read more here and read about my own business journey in my book, Going It Alone At 40.

 
1 Comment

Posted by on January 6, 2014 in Business, Guest posts, Organisation

 

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How to set up a WordPress blog 1: the basics

This article will help you to set up a standard, free, WordPress.com blog for the first time. It talks you through step by step, including setting up your account, choosing your blog name and setting up the features that I find essential when setting up a new blog.

Further posts cover more advanced topics like sharing your posts, inserting pictures and galleries, setting up web pages associated with the blog, etc. By the end of this session, you will know how to …

  • Set up a WordPress.com blog
  • Choose and apply a theme (background / colours / layout)
  • Set up comment moderation to keep you safe from spammers
  • Remove ads which will put off your readers
  • Write and publish a blog post

Why would I want to start a blog?

I’ve covered this in detail elsewhere, so do have a look at this index or pop to the bottom of this article to see a list of related posts on this blog.

Getting started with a WordPress.com blog

Please note that this all applies to a standard WordPress blog hosted on WordPress’ own servers. Some of this will look different if you’re setting up a self-hosted WordPress site. Don’t worry about that bit if you just want to set up a blog!

So, to set up your blog, first go to http://www.wordpress.com, where you will meet a sign-up page:

1 front page

Click on the Get Started button to set up your account:

2 sign up

Fill in your email address, a username, and choose a password, then choose the web address for your blog.

Note: although you can change the name that your blog displays, this web address should always stay the same. If people link to it, or you link to your own posts on it, or people add it to their blog reader, they use the web address. If this changes, then the links will be lost. I suggest choosing something as bland and general as you can, so that if you change the name of your blog or the way you write it over the years, the web address and the name won’t be too different.

I’m choosing Lyzzybee here – WordPress has suggested that but you can change it. Watch out for the little green tick, which means the address is available. That means that you can choose it for your blog.

Underneath the web address box, WordPress lets you know that you could buy the domain name (in this case lyzzybee.com) for $18 per year. There’s a lot of discussion about this, with people claiming that seeing WordPress (or blogspot or any other blogging software name) will put people off if you’re writing a business blog or setting up business pages. I’m not sure that it does these days, but there is an option to buy the name if you want to, if it’s available:

3 sign up

If you scroll down, you’ll see some options for upgrading, too. These look very enticing and seem to offer you a lot, but upgrades cost money and you will only really need a free blog for most purposes apart from the most content-heavy and customisable blog. For our purposes, a free one will do, so click on Create Blog at the bottom of the free column.

(Note: ad free is something we will be looking at later as I feel it’s important to remove intrusive ads from your blog, so it’s not EXACTLY free. Ad removal is currently $30 per year (about £20), it is an option but I think it’s important).

4 sign up free

Confirming your email address

Before you go any further, you will need to confirm your email address in order to allow you to write posts and use your blog. This is a security measure, to make sure that no one’s setting up a blog under your email address illegitimately.

You will see a message about confirming your email address once you’ve hit that Create Blog button. You have options to change the email address or re-send the email if it doesn’t appear:

5 confirm

But, all being well, you should find an email from WordPress in your email inbox, with the subject “Confirm your email address for [your blog address]” – it might be the second one from WordPress, as here:

6 confirm

Open the email and you’ll find a Confirm Email Address button to press. Press that button …

7 confirm

… and you’ll be back in WordPress (in a new window) with the email address confirmed and able to do what you want with your blog!

Click on the blog name to go and look at your blog …

8 confirm

… and you will find the very bare bones of a completely blank and empty blog! But it’s your completely blank and empty blog!

9 setup

How do I access the dashboard on WordPress, aka how do I actually do stuff?

Whenever you’re logged in to WordPress and want to do something with your blog, whether you want to alter the settings, write a post, check your comments … you can access the Dashboard (which allows you to do all of this) by clicking on your username at the top and then clicking Dashboard:

10 setup

Now, the Dashboard looks like a pretty scary place at first glance: there’s lots of text, lots of options … lots of STUFF!

But I can tell you that you will usually only need to use a handful of areas on this Dashboard, and a few options in each one.

The ones that I find most useful and use most of the time are:

  • Site stats – accessible from the top part of the Dashboard or the dotted line on the very top line (which starts to look like a bar graph as soon as you get some people looking at your blog)
  • Posts – where you write posts, copy posts, edit them and review your drafts
  • Appearance – where you change the theme of your blog
  • Settings – where you change your blog’s name, subtitle and spam filtering options

I’ve highlighted them all here: not so scary after all?

11 setup

How to change your blog’s name and subtitle

Remember what I said above about not being able to change your blog’s web address, but being able to change its name and subtitle? I’m going to show you how to do that first, mainly because WordPress adds its own subtitle to your blog, and we want to customise it for ourselves.

Whizz up a couple of pictures to that blank white screen that says “Nothing Found” in the middle of the screen. Notice how underneath the blog name “Lyzzybee”, it says “A fine WordPress site”. Well, that’s all well and good, but this is where you can describe what the blog’s all about. This blog that you’re reading now has the subtitle “Proofreading, editing, writing, transcription and localisation”, and this field is searchable by search engines, so it makes sense to get your keywords in there and tell people what it’s all about (another of mine can be found here).

To change this, go down to the bottom of the Dashboard and click on Settings. You’ll get a sub-menu, and you now choose General:

12 setup

After clicking General, you’ll get a page where you can change the very general details of your blog. I’m not going to go into much detail about this page now, but you can see at the top the SIte Title (which you can change if you want to; I’m not going to for now), and Tagline (the subtitle). There’s the text that WordPress has automatically inserted for you, and here’s your chance to start customising your blog and telling people what you’re all about:

13 setup

So I type in “My test site for WordPress training”, because that’s what it is, and then press the Save Changes button at the bottom of the screen to save that. There are lots of other things you can change on this page; do have a play with them if you’re feeling confident, but it’s not strictly necessary at this stage. Everything can be accessed and changed later on.

14.5 setup

Changing the comment settings to prevent spam

Yes, yes, I know you want to change what your blog looks like and get writing, but this bit’s really important.

Once you get up and running, lots of people who are your friends, old and new, real and virtual, will hopefully want to post comments on your blog posts. Lovely! But other people will try to post fake comments, in an attempt to either place their web address on as many other web pages as possible (this gets them up the search engine results pages, not wanting to go into too much detail) and/or want your readers to click on dodgy links in order to sell them fake ugg boots or even install viruses on their computers. People will also tend to trust your blog less if you let spam get through with its dodgy links enticing your readers to click through. You need to stop this, and although WordPress does have really good spam filters, the odd one still gets through.

By making sure that you moderate the first comment that anybody makes on your blog, you will cut out almost all of the spam. The only way that someone can spam comment is if they post a normal comment first, then a spam one. Most people won’t bother. So, make sure you catch them out and prevent them from commenting by setting up your Discussion setups in your favour, not theirs.

You access this area by choosing Settings from the Dashboard again, then Discussion:

18 setup

Now you have a range of options. Handily, the ones that are already ticked are the ones that you want. But the most important to be ticked are circled in red below:

  • Other comment settings – Comment author must fill out name and email (this means they can’t just post anonymously)
  • Before a comment appears – Comment author must have a previously approved comment (don’t tick manually approve every comment unless you get bombarded with spam and need to check every single comment and pass it manually – just approving the first comment will do)

It’s also worth keeping as many email alerts as you can, so you can add to these vital ones:

  • Email me whenever – Someone posts a comment (you will always be told whenever you get a comment. If you spot a spammy comment, you can follow the link and delete it)

19 setup

Setting up your Discussion section like this means that:

  • Every time someone comments on one of your blog posts, they will have to enter their email address and name
  • Every time someone comments on one of your blog posts, you will receive an email.
  • When it’s their first comment on your blog ever, you will receive an email asking you to approve their comment. Once you’ve done that, they will be allowed to comment whenever they like, as long as you’ve approved the first one.
  • Because you receive an email every time someone comments, you can reply back to their comment, making them feel like it’s a two-way process and you care about your readers (see more on this in my article on reciprocity and social media)

Choosing your blog theme

At last she’s letting us make our blog look nice! I know – but it’s important to set up the security aspects first, right?

At the moment, your blog is quite plain. You can choose from loads and loads of attractive themes to brighten it up. And you can change your theme any time you want (although be aware that some of them have the menus in different places and might not offer certain functions).

To set up your new theme (or change your theme once you’re up and running), click Appearance on the Dashboard, and then Themes:

20 setup

You will now see a page of lots of different designs for your blog.

Note three things here:

  • At the top, you can search for themes (flowers, etc.), choose from Trending, Popular and New themes (and on the right, choose to see only free ones)
  • When you hover over a theme, you will get the opportunity to Preview or Activate (see below)
  • You have to pay for some themes (see the double circle at the bottom). There are LOADS of free ones so certainly don’t bother to do that at the start.

21 setup

If you click on that Preview button, you’ll be shown what your blog looks like in that theme. Note that the blog name and Tagline / subtitle are there, as are any posts you’ve made.

Return to your list of themes using the back button at top left

22 setup

Once you’ve chosen your theme, press the Activate button

23 setup

You will get a confirmation that you’ve activated that theme (but you can always change it later!)

24 setup

How do I write a blog post in my WordPress blog?

Hooray – it’s time to actually write something!

To write a blog post, go to Posts on the Dashboard and then click Add New. There are some other options there but this is getting LONG and we’ll just do the basics.

25 post

Once you’ve clicked New Post, you’ll be in your post editor. I’ve added a title and some text here (click to view larger and you can see my instructions).

Once you’ve got a title in place, WordPress will create a Permalink (URL) for it. You can alter the words in this after the date, so if you don’t want to be sharing a huge URL, you can cut it down (e.g. this very post has a URL ending wordpress-blog-basics, which is not the full title of the post).

Once you’ve started writing your post, hit Save Draft and continue to press that regularly so you don’t lose your work. Once you’re ready to publish your post, press Publish!

26 post

When you publish any post, you will get a side panel that tells you how many posts you’ve done – you need to click on the little arrow before you’ll get your URL at the top and your post in full screen. Note here that there’s a little square telling you that there might be an advert appearing there – see below for how to get rid of that.

27 post

But for now, here’s our blog post, in all its glory, on the blog theme that we chose a little while ago:

28 post

How do I get back to the dashboard from my blog post?

At the top of the screen, you’ll see your username. Click on that and you’ll get a drop-down menu including Dashboard.

29 setup

How to remove ads from your blog

WordPress will automatically place adverts on your blog. Nice, eh? But they have to make some money, and people pay them to do this. Note that this is NOT the same as having a service where you choose to have ads on your blog and can choose what they’re about. This is any ads they choose to promote, flashing all over your blog, in front of the content. The worst bit: you can’t see them if you’re logged in, even if you look at your own blog. And yes, people do have ad blockers, but I know from experience that readers do get put off and won’t return to look at your blog, or subscribe to it, if you have ads all over it.

You can remove the ads for $30 (about £20) a year. It’s up to you, but I think it’s worth it as the final stage of setting up a good, solid, useful WordPress blog.

Here’s how you remove them. Go to Settings on the Dashboard and then Ad Control:

30 setup

Choose No Ads upgrade. You probably don’t need a Bundle, which is more expensive and includes high levels of customisation which you just don’t need when you’re starting out. You renew this every year, and can always add customisation when you’re more confident with what you want to do with your blog.

31 setup

You will be taken to the WordPress Store, where you can choose Get rid of Ads. This will take you to a payment screen where you can pay by PayPal or debit or credit card. As I said, well worth doing to avoid annoying people who read your blog.

32 setup

By now, you should be able to set up a blog, post a blog post, set your comment moderation and remove ads, and choose and change your theme. Future posts will cover more details such as automatically sharing your posts on social media, adding photos, and other technical details. You can find more general articles about blogging in the list of related posts below.

I hope you have found this article useful. Please share using the share buttons below, or post a comment, and do please let me know if you use this article to help you to set up your own blog, and post a link below!

Related posts on this blog:

WordPress 2 – adding pages to create a website

WordPress 3 – adding images to your post or page

WordPress 4 – adding slideshows and galleries of images

WordPress 5 – linking your blog to your social media

WordPress 6 – sharing buttons

WordPress 7 – adding an avatar picture

10 reasons to start a blog – why you should do it now!

10 reasons NOT to write a blog – and why you should stop and think, at least!

Reciprocity and Social Media – how to negotiate social media kindly and politely

Top 10 blogging sins – avoid these if you can!

Scheduling blog posts and keeping going – scheduling the posts and the writing of them

Guest posts (1) hosting – how to be the host(ess) with the most(est)

Guest posts (2) guesting – how to be the perfect guest

Adding links to blog posts – how to do it on the major blogging platforms (and email)

 
23 Comments

Posted by on January 3, 2014 in Blogging, Business, WordPress, Writing

 

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Searching for jobs on Twitter

I had planned a post on exactly how I would go about searching for freelance (or otherwise) jobs on Twitter, then ended up discussing the topic with another editor, who’s keep on working on cookery books. So, here comes a worked example of how to search for jobs on Twitter.

Why search for jobs on Twitter?

People talk a LOT on Twitter, and they also use it for information seeking purposes. How many times have you seen a friend or just someone you follow ask a question, or look for a recommendation? Especially if you’re a freelancer, people will throw a question out: “Does anyone know a good transcriber?” and other people will answer them. It’s brilliant if one of your own clients does this and gives your name (this happens quite regularly to me, so I promise that happens), but if not, as long as you’re not over pushy about it, there is no harm in tweeting to that person to tell them about your services.

Does searching for jobs on Twitter really work?

Yes. Yes it does. I can say that with certainty, because I know it does from experience. Here are just a couple of examples:

1. I ran my regular search (see below for how to do this) on “looking for proofreader”. I found a Tweet by a woman working in PR. I contacted her, she became a client, she took me with her when she joined a big agency, and when she left that agency, I ended up with them and her as clients.

2. A journalist I followed on Twitter posted the tweet “Can anyone help me with some transcription?” At the time, I didn’t offer transcription as a service, but I was a trained audio-typist. I got in touch, again, it went to email for the negotiations, and I ended up with that journalist as a long-term client. Plus, she recommended me (via Twitter and email) to other people, who also recommended me, and I ended up with a regular client base of music journalists.

So yes, it does work. Here’s how to do it.

First, make sure your profile represents you accurately

When you tweet to someone, the first thing they’re going to do is look at your profile. So make sure it includes:

  • Your photo
  • Your full name
  • Your company name
  • Your url
  • What you do

How do you change your Twitter profile? On the standard Twitter website, click on the Tools icon (the little cog) in the top right and drop it down to get Edit profile:

edit profile 1

Now you have the option to change all of your details and your Bio(graphy). Make sure that you get all of your keywords in, press Save Changes at the bottom, and you’re reading to go and encourage people to look at it!

edit profile 2

How do I search in Twitter?

At the top of the screen, you will find a grey box with a magnifying glass icon in the right-hand end. You can type any words you want to search for in here and hit Return to run your search.

You do need to think about your search terms and what you think people who might be searching for a cookery book proofreader might need. Here, I’ve gone for “writing cookery book”, on the grounds that if someone is writing one, they are going to need editing help at some stage. So I input that, hit Return, and when the results come up, I choose All rather than Top or People you follow – to make the results list as wide as possible.

1 search

How do I interpret the Twitter search results?

Bear in mind what you’re looking for: people who are writing cookery books and might need your help. Scan down the results list, and you’ll soon see some hopeful ones. I would send a quick note to all of the people I’ve circled, but not the one above, which just mentions a cookery book, not really associated with someone writing one right now:

2 results search

Advanced search in Twitter

Twitter searching doesn’t use wild cards, which means you can’t input cook* book and get it to search for cookery book, cook book, cooking book, etc. Once upon a time, you’d have to run searches for all the different words you wanted. But now you can run Advanced Search and search for lots of different things at the same time.

Click on the cog to the top right of your search results and drop it down. You’ll have an option to Save search (we’ll look at that later) and Advanced search will appear in the sidebar. Pick Advanced search and you’ll be taken to the Advanced Search input screen. Here you can handily choose words that must be included in the results, and words that could be included. So, here, I’m saying that all tweets that Twitter finds must include the words “writing book”, but they can also include any of “cooking”, “cookery”, “cook” and “recipe”. This means that it will look for “writing book” plus any one or more of the other words.

4 advanced search

What effect does this have on the results? Well, we can see a few that aren’t really any use, but two from people writing cook books (circled). Result, and we’ll have more results doing this than for each of lots of different individual searches, all in one place.

5 advanced search results

(You can see that at the top of the search screen it’s written out your search as “Results for writing book cooking OR cookery OR cook…” and this means that it’s using the Boolean operators AND, OR (and NOT, if you want), so if you’re familiar with online searching, that’s what it’s doing.)

How do I save a Twitter search?

When you’ve found a good search that has a lot of useful results (no search will have ALL useful results, but this seems a good one), you can save the search. Click on the cog, drop it down and choose Save search:

6 save search results

When you next click in the search field, you will get a list of Recent searches and Saved searches. Our search is in Recent searches at the moment, but will stay in Saved searches, now you’ve saved it.

7 saved search

This means that you can just click on that search query rather than typing it all in again.

8 run saved search

How often should I re-run my Twitter job searches?

I recommend running each of your searches every 24 hours. This gives you only a few extra results each time, it’s easy to note where the ones that you’ve already seen start, and if you want to reply to a tweet, it’s not too long since the person tweeted it.

It might be worth running them more frequently at first, but keep an eye on how many new results come up during 24 hours and you’ll get an idea of the schedule to use. I wouldn’t leave it longer than 24 hours, for fear of missing out, as Twitter is a very immediate medium.

How do I pitch for a job on Twitter?

You might feel a bit uneasy about this. But I can promise you that no one minds one short, friendly and non-pushy contact in reply to a tweet they’ve sent out. I’ve sent loads, I’ve had a certain amount of success; some people have ignored me, but no one has ever complained.

Here’s a worked example of how I’d approach this situation as a proofreader looking for work on cookery books:

9 reply

So, a very non-pushy, friendly and polite tweet inviting them to respond. If they did respond positively, I’d very quickly move to giving them my website URL (even though it’s on my profile, I’d put it in a tweet) and initiate email contact so we could discuss the project in more detail.

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So there we go: that’s how I searched for jobs on Twitter – and won them. My use of this network was a while ago now, but you know what? I still have both of those original clients who I talked about above!

If you enjoyed this post or found it useful, please do use the sharing buttons below and leave me a comment!

Related posts:

How do I get freelance work?

Reciprocity and social media

Karen Strunks on using Twitter in your business

 
16 Comments

Posted by on December 23, 2013 in Business, Jobs, New skills, proofreading, Social media

 

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How do I get freelance work?

This article shares some ways that I’ve found successful in getting proofreading, editing, localising and transcribing work. It’s applicable to all forms of freelance work but doesn’t look at getting a full-time employed job in publishing or for another large organisation.

It’s also worth noting here, in response to some of the early comments on here, that this is a suite of options and you wouldn’t expect to do them all at the same time. Once you’ve built up 1 and 2, you can pick and choose depending on what your career path is – and it’s important to indulge in some planning from the start. Thank you to my commenters for helping this to be a better and more useful post!

1. Make sure that you say what you do on your website

Many of your clients will come to you after doing a Google search. Remember: people will take the easy option. Why bother to search on lists and in directories if you can just stick a search in Google.

So it’s worth making sure that your website …

  • Includes a clear list of all of the services you offer
  • Includes a blog which is updated regularly – this really helps your position on the search results
  • Is Search Engine Optimised in general (there is an art to this, but make sure you include your keywords regularly, write lots of natural reading text and include keywords in page / post titles and headings)
  • Includes a picture of you and ways to contact you – a contact form is always good for this

Oh yes – do make sure that you HAVE a website. Even if it’s just one page, I really do think that in all industries, from carpentry to computer programming, people expect you to have some kind of web presence, and may well give up the search there and then if you don’t, even if you’ve been recommended by name by someone. I know that I do that when I’m looking for services …

2. Make sure that people know what you do

An awful lot of my early clients came through friends of friends and social networks. Obviously, don’t bombard your friends by begging them to refer you, but make sure the following are covered:

  • If you have a company Facebook page, include a list of your services
  • Include your services on your Twitter profile
  • Mention what you do on social networks every now and again (a good way to do this is to mention what you’ve BEEN doing “This month I’ve edited this, transcribed that and localised the other”.
  • Make sure peers in one area know you cover other areas, too (if you do), e.g. I make sure that my editing chums know that I transcribe as well
  • Consider setting up a newsletter and making sure you mention all of your services
  • Update your clients with any new services you’re offering

3. Join industry groups and publicise yourself through their directories

I gained early clients through being in a member directory associated with a copyeditors’ email list. Friends do well by being listed on the Society for Editors and Proofreaders’ website. My roofers are listed on a government-accredited tradespeople’s website. All of these are places where people will look for accredited and proved suppliers.

4. Advertise on general directories and websites

A hint: don’t bother with paid ones when there are so many free directories and websites!

Ask around your peers as to what they find useful. I am on Freeindex and get a few enquiries a month. Join as many as you want, but do make sure to update your profile if you change your services, fees, etc.

If you’re in a trade like roofing or plumbing, it’s worth looking at council and government approved listings and the paid directories, as people do search these first, but beware putting too much money in at first.

Again, for trades, local print directories and especially business association directories can be good. I have a free listing in our local business association one, which has never brought me any work, but I always try to find local tradespeople who are members, and other people will do this, too.

5. Use industry-specific freelancer sites

I’ve had a look at general websites like freelancer.com, elance.com and oDesk and personally, I don’t think they’re worth it. A lot of people on those will undercut and take any job at the lowest price possible. Many of the sites have “tests” which are actually a test of your understanding of the site itself, not your ability as a writer, editor or whatever.

*Edited to add: while I don’t find these useful, a couple of people have mentioned Elance to me as a good one to try that has got them decent jobs, so it’s worth looking at that.

However, there are industry-specific freelancer sites which are worth it. Again, ask your peers for recommendations. The one that’s got me the most work is proz.com, which is a site for translators where you can put up a profile and, if you pay for membership, that profile will be sent to people looking for freelancers, and they will contact you direct. This has paid back the membership fee for me tens of times over, because I work with translators into English, and offer localisation, which is related to translation.

You can also look for people looking for particular skills and freelancers and then pitch to them.

Take note, though: with anything you pay for, do assess each year whether you’ve got that fee back, and more. Only continue paying if you’re getting a good return on your investment!

6. Advertise (selectively)

I’m not a big fan of paying out for adverts. Most of the other methods I talk about here are free. But there might be specific advertising channels that will work for you.

When I was starting out, working as a proofreader on theses and dissertations, I put up some posters around the university where I worked, recruiting colleagues who were also students to put them up in common rooms, etc. (free, except for printing costs and a few coffees!) and I advertised in the university staff newsletter, which went to tutors and supervisors. The costs were low, even to non-staff, and I did get the money back.

As with using websites that you pay for, do check your return on investment and keep an eye on the outgoings.

7. Use social media proactively

This one particularly applies to Twitter, although LinkedIn can be used in this way, too. Search for people looking for your services on Twitter. Reach out to potential clients directly. I have got paid work using this method and, even better (see below), I’ve got clients who have gone on to be big recommenders this way, too.

No one minds one, polite Tweet if they’ve asked for recommendations for a good plasterer or translator and you fit the bill. Don’t hassle people and don’t blanket-tweet; do tailor your response to the person you’re contacting.

I’ve written a separate article on searching for freelance jobs on Twitter, with a worked example.

8. Seek recommendations and referrals from clients

The best way to get new clients is through word of mouth. The two main advantages?

  • It’s free!
  • If person A recommends you to person B, and person B gets in touch with you, they are far more likely to convert into a paying customer than someone who’s randomly got in touch with you through an ad or Google search.

You do need to be a bit proactive about this, though …

  • Make sure that your clients know you’re looking for more clients just like them
  • Say thank you whenever you find out someone’s recommended you
  • Ask clients for references to put on a reference page on your website (this makes enquirers more likely to use you as you come recommended by lots of people)

I have several clients who act as “nodes” for me, recommending me either individually or via blog posts and pages on their websites.

9. Seek recommendations from your peers

Your peers fall into two groups:

  • People who freelance or run small businesses like you, who you might meet in online groups or at networking events
  • People in the same industry as you, who you might meet in the same ways

It’s important not to see people in the same industry as you as competitors – you’re much better off considering one another as colleagues. When I was starting out, I was passed what turned out to be a major client by a proofreader friend who wanted to stop working at weekends and in the evenings. So I did evening and weekend cover for them. Now I’m established, I much prefer to be able to recommend potential clients who I can’t take on to another qualified person who I know will do a good job.

When you’re starting out, it’s worth forging (genuine) relationships with people in your industry who are more established. They may well have the odd customer they want to pass on, or have too much business and be looking for people to recommend on to. Nowadays, I pass quite a few people who I can’t accommodate on to a core set of five or so recommended proofreaders, writers and transcribers. I also keep a note of people in allied industries such as book design, graphic design in general and indexing, so I can pass people to them with a relevant recommendation, rather than just leaving them hanging.

You can also profit from either teaming up with peers in different industries – for example, I’ve worked with web designers on projects where they’ve written the website and I’ve provided the content, and I’ve done proofreading work for virtual assistants who don’t offer that service themselves.

I haven’t got many clients directly through networking, but I met an author at an event who went on to recommend my transcription services to a fellow author, who now uses me for transcription and editing, AND recommends me on her website!

10. Go cold calling and door-knocking

Some people do cold calling and door-knocking, where they literally call people on the phone or walk up their front paths and ask them for work. For a start, I don’t think that works in the service industry. I know some editors cold call publishing companies, and I’d love to know how that works out for them.

Personally, I feel this takes a LOT of investment. Cold calling requires a list, which takes time and research or money to get, and taking time out to walk up a lot of paths is a fairly hefty investment, too. It might be more worth looking at trade directories or local directories before you take this path – but do share your stories if you’ve had other experiences!

Edited to add: as people have kindly shared their experiences, I’m adding a note here to say that cold calling can be useful if you’re targeting a specific and maybe narrow group of clients. Fellow editors, for example, have gained work for publishing houses or journal publishers by taking this route. As my client base is more individuals and other small businesses and freelancers, this approach wouldn’t work for me. But if there’s a group of companies that you can identify as a good fit, by all means approach them with a call or letter, cold, as it were.

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How do you get freelance clients? Can you recommend any other ways, or do you use any of these? Do let me know whether you try any of these successfully as a result of reading this article!

Related posts of interest on this blog:

Thinking of going freelance (1) – some initial points to think about

Thinking of going freelance (2) – how to organise yourself once you’ve got going

How do I decide to who work with? – choosing companies to associate yourself with

How to turn a new customer into a regular customer

What’s the best mix of customers to have?

How to make more money in your freelance business

Searching for jobs on Twitter

When should I say no?

 
17 Comments

Posted by on December 16, 2013 in Business, Jobs, Organisation, Social media

 

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Growing your business – going full time (case study)

Sneak preview of the image from my new bookWhen you decide to grow your business, one of the first things you can do, if you’re not doing this already, is go full time. Sometimes this can feel a bit scary, but I can vouch for the fact that working on one job is always easier than trying to commit to two, and it can be a very liberating experience.

My fellow-proofreader/editor/transcriber, Laura Ripper, has kindly put together this guest post about her recent experience of going full time. Although we’re both in the same line of work, Laura’s experiences can be extended into other freelance careers very easily. Here she shares the process and her experiences as she went through it – a very useful piece indeed!

Why did I do it?

My main reason for going full time with my part-time business was that I knew that working for myself, and the work itself, would make me happy.

Working for myself part time was always a step towards doing the same thing full time, but that seemed a long way off when I first set up my editing and proofreading business in 2012. I’d worked as an editor at Plain English Campaign in the past, so I was confident in my ability to do the work. But I’d never worked for myself, and barely knew anyone who did, so going full time straight away was too frightening.

Once I got started, I enjoyed my two days a week on the business so much that I knew this was what I wanted to do. It was just a matter of when.

When did I do it (i.e. what stage was your business at?)

I had been working on the business part time for a year when I made the decision to go full time with it. Although I had the skills for the job when I went part time, I had no idea about what was involved in running a business. I spent that first year developing a strategy, building up a good network of colleagues, learning from others, setting up business processes and building up clients. I built a website, marketed myself, and joined professional groups and organisations like the Society for Editors and Proofreaders and ProZ. I read business books specific to my profession, like Louise Harnby’s Business Planning for Editorial Freelancers and Liz’s Going it Alone at 40. The advantage was that I could do this while still having a regular (lower) income.

By the time I went full time, the business was at the stage when I had started getting referrals through word of mouth and I had a few regular clients. I was beginning to have to turn down work because I couldn’t fit it around my other job, and I seemed to be working most weekends, too! I had quite a nice mix of clients, and also had built up good relationships with other freelancers who would pass me work when they were too busy. I had saved up enough money to bolster my income during the first few months of going full time, when I thought that I might need it most. I had the confidence that the work was out there and that my clients were happy with the service they were getting, and I had seen how work volumes changed over the course of a year.

How did you do it?

Making the decision to go full time was probably the most difficult part of the process – once I had done that, I just got on with it and did it!

I made a list of pros and cons, talked about it with people who had been there before me, spoke to my family and friends, and carefully worked out my finances to make sure that I was being realistic about whether I was ready to go full time. There is so much help out there to set up a full-time business successfully, from books and courses to forums and informal networks. I learned the most from other editors and proofreaders who were further along in their freelance careers – not only about client management and business processes, but how to deal with things when they do go wrong. This really built my confidence, and continues to do so.

I was worried about losing my regular monthly income, albeit a part-time one. I overcame this by saving everything that I earned from the business in my first year and living off my part-time income only. This gave me a ‘buffer’ that I could tap into if necessary, and made me and my partner feel more sure about the whole thing. My business planning wasn’t perfect, and gut feeling played a part in my decision to go full time, too, but I did make sure I would be able to support myself if things didn’t go the way I hoped.

Once I had decided, I told all my clients that I would soon be available to take on more work, and during my last month of employment I worked almost every day to give myself as much of a head-start as I could. I had all the processes and equipment ready, so I focused on doing more work for more clients, and made sure that I planned and organised the work well and closely monitored how much I was earning each week.
When I look back at the ‘pros and cons’ list I made just before making the leap, I can already see there are some things I got wrong (I thought I’d have more time for training – not likely!) and some that turned out not to be issues at all (I worried my first month or two would be very quiet).

Benefits gained Pitfalls / disadvantages you experienced or saw coming and managed to avoid

Benefits

The main benefit for me is that I am happier and feel more fulfilled in my life. I love my work and most of my clients, and I enjoy a lot of the business aspects I was worried about, too. I find it really satisfying to work for myself and to feel that my life and work are not such separate parts of my identity. I know this doesn’t suit everyone, but it works well for me.

I expected going full time to be more stressful, at least at first, but in some ways it’s actually less stressful than being part time in two jobs. I’m now better able to juggle several pieces of work within a particular timeframe, so I can take on more work in total and can fit in urgent bits and pieces for regular clients. I’ve also been able to take on jobs that I couldn’t have said yes to when I was part time – for example, PhD theses that need proofreading in a couple of weeks. Taking on longer jobs also means less admin time per day.

I can be more flexible about fitting in networking now, and am able to attend events that I wouldn’t have been able to when working part-time.

Pitfalls

One pitfall I saw coming was the start-up costs – time as well as money. I managed to buy most of the equipment for the business during my part-time year, and I got time-consuming things like setting up my website and templates out of the way before going full time, too.

Working for yourself full time means less financial security – at the moment, I earn less than I did when I was employed, and I work longer hours to earn it. My target for my first year is fairly low (although on the up side I am meeting it every week!), and I do want to increase my earnings in the years to come. It’s probably best not to go full time just as the mortgage is coming up for renewal, or when you know you’ll be particularly hard pushed!

Time management can sometimes be difficult, particularly fitting in work that doesn’t result in a direct payment, like admin, training and marketing. I do make time for these things, but it is easy to prioritise paid work over everything else and that isn’t always best for the future of the business. I also do end up working some evenings and weekends to fit in with clients, which means I miss out on spending as much time with my family and friends. I hope that as I develop the business further, this will happen less and less often, and I have seen others move away from this as their businesses develop.

Would you recommend it to other businesses? Why / why not?

Yes. Going full-time assumes that you are part time already, and if you’re enjoying the part-time work, it follows that at some point you’ll want to go full time.

Moving from part time to full time is a big step if you are a fairly cautious person, as suddenly what was a part-time business has to provide all your income and pay the bills, but if you can manage to save some money to cover the first few months this is a huge help. There are pitfalls to avoid, but the wealth of advice out there can help you avoid them. For me, those that I can’t avoid are worth it in exchange for the satisfaction of building up my business and doing what I love.

Thank you for this honest and detailed set of answers, Laura! It’s always a hard decision to make when you enjoy your day job and don’t have to give it up because of redundancy, moving or being needed for family duties, as many of my Saturday Business Chat contributors have done. But there comes a point when you can’t split your commitment any more and something has to give.

The questions are based on those I asked in my call for contributors to this series. Don’t worry, you don’t have to answer in such detail: if you’ve got experiences to share with your fellow small business owners about going VAT registered, getting premises, taking on staff, etc., you can give me a few notes up to a whole article, and I’ll work with your answers from there.

Laura RipperLaura Ripper is a proofreader, editor, transcriber and Plain English writer/editor based in the North of England. She went full time with her freelance career during 2013 and is loving it. Find Laura online at www.lauraripperproofreading.com or on Facebook.

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This post is part of my series on growing your business. Read more here and read about my own business journey in my book, How I Survived My First Year of Full-Time Self-Employment.

 
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Posted by on December 9, 2013 in Business, Guest posts, Organisation

 

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Growing your business – employing staff

Sneak preview of the image from my new bookWhen you decide to grow your business, one popular way to do this is to employ staff. You can either take on people to do your admin, reception duties, sales, etc., or to do the actual work that you do. In this article, I’m going to talk a little about the advantages and disadvantages of taking on staff, and then we’ll hear from Duncan Brown, an expert on employment, who will talk us through the things we need to think about from a legal perspective when employing staff.

Advantages of employing people

  • Someone else can cover the admin while you concentrate on doing the job that makes the money
  • You can bring people in who have different skills to yours – in sales, for example
  • You’re not on your own; you will have an office full of people to bounce your ideas off
  • If you’re an extrovert, you can recharge by having people around you
  • Skills and positions can be covered and you might even get to take a holiday yourself!

Disadvantages of employing people

  • Someone has to manage them – will that be you?
  • You need to be aware of the rules and regulations – even if you employ an HR firm to deal with that side of things
  • You’re responsible for looking after these people physically, psychologically and financially
  • Related to the above, if things get tight, you can always not pay yourself – but if you’ve got staff, you need to make sure that you can pay them. I have seen firms founder and have to lay people off on this issue.

Key tips on employing staff

by Duncan Brown

When a person accepts a job offer from a potential employer, a contract of employment is created between the parties. An offer of employment does not have to be in writing to be valid.  However, it is best practice for offers of employment to be in writing and swiftly followed up with full written terms of the contract.

Irrespective of what form of legal entity an employer takes, i.e. Sole Trader, Partnership or Company, an employer must provide each employee with a “written statement of employment particulars” if the employee’s employment contract lasts at least a month or more. The “written statement” is not the employment contract, but is must include the main conditions of employment.  An employer must provide a “written statement” within 2 months of employment commencing.

Businesses must be aware that an employment contract places a set of obligations upon each party.  If an individual trades as a “sole trader”, that individual is the employer.  If the business is a partnership each partner is legally the “employer” of each employee, and each partner owes a duty under the contract to each employee. If the business is a Limited Company, the owners of that Company, i.e. the shareholders ultimately owe obligations to the employee.

Even if an employment contract is created verbally between the parties, the employer must still provide the employee with the “written statement”, which must include as a minimum:

  1. The name of the employer.
  2. The employee’s name, job title or a description of work, and start date.
  3. If a previous job counts towards a period of continuous employment, the date that period started.
  4. How much and how often the employee will be paid.
  5. Hours of work (and if the employee will have to work Sundays, nights or overtime).
  6. Holiday entitlement (and if that includes Public Holidays).
  7. Where the employee will be working and whether they might have to relocate.
  8. If the employee works in different places, where these will be and what the employer’s address is.

Items 1 to 8 are known as the “principal statement”.  The “written statement” must also contain information about:

  • How long a temporary job is expected to last.
  • The end date of a fixed term contract.
  • Notice periods.
  • Collective agreements.
  • Pensions.
  • Who to go to with a grievance.
  • How to complain about how a grievance is handled.
  • How to complain about a disciplinary or dismissal decision.

The “written statement” doesn’t need to contain the following information, but it must state where that information can be found, e.g. in a staff handbook:

  1. Sick pay procedures.
  2. Disciplinary/dismissal procedures.
  3. Grievance procedures.

If an employer doesn’t provide a “written statement” to an employee within 2 months of their employment commencing, that employee can commence a claim against the employer in an Employment Tribunal.  Employment Tribunals are usually expensive, time-consuming and stressful for employers (and also a potential PR ‘disaster’ because most local newspapers cover hearings at their local Tribunal!).

The Law implies certain terms into employment contracts, e.g. employees must not steal from their employer, each employee has a legal requirement to be paid at least the national minimum wage, etc.

An employment contract will be illegal if it is for an immoral or illegal act, e.g. prostitution, or if the employer pays part or all of the wages cash in hand and tax/NI contributions are not paid on the wages when they should have been, and the employee knew they were being paid cash in hand to avoid paying tax/NI contributions.

Solicitors can provide employment contracts and staff handbooks, often for fixed fees.  They can also provide employment law documentation, e.g. annual appraisal forms.

Competently drafted staff handbooks contain sufficient details on the terms and conditions of employment, to cover most eventualities.  They can also explain individual employer policies, e.g. email, fax & internet policies. Competent handbooks should contain the employer’s drugs and alcohol policy, and an equality policy.
The more detail in the written terms of the employment contract the more certainty there is for both employee and employer, hopefully resulting in fewer disputes (and thereby reducing costs, complications and possible employment tribunal claims for all parties concerned).

Businesses must bear in mind that employing staff is an onerous duty, especially for sole traders and partnerships, because sole traders and partners are personally liable for claims brought by their employee, e.g. for breaches of contract, for discrimination (e.g. sex discrimination), etc.

Duncan BrownDuncan Brown prides himself on being an approachable solicitor, who believes in providing clients with succinct, practical and commercially focused advice. His ethos is to take over the management of a dispute from clients, enabling them to concentrate on running their organisations.  He specialises in commercial disputes including employment law, landlord & tenant and building defect claims. He possesses niche experience of the Technology & Construction Court, Employment Tribunal, Property Chamber & Alternative Dispute Resolution.

Duncan works for Oliver Legal. Oliver Legal have a LinkedIn page, too, and Duncan can also be found on LinkedIn.

Thank you, Duncan, for those handy pointers on UK employment practices.

Have you taken on staff to expand your business? I’d love to hear your stories and your advice to add to a linked post on this important subject. Drop me a line via the comments below, or click on my Contact page: I look forward to hearing from you!

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This post is part of my series on growing your business. Read more here and read about my own business journey in my book, Going It Alone At 40.

 
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Posted by on December 2, 2013 in Business, Guest posts, Organisation

 

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Developing your business: what next?

Sneak preview of the image from my new bookSo, you’ve got through the start-up phase, you’ve got a decent business going, and you’re still getting enquiries from prospective new customers. You might be earning enough to be thinking about optimising your tax situation or even going VAT-registered. What do you do now?

You have various options: in this post I’m going to run through the main ones, then in the weeks to come, I’m going to be featuring some expert advice from solicitors and accountants, business consultants and the like, who will talk us through the options, AND real-life examples from people who’ve been there and done it and can share their experiences.

In summary, here’s what you can do:

  • Go full time if you’re not already
  • Outsource tasks to other companies
  • Turn yourself into a Limited Company
  • Get VAT-registered
  • Employ people
  • Contract out to other freelancers
  • Go into partnership with someone
  • Expand into premises – an office or workshop
  • Do nothing

Going full time with your business

If you’re not already full time, and you’re feeling pressured by having a day job and your own business, it can be very worthwhile going it alone. I’ve written a whole book on the subject, but I know lots of people who’ve done this: it can be hard to decide when to jump ship, but very rewarding when you do! Read Laura Ripper’s experiences of going full time here.

Outsourcing

Outsourcing means getting someone else to do tasks such as

  • Admin
  • Finance
  • HR
  • Sales
  • Telemarketing

Outsourcing the admin and sales effort allows you to devote your time to working at the actual tasks that form the core of your work. More billable hours should mean more money coming in, and you can accommodate more clients. You can find articles on the Libro blog about tasks that you can outsource and how to work out whether it’s worth it. And here’s an article that includes real-life experiences of the values of ousourcing.

Becoming a Limited Company or going VAT registered

Both of these options have reputation and tax implications. Some clients in some industries find that dealing with a Limited Company or someone with a VAT number represents solidity and safety (of course, sometimes, it can be a disadvantage, for example, to be VAT registered yourself if most of your clients aren’t and won’t be able to claim the VAT back that they pay to you). Becoming a Limited Company can protect you legally and save you some tax (legally and ethically).

Read the expert’s view on becoming a Limited Company.

Employing people, contracting out work or going into partnership

These all involve getting other people into your business to share the workload. Some companies will contract out to people who do the same thing – for example, I work for a company that deals in proofreading for students, They send the work to me and pay me when I invoice them, and they invoice the customer for a bit more. If you go down this route, it involves a lot of admin on both sides, but means that you can have multiple people working for you without going down the employment route and bringing in profit on their work without doing that work yourselves (there are laws about when someone’s an employee, though, so it can get tricky). You can read more about employing people here and a case study here.

Going into a partnership involves a legal setup but can be useful if you have complementary skills.You have to think carefully about who you do this with, though, and issues like where you’ll work and who is responsible for what.

Employing people involves a lot of legal stuff and means that you’re responsible for other people’s income and taxes, but there are freelance HR companies out there that can help.

Added examples of this kind of area including offering franchises in your business to people and taking on an apprentice. Franchising has a lot of rules and regulations but allows you to replicate your brand and success with managers in place to run the businesses, and apprentices are given external training as well as working with you.

Moving into business premises

If it feels like you’ve outgrown your home office and you want more room for making the goods you sell, or you want to separate home and work life a bit better, then moving into premises can be the next step. This does involve costs, although there are offers out there that give you secretarial and reception support which can be very useful. It can look more professional if people visit you, too. Beware the treadmill that leads to getting  more office space / employing more people / getting more space / employing more people, with your overheads going up and up, unless you have a steady head and a good accountant! But it does work very well for some people.

Here are some people’s stories of how and why they did this and how it all went. We also have an expert view on how, when and why to move into office space and one on expanding into regional offices.

Doing nothing

I have to admit that this is my approach. Why? Mainly because what I do is so linked to me, my style of editing, my relationship with my clients, and because I like being my own boss, beholden to no one and responsible for no one. I’ve also looked at what some peers in other businesses have done, and realised I’d rather keep my simple model (plus most editors work like this). But I have done this:

  • Contracted out my accounting to allow me to devote my time to work, not admin
  • Developed robust business routines for the same reason
  • Optimised my customer base to give me a good mix of work and a good income stream (read more)
  • Worked on developing passive income streams (read more)
  • Developed a network of people to whom I can refer new business or the occasional bit of overflow work from regular customers

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I’ve talked here about some ways to grow your business. I’ll be featuring tips from experts and case studies from people who’ve been down these paths over the coming weeks. I still have some slots free, and I’d love to have a range of opinions and experiences for each topic: if you’re an expert on these areas or a business person who’s gone down any of these routes, please have a look at this post on precisely what I’m looking for, and get in touch!

Have you enjoyed reading this post? I love to read your comments, and you might be interested in some more of the posts in the Careers and Business areas of this website …

Related posts:

Case study: going full time

Expert view: outsourcing

Case studies: outsourcing

Expert view: becoming a Limited Company

Expert view: employing people

Case studies: employing people

Expert view: moving into office space

Expert view: expanding into regional offices

 
13 Comments

Posted by on November 25, 2013 in Business, Organisation

 

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When should I say no?

Say noWhen you work for yourself, especially when you’re starting out, it’s all too easy to say “Yes, please!” to every job that comes your way. But it’s a good idea to start saying “No, thank you” early on – not to everything, but to certain kinds of job. What you say no to depends on where you are in your career and what your schedule’s looking like, but here are my top jobs to turn down …

Note, with all of these, it’s often OK to say “yes” to one of the kind of job, just to see. But you’ll probably find yourself saying no later on!

What to say no to early in your career

  • Working for free. Caveat. If someone asks you to work for free AND they are an influencer who is likely to recommend you on AND they agree to give you a reference AND you’ve got time to do it without turning down paid work, then go for it.
  • Doing something you feel uncomfortable about. It’s good to push yourself into new areas. That’s not what I’m talking about here. I’m talking about content farms or writing essays for students, if you’re an editor (see this article for more on this kind of thing), or anything on the wrong side of your ethical line. Just because you’re just starting out and you’re a bit desperate for work doesn’t mean you should go against your own morals.
  • Doing something way outside your normal line of work. I think it’s a good idea to consolidate your reputation in one area and then branch out from there. By all means try something out, but if you don’t like doing it or it doesn’t fit, say no next time.
  • Working again with rude, pushy or unreliable clients. If someone’s rude to you on the first job you do for them, or they don’t pay when they say they will, it’s OK to say no next time. You are worth more than that, and a difficult client now will always be a difficult client. Demanding, fine; rude and pushy,  not fine. Don’t let your self-worth get undermined before you get started.

What to say no to at the mature stage of your business

  • Anything that will  overload you. If you find yourself saying, “Well, I could fit this in if I don’t sleep on Thursday night” or “Well, if person x doesn’t send me their chapter on time I could do this”, it’s probably time to say no and recommend someone else.
  • Small jobs that don’t look like they’ll turn into regular customers. Cruel but true – the smaller the job, the more noise to signal (admin to work) there will be. Pass the little ones on to your newer colleagues who need to build up their portfolio.
  • Discounts. You should be experienced enough to stand by your pricing. You will have discounts worked out for various sectors (I give them to students and individuals) but at this stage, you shouldn’t be in the business of buying work, and that’s what this is doing. If your prices are fair, don’t offer discounts except in exceptional circumstances.
  • Regular clients who don’t match your needs. Maybe they don’t pay well / on time or are difficult to deal with or have time scales that don’t match your own – sometimes it’s time to say goodbye and pass them on to another recommended practitioner.

What to say no to throughout your career

  • Any job with “danger” flags. To me, the main one here is “We’ve been through a lot of people and haven’t found the right partner yet” or “I’ve had problems with my previous editor / roofer / plumber”. By all means, check what the problem was. There are bad examples of every job out there, and you can be the one to fix the problem. However, if there’s an on-going pattern of problems, or they can’t be specific about what went wrong last time, my advice is to avoid.
  • Any job where you need to spend a lot of time learning a new system or skill UNLESS you really do have the time to do that and it’s going to be useful for lots of work in the future. I have had to turn down jobs that involve learning a new kind of translation software recently – I knew I had time to do the work, but not to learn the software. Best to tell the client up front!
  • Any job that goes against your moral code – however much of a dip or a bad patch you’re going through, however much it comes from a current client, if you feel uncomfortable doing it, don’t do it. (I had that situation a little while ago – I said no, I said why, they were fine with it and are still working with me.)
  • A client with unrealistic expectations. If someone expects me to write their book from their notes in a small space of time but call it (and charge for) proofreading services, or think you can transcribe 10 hours of tape in 12 hours, they are likely to be turned down. Setting and managing expectations is a whole nother post, of course …

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It’s great to say yes and it’s great to be busy – but it’s also vital to be able to say no and to be able to keep your busyness to a decent level. If you’re going through a dip in your mature business, go back to those early stage nos, and keep firm about them!

Oh, and although I do say no fairly regularly, I do almost always refer the prospect on to a recommended colleague who might have the time / capacity / skills to help them better. Which makes it a win-win-win – the client will come away with a great impression of you, your colleague will have a new prospect, and you will feel reassured that you’ve done the right thing and not left them without any support.

What do you say no to in your line of work? Have I missed any? What has been your experience of saying no to customers?

Related posts from Libro

Careers index

How do I decide who to work with?

What’s the best mix of customers?

How to make more money in your freelance business

 
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Posted by on November 11, 2013 in Business, Copyediting, Ethics, Jobs, Organisation

 

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How to make more money in your freelance business

dictionary coins watchSo, you’re running a freelance business – whether you’re a plumber, a roofer, an IT specialist, an editor … and you want to make more money. Of course you do. How do you do it? Short of putting all of your prices up (which is something you can often do), here’s what I see as the best ways to make more money in your freelance business.

Put your prices up!

Well, I don’t mean this quite as bluntly as that. But when we start a business, we often doubt ourselves, and don’t have the confidence to charge industry standard rates. “Oh, I’m new, this customer deserves a cheaper rate”. “I don’t know what I’m doing, so I’d better charge low”. “I might get the business if I quote lower than everyone else, I can always raise it later”. Sound familiar? Well …

  • If you really don’t know what you’re doing, you shouldn’t be charging people for your work. But if you’re just unsure of yourself, but you’ve had feedback that your work is OK, don’t put yourself down (I’m afraid that I have heard this more from women than men. Why, ladies, why?)
  • Check what the industry standard rates are (look at trade associations, other people’s websites, if you have a mentor in the business, ask them what they charge) and base your charges on those
  • If you do give a discount, give it for another reason than because you’re new – for example, I give discounts to students and individuals self-publishing their books
  • If you do give an introductory discount, make the customer pay in another way – the best is by giving you a reference to put on your website and marketing material

Get organised!

If you want to work more and make more money per hour, then you have to work smarter. This falls into two sections:

  • Organise your admin – streamline your admin processes, organise yourself so that your systems tell you what to do next and automate your invoicing, OR outsource your accounts, invoicing or all of your admin to someone expert in the task.
  • Organise your paid work – make sure that you’re using the latest software, aids, short cuts, materials, whatever it takes to make your work in your industry as speedy and efficient as possible

Specialise!

In every line of work, there’s general work (replacing roofs) and there’s specialised work (matching slates, doing repair work, conservation). Find what specialities match your skills, and you’ll find that the more specialised the work, the higher your rates can be.

  • You would expect to pay more for a carpenter who designs and makes you a bespoke kitchen than for one who puts together a flat pack you’ve bought from a DIY store (or you’d expect to pay the same carpenter more for the first task)
  • Lots of people do editing work – I specialise in non-native English speakers, and I can charge a premium for my experience in this area

Do be careful – make sure that you really are an expert before you go charging extra for expert services. Prospective clients will want to see evidence of your ability if they’re going to pay you more, so write down your experience on your marketing materials and collect some testimonials.

Diversify!

Isn’t this the opposite of specialising, I hear you ask. Well, to an extent. But consider this …

  • Having worked with overseas students’ dissertations and thesis, I diversified into working with translators who are translating from their native language into English. It’s still non-native English, and I’m still making it sound like native English, but I’m working for professional organisations, so the student discount need no longer apply.
  • I used my audio-typing training to diversify into transcription. Some of the work I do in this area is more lucrative than others, but I wouldn’t have this income stream at all if I hadn’t diversified (and I get a good return on investment for it, too)
  • I used my experience working for the UK office of an American company to branch out into localisation services – often done for large agencies and companies who reward this specialist area (see point above, too)
  • My handyman, Terry, extended his range of services when he made me some window screens and realised there are lots of people out there who need such things. Another string to his bow – and something he can do when it’s raining and he can’t paint the outsides of people’s houses.

Making more money in your freelance business

You can see that by matching the industry’s rates first of all, then streamlining your processes and simultaneously specialising and diversifying, you can up your rates of pay while working the same hours. Do you have any experiences to share about how you have made more money out of your business as it’s developed?

Related posts on this blog:

How to get the right mix of customers

Running a mature business

 
13 Comments

Posted by on November 4, 2013 in Business, Organisation

 

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