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Category Archives: Writing

Who or whom?

This is quite a complicated one and, indeed, most reference sources do state that “who” is used most of the time now, and that that can be seen as being correct.  In other words, “whom” is dying out.  And it’s a slightly nerve-wracking one to do, as people get in such a fuss about it.

But I think I’ve found a way to differentiate quickly between the two, so here goes …

Who is used when referring to the subject of the sentence (the person who is doing, we might say), and whom to the object (the person who is being done to).

So – “The person who is going to the ball”; “The person who is speaking to me”, but “The person whom I am taking to the ball”, “The person to whom I am speaking”

I hope I’ve got that the right way round!

For more troublesome pairs, choose the phrase in the category cloud to the right, or click here.

 
 

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Referencing for academic writing

It’s dissertation season, in the UK at least, and so I thought I’d talk a little bit about some topics that are important to students, whether you’re doing your undergraduate dissertation or a postgraduate Master’s dissertation or PhD.  I’ll cover referencing this time, and then something on planning, structuring and handy hints. If you’ve been through the process and have any hints and tips to share, do get in touch so I can weave them together into a useful document.

So: referencing.  We reference (or cite) what we’ve read when writing an essay or thesis in order to avoid plagiarism and demonstrate that we’ve read around the subject and know what we’re talking about.  There are two aspects to referencing:

  • recording what you’ve read and referred to
  • referring to it appropriately in the text and bibliography of your dissertation

Recording what you’ve read

Putting together your references and bibliography is so much simpler if you keep a note of what you’ve read and consulted as you go along.  In the days of my Library and Information Studies post-grad, it was all done on card index cards.  Now there are lots of different options, including software like EndNote and Reference Manager.  For my research project, I’m just keeping a list on a spreadsheet in Excel.

The information you need to note:

  • Author’s full name.  Editor(s) if appropriate
  • For books: full title of the book.  Full publisher information for the book (you can find this on the bottom of the title page, or the back of the title page), including publisher name, location and date published
  • For chapters in books: Full title of the chapter and a full citation for the book, too (see above)
  • For articles in journals: Full title of the article.  Full title of the journal.  Page numbers for the article
  • For everything: page numbers for any direct quotations or sections you are going to refer to heavily
  • For websites: full URL and date you accessed the web page

Obviously, this is easy to do at the time; just note down the details and off you go.  Much, much harder to reconstruct after the event.

Referring to what you’ve read / citing

Now we’re talking about how you refer to what you’ve read and quoted in the text of the document you’re writing. The most important thing to do here is …

  • CHECK WHICH REFERENCING SYSTEM YOUR ORGANISATION PREFERS YOU TO USE!

This is hugely important.  Get it right first time, and you’ll pop all the references in easily.  Get it wrong, or don’t bother to check, and you’ll be going through and through the thing, fiddling around with the references, when you should be spending your time refining your arguments and putting your thoughts across.  Or you’ll be paying someone like me £x an hour to sort it out for you!

Referencing systems include Harvard Referencing, APA (American Psychological Association), MLA (Modern Language Association).  They all differ in how they ask you to present the information you collected above within your text.

For example, you could be expected to add a footnote number to each quotation in the text, with either a full bibliographical citation in the footnote section or a shortened reference there and a full bibliographical citation in the bibliography.  Or you could be expected to put Smith (2001) in the text and supply a full reference in the bibliography.  Or you might be putting a number in the text, referring to a numbered list in the bibliography.

A full bibliographical citation looks something like this:

Smith, J.L. (2001) The correct way to do referencing.  Birmingham: Libro Publications.

Jones, A.B. (2001) “Me and my essay”, in Smith, J.L. The correct way to do referencing.  Birmingham: Libro Publications.

Robinson, X. (2009) The different forms of citation.  American Journal of Footnotes 33 (1): 202-204.

But it doesn’t always, and the citation method does affect how this looks.

Always, though: ALWAYS, the bibliography is in alphabetical order by author’s surname.  It can take ages to sort this out if it isn’t!

How to conform to each referencing system?  That’s a long, long post that no one would want to read! Your academic institution should provide you with links to reference materials about their preferred system, and, if not, the dreaded Wikipedia does do a good summary of most of the common ones.

Good luck – and happy referencing!

 

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Lineage or linage?

I’m going through the replies to my original post asking for troublesome pairs people want me to explain.  I’ll try to cover them all in the fullness of time, so watch this space!

This feels like quite an obscure one, but I’ve been asked, so I’ll answer!

Your lineage is your ancestry or pedigree.

Linage is the number of written or printed lines.

In the spirit of trying to write at least one example that uses both of the words discussed in the post: “How much linage do you need to write out the Earl’s lineage?”

For more troublesome pairs, look at the category cloud to the right, or click here.

 

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Client or customer?

This is a bit of a funny one, to be honest, but someone asked me to do a post on it, and I do try to help!  So what is the difference between a customer and a client – or, indeed, is there one?

Again, thanks to my Oxford resources for helping me work this through – examples are my own.

According to the Concise Oxford English dictionary …

A “client” is a person who uses the services of a professional organisation or person.

A “customer” is a person who buys goods or services from a shop or business.

So, really, a customer buys things and a client buys services …  I suppose a good way to differentiate it is: a client is NOT someone who buys an apple from a greengrocer, and you could buy an accounting software package from an accountant as a customer, but most people would say you’d still be their client for their services (even though the dictionary suggests otherwise); if you were just buying the package, you’d be a customer of their re-selling arm.  As clear as mud?

Maybe we should just stick with: customers for goods; clients for services.  Using the dictionary selectively but not going against it. I call the people I work for clients, by the way.

And an added bonus: “clientele” is the collective set of clients!

For more troublesome pairs, have a look at the category cloud to your lower right, or click here!

 
 

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Spelled or spelt?

I was asked to differentiate this one by a friend who sent me a lovely long list of troublesome pairs.  But this is a simple one: either will do!

“Spelt” is the past tense / past participle of “spell”.  So is “spelled”. Apparently, “spelt” is more usually found in British English.

So there you go!

For more troublesome pairs, click to the right in the category cloud or click here.

 
 

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What does a copy-writer do?

As well as copy-editing, I also do copy-writing.  Not every copy-editor is a copy-writer, and not every copy-writer is a copy-editor, but I’ve had plenty of experience doing both.

Copy-writing involves writing content, whether it’s for an article, a blog, a website, marketing materials or a press release; for print or online. Most of the copy-writing I do involves websites and marketing materials.  I work with web designers who might have a client in any kind of industry, who wants a set of web pages but uses professionals to a) design the actual look and functionality of the pages and b) write the content for them.  Some web developers are happy doing both; some recognise that they need to contract out the writing, whether because that’s not their forté or because they don’t have time to do both.

When I’m writing for a website, I do need certain information: I can create something out of nothing, but it’s hard to fulfil the client’s requirements if I don’t know what they are – I’m a good writer, but I’m not psychic!  So I like to send the client and web designer a little questionnaire, to establish points like:
– how many pages the website has and their titles (so I know which different sections I need to write for)
– basic information about the client – if I can have some of their existing marketing materials or a previous website, that’s really useful
– an idea of the kind of style they are looking for – serious, sales-orientated, enthusiastic, calm, funny …
– an idea of how much information they are looking for for each page – how many words
I then sit down with a list of headings and all the information to hand and write – I usually do this in Word or Notepad so I can pop it through to the web designer in a useful format.

Then it’ll go to the web designer and the client to have a look at – the web designer will put it into the design they’ve already made and the client will have a look at it. There’ll usually be a bit of feedback and I might have a chat with the client direct, and then I’ll make the necessary tweaks.

For example: I worked on a website for a motivational speaker recently.  I worked from his current website and some brochures and an autobiographical feature he’d written.  Once I’d got some bits and pieces together we had a chat on the phone about the tone of the website, and I subsequently changed the focus a little bit and clarified various points – and there we were!

If I’m working on marketing materials or a press release for a client, it’ll work in a similar way – I’ll need something to base it on and then I’ll go from there, with plenty of feedback from the client as needed.

Some people worry that anything I write for them will be in “my” style, where they want it to reflect their style and personality. But a good copy-writer is able to be something of a chameleon, adapting their style to the matter, and client, at hand.  I enjoy the challenge of doing this, and it helps with my copy-editing work, too, where it’s important to retain the client’s voice rather than imposing my own.

 
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Posted by on June 8, 2011 in Business, Skillset, What Do I Do?, Writing

 

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Virtual Assistant or Website Designer? I can help!

If you’re a busy Virtual Assistant (VA) you know that there are some jobs you need to give that personal touch … but others that are more routine and can be outsourced.  If you’re designing websites, often the design and functionality is your forté and you could outsource the copy writing, either because it frees up some of your time, or because it’s not your speciality.

I provide all sorts of services, from copy writing through to copyediting, proofreading, transcription and copy typing.  Here are some ideas for projects I could help you with.

For VAs:

  • I can take routine copy typing or audio typing off your hands
  • I can pick up overflow work when you’re really busy
  • Maybe you prefer not to work weekends but have a valued customer who needs a rush job completing – I work weekends and can let you know availability very quickly
  • I can help you offer services like copy writing or copyediting/proofreading which are outside your usual skillset, allowing you to offer an all-round service to your clients

For website designers:

  • I can write new copy for your clients, based on existing websites and marketing materials or from going through a questionnaire with them
  • I can polish ideas your clients already have into coherent and useful web content
  • I can proofread the final website (including checking links)
  • I can insert keywords into the web content in a natural way to help with the SEO

I don’t need to contact your clients direct; I’m happy to work through you.  And my standard agreement means there’s no worry about me “poaching” your customers – I’m more than happy to work with you long term to satisfy your clients’ needs.  You won’t be employing me, simply outsourcing some of your work; I’ll invoice you an agreed amount per hour and you can invoice your clients whatever you want to!

Talk to me today about outsourcing some of that routine work and getting on with the things that you do best, and that differentiate you from other VAs and web designers.

Have a look at what a copyeditor and proofreader does; see references from my satisfied clients.

Contact me via email or via my contact form.

 

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Principle or principal?

This is one that I see mixed up all the time. There’s quite a simple division between them, though.

A principal is the top person in a group. So the leader of a school is the Principal. Following on from this use, it also means first or main – “My principal interest is football but I don’t mind watching a bit of rugby”; “The firm’s principal area of operation is construction schools”. It’s also a noun used to describe a sum of money invested or lent on which interest is paid.

A principle is a belief or a rule which governs your personal behaviour, as well as a natural law or general scientific theorem.

“The school Principal works from principles of care, respect and the importance of good discipline. The principal principle is respect – that’s the most important one. Everything else matters, but that matters most.”

And a little bonus: “principality” – a state ruled by a prince

For more troublesome pairs, click on the category cloud over to the right, or click here.

 

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Would you buy an e-book on lowering cholesterol?

I’m considering writing and publishing a short book on how I managed to lower my cholesterol levels through diet and exercise, spelling out exactly how I did it, and how it might be possible for other people to do it too.  I am not planning on making any grandiose claims for being able to solve people’s problems, and I’m certainly advocating a happy and food-filled existence.  I will make sure I add caveats for those who have very high levels and other issues, etc., etc.  I’ll make sure I present properly researched medical facts as well as my own experience.

I’m planning to use my new Kindle publishing skills to publish it for Kindle and make it available via Amazon.

What I need to know is – would you buy this (for yourselves or someone you know).  And if you’d buy it, how much would you be willing to pay?

Thanks for your help!

 
4 Comments

Posted by on June 3, 2011 in Business, New skills, Writing

 

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Would of or would have?

This is an easy one with an interesting explanation.

Would have is correct.

Would of is not correct.

However, “would of” has crept into the language because when “would have” is abbreviated to “would’ve”, and spoken out loud, it sounds like “would of”.

“She would have gone out, but she didn’t have anything to wear.”

“She would’ve gone out, but she didn’t have anything to wear.”

This works throughout the range of words – “might have”, “would have”, “should have”, etc.

For more troublesome pairs, choose the category from the cloud over to your right, or click here.

 
 

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