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Category Archives: Blogging

At this difficult time …

I usually publish a blog post on a Wednesday about marketing, Libro work done, students, whatever.

Waking up to another set of images of my beautiful city smashed and looted, and dreadful news of murders in the name 0f – what? I can’t help feeling that to do that this morning would be trite.  That’s my personal opinion. I completely accept the actions of whoever feels they are able or want to do whatever today. That’s how I feel about my own output.

I continue to work hard on Libro projects, earning money that I will do my hardest to spend in the local economy, with other independent small businesses. But marketing and self-promotional activity is suspended for the meantime.

I dedicate this post to the small businesses, in Birmingham, Lewisham and Peckham in particular, in all the other affected in general, who have been hit by this mindless and vile action on the part of a small section of our society.

I stand shoulder to shoulder with all my fellow city dwellers, of whatever race, ethnicity, nationality or colour and hope hard for peaceful times to resume.

 
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Posted by on August 10, 2011 in Blogging

 

Guest blog spots available here!

August and September are traditionally Libro’s busiest months, and this year is no exception – as well as the usual dissertations from students, I’ve been expanding my client base in all sorts of ways.  Of course (of course!) I’m able to support and complete all the projects I’ve taken on, but it struck me that I could take my own advice about outsourcing and share the joy of running this blog …

So, for a limited number of weeks through August and September, I’m offering my Wednesday blog post slot to people who would like to express themselves and talk about anything that fits into the general subjects I blog about already.   I ran some guest posts earlier in the year, and this is an extension of that, but rather than being very sporadic, there will be a series of them, starting the week after next. Get your thinking caps on!

What’s in it for you?

One word: exposure. Let people see how you can write, what you’re passionate about. Share your ideas. And of course, there will be a link to your blog, website, Facebook page, Twitter feed, etc.  I will promote the posts through my usual channels – and I get quite a lot of hits on back issues of the blog from people searching for the topics they’re interested in. And by reading the other posts in the series, you might get some new ideas, too!

What’s in it for me?

I’m looking to fill a gap that I’m a little bit too busy to fill at the moment – but also to share new ideas and new writers with my readers. I’m also hoping, of course, that you’ll blog/tweet/update your Facebook status, etc., about your lovely new guest blog post, bringing more readers to this blog in turn.  I’ve found with my Freelancer Chat interviews that the interviewee and I can really drive a lot of click-throughs between our sites if we both talk about the post to our circles of influence.

What can you blog about?

I don’t want to limit you, so if you’ve got a good idea of a subject to write about, let me know anyway.  The subjects I tend to write about on here are …

  • writing, language and words
  • business matters – especially as they relate to small businesses, startups, freelancers and entrepreneurs
  • personal development – learning experiences
  • social media and marketing
  • what exactly I do in my day-to-day work

How to submit a guest blog post (and the small print)

You can submit your guest blog post via email or via my contact form.

I reserve the right to accept or reject your post.  I also reserve the right to do a little light editing on your post – nothing major, but if some spellings and grammar need a tidy-up, I will tidy them up.  I’m really careful about how I write my posts, so I need to make sure any guest posts I host are as tidy as they can be, too.

I’ll let you know when your post has arrived.  If I think it needs some editing (more words, fewer words, more on a particular subject) or I don’t think it’s suitable, I’ll let you know. And I’ll let you know when I publish it, and send you the URL, so you can talk about it online and show off your work.

 
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Posted by on August 5, 2011 in Blogging, Guest posts

 

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I need your feedback!

I’ve been updating this blog more frequently for almost six months now, so I think it’s time to seek some feedback! Please be honest, as I want to know how to improve it in the future!

The survey is here and should only take a few minutes to fill in.  Please note, I CANNOT see who has filled in what, so it’s completely anonymous and you can feel free to be as honest as you need to be!

Thank you for your help!

 
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Posted by on June 15, 2011 in Blogging, Business

 

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Which pairs of words need clarifying?

I’m going to do a series of short posts, possibly daily, clarifying tricky pairs of words.

For example:

affect – effect
practise – practice
fewer – less
compliment – complement

I need loads of them – please comment with your favourite / least favourite / personally troublesome words and I’ll cover as many as I can and build up a nice resource for my readers!

 

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5 top tips for working from home

This month’s guest post is from Annabelle Beckwith of Yara Consulting and Coach Me Confident. I met Anna on our very first day at University (ahem) years ago, and we’ve been friends ever since. Anna was always the dynamic, arty one, full of ideas and enthusiasm, whereas I was more of a plodder. I don’t think either of us would have thought that, (ahem) years on, we’d both be running our very different businesses! Anna’s company Yara offers innovative and exciting training methods that really work – she’s been doing it longer than me, and working full-time from home, so many of us could benefit from her tips for making a home office work well and smoothly. Over to you, Anna …

Working From Home – 5 top tips

Several years ago, I worked from a rather expensive city centre office, in the mistaken belief that it would impress my clients. Sitting on the crowded commuter train one morning, it occurred to me that working from home would be a far more sensible option, cutting down massively on costs and travel and, well … just making an awful lot more sense.

Working from home, of course, has massive advantages – the flexibility and the comfort factor among them. It does, though need a different mindset. Here are my top 5 tips for anyone thinking of working from home:

1. Get organised!

If, like me, you’re not the world’s tidiest person, you will need to exert some self discipline to keep your work in order. This will range from organising your work space (so you don’t scatter things around the house and end up losing half of it), to ensuring that you have some sort of filing system, to making sure that you keep track of your finances.

It might seem like a bit of a faff to spend time at the beginning setting up a few systems, but believe me, it will be time well invested, and you’ll feel the benefit of it later on!

2. Set your goals

Two big areas for me at the start of my working-from-home career were goal setting and prioritising. The freedom of working from home can be such that it’s easy to end up running round like a headless chicken, doing lots of ‘stuff’ but not actually achieving anything.

Make sure you have clear goals about what you want to achieve, and devise a plan or schedule that will enable you to keep track of it all, and get the work done.

3. Learn to prioritise

Prioritisation is another key area for the home-worker: with no-one else telling you what to do, it’s important that you prioritise the right tasks. Avoid the temptation to do the things you like doing, or can get out of the way quickly and prioritise on the basis of how urgent and/or important something is (Steven Covey). Brian Tracy’s book ‘Eat That Frog’ is a good one on this subject.

4. Find your balance

When I first started working from home, people would say to me, “how do you deal with all the distractions?” as if the lure of daytime TV or endless cups of tea might overwhelm the necessity to actually do some work.

I’m sure that most home-workers will find that the reverse is true: it can actually be difficult to switch off. I often find myself writing blogs or e-mails later in the evening, when my kids are asking me to spend time with them.

Don’t lose sight of the reason for actually working from home in the first place (in my case, to be able to spend more time with my kids). Make sure you strike a healthy balance.

5. Join a network

One of the drawbacks of working from home – particularly if you’re working full time – is that you don’t have the advantage of being able to socialise with colleagues. Join some networks – online ones like LinkedIn are great, but find some that have local meetings and will enable you to make some new contacts and meet other people in the same boat.

Who knows – it may even lead to more business!

If you’ve enjoyed this guest post, you can find more like it, including a great recent series on goal-setting, on the Yara blog.

 
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Posted by on April 27, 2011 in Blogging, Business, Guest posts, Organisation

 

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A new poll

I’ve added a poll to find out which kinds of post you prefer. Please do fill in the poll

What are your favourite posts on this blog?
(polls)

and comment on this post if you have any particular topic you’d like to see me cover.

 
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Posted by on April 3, 2011 in Blogging

 

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Buzzwords in business and elsewhere

Time for another guest post, this time from Bernadette Jones from first4admin. Bernadette runs a Virtual Assistance company which offers administrative and secretarial support – and I work with her when she needs to offer my particular services to a client. She has also been a vital support to me in my first steps into the business of Networking, generously sharing tips and hints on how to proceed.

When I asked people if they would like to post a guest post on this blog, I didn’t specify what I wanted them to talk about, as long as it was related to words, business, etc., i.e. loosely related to the usual subjects of this blog. We’ve had Linda Gillard on creative writing, and we’ve got posts on training and writing marketing materials coming up. But for now – well, what are your favourite new buzzwords?

Buzzwords to the rescue!

Words are marvellous and buzzwords, in particular, are becoming more and more frequent. I stumbled across the word “greentailing” the other day, which defines either the selling of environmentally friendly products, or the use of eco-friendly methods in order to run a business. “Greentailer” is the noun derived from this word. Companies such as Walmart are pioneers of this form of retailing, and this form of business can only prove to become more popular as people are now more aware of environmental issues and are more likely to purchase from a company showing that it has the environment at the core of its business ethics.

Another buzz word which I have heard more and more of my friends use now is “glamping” which is used to define a luxury way of camping – brilliant! I have yet to hire a tepee or a yurt in order to camp, but I have already purchased Cool Camping England, published by Jonathan Knight, Paul Marsden and Andy Stothert. This is an excellent publication, giving information about very special places to camp in England. It is going to be one of my resolutions for 2011 to find a glamorous way of camping. Roll on the Summer!

“App” is also another buzzword which I particularly find appealing, and the American Dialect Society have elected the word “app”, which is a computer or smartphone application, as Word of the Year for 2010.

No doubt 2011 will serve to be another year where more and more buzzwords become more commonplace.

 
 

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A guest post from author Linda Gillard

Linda Gillard now lives on the Isle of Arran, after spending six years living on the Isle of Skye and a short time in Glasgow. Having been through three careers, as an actor, journalist and teacher, she wrote her first novel, EMOTIONAL GEOLOGY, which was published by Transita in 2005. Linda’s second novel A LIFETIME BURNING was published in 2006, also by Transita. Her third novel, STAR GAZING, set on the Isle of Skye and in Edinburgh, was published by Piatkus in 2008. STAR GAZING has been short-listed for three awards, including the Romantic Novelists’ Association Romantic Novel of the Year and was voted “Favourite Romantic Novel 1960-2010” by readers of Woman’s Weekly magazine.

More about Linda and her books can be found here.

I met Linda through my work bringing Transita and BookCrossing together, which got Transita’s books well-known and BookCrossed (and purchased!) all over the world. Linda is a generous author – generous with contact with her readers and with connecting with the wider public. She has given talks and run hugely popular writers’ workshops at BookCrossing Conventions, as well as appearing at local meetings and maintaining contact with her fans. I have been privileged to read several of Linda’s novels in manuscript form and am looking forward to a long and happy association with Linda and her novels.

THE TRUTH, THE WHOLE TRUTH AND NOTHING LIKE THE TRUTH
Linda Gillard

When starting out as writers we have to learn the difference between something being true and something being convincing. Student writers often think a faithful, unflinching account of real-life events and feelings is enough to make something readable, even publishable. This is not the case. This kind of writing is therapeutic. It may be truthful, but it probably isn’t publishable. It might not even be readable!

Arguably, all writing is therapeutic to some extent and most writers begin writing therapeutically, but we need to move on from there if we’re to develop our writing skills, especially if we seek publication, because truth is stranger than fiction.

If you find this idea difficult, think about raising money for a charity and the photographs or news footage you might use in your campaign. You wouldn’t use material so upsetting that people would turn the page of the magazine or switch channels. You want to disturb, but not repel. Unvarnished truth might not serve your purpose.

This isn’t a cop-out, it’s careful mediation. If we record “undigested” truth in therapeutic writing, its therapeutic value exists only for the author, not the reader. We aren’t writing for an audience, but for ourselves. This might be a good starting point for fiction but it cannot be the ultimate goal because truth doesn’t necessarily convince readers or editors!

When I wrote my first novel EMOTIONAL GEOLOGY (Transita) I wanted to use my own experience of mental illness as my raw material but I decided to fictionalise my experience completely. (This was no hardship – it was bad enough living my life; I certainly didn’t want to write about it! But I did want to tackle the issues.) I managed to avoid some common first-novel pitfalls by thoroughly “digesting” my experience, to the extent that the story was no longer recognisable as my life, the heroine no longer recognisable as me.

It was only after I’d finished the novel that I realised I’d rejected veracity in favour of emotional authenticity. This is in my opinion an essential creative process if the raw material of our lives is to be transformed into readable fiction. Paradoxically, fiction can tell truer truths! If a reader is to believe (or suspend disbelief), truth must be edited and presented in the best form to do the job.

This is what good fiction is: true lies.

 
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Posted by on January 19, 2011 in Blogging, Guest posts, Writing

 

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More blogging for 2011…

I’ve been reading a lot of information in various networking groups I belong to, about the value of blogging regularly to keep in touch with clients and colleagues, spread the word about your services, etc. So I’ve decided to try to update the Libro blog at least twice a month.

Which is 26 topics I need to think of.

So, kind readers – why not suggest something (polite!) I could write a blog post about? Maybe a tricky point of grammar, my favourite punctuation mark, what I actually do day-to-day… please do add a comment and I’ll take inspiration from you!

Also, look out for guest posts by my friends, associates and clients! If you’d like to contribute a guest post yourself, please get in touch. The post will need to be on a topic vaguely related to what I do, or business in general, and I’ll probably run my proof-reader’s eye over it before I publish it, but you’re welcome to make a suggestion and have a go, even if you’ve never blogged before!

 
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Posted by on January 6, 2011 in Blogging

 

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