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Tone Hitchcock

Welcome to Saturday Business chat. In a first for the series, we’ve got a brother-sister combination! Last week I featured Annabelle Beckwith, and now it’s the turn of her equally talented brother, Tone Hitchcock, of Anthony Hitchcock Art & Design. I met Tone at about the time I met Anna, so he would have been 16 or so at the time. I heard about his work through Anna over the years, went to an opening night of some wonderful paintings he had exhibited, and met up with him a few months ago when he came to “visit” the fibreglass gorilla he’d made that was on display in Digbeth Coach Station. Models he’s made appear on the TV and in films, and it’s great to watch the inventive and marvellous things he produces. Let’s find out how he got started …

What’s your business called? When did you set it up?

Anthony Hitchcock Art & Design. I know, it’s not the snappiest of titles, but it does what it says on the tin. I’ve been doing this since 1997, sometimes part-time, now mostly full time. Unofficially, it’s “Purveyor of Props, Paintings and Peculiarities”.

What made you decide to set up your own business?

I decided to set up for myself as I’d spent most of my time at Uni doing artwork and playing in various bands anyway, rather than concentrating on my English degree. Pretty much the only person I could find willing to employ me when I graduated was me, so it seemed like a good idea.

What made you decide to go into this particular business area?

Art has always been my first love; I’ve been selling paintings since I was 14. I started commercially by doing illustrations and caricatures; it snowballed from there.

Had you run your own business before?

A friend of mine and I at school had run a t-shirt printing business from our study, if that counts … [Liz: yes, of course it does!]

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I’ve had a couple of full-time stints at this, and, as I said, I am now pretty much full-time again, but for a long time, I had various part-time jobs as well to keep me ticking over. I’ve worked in a few different shops, done kitchen and bathroom design, worked in a warehouse, done stock control for the Roman Baths shops; whatever it took, really!

What do you wish someone had told you before you started?

I wish someone had told me to concentrate on prop and modelmaking 15 years ago!

What would you go back and tell your newly entrepreneurial self?

I would like to go back and tell myself not to lose faith; it’s never easy trying to make a living artistically, but when it does start to come together, it makes the hard times fade away, and it all becomes worthwhile.

What do you wish you’d done differently?

I took a sculpting course in late ’97, whereas before I’d mainly concentrated on 2D artwork. It felt really natural to me, but I was already committed to trying to make a go of it with paintings. I remember wondering if I should make the switch to 3D work instead, but I decided against it. I don’t generally dwell on “what if?” contemplation, but still … in this case, it might have got me further along sooner.

What are you glad you did?

To be honest, even all the rubbishy part-time roles I’ve had have given me something useful, even if it was just experience. Heck, even my wasted youth making Lightsabers out of old bits of Hoover tube has come in useful, as it gave me the perfect skillbase for making the collapsible armature for my latest commission!

What’s your top business tip?

DON’T GIVE UP! And also, tailor what you do to the market. As an artist, it is quite tempting to throw a bit of a hissy fit, and go “But this is my muse! People must appreciate it and buy my work!”

Well, I love melancholy landscapes and bleak atmospheres, but apparently the general art-buying public isn’t keen enough on them to pay for my living. Talent doesn’t guarantee you a career – the old adage about success coming from 10% inspiration and 90% perspiration is true.

How has it gone since you started? Have you grown, diversified or stayed the same?

Following on nicely from the last question, my success rate increased exponentially as soon as I started being less precious about what I do, and started listening more to what other people advised (particularly my wife, but don’t tell her that or she’ll become insufferable).

I’ve always made models as a bit of a sideline, hence the lightsabers, but I’d never really taken it seriously. Three years ago, I made a Wookiee mask for a friend’s birthday, and everyone that saw it asked why I wasn’t doing prop and modelwork all the time. As the only answer I could come up with was a rather sheepish “errr…”, I started scouting around for that kind of work, which lead me on to freelancing at Codsteaks Prop and Model Workshop in Bristol. It’s gone on from there.

Where do you see yourself and your business in a year’s time?

This time next year, Rodders, we’ll be miwionaires … or at least, doing model and prop work more consistently so that Bryony, my wife, can lessen the amount of hours she works.

What a talented pair of siblings Anna and Tone are. And what a lot of different areas of inspiration they offer to other freelancers and entrepreneurs. Never give up, learn from your mistakes, do what you have to in order to sustain your business idea … things we can all learn, whether we train people or make eels for a living! Oh, look – I’ve interviewed their cousin, Sam, too!

Tone’s 2013 update is here!

This is one website that you MUST go and look at, for all sorts of weird and wonderful creatures and beautiful paintings: find Anthony Hitchcock Art & Design at www.tonyhitchcock.co.uk. You can, of course, email Tone or call him on 07929 272 513, especially if you’d like to commission a painting or sculpture. Or an eel.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
 

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New ways to navigate the resources on the Libro blog

I’ve built up loads of information on all sorts of topics on this blog over the past few years, so I thought it was time to put together a resource to help you find what’s most useful for you. I ran a poll, people said yes, so I did it!

I put this new guide together about a week ago, and it’s proved popular so I thought I’d let you know about it quickly.

I’ve put together one simple resource guide with three main sections:

  • Resources for business – these include posts on how to set up a small business, things to do to grow your business, hints on networking, motivation, etc.; then some information about tax and finally an additional link to my small business interviews (note that business formation and tax posts are relevant to the UK although the rest of it will translate anywhere)
  • Resources for students – how to write an essay or dissertation, plagiarism and quoting sources, and lots more to come
  • Resources for Word users – all sorts of tips and hints to make your documents more consistent and easy to write, change and navigate, including tabs, margins, headings, contents pages and more obscure matters like how to put text in alphabetical order. Also includes a few notes on PowerPoint and other applications,

The whole resource guide offers a good way to find out what you need to know – do have a look and a play around, and let me know if you’ve found anything particularly useful!  I’ll be adding both resources and entries to the resource guide as I go along, of course. Watch this space …

And of course, we still have the index to the Troublesome Pairs and index to all the Saturday Small Business Chat posts.

I hope you enjoy the resource guide and indexes, and the resources they guide you to!

 

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Kaitlyn Hatch

Welcome to Saturday Business chat. We’re finding out about a brand new business today: Kaitlyn Hatch has only just launched Me First Life Coaching! Kaitlyn’s one of those natural entrepreneurs, finding out what the word meant when she was 12 and has been producing and selling art and engaging in various business ventures since she was very young. Now she’s a Life Coach, helping other people achieve their goals – although she hasn’t done this particular job before, she can draw parallels between how this business will work and how other endeavours have worked in the past, showing that you can switch emphasis and move between areas in a freelance career.

Kaitlyn’s following the path I took, working full time in a day job at the moment, but planning to transition to part time and then fully self-employed soon (sooner than I did it!). So let’s find out what she’s doing!

What’s your business called? When did you set it up?

I just launched Me First Life Coaching in January 2012, although I did a soft launch of my website in November 2011.

What made you decide to set up your own business?

I have alway been very entrepreneurial. I remember taking a test in a magazine when I was about twelve which said I was extremely independent and self motivated so I’d do well to be an entrepreneur. That was the first time I heard the word and I had to ask my mum what it meant. When she explained it. I remember thinking that owning your own business was a lot of work. I’ve since come to realise that there is a lot of reward in the work involved and, ultimately, I’m better suited to being my own boss than to working for someone else.

What made you decide to go into this particular business area?

Life coaching is a natural choice for me. I love helping people realise their potential and I really enjoy showing people how they are their own greatest teacher. It’s second nature for me.

Had you run your own business before?
Sort of. Since I was a kid I’ve been really good at selling things. I used to hand draw colouring books and sell them door to door in my neighbourhood. From the age of nineteen for four years I set up a not for profit organisation in Canada. For the past three years I’ve been doing my own self marketing as an artist. I’ve held two successful gallery shows, one in Calgary and one in London.

I like making things happen, setting stuff up so it works and can carry on and then moving onto the next thing. This will be a bit different from my previous experience but the principles are the same.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I’m still in the process really. I’ve done a soft launch and then a hard launch. Now I’m working on spreading the word, getting networked through my blog and advertising for clients. I believe goals are super important but I also believe in keeping your eyes wide open. If you focus too much on a single goal you might miss another opportunity that will get you the same end result. For the time being I’m still working full time for someone else, but I’m cutting back my hours and have plans to be fully self-employed by the end of the summer.

What do you wish someone had told you before you started?

Nothing really. I’ve been fortunate in that I’ve had a lot of positive support my entire life. I’ve always believed that you need to just get on and do it. If there’s something you want in life, some direction you’re looking for, a path you want to take, then do it. Now. Life isn’t next week or next month or in a year. Life is right now and it’s up to us to make it what we want it to be.

What would you go back and tell your newly entrepreneurial self?

I think I’ve always been entrepreneurial but I think I’d go back to my younger self and say, “Remember who you are.” I wasted a few years when I forgot who I was, what I was passionate about and what mattered to me. Of course, if I hadn’t have gone through that loss I wouldn’t have learned the lesson and when older me popped up in front of younger me and said such sage words of wisdom, I’d have been more baffled than appreciative. Thing is, I really love myself, who I am and the life I’m leading. I wouldn’t be this person if not for the mistakes and hiccups of the past so I can’t really say I would go back.

What do you wish you’d done differently?

Not a thing. Regrets shouldn’t be about ‘what ifs’ or trying to change what cannot be changed. They’re about learning from your mistakes by promising not to repeat them in the future.

What are you glad you did?

I’m super glad I’ve done it. End of. Full stop. I’m happy to have made the opportunity and taken the plunge.

What’s your top business tip?

Know what you’re worth. I think a lot of people undersell themselves. Whether you’re working for someone else or working for yourself, what is the value of your time?

How has it gone since you started? Have you grown, diversified or stayed the same?

I certainly hope it doesn’t stay the same. Change is constant, growth is important.

Where do you see yourself and your business in a year’s time?

I don’t know that I have a really specific idea of where the business will be in a year’s time. On general terms I see it as self-sustaining, growing at a manageable pace and providing me with a stable income as well as feeding my passion for helping people.

That’s an enviable goal, and what a positive and forward-thinking lady! I’d say these were good attributes for a Life Coach, wouldn’t you?! I wish Kaitlyn every success in her new venture, and look forward to seeing where her new path has taken her in a year’s time …

Note: Kaitlyn’s websites are now not available so I can only assume that the business is no longer running.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
 

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Gillian Linnell

Welcome to Saturday Business chat, and we are all about pets today, talking to Gillian Linnell of the Oldham-based company, GGL Pet Supplies, another new business which opened its doors in 2011 and is not yet a year old. Gillian took a route into business ownership that we’ve not seen before in these interviews, going on an entrepreneurship college course – it just shows the variety of routes we take into our lives as business owners. Like me, to an extent, Gillian has not ended up doing quite what she imagined; having started out in pet gift baskets, she now finds most of her business coming from a different, but related area. It’s so important to be flexible like this, and to both see and take up alternative opportunities as they present themselves, rather than sticking to a fixed idea of what you do. I’m sure flexibility is one of the most important promoters of success – look at Richard Branson, starting a record label and ending up with an airline!

Gillian sensibly took on a part time job while launching her business, making sure she could support herself and keep things going while she established GGL Pet Supplies – hard work, but worth it, I think, for the peace of mind.

So, let’s meet Gillian!

What’s your business called? When did you set it up?

My business is called GGL Pet Supplies, and I set it up in May 2011.

What made you decide to set up your own business?

Mom has advanced Parkinson’s Disease and working full time was taking its toll on me, advancement within the corporate company I was working at was not looking possible and I knew I was capable of much better things.

What made you decide to go into this particular business area?

I have always wanted to work with animals and decided to enrol at college on an entrepreneur course simply making and selling pet gift hampers.  I soon realised that this idea was not going to pay the bills so it quickly changed to a full blown pet store, also offering pet sitting and dog walking services.

Had you run your own business before?

No.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I took a part time job in a bar to help pay the bills whilst the company started to make money.

What do you wish someone had told you before you started?

Don’t spend money on marketing companies which offer Google front page search results when you can do it yourself!

What would you go back and tell your newly entrepreneurial self?

Be confident, trust and believe in yourself, you are unique, and don’t believe everything cold callers say on the phone!

What do you wish you’d done differently?

Not spent a heapload of money on advertising in the wrong places!

What are you glad you did?

Started the pet sitting/dog walking services as this was purely an afterthought, yet it is what is currently booming.

What’s your top business tip?

Stay focused, be persistent, believe. Do not ever give up, but be willing to adapt and change when opportunities arise.

How has it gone since you started? Have you grown, diversified or stayed the same?

The pet supplies is still an ongoing project that I am not really having much luck with, but the pet sitting and dog walking side is booming: I even do horses now. I am pushing the supplies side of things persistently: as I am still in the first year of business, I remain optimistic.

Where do you see yourself and your business in a year’s time?

I would like to be selling the supplies to local people and pet sitting clients and to have a brand and reputation which is very well known and recognised in the local community. Eventually I would like to employ staff and have a  warehouse full of pickers and packers. This is just one ambition – I have a handful of different directions which the company can take.

Reading between the lines here, it looks like Gillian has learned from any early mistakes she made with advertising and marketing – which are always tricky, and there are an awful lot of very persuasive people out there selling such services. She is to be applauded for her positive attitude and perseverance, and I really look forward to hearing about the new directions the business takes in the next year!

You can find out more about Gillian and GGL at www.gglpetsupplies.com and you can  email her or call her on 07717 216 100.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on February 18, 2012 in Business, New skills, Small Business Chat

 

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Chrissie Metcalfe

Welcome to Saturday Business chat. This morning we’re meeting Chrissie Metcalfe, of Chrissie Metcalfe Recruitment Ltd, who runs her own recruitment agency in West Yorkshire. Chrissie has been going it alone for over a year now, and is probably glad to be in a solid job after experiencing a string of redundancies. It often seems to be redundancy that is the spur for people setting up on their own – sensibly, Chrissie stuck to a work area she knew, but where she also knew she could add value with a personal service and pick up on what the bigger agencies were, in her opinion, losing sight of, having the confidence to this that comes from having been praised by employees and companies for that very aspect of her relationships with them.

Networking has worked well for Chrissie, as it does for so many people – and it’s vital in a business that basically involves connecting people! And she has been sensible in not going for expensive exciting options and learning to get to know people before putting business trust in them, demonstrating that we are all travelling along a learning process here (when I learn something, it usually ends up getting included in my Terms and Conditions!)

So, let’s chat to Chrissie and find out how she did it all.

What’s your business called? When did you set it up?

My business is called Chrissie Metcalfe Recruitment Ltd and it was set up in September 2010.

What made you decide to set up your own business?

Over a two year period I had been made redundant four times by two large recruitment agencies and realised that after eight years in the recruitment industry I wanted to set up my own recruitment agency.

What made you decide to go into this particular business area?

I have always been successful in recruitment and could see that many agencies had lost the personal touch when dealing with candidates and businesses, I had always been complimented by candidates and companies on how well I worked and how I listened properly to their individual needs.

Had you run your own business before?

No

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

The fourth time I was put out of work was 22nd September 2010, so on that day I went to a web designer with my last wage slip and said, “I need a website, business cards and money left to join a networking group”. Whilst waiting for my business cards and website I spent the rest of 2010 dropping off leaflets, networking and doing everything I could to get my company known. I was doing this alone.

What do you wish someone had told you before you started?

Not to trust everyone who offer to help you. Do your research and get to know people first.

What would you go back and tell your newly entrepreneurial self?

Most definitely to go for it!

What do you wish you’d done differently?

I wish I had started my business before I was made redundant so that I had the money to take on a member of staff straight away, rather than only have one month’s wage to live on.

What are you glad you did?

Joined 4Networking [a business networking organisation with regular breakfast meetings – I’m a member of its online community and have met some of my clients through it]

What’s your top business tip?

No matter how exciting something sounds, if you can’t afford it, don’t do it.

How has it gone since you started? Have you grown, diversified or stayed the same?

My business has grown, I have 12 solid clients and have placed over 20 people in permanent jobs. I am now in an office and starting to look for a member of staff.

Where do you see yourself and your business in a year’s time?

I will have two members of staff and a bigger office. I wont be as tired, ha ha !!

As I come to the end of a very busy week for Libro, I can understand Chrissie saying she’d like to be less tired in a year’s time – however busy I am now, it is nothing to when I had two jobs, and in Chrissie’s case she’s looking to recruit her own staff to help her out – whichever route you take to getting things less frantic, it DOES get better, I promise! See how she was doing in 2013!

You can find out more about Chrissie and her recruitment services at www.chrissiemetcalferecruitment.com and you can  email her or call her at her office: 01977 644 862 or on her mobile: 07805 901 562. She’s based in the Broadland Business Centre in South Elmsall, Pontefract.

If you’ve enjoyed this interview, please see more freelancer chat, the index to all the interviewees, and information on how you can have your business featured.

 
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Posted by on February 11, 2012 in Business, New skills, Small Business Chat

 

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Charles Davis

Welcome to Saturday business chat. This weekend’s chat is with Charles Davis of Professional Photography.  I met Charles at a local networking event and he is generous at introducing people to each other if he thinks they can help each other at such events, which is very encouraging to new people. He’s also happy to share tips and encouragement with other people about their photography and is generous with re-tweets, etc., in social media circles. Charles has brought his wealth of business and communication experience into his career as a photographer: as well as being good with the camera, a successful photographer must be able to engage with people. Like me, he’s not missing the politics and conflicting priorities that often arise as part of working for a large corporation, instead enjoying being his own boss! And giving back through voluntary work is also important to Charles: in his case this has resulted in new opportunities, too.

Let’s meet Charles and find out about his interesting background and widening portfolio …

What’s your business called? When did you set it up?
My business is Professional Photography, and although I have produced professional quality photography for friends and family all my life, it was formally set up in 2010.

What made you decide to set up your own business?

After successfully growing both responsibilities, my Post as Fundraising & Communications Director for a large Charity was split into two roles for Fundraising & Communications.  I therefore decided to take the redundancy package offered instead of taking one of either of the roles. However, as I felt I had successfully completed my work with the organization and I’m always looking for opportunities, I saw this as a perfect time to start my own business and do something I love.

What made you decide to go into this particular business area?

My father ensured I had a camera in my hands at a very early age and since then I’ve never stopped trying to improve my skills as a photographer.  This, together with my love of beautiful images and state-of-the-art technology, makes for an exciting combination as a 21st century photographer.

Had you run your own business before?

My first career was in the Police Service, where I specialised in the protection of Royalty and VIPs as part of the Special Escort Group, and I further went on to become a Tactical Advisor & Team Leader in Firearms Operations, although the only thing I shoot nowadays is a camera!  Yes, I’ve run a number of different operations, training and consultancy, advanced motorcycling and testing, a national association plus multi-million pound fundraising and communications teams for two high profile charities.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

Full-time.  The decision had to be full-time to be able to give the commitment, time and effort to give the business a good chance of succeeding.  Building a client base is a slow but sure process and, as they say in sales, “you’re only as good as your last sale.”  Well, in photography you’re only as good as your last few shoots.

What do you wish someone had told you before you started?

My previous experience prepared me for many challenges in business although I was surprised how many prospect clients are prepared to put up with a low quality or average quality of service from their existing provider and sometimes appear to be too lazy to want to make the effort to change to a new supplier.  Essentially you need to make it as quick and simple for them as possible to make the change, whilst of course providing excellent images.

What would you go back and tell your newly entrepreneurial self?

“I should have done this years ago!”  It’s the truth: I’m totally enjoying myself, doing something that I love with no one pulling you in different directions in terms of objectives, and essentially I don’t have to play the politics that are so often there in large organizations.

What do you wish you’d done differently?

The success of our new website, launched in October 2011, has exceeded my expectations, and looking back, when I started the business in 2010, I should have built a much better website from the start.

What are you glad you did?

Made the decision to do something I love and for myself!  The satisfaction and lovely, lovely comments you receive from clients on completion of an assignment are a great reward as photographer.  It’s not often in life you get to do something you love!

What’s your top business tip?

Network, Network, Network!  As a big fan of social media and face-to-face networking groups, it’s essential to get you and your business out there!  Time-consuming, I would agree, but with relatively no costs but your time, you need to meet new people on a regular basis and have state-of-the-art joined-up social networks.

Also try to give something back: it doesn’t have immediate benefits but long-term you will be surprised at the opportunities that arise.  I’m part of a number of membership based associations, and in particular MIPAA, the Motor Industry Public Affairs Association.  When I started my business, I also put myself forward to join the Operating Committee of MIPAA and its Executive Team.  Since that time, numerous opportunities have arisen from my voluntary work.  This also applies to local charities and new start-up businesses, where I offer to do the occasional photo-shoot to help them with an event or to get their marketing campaigns started.

How has it gone since you started? Have you grown, diversified or stayed the same?
My portfolio of work is broad, and strategically so.  I’m just as happy shooting a Cherish the Dress, Wedding or fashion shoot as I am on a commercial shoot for a product.  Producing the best images possible, with a little editing, can really exceed a client’s expectations, and is so, so rewarding.

Where do you see yourself and your business in a year’s time?

I’ve recently been lucky enough to pick up interest from a number of up-and-coming fashion designers and been asked to become their official photographer, which is flattering to say the least.  Whether reportage, still life, or traditional, using a variety of photographic styles is still key for me when telling the story. My photographic work  offers a visual representation of my unique perspective, exploring the depths of beauty and style, whilst hopefully still portraying elements of the classical. I feel my work retains relevance to 21st century client, and I plan to keep it that way!

It’s amazing that you can meet someone a number of times, have in-depth conversations with them, and never know they have guarded royalty and VIPs! I wish Charles the best of luck with his new and expanding work areas, and look forward to hearing how he gets on over the next year.

Find Charles at his website www.professionalphotography.me.uk, email him, or phone him on 07824 444 487.

If you’ve enjoyed this interview, please click here for more freelancer chat, or here for information on how you can have your business featured.

 
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Posted by on January 21, 2012 in Business, New skills, Small Business Chat

 

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Liz Broomfield (now Dexter)

Welcome to Saturday Business/Freelancer Chat. And it’s with … well, me! I realised that I should have interviewed myself, plus this will be published on Christmas Eve and it didn’t seem fair to give anyone else a slot when not many people were looking at the internet; this way there will be 50 interviewees, plus me, plus a rest on New Year’s Eve! I run a company called Libro through which I do proofreading, copyediting, writing, transcriptions and localisation for companies and individuals around the world. I have some great regular customers and then do one-off jobs for people too. I’ve launched my business the way that felt comfortable to me as I went along – a “soft launch” which involved me still being supported financially while building the business. Now it’s a whole new chapter for Libro, which is very exciting!

So, I’ve been running Libro for a couple of years now, I went full-time with the business recently, and I’m enjoying that (and writing a blog about it). Here are my answers to my own questions …

What is your business called? When did you set it up?

My business is called Libro. I set it up in August 2009 when a colleague at the library where I worked at the time mentioned he had some students who needed help with dissertation proofreading. It’s blossomed from there!

What made you decide to set up your own business?

I had done writing and editing work in a lot of my previous job roles, and done (unpaid) proofreading and editing for novels and journals in the past. When I discovered a need for my services, and close at hand, I decided to go for it and register my business with the Inland Revenue, etc.

What made you decide to go into this particular business area?

I knew I was good at the work and could provide a good service. As I’ve gone along, I’ve added more services to my portfolio, mainly in response to demand, but knowing they were skills I could cover. I started off working with students, as I used to type up dissertations for people back in my own student days, and I had access to the client base via colleagues, many of whom were post-graduate students who could put up posters for me in their departments or recommend me to their friends.

Had you run your own business before?

No! And anyone who knew me before I launched would be very surprised – I am an unlikely entrepreneur!  Just because I’ve always been in the background, doing admin, setting up systems and helping people, rather than being out at the front promoting myself! I have done a lot of different jobs in several different companies, and those have come in handy.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I worked full-time at my library job from when I launched in August 2009. I went to 4 days a week at the library in January 2011, 3 days a week in May, and officially leave the library completely at the end of December 2011, although holiday owed to me and university general holidays mean that I’ve actually been full-time since December 12.

What do you wish someone had told you before you started?

That I could do it, and that I should have faith in myself.

What would you go back and tell your newly entrepreneurial self?

Go part-time – or more part-time, earlier! Enjoy the process and start a blog!

What do you wish you’d done differently?

I do wish that I’d taken the opportunity to go more part-time earlier. I could have dropped two days at the library from January 2011 but I lost my nerve at the last moment. I then had a very hectic time of it as Libro expanded to fill the space!

What are you glad you did?

Went on the HMRC “becoming self-employed” course. Started my blog – hits on my website increased hugely when I started blogging, and I really enjoy it, too! I listed Libro on a few free ads sites and joined a professional translators’ website which has brought in lots of jobs and a great return on investment. I’m also glad I’ve done it, full stop: I’m really quite proud of what I’ve achieved!

What’s your top business tip?

Trust your gut instinct. Put good systems in place including strong terms and conditions. Treat every mistake and mishap as a learning experience – you’ll get a blog post out of it, at least! And give something back, too. Sharing advice and doing bits and pieces for people I’ve met at the Entrepreneur Meetup and helping out at the Social Media Surgery has helped me stay true to who I am. Oh – and be honest – with your clients, setting expectations – and with your peers. Allow yourself to be vulnerable and seek support from those you can trust.

How has it gone since you started? Have you grown, diversified or stayed the same?
I’ve grown and diversified as I went along. I started off proofreading student dissertations, then was asked to write something; well, I’ve written plenty of procedures and newsletters so went for that. Transcription – well, it’s just audio typing! And being on the translators’ site has brought me localisation work where I can bring my experience working for a US company to bear on helping “translate” text from US to UK English. I’ve basically done anything to do with words, even copy typing. I think it’s important to have a range of services to offer. And I have clients all over the UK and in America, Canada, across Europe, India and China!

Where do you see yourself and your business in a year’s time?

Well, I’ll have been full-time with Libro for a year. Hopefully I’ll be earning enough to support myself, I’ll have taken a holiday or two, and have a good solid roster of regular clients to keep me going.

Exciting times, then, for me, and a good, if different, year ahead! Where was I in a year’s time? Here!

You’re on my website already. You can email me – and you can also find me on Twitter  and Facebook.

If you’ve enjoyed this interview, please click here for more freelancer chat, or here for information on how you can have your business featured.

 
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Posted by on December 24, 2011 in Business, New skills, Small Business Chat

 

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… but you still have to BUY a lottery ticket OR, making your own luck

In my time as a small business owner, and indeed, ordinary woman on the street, using social media, I’ve had a few noteworthy examples of how being in the right place, at the right time, within the world of social media such as Twitter and Facebook, can reap dividends for your business and personal development.

Of course, being in the right place at the right time is important In Real Life, too.  I picked up a few new clients at the book launch for a novelist client – because she was there, her book was there, my cards were there, and I was there. But social media runs round the clock, doesn’t involve dressing up, and doesn’t only happen at set times.

Yes, I’ve been lucky. And yes, I’ve probably missed as many opportunities as I’ve grasped – after all, who can keep up with all of the tweets by all of the people they follow? But here are some things that have happened to me in the last couple of years …

Client A tweeted one late evening (afternoon for her) that she was looking for a copyeditor. She was in the US, I’m in the UK, so the time difference was important. In fact, I found this tweet by re-running a saved search – see below. But there she was, and there I was, within 2 minutes of her tweeting. So I tweeted back. She sent me one project, then became a regular client. Then she recommended me to someone else, who I would NEVER have reached on my own, who is now another, larger, regular client.

Client B was stuck for a transcriber. She’s a journalist and interviews people regularly. Help – she needed a transcriber. Could anyone recommend one? At the time, transcription wasn’t even one of my core offerings. But I trained in audio typing and had done work with tapes over the years, so I got in touch. Again, I happened to catch her a few minutes after she’d posted, so I got in first. And, a year on, she’s another of my cherished regular clients. And has given me lovely references and recommended me on – via Twitter, of course!

And a personal one. Libro had been a bit quieter this week than it had been of late. So I had time to look at Twitter during my working day. I noticed one of my favourite running magazines was asking if people were booked in to do a particular race. And because I struck while the iron was hot, I ended up reviewing it for them!

How to create your own luck

All these three examples did depend on luck and good timing to a certain extent. But they also depended on me doing certain things to help create that luck and good timing:
–    I have a presence on social media, backed up with a website where people can find out more information about me, and linked to that website via my profile. So I’m already there, active and tweeting or updating my status, and anyone finding me for the first time can see I’m legitimate, busy and (hopefully) useful.
–    I follow people who are interesting to me and linked to my interests in some way.
–    I ran searches on Twitter in my areas of interest (“need proofreading”, “need transcriber”, etc.), saved them (did you know you could do that?) and run them regularly (even when I’m busy!). Then I contact anyone who looks like they might appreciate my help. Not aggressively or spamming, just asking politely if I can help and directing them to my website.
–    If I see an opportunity, I go for it. When I asked to review the race, I then had second thoughts, worrying that I’m not a good enough runner to review for them. But I’d already put in for it, and when I asked the contact at the magazine, she reassured me that my kind of runner was just the kind they wanted!

To win the lottery, you have to buy a ticket. Get on to social media, get them to serve your purposes, and see a whole new world of lucky chances open up! Go on … create your own luck!

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more! Contact me via email or via my contact form.

 
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Posted by on November 16, 2011 in Business, Jobs, New skills, Organisation

 

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Saturday freelance chat – Nathan Littleton

Our chat this week is with Nathan Littleton of Future Visions, a web design and email marketing company.  I’ve  been working with Nathan since late last year, both writing content for websites he’s designed and working with him on his own downloadable content and newsletters.  The amazing thing about Nathan is that he’s been running his business for 8 years … and he’s still only 21! Actually, the most impressive thing I find about Nathan is his generosity in recommending me to his contacts and friends.  I was introduced to him via another client and he’s passed my details on to several people who have become regular Libro clients.  He is also great at retweeting on Twitter and posting reviews on various sites whenever he’s asked to – thanks Nathan!
Anyway, let’s find out what life’s like when you set up your own business aged 13 …
What’s your business called? When did you set it up?
My business is called Future Visions; we specialise in creating websites and email marketing campaigns that bring business owners a measurable return on investment. I set the business up in 2003, aged 13.
What made you decide to set up your own business?
Having practised web design as a hobby for a couple of years, I did it because I really enjoyed it and recognised the opportunity to earn a bit more money than my friends who had paper rounds or corner shop jobs.
What made you decide to go into this particular business area?
Being quite young, it was the only thing I really could do!
Had you run your own business before?
No – I’d only just started high school, so I pretty much started from scratch. I didn’t know what was expected of me when I walked into a meeting with a new prospective client, so I just did what I thought was right. There were a few slightly raised eyebrows, but looking back, I respect the clients I worked with back then for taking the plunge and choosing to work with me (some are still clients today).
How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?
It was a juggling act to maintain the business and keep up with school work, so at any given point I’d find myself giving a greater focus to one or the other until I managed to strike a balance. When I finished high school and went into sixth form college, I got a part-time job to support me through times where projects were thin on the ground. I still see that as a good decision because I’d naively forgone the planning of my business in the early stages, so it gave me chance to step back out of the business and plot where I was going.
What do you wish someone had told you before you started?
I wish someone would have told me how much I was really worth! Perhaps it came with age, experience and maybe confidence, but I priced myself quite low compared to the rest of the market. On the other hand, I was running the business from my bedroom, so anything I earned went straight into my pocket, and this may have given me a competitive advantage while I got my feet under the table.
What would you go back and tell your newly entrepreneurial self?
To start with the end in mind. I never really looked at what my goals were, so I never had any targets to meet. I wouldn’t change much about my fledgling teen career, but I’d love to look back on what I wanted to achieve back then.
What do you wish you’d done differently?
If I’d have known the benefits of systemising a business early on, I’d have done it much sooner.
What are you glad you did?
When I finished sixth form, I had a dilemma: take my business full-time and achieve as much as I possibly can, or take the same path as many of my school friends and study at university. I opted for the former and never  looked back, and I couldn’t be happier with that decision. If I’d gone to university, I’d have had to give up the business, and I didn’t want to wonder what I might have achieved had I carried on in business. Many of my friends have now graduated  and are struggling to find jobs, so I consider myself fortunate to be in a growing business. I have every intention of going to university, but I’ll study something I’m passionate about, rather than what I believe will give me the best job prospects; and hopefully, without the burden of student debt.
What’s your top business tip?
I’ll copy a tip many of the business greats have shared, and it’s to be a marketer of ‘your thing,’ not a doer of ‘your thing’. When freelancers (by definition) take on new work, they’re selling time for money. Without increasing their rates, there’s a limit to what they can earn. By outsourcing delivery or employing people to work on new projects, they can grow more quickly and start to see how lucrative running a business can be. I’m about half way there now, and I know that’s the best way for me to grow my business.
How has it gone since you started? Have you grown, diversified or stayed the same?
Growth was slow while I studied at school, but we’ve grown a lot since then. Since 2003, sales volume and profit has risen, sometimes doubled, year on year. We now work with a freelance network all over the world and even have some international clients dotted around.
Where do you see yourself and your business in a year’s time?
On a sunny beach, preferably. The goals for the next year are big ones, and we’re looking to work with more and more freelance designers who are passionate about what they do and are hungry for more business. With that, the business will be completely systemised to improve client delivery and turnaround times.
Catch up with how Nathan was doing a year on… was he on that sunny beach?
Nathan’s website is http://www.future-visions.co.uk. You can call the office on 0121 288 3688 and they’ll be happy to help.
Thanks for your interview, and I’ll look forward to hearing from you when you’re sitting on that sandy beach (still sending me work!) next year!
If you’ve enjoyed this interview, please click here for more freelancer chat, or here for information on how you can have your business featured.
 
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Posted by on September 17, 2011 in Business, New skills, Small Business Chat

 

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Saturday freelance chat – Zoe Austin

Welcome to the newest freelance chat interview – and this one’s with someone I’ve known for years!  I met Zoe Austin back in 2005 or 6 when we were both working at the University Library. We met via BookCrossing (she had some books to donate to the library’s BookCrossing Zone) and bonded over that and the lovely earrings she made to sell for the library charity. We kept in touch when Zoe moved away to Cambridgeshire to study Music Therapy, and I’ve been interested and proud to see her set up this creative and helpful business. As well as teaching standard music lessons, Zoe is expanding into using her qualification to provide professional Music Therapy sessions to people in her area.

Personally, I find it very interesting to see what people in the creative sector have to say about business – there are many ways the more traditional of us can learn from this and use their ideas in our own lives and businesses. So let’s say hello to Zoe!

What’s your business called? When did you set it up?

I registered my name as ‘Zoe Austin Music & Therapy’ but at the moment I am marketing it as ‘Zoe Austin Music’. It will probably change again soon!  I began teaching music privately whilst at Exeter University in 2001-2002 to make a bit of extra cash, but took it up again properly in 2009.

What made you decide to set up your own business?

I qualified as a Music Therapist in 2008 from Anglian Ruskin University with the plan to establish a part-time private practice whilst working in a related field for my day job, looking for other Music Therapy work for an agency like the NHS in the meantime. Well, the Music Therapy has not quite appeared yet in the way I had hoped (watch this space!) but I have been able to continue with what I call ‘standard’ music lessons and ‘therapeutic’ lessons/sessions in which I have taught, for example, a client with mental health difficulties and another with Down’s Syndrome.

Since September 2010, I have been teaching on a Saturday with the Cambridgeshire Music Fenland area academy, teaching and conducting young people. I have found this to be immensely rewarding and it has further cemented my lifelong love of music and the fact that, when I am sharing music in this way, I am living my authentic creative life. This is the reason why I am now expanding my business: so I can make music my livelihood as well as my life’s work.

What made you decide to go into this particular business area?

See above! Music has, I am lucky to say, always been a hugely important part of my life. I began learning violin aged 3 and the lifelong love began! As the song goes, music was my first love and it will be my last. Now I am determined to make it my living and letting, as Rumi put it, what I love be what I do.

Had you run your own business before?

Nope. I always fancied being my own boss and that is still the ultimate goal – full-time self-employment, operating out of my own premises with perhaps a member of staff to do admin things.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

I have been working part-time teaching music in the evenings and at weekends whilst working full-time in children’s social care.

What do you wish someone had told you before you started?

This won’t surprise you, Liz! Register for tax self-assessment in plenty of time as you can’t complete the thing before you receive their PIN number through the post, which can take up to a week!

What would you go back and tell your newly entrepreneurial self?

I feel that I am still new to all this, really. Hmm … Maybe what Julia Cameron reminds us in ‘The Artist’s Way’: leap and the net will appear. Also, importantly, ‘YOU CAN DO IT!!!’

What do you wish you’d done differently?

Again, kind of hard to say at what still feels like the beginning of all this but … there was the tax thing, so maybe don’t be afraid of the admin side of things and get them done and in order as swiftly as possible so you can concentrate on more interesting things.

What are you glad you did?

Registered with musicteachers.co.uk. It has been the main way in which, thus far, people have found out about my business. Now that I have set up a blog and Facebook page, I am hoping to attract more business. I am hoping that the business cards I have been pinning to community notice boards county-wide will also yield results!

What’s your top business tip?

At the moment, for me it would have to involve purchasing and completing The Artist’s Way. It is a 12-week course for creative recovery, so is obviously quite pertinent for me as a musician, but I would also recommend it as a general tool for helping with clear-thinking and prioritizing what is important in our working lives.

How has it gone since you started? Have you grown, diversified or stayed the same?

Again, watch this space! I am, all being well, on the brink of some major changes which I can’t really discuss yet as nothing is set in stone yet. I will say that things seem to be changing for the better in my work life and for my business.

Where do you see yourself and your business in a year’s time?

Teaching music, providing Music Therapy and doing paid performances – all together providing my complete source of income. I hope, as more money comes in, to be able to invest in more advertising and an actual website rather than just my little blog (proud of it though I am). I would also like to be able to afford to receive music tuition for myself again, attend music workshops and MT conferences. Musical self-sufficiency, really!

I would also like to be able to afford to offer free or reduced-price Music Therapy in areas of need within Cambridgeshire, such as Oxmoor estate in Huntingdon  or the Arbury in Cambridge.

Can I just add: Thank you so much for interviewing me and helping to spread the word!

Thank you very much for participating, and I for one really look forward to watching your progress as you grow and expand the business!  Zoe’s Facebook Page is here  You can email Zoe or call her on 07791 308546.

A quick update: Zoe submitted these replies to me a few weeks ago, and there have been some exciting developments since then (the power of the Freelancer Chat Interview at work before it’s even posted?!) – I’ll let her tell you what’s happening:

“I will be teaching and providing Music Therapy through Huntingdon Regional College for 3 days a week and am very happy to have found  some part-time paid employment in this field – ideal really, as it allows me to do what I love and continue to expand my business. I am covering a 2 term maternity leave teaching violin privately in three Peterborough schools and, thanks to word of mouth and musicteachers.co.uk, I am also giving a singing lesson at Priory Grange Hospital in St Neots and hope to set up a Music Therapy group there in the near future! I am so happy and grateful for how things are working out!

Congratulations, Zoe: I’m very pleased for you!

 If you’ve enjoyed this interview, please click here for more freelancer chat.

 
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Posted by on September 10, 2011 in Business, New skills, Small Business Chat

 

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