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Outsourcing for fun and profit

Today I’m going to talk about outsourcing.  Did you know that you can save your own time and money by outsourcing some of the everyday tasks of your business or even your work life if you’re employed by somebody else?  Maybe it’s not something you’ve thought about before, so I’m going to run through some ideas.  I’ll also tell you in another post how to tell if it’s worth outsourcing something or not.

Tasks you can outsource

The main point of outsourcing is to get someone else to do tasks which you’re either not so good at, or which actually cost more for you to do yourself than paying someone else to do them.  We’ll look at how to decide on the cost factors next time, but for now let’s look at the tasks you can outsource …

  • Accounting and bookkeeping – this is a classic.  If you have a very simple business model, like I do – no car, no additional premises, not VAT registered, sole trader, only one person working for the business – then you can get away with doing your own accounts.  But if you’ve got anything more complicated going on, it’s well worth using a bookkeeper or fully-fledged accountant to keep things under control.  A bookkeeper will be able to keep track of your profits and spending, record your receipts, etc., and an accountant can advise you on how best to minimise your tax burden.  Some companies will even set up your business for you in the first place!
  • Human resources and staffing – it can be worth using a recruitment firm to handle selecting and taking on new staff for you.  And then they can advise on any HR issues – sick pay, maternity pay, dismissals, grievances … and there are companies who will handle your payroll for you, too.
  • Sales and marketing – maybe you’re great at what you do, but you’re not so good at those sales calls and marketing techniques.  Calling in a specialist telemarketing, sales or PR and marketing expert can be well worth the money you spend on them in terms of the return you get from all those extra customers they bring in for you.
  • Telephone answering – there are many companies out there who will provide different levels of phone answering for you, from offering voice mailboxes to answering the phone as if they are working for your company themselves.  This means you can advertise a landline number and have it diverted to your mobile, or have someone answer it when you’re busy, or when you want to switch off for the evening.
  • Secretarial services – Virtual Administrators and Secretaries can provide remote or in-office solutions for you.  If you need an admin assistant but don’t need one full-time and are worried about the costs of employing people, use a VA to either come in and sort out your office systems or provide support for you offsite.
  • Transcription, copy typing, etc. – If you’re not a trained secretary or a fast touch-typist, it’s often well worth your while to use someone outside your business to do your typing.  I can get through a transcription in three times the length of a tape (i.e. it’ll take me 3 hours to type up 1 hour of transcription).  That might seem a long time – but I type fast and use special software.  Try typing a few minutes of tape and see how long it takes you … then outsource away!  I recently did some transcription work for an academic studying how students reacted to their courses, so this definitely works for the employed as well as the self-employed.  It’s the same with copy typing – paying someone else to type up those scribbled conference notes or handwritten novel will usually get it done far more quickly than you could do yourself.
  • Additional services you’d like to offer through your business – speaking from experience, I offer copy writing and proof-reading via web designers who are expert at designing websites but would prefer to concentrate on design and functionality and outsource providing or checking the content to me, and all of my services via VAs who use me to mop up overflow work and additional services they don’t offer personally.  In both these cases, the outsourcer can concentrate on doing what they do best, while offering a fuller service to their own clients.

Points to remember

A couple of points to remember here:

  • Choosing a partner – word of mouth can be vital here.  Ask other small businesses what they do and who they use.  Have a look at the company’s references – I make sure I maintain a page of up to date references from users of all parts of my service, and whoever you look at using should have something similar to show you.  Make sure they’re up to date and, if possible, have some details like names and information on the work undertaken (I keep most of my clients’ surnames off my references page but can provide some more detailed testimonials if required).
  • Confidentiality – a reputable company will always keep your business confidential anyway.  I never mind signing a confidentiality agreement if that’s what makes my client feel more secure – and it’s a question worth asking when you’re selecting someone to outsource to.
  • Contracts – always make sure you have a signed terms and conditions document so you both know what to expect from one another.  I have a standard one I use with web designers, for example, and another standard one for people who are part of a particular franchise I work with a lot.  Just makes everything plain and simple for all to see.
  • Extending the service you’re getting – if the person you’re outsourcing to doesn’t seem to offer a service you’re interested in, just ask.  They’re likely to know someone they can recommend, or they might outsource it themselves! I work with some VAs offering additional services like writing and typing – so it’s worth asking your trusted company before going off and searching again.

In Part 2, we’ll look at how to work out if it’s financially worth outsourcing …

Libro offers copyediting, copy writing, proof-reading, transcription and typing services to other small businesses, individuals and corporations.  Click on the links to find out more!

 

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Top tips for dissertations and theses

It’s right in the middle of dissertation season, and thousands of students will be hard at work putting together both undergraduate and postgraduate dissertations.  I work with many students  – including lots of people whose English isn’t their first language as well as native English speakers.  I love working with students – helping someone out at the beginning of their career, supporting them in their writing and helping them improve their English and writing skills (of course I’m careful not to help TOO much – see this post for how I avoid plagiarism!).

Over the years I’ve worked with almost a hundred students getting ready to submit dissertations and theses.  Although I didn’t end up completing my Library Master’s (I moved away from the population I was researching!), I supported my partner through his (and proof-read it; perhaps the hardest thing I’ve ever proof-read.  Cognitive neuroscience!) and am working on my own research project at the moment. So I’ve called upon my experience and that of the “hive minds” of Facebook and Twitter to put together some top tips for getting that dissertation or thesis researched and written.  Thank you to everyone who contributed!

The start – reading, topics and supervisors

It’s vitally important to choose a topic you’re interested in and can commit to – even for a shorter undergraduate dissertation.  For a PhD, you have to almost be obsessed with your topic, otherwise, when the going gets tough, it’ll be easier to give up.  Meg1987 (via Twitter) agrees with this from an undergraduate perspective: “Start early and make sure it’s on a subject you don’t mind taking over your life!” and tutor and supervisor Gill Rose agrees: “Choose a topic you are really interested in.  Then, when you get completely demoralised, your interest will keep you going (oh yes it will).

The proposal can be an important part of the process; this isn’t usually needed at undergraduate level, but you’ll usually have to think up your own topic from Master’s level onwards.  Gill recommends keeping it simple: “Making it complicated does not show your superior knowledge, you usually just get tied up in knots”, and is more keen on the students showing that they can take a research methodology and apply it to a real-life situation than seeing intellectual fireworks.  And if the thing changes between proposal and writing up? Linda Bates, who recently gained a doctorate from Cambridge University, reassures us: “By the end of your first term or first year or whenever, your actual work won’t bear much resemblance to whatever is in your research proposal. But that’s the nature of research and not something to worry about (unless it’s so far away from the proposal that you have to send an entirely new proposal to your funding body in order to keep justifying their payments…)”

It’s worth having a look at some books on writing a thesis / dissertation.  I’ve personally found Gary Thomas’ “How to do your research project” (London: Sage, 2009) very helpful, although it’s more for the humanities/social sciences/education fields.  You’ll be based at a University – so use the library – subject specialists will have recommended purchases that they consider to be useful, and these books can give you a good base from which to start.

A word on supervisors.  Yours is usually chosen by their specialism as well as their teaching role, so they know something about your subject or its background.  Zoe Toft (via Twitter – playbythebook) stresses the importance of a good, honest relationship with your supervisor, right from the start, adding: “It’s important not to be afraid of criticism (as a student) or acknowledging areas where you’re not an expert if you’re a supervisor – which happens more often than supervisors like to admit!”

Concentration and keeping going

So, you’ve had a chat with your supervisor, you’ve submitted your proposal and had it accepted (or chosen your subject) – now what? How do you get down to the work?

Linda Bates acknowledges the need to maintain contact with the outside world: “The internet is a real friend/foe dichotomy: in subjects like English where you can spend 3-4 years working on a PhD without having to speak to a single person, it is valuable to use [social media] to interact with peers” but warns that it mustn’t be allowed to get out of control.  I tend to turn off Twitter, etc., if I’m really concentrating on something, with a half hour break at the end for chatting and catching up with emails.

When I’ve got a big project to concentrate on, I try to make myself just sit down and DO SOMETHING, whatever that something is, for a set amount of time.  Some people structure their time management around half hour blocks, some, such as Ali Noakes, suggest longer time periods (Ali’s just finished an Occupational Therapy degree):  “It helped me to set aside a block of time, such as a day, rather than jumping between assignments. I needed to become immersed in it. We occupational therapists call it occupational flow.”

And Laura Stevens simply says: “Set yourself deadlines and stick to them.”

Keeping records

I talked about referencing in another post.  It’s so important to make a note of the books, journal articles and websites you’ve referred to as you go along.  You can use specialised software for this or just keep a spreadsheet going – or even a notebook! This will solve a lot of problems when you come to write up.

Back up your work regularly, preferably onto a pen drive or an external hard disk (or you could email it to yourself if you’ve got enough bandwidth on your email account).  And keep control of the versions – if you make a lot of changes, number the versions of each chapter as you go along, so you know which is the most recent one.

Chaletfan says, via twitter, “don’t put a superbly edited print out in the bin. I’ve *totally* not just done this.”

Writing skills and writing up

So, it’s the end of the project, and it’s time to write it up.  Or is it? Should you write as you go? One thing I was always taught was that your introduction and conclusion, at least, should be written such that a reasonably intelligent and well-educated person can understand what you’re saying.  So keep it clear, explain the acronyms, and don’t make assumptions about the readers’ prior knowledge (this also means you can use a general proof-reader, like me, rather than someone very specific to your field, unless it’s something very highly specialised, like maths).

A dissertation or thesis will usually include the following sections: Introduction – Literature Review – Design and Methodology – Findings – Analysis and Discussion – Conclusion.  Gary Thomas, in his book referenced above, suggests allocating the following amount of the work to each section: Introduction 5% – Literature Review 30% – Design and Methodology 15% – Findings 15% – Analysis and Discussion 30% – Conclusion 5%.  Break your total target word count down in these proportions and you’ll have a guide to how much to write for each section.

Zoe Austin-Cope recommends (for a dissertation) “Start writing the thing at least three weeks before the deadline, not two.”  This certainly applies to making sure you’ve got all the text in the right places and that the document works as a whole, and in many cases you can work like this.

There’s also a case to be made for writing up as you go along. Arthur Lugtigheid told me how he did this:  “When you’re doing experimental work, write as you go along. It will save you so much work later. I find writing very difficult, almost like starting a painting – where do you put your first brush stroke? Once I get going I find it easier and easier and when you have something to work from as a first draft things get very easy. But you need to get there first. I start with a rough outline – and I find that for me, getting to a first draft requires ‘verbal diarrhoea’ stages, where I just write whatever comes up. I then structure this into a more coherent story. It’s a bit like polishing a gem piece by piece.”  He goes on to detail: “I always start with the methods while I’m actually working on the experiment. Then you write results. You might argue that the introduction is important to write first, but that’s not true at all. In practice, what you want to mention in the introduction largely depends on what you find in your results and how you write your methods. The discussion is always written last, but before your abstract.”  Gill Rose, working in a different discipline, agrees that it’s best to plan it out then fill in the sections in general before going into more detail: “If you have not been given a structure to work to, organise one of your own. Don’t feel you have to do one section before moving on to the next. Much better to do an initial plan, then fill out each section a bit, then get down to the detail; that way, you are better able to see what should go where.”

I agree, too – my research consists of a case study and then a questionnaire-based study.  I’m writing about my methodology as I formulate the theory behind it into the appropriate terms, as well as getting information for the case study in two halves: one half is already written up and the other is awaiting further input.  Meanwhile, I have a lot of the theoretical background of the main study done, and am able to do this while I’m waiting for the rest of my questionnaires to come in.  It’s good to know I am learning how to code up the questionnaire results before I actually have to do it!

Other tips

I would say this, I know – but do have someone read through your work before you submit it.  Even if you can do without a proofreader (really a copyeditor but it always seems to be called proofreading in this context: you all read the blog and know the difference, anyway), then have a friend or family member read it through for any glaring errors.  We all make mistakes and we all get tired, and this can prevent you from submitting a piece of work containing the sentence “More things that could be researched on this are more things” (real-life example, not drawn from any of my clients!)

Treat yourself! Save up supermarket rewards and treat yourself to a nice meal.  Studenthood often goes with poverty, so this can be a real bonus. Also, and I can’t stress this enough: look after yourself.  It can be a really frazzling experience writing a dissertation or thesis.  Make sure you get: Enough sleep.  Enough good food (not junk). Enough exercise.  Even though I’ve got a job, a business to run and a research project to work on, I always prioritise the gym and running. I see so many students, especially if they’re in a new country, grappling with a Master’s course, or they’re on the long haul of a PhD, running themselves into the ground, getting thinner and paler (or fatter and paler), short-tempered and wild-eyed. When someone gives me the final version of their precious chapters, I usually email them: “Now have a good meal and go to sleep!”  Pay special attention to good nutrition and having enough sleep.  You don’t need to turn into a gym bunny, but go for a walk – and do get out of the house at least once a day!

I hope these fairly general hints and tips, backed up with information from people who know about the process first hand, prove helpful. If you have more tips to offer, please do put them in the comments!

All my posts to do with students can be found here.

 

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What I’ve been up to in June

Before I tell you what Libro has been up to in June, I wanted to mention the results (so far!) of my user survey.  Last month, I posted a survey in order to get some feedback on how my blog was going, what people thought of the content, how often I posted, how often I told people about what I’d posted, etc.  The poll is still running, but I’ve gathered together some interim results, and am making some changes as a result.

14 people have been kind enough to respond to the survey so far. I know this doesn’t lend itself kindly to statistically significant results, but I have drawn out some trends. As regards the content of my blog posts, reactions were varied, with the guest posts and these “what I’ve been up to” posts attracting the most extreme likes and dislikes. But … these weighed each other out. For every person who didn’t like so much detail about what I’ve been doing, there was someone who wanted more of that! So the content of my blog posts is going to stay pretty much the same.  After all, when I promote a post, you get an idea of what it’s about, and can choose whether to click to read further.

Although the majority thought I was doing it just right, slightly more people thought I advertised my blog posts too much than too little.  Most of those people were people who accessed the posts through Facebook.  So I’ve cut down on the number of times I promote my posts on Facebook (and I now post about them more often to the people who’ve “liked” my Libro page, on the grounds that they have actually signed up to know stuff about Libro, than to my friends list), with maybe slightly more on Twitter, as people do miss great chunks of Tweets through the day.

Quite a few people thought I posted articles a bit too much during a typical week.  I did get a bit over-enthusiastic for a while, especially with similar, marketing-type posts.  And I know I posted two articles yesterday, plus this one today – but those two were on very different, and not very Libro-centric, topics.  So I have listened, and I have cut down and varied things a bit.  Each week, you should see one or two “troublesome pairs”, a main post on a Wednesday about a topic that’s important to Libro, over the next few weeks, something for the students instead of a troublesome pair on a Friday, and a freelancer interview on a Saturday.  With the odd extra cafe review or Iris Murdoch update.

There’s still time to fill in the survey, so please feel free to do so if you haven’t already. And I really appreciate those of you who took a moment to fill in the survey and add your comments!

What I’ve been up to in June

Trying to get this a bit closer to the end of the month than I managed for May …

I’ve had a good, busy and varied month. I worked on some tender documents for a company that provides these for other companies trying to get contracts with local authorities etc. (although I just do the proofreading at the end, this ties in with the contract writing work I used to do in London – everything comes in handy one day!); continued working for my lovely regular customers; helped someone write an introduction to a book; copyedited parts of two PhD theses and a couple of dissertations; worked on an e-book on marketing; transcribed some tutor-student interviews; proofread a Kindle version of a book; did a substantive copyedit on a novel.

If you want to know what any of these tasks involve, the blog posts in the what do I do category should help.

In other projects, I sorted out my libroediting domain names so my web address is now http://www.libroediting.com and my email address liz@libroediting.com; gained a logo in a skills swap with a graphic designer (I wrote her some marketing letters) and sorted out a dedicated mobile phone for Libro. I also helped out at another Social Media Surgery and attended a great Social Media Cafe at the end of the month, where I met some lovely new people and introduced some old and new friends to one another.  I’ve also started publishing a series of interviews with fellow freelancers; I plan to revisit them all in a year’s time to see how they’re getting on.

And I collected some lovely quotes for my references page!

 

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Referencing for academic writing

It’s dissertation season, in the UK at least, and so I thought I’d talk a little bit about some topics that are important to students, whether you’re doing your undergraduate dissertation or a postgraduate Master’s dissertation or PhD.  I’ll cover referencing this time, and then something on planning, structuring and handy hints. If you’ve been through the process and have any hints and tips to share, do get in touch so I can weave them together into a useful document.

So: referencing.  We reference (or cite) what we’ve read when writing an essay or thesis in order to avoid plagiarism and demonstrate that we’ve read around the subject and know what we’re talking about.  There are two aspects to referencing:

  • recording what you’ve read and referred to
  • referring to it appropriately in the text and bibliography of your dissertation

Recording what you’ve read

Putting together your references and bibliography is so much simpler if you keep a note of what you’ve read and consulted as you go along.  In the days of my Library and Information Studies post-grad, it was all done on card index cards.  Now there are lots of different options, including software like EndNote and Reference Manager.  For my research project, I’m just keeping a list on a spreadsheet in Excel.

The information you need to note:

  • Author’s full name.  Editor(s) if appropriate
  • For books: full title of the book.  Full publisher information for the book (you can find this on the bottom of the title page, or the back of the title page), including publisher name, location and date published
  • For chapters in books: Full title of the chapter and a full citation for the book, too (see above)
  • For articles in journals: Full title of the article.  Full title of the journal.  Page numbers for the article
  • For everything: page numbers for any direct quotations or sections you are going to refer to heavily
  • For websites: full URL and date you accessed the web page

Obviously, this is easy to do at the time; just note down the details and off you go.  Much, much harder to reconstruct after the event.

Referring to what you’ve read / citing

Now we’re talking about how you refer to what you’ve read and quoted in the text of the document you’re writing. The most important thing to do here is …

  • CHECK WHICH REFERENCING SYSTEM YOUR ORGANISATION PREFERS YOU TO USE!

This is hugely important.  Get it right first time, and you’ll pop all the references in easily.  Get it wrong, or don’t bother to check, and you’ll be going through and through the thing, fiddling around with the references, when you should be spending your time refining your arguments and putting your thoughts across.  Or you’ll be paying someone like me £x an hour to sort it out for you!

Referencing systems include Harvard Referencing, APA (American Psychological Association), MLA (Modern Language Association).  They all differ in how they ask you to present the information you collected above within your text.

For example, you could be expected to add a footnote number to each quotation in the text, with either a full bibliographical citation in the footnote section or a shortened reference there and a full bibliographical citation in the bibliography.  Or you could be expected to put Smith (2001) in the text and supply a full reference in the bibliography.  Or you might be putting a number in the text, referring to a numbered list in the bibliography.

A full bibliographical citation looks something like this:

Smith, J.L. (2001) The correct way to do referencing.  Birmingham: Libro Publications.

Jones, A.B. (2001) “Me and my essay”, in Smith, J.L. The correct way to do referencing.  Birmingham: Libro Publications.

Robinson, X. (2009) The different forms of citation.  American Journal of Footnotes 33 (1): 202-204.

But it doesn’t always, and the citation method does affect how this looks.

Always, though: ALWAYS, the bibliography is in alphabetical order by author’s surname.  It can take ages to sort this out if it isn’t!

How to conform to each referencing system?  That’s a long, long post that no one would want to read! Your academic institution should provide you with links to reference materials about their preferred system, and, if not, the dreaded Wikipedia does do a good summary of most of the common ones.

Good luck – and happy referencing!

 

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What is transcription? What does a transcriber do?

One of the jobs I really enjoy – and which can really free up your time if you outsource it – is transcription.

Basically, transcription involves listening to a recording of something and typing the contents up into a document, which is then returned to the client, giving them a written record of what’s on the recording. Typically, this will be an interview – which might be something a journalist has undertaken with someone they’re writing about, or part of a study, where a researcher has interviewed subjects and needs to record their responses.  It can take absolutely ages to type out a recording like this – much longer than you think it will, particularly if you don’t type very fast!

When I learnt to audio-type, it was all done with tapes and a special pedal you pressed to play and rewind the recording.  These days, although you can still get the pedals, it can all be done with MP3s, some special software (I use some provided free by NCH) and the function keys on the keyboard take the place of the pedals.  You can even speed up or slow down the playback.

The time it takes to transcribe a recording depends on several factors:
– the speed at which the people are talking
– the number of people talking
– the clarity of the recording (background noise, phone interview … )
– the clarity of the speaking voices (accents, speaking English as a second language, mumbling … )

If you’ve got lots of interviews to transcribe or need to have a dictation, a lecture, a radio programme or a presentation turned into text, it’s worth contacting a professional transcriber like me to do it for you.

Pricing for transcription is here.

Related posts on the Libro blog: Learn why humans are better at transcription than machines, find out how to develop a career in transcription, and learn about the tools of the trade.

Want to learn more? Read my book: A Quick Guide to Transcription as a Career – buy from Amazon UK or visit the book’s web page for worldwide links and news.

 
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Posted by on June 22, 2011 in Skillset, Transcription, What Do I Do?

 

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Libro update for May

I’m a bit late publishing this May update, but feedback says that people like these, so here goes!

May was a good month, with a nice mix of regular customers and new ones.  I’ve been doing lots of new blog posts, too, starting off my “troublesome pairs” series where I help differentiate between words that people often confuse, and doing a series of posts explaining exactly what the different parts of my job entail, which I’m giving the category “what do I do?“.

As regards paid work, I’ve got up to all sorts of things …

Copy-edited blog posts for an artist, a physiotherapist and a training specialist.

Written up short pieces and longer articles for a website featuring local businesses.

Proofread one ongoing academic client’s essays, gone over a successful PhD candidate’s changes, and worked on some shorter essays for undergraduates and dissertations for postgraduates.

Copy-edited a biography for a local small press.

Proofread a business document for a regular client.

Completed various projects for my regular physiotherapist, translator and magazine designer clients.

I’ve booked in a few students for their dissertations – that work will start to hot up in the next month or so.

I’ve also helped out at another Social Media Surgery, which is always fun and worthwhile, and been on a course to learn how to publish on Kindle and sell the resulting book via Amazon.

Coming up – things are getting lovely and busy in June – I’ve got some new customers, including another translator, more transcriptions coming in; I’ve started putting together a series of interviews with other freelancers, which I’ll be publishing weekly from next Saturday, and I’ve already had a couple of very busy days and hit all my targets!

 
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Posted by on June 15, 2011 in Business, Jobs, What Do I Do?

 

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What does a copy-writer do?

As well as copy-editing, I also do copy-writing.  Not every copy-editor is a copy-writer, and not every copy-writer is a copy-editor, but I’ve had plenty of experience doing both.

Copy-writing involves writing content, whether it’s for an article, a blog, a website, marketing materials or a press release; for print or online. Most of the copy-writing I do involves websites and marketing materials.  I work with web designers who might have a client in any kind of industry, who wants a set of web pages but uses professionals to a) design the actual look and functionality of the pages and b) write the content for them.  Some web developers are happy doing both; some recognise that they need to contract out the writing, whether because that’s not their forté or because they don’t have time to do both.

When I’m writing for a website, I do need certain information: I can create something out of nothing, but it’s hard to fulfil the client’s requirements if I don’t know what they are – I’m a good writer, but I’m not psychic!  So I like to send the client and web designer a little questionnaire, to establish points like:
– how many pages the website has and their titles (so I know which different sections I need to write for)
– basic information about the client – if I can have some of their existing marketing materials or a previous website, that’s really useful
– an idea of the kind of style they are looking for – serious, sales-orientated, enthusiastic, calm, funny …
– an idea of how much information they are looking for for each page – how many words
I then sit down with a list of headings and all the information to hand and write – I usually do this in Word or Notepad so I can pop it through to the web designer in a useful format.

Then it’ll go to the web designer and the client to have a look at – the web designer will put it into the design they’ve already made and the client will have a look at it. There’ll usually be a bit of feedback and I might have a chat with the client direct, and then I’ll make the necessary tweaks.

For example: I worked on a website for a motivational speaker recently.  I worked from his current website and some brochures and an autobiographical feature he’d written.  Once I’d got some bits and pieces together we had a chat on the phone about the tone of the website, and I subsequently changed the focus a little bit and clarified various points – and there we were!

If I’m working on marketing materials or a press release for a client, it’ll work in a similar way – I’ll need something to base it on and then I’ll go from there, with plenty of feedback from the client as needed.

Some people worry that anything I write for them will be in “my” style, where they want it to reflect their style and personality. But a good copy-writer is able to be something of a chameleon, adapting their style to the matter, and client, at hand.  I enjoy the challenge of doing this, and it helps with my copy-editing work, too, where it’s important to retain the client’s voice rather than imposing my own.

 
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Posted by on June 8, 2011 in Business, Skillset, What Do I Do?, Writing

 

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Virtual Assistant or Website Designer? I can help!

If you’re a busy Virtual Assistant (VA) you know that there are some jobs you need to give that personal touch … but others that are more routine and can be outsourced.  If you’re designing websites, often the design and functionality is your forté and you could outsource the copy writing, either because it frees up some of your time, or because it’s not your speciality.

I provide all sorts of services, from copy writing through to copyediting, proofreading, transcription and copy typing.  Here are some ideas for projects I could help you with.

For VAs:

  • I can take routine copy typing or audio typing off your hands
  • I can pick up overflow work when you’re really busy
  • Maybe you prefer not to work weekends but have a valued customer who needs a rush job completing – I work weekends and can let you know availability very quickly
  • I can help you offer services like copy writing or copyediting/proofreading which are outside your usual skillset, allowing you to offer an all-round service to your clients

For website designers:

  • I can write new copy for your clients, based on existing websites and marketing materials or from going through a questionnaire with them
  • I can polish ideas your clients already have into coherent and useful web content
  • I can proofread the final website (including checking links)
  • I can insert keywords into the web content in a natural way to help with the SEO

I don’t need to contact your clients direct; I’m happy to work through you.  And my standard agreement means there’s no worry about me “poaching” your customers – I’m more than happy to work with you long term to satisfy your clients’ needs.  You won’t be employing me, simply outsourcing some of your work; I’ll invoice you an agreed amount per hour and you can invoice your clients whatever you want to!

Talk to me today about outsourcing some of that routine work and getting on with the things that you do best, and that differentiate you from other VAs and web designers.

Have a look at what a copyeditor and proofreader does; see references from my satisfied clients.

Contact me via email or via my contact form.

 

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Would you buy an e-book on lowering cholesterol?

I’m considering writing and publishing a short book on how I managed to lower my cholesterol levels through diet and exercise, spelling out exactly how I did it, and how it might be possible for other people to do it too.  I am not planning on making any grandiose claims for being able to solve people’s problems, and I’m certainly advocating a happy and food-filled existence.  I will make sure I add caveats for those who have very high levels and other issues, etc., etc.  I’ll make sure I present properly researched medical facts as well as my own experience.

I’m planning to use my new Kindle publishing skills to publish it for Kindle and make it available via Amazon.

What I need to know is – would you buy this (for yourselves or someone you know).  And if you’d buy it, how much would you be willing to pay?

Thanks for your help!

 
4 Comments

Posted by on June 3, 2011 in Business, New skills, Writing

 

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What does a proofreader do?

When most people think of “proofreading”, they are actually thinking of copyediting, which I’ve discussed in a previous post.

Proof-reading is, officially, checking proofs of a publication just before they are published.  So when I’m proofreading, I’m effectively looking for different things to when I’m copyediting.  For a start, the document is often different – for example, when I’m working on a magazine or book, the text I copyedit is usually presented to me in a word processing programme like Word, whereas the proofs come in pdf format.  That’s because that’s how, essentially, they will go to the printer, so they represent the final, finished form of the book or magazine.

All of the grammatical, punctuation and spelling stuff should have already been covered by the copyeditor, and the facts checked by the copyeditor, editor, author or fact-checker (whether or not I’m one of these people in the project too).  What I’m now looking for is inconsistencies and errors in how the text and the surrounding “business” appears on the page.  So I’ll check for …
for books and magazines:
– page numbers being sequential and starting at the right point
– pictures having captions and the captions describing the correct picture
– widows and orphans – individual words or lines which get left alone on either the previous page to the main text (e.g. if a paragraph starts at the bottom of the page or, worse, there’s a short phrase introducing a quotation or the beginning of a text box) or the page afterwards (the last few words of a paragraph or text box, for example)
– changes in font size that weren’t intentional
– the contents page or list matches what’s there in the publication
for books in particular:
– the running headers being correct, i.e. one has the publication name and the other has the chapter title (for the correct chapter)
– chapters all starting on a right-hand page as you hold the book open
– all extra material (bibliographies, index … ) included and in the right order

As it’s in pdf format at this point, I’ll use my software to annotate the pdf and then send it back to the client.  Sometimes I’ll get a second look at it once these corrections have been made.

And that’s what a proofreader does.

 

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