Small business chat update – Julia Walton

Small business chat update – Julia Walton

Today we’re catching up with Julia Walton from J. Walton Restoration  who we first met in July 2013 and then again in August 2014. I’ve been really enjoying watching her Facebook page for the last couple of years, seeing the amazing furniture restoration jobs she’s completed. When I asked Julia in 2014 where she wanted to be now, she replied,  “I’m really not sure. Permanent workshop space is an issue and I think that’s something I need to look at, however relocation back to the north of England is niggling away at the back of my mind, we’ll see,” and indeed she did relocate this year – read on to find out how things are going and a special news flash at the end.

Hello, Julia! Are you where you thought you’d be when you looked forward a year ago?

I’ve just jumped off the deep end into the unknown and left my workshop and clients behind to move to be closer to family. Over the past month I’ve been relocating, cruising my narrow boat up from West London to Yorkshire. I didn’t know if we’d have the confidence to do it but it’s been part of the long-term plan for a while.

What has changed and what has stayed the same?

The location is completely different, and that will bring with it a change in clients. It’s VERY early days though as I have yet to even find a workshop.* I’ll be looking for the same sort of work, though I might need to look a little further up here as I’ve had to leave my best contact and the work he supplied behind.

What have you learned? What do you wish you’d known a year ago?
On the work front, I don’t know, but on a personal note, it would be how much I enjoy cruising the canals. I live on a narrow boat and that’s how we’ve travelled north. We’ve lived aboard our boat for 3 years but never cruised for so long. Waking up in your own bed each morning but somewhere new is a real experience, I love it.

Any more hints and tips for people?

At this stage I”d hesitate to  encourage people to take the plunge and relocate without a safety net, ask again in a years time and we’ll see whether I’ve sunk or swum!

And … where do you see yourself and your business in a(nother) year’s time?

Hopefully I’ll have set up my workshop and begun building clients and confidence in the new area.

* STOP PRESS  Julia got in touch just before I published this update to report that J. Walton Restoration is now located in Exchange Mill, Elland, located just 5 minutes from J24 of the M62. The area as far as clients are concerned is around Huddersfield, Brighouse, Halifax, Hebden Bridge, Todmorden, perhaps Leeds. West Yorkshire in general.

It’s all so exciting – and fancy relocating via living on a narrow boat – I think Julia’s the only one of my interviewees to live in such an exciting home! Best of luck to Julia as she re-establishes herself and her company in Elland and we’ll look forward to catching up with her newt year. Do follow J. Walton Restoration on Facebook to see all the lovely projects she’s been engaged in.

Julia’s website is at and her Facebook page is here. You can read her blog of her narrow boat cruise North here.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

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Posted by on October 3, 2015 in Business, Small Business Chat


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Small business chat – Carrie Weekes and Fran Glover

Small business chat interview two mugsI’m delighted to feature Carrie Weeks and Fran Glover from A Natural Undertaking on the day that they’re also featured on the nationwide Small Business Saturday Small Biz 100 blog.

I first met Carrie, now co-running a funeral director based in the Moseley/Kings Heath area of Birmingham, almost exactly 20 years ago, when we were studying for a Master’s in Library and Information Studies. Who would have known that two decades later, we’d both be successful businesspeople, me an editor and Carrie a funeral director? Well, actually, I don’t think the link is too tenuous, as, like the librarians we thought we were going to be, we are helping people and providing information. I wonder where our course-mates are now! I’ve been watching Carrie’s business, started up with business partner Fran Glover, grow over the last year or so, and I have to say that if I could have predicted a business that was going to be a success, it would be this one, as they’ve planned, branded, networked and worked their way into an excellent position already. Let’s meet Carrie and find out how the business started and has been doing …

What’s your business called? When did you set it up?

Our business is called A Natural Undertaking, and we’re an independent Funeral Director. We registered as a company in May 2014, ran our first funeral in September 2014 and officially launched the business in November 2014.

What made you decide to set up your own business?

I had just come through a period of enforced unemployment while looking after my daughter, who was very poorly. When she got better, I was in a position where I had no job. I decided to take the idea I’d had in the back of my mind for years and find a way to try to do it – “if not now, then never” was the thought behind it.

Plus, for the previous 25 years, I’d worked for other people. I’d reached a point where I’d seen a number of friends setting up their own businesses, and realised that it was possible.

Obviously, there was a career path where I could work for a funeral director rather than setting up on my own, or in a partnership, as I eventually did. But as an independent company, we can see the process through from beginning to end, and can be flexible for our clients. That really appealed to me, and continues to appeal.

What made you decide to go into this particular business area?

Although it might seem like an odd choice to some people, I had a long-held belief that the funeral business had not changed for the past 100 years, and funerals I had been involved in didn’t reflect how interesting people were and how society has changed.

We have also changed as consumers: the advent of the Internet has given an opportunity to change the business model, giving interesting challenges. In the old days, you’d have a local funeral directors on the high street, which probably ended up being bought out by a big company, selling packages which suited them. Now, the process can be broken down into its component parts, giving people choice and exposing the myths about what can and can’t be done.

I’m also passionate about helping people and giving them choice and options. As a funeral director, every client is different, and I love finding out about people and giving their loved ones the choices that will help them through their grief. It’s rewarding for me and it helps them at the same time.

Of course, I did a large amount of work experience and training in the industry before I took the plunge myself.

Had you run your own business before?

I hadn’t run my own business before, but I’d worked at a business library helping start-ups and with social enterprises, helping them with their business plans, so I had the theory behind the business side of things (and got experience with the practical side once I’d worked out this is what I wanted to do).

Fran had run her own business and also had marketing experience, and that’s how our business happened: she came in to give me support as a friend and mentor, then decided to join me and become an undertaker. She saw that this was a viable business proposition with a gap in the market as well as being a way that she could feel she was doing something more meaningful.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

In the 12 months before we started trading, I did a lot of work experience with like-minded funeral directors across the country. A vitally important aspect of this was networking and identifying individuals and companies in the whole movement that’s been recently opening up the ‘death conversation’ – with the Natural Death Centre, death cafes, death salons, the Good Funeral Awards and a loose network of operators who were interested in the same things that we were.

I identified the leaders of the conversation and made contact with them in order to learn from the best; the pioneers. I went to see them, they recommended me to others, and I met all sorts of people. I have to say that I found people outside the mainstream welcoming and supportive of our plans.

Being a funeral director isn’t a profession with a single career path. There are legal responsibilities and health & safety and risk management considerations, but unlike in the US, there is not a universally recognised system of qualification. We surrounded ourselves with brilliance, knowledge and wisdom, in effect apprenticing ourselves to the best people.

This period of fact-finding and training overlapped with us registering as a Limited Company – it was important to us from the start to take the less risky route with limited liability. We went in full-time committed from the start, but built the business slowly.

Two things that helped us in the beginning were support from the Chamber of Commerce, including a training event called Ready for Business, and the associated support of a mentor, who for a few vital months helped with our business plan and acted as a sounding board and a source of external accountability.

Before we started pitching for any business or running any funerals, we developed our branding and worked on our brand development, pitching ourselves, the language used on our website and marketing materials. We leased a vehicle and equipment and obtained a government Start-up Loan.

We always made sure we were covering our costs, and continue to do so.

What do you wish someone had told you before you started?

That this is a 24-hour business, both from the point of view that obviously someone could ring us in the middle of the night to ask about our services, but also more fundamentally that if it’s your own business, you can’t switch off. It even invades your dreams!

What would you go back and tell your newly entrepreneurial self?

Don’t worry about what other people in the business are going to think about you. We started out scared about upsetting The Funeral Business – but it’s not about what they think, it’s about what the individual families we are helping think.

Do a good job, one family at a time. Some people might call us a Disruptor, we simply believe that we are a business that’s helping to change the business model. Having 35 families and counting that are really pleased with what we’ve done for them gives us the confidence that this is needed.

The main message: you have a right to do this.

What do you wish you’d done differently?

I wish we’d had the confidence to have a higher profile locally early on, to have had more guts to really promote ourselves locally. The funeral business works on quite a small network of word-of-mouth and reputation: now, people who have been to our funerals get in touch when it’s time to organise one for their loved one.

What are you glad you did?

There are a few things we’re really glad we did:

  • First of all, we put in place a network of support right from the beginning. Written into our business plan and future plan is the aim to make our own lives better, too. That means having cover from our associates so that we can have family time and take holidays, and maintaining a good work-life balance right from the start.
  • We’re glad that we spent time, money and effort on the branding, getting a proper design for our brand, website and marketing materials, being sticklers for detail, working out what we wanted and getting it: the right name, the right feel. It was a bold decision to put the branding on our vehicle, which is non-traditional in the business but has resulted in us picking up work.
  • We’re also glad that we’ve been part of the bigger conversation about death and dying, that we’ve networked and taken full advantage of the opportunities that are offered to us. If you give people quality information and work for the good of the industry and society as well as your own business, people will be able to make more informed choices, and will go to a business that allows them to make these choices, that will deliver them. The things that we do now: having stalls at local street fairs, running death cafes, educating the public on the choices available, will ultimately benefit our business as well.

What’s your top business tip?

If you just do the best job you can, every single time, take every opportunity to learn from what you’re doing, and don’t worry about everyone else, that WILL pay off.

How has it gone since you started? Have you grown, diversified or stayed the same?

We’ve been growing steadily as our confidence has grown, including more work coming locally through word-of-mouth and our growing reputation. We’ve been running more creative funerals and getting recognition for that – we’ve started developing a real USP in that area. We have the confidence to offer families different options, so people are going for them.

We have received recognition for making natural, ecologically friendly, green options available as an integral part of what we do. We incorporate this naturally, for example encouraging people in Birmingham to realise that they can have a natural burial, even if they live in a big city. As part of this recognition, in September 2015 we were awarded Green Funeral Directors of the Year at the Good Funeral Awards. We were also nominated in the Most Promising New Funeral Directors category. As all of the nominations come from families who we have helped, this meant a lot to us.

Carrie Weekes Fran Glover A Natural Undertaking funeral directors Birmingham

Carrie with A Natural Undertaking’s Good Funeral Award at the Kings Heath Street Fair, Birmingham

We were also chosen as Virgin Start-up Ambassadors in May 2015. We got to have lunch with Richard Branson, who told us he thought our business was “100% a great idea”. We’ve been involved in networking and coaching events through this, and also write a monthly blog post for Virgin.

Finally (for the moment), we have been selected as one of the Small Biz 100 for this year’s Small Business Saturday and we’re featured on 1 October 2015. As part of this nationwide event, we’re trying to get local businesses involved in talking about small businesses and encouraging people in the area to use them.

All of this has helped us to raise awareness not just of our business, but of some of the conversations people should be having about death and dying.

Where do you see yourself and your business in a year’s time?

  • We want to have a higher percentage of our funerals to be from the Kings Heath and Moseley area and a higher percentage of those to be natural burials, because those are beautiful.
  • We want to be seriously considering our own premises and what those would be.
  • In parallel with the business development, we would like to be more visible and high-profile around Birmingham as facilitating the death conversation.
  • We want to make sure that we’re continuing to look after ourselves.
  • We want to bring other local companies into our network so that we can run our business within a local, sustainable supply chain.
  • We want to be making sure that people have more information and better choices about funerals for themselves and their loved ones.

They have 1-year, 5-year and 7-year plans; they used their experience and knowledge and added in specific training; they network with the best in their industry niche; they’re already winning awards; and they’re doing things ethically and kindly and supporting other local businesses. With all of that on the go, I’m confident that we’ll see Carrie and Fran’s business grow and thrive over the next year, and many years to come. What a long way from our library studies for me and Carrie![I can remove the last sentence if it’s a bit naff!]

You can find A Natural Undertaking online at
Carrie Weekes or Fran Glover are available 24 / 7 on Phone: (0121) 444 0437 and Mobile: 07986 423 146 and you can email them, too.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

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Posted by on October 1, 2015 in Business, Small Business Chat


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Curb or kerb?

DictionariesHere’s one suggested by my friend and editing colleague, Linda Bates. As a special bonus, it has a US / UK English twist. How exciting!

A kerb is a noun meaning the stone edging of a pavement or path. There are some verbs associated with kerb, notably kerb-crawling, which is driving slowly on the lookout for a prostitute.

Curb is a noun meaning a limit or control (“I’m imposing a curb on the amount of alcohol you can drink at home”) and a verb meaning to keep in control or limit (“I’m curbing the amount of alcohol you can drink at home”). A curb is also a type of bit used in a horse’s bridle.

And, excitingly, American English uses the same word (curb) for both!

You can find more troublesome pairs here and the index to them all so far is here.

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Posted by on September 29, 2015 in Errors, Language use, Troublesome pairs, Writing


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Small business chat update – Tammy Ditmore

mugsI always like featuring my fellow editors in this interview series. As I’ve said many times before, I approach other editors in a spirit of cooperation, not competition. It’s important to me to support new editors, learn from more established editors, lean on and support my peers and have great people to recommend prospective clients on to when I can’t fit them in or know they would be a better fit. And it’s great to see all the different things we all get up to! So it’s with great pleasure that I come back to Tammy Ditmore for an update. Tammy’s business is called eDitmore Editorial Services. We first met Tammy in June 2012, and she updated us on her progress in June 2013 and most recently in August 2014. When I asked her then where she wanted to be now, she replied, “Probably in about the same place as I am today. I recently stepped back and took stock of my current family and life responsibilities, and I realized I just need to focus right now on keeping my business steady so that I have the time and energy to take care of these other obligations. I do have some dreams for expanding into other areas at some point, but I don’t think this will be the year for that. Admitting that I needed to take a step back — or at least not try to move forward — was hard at first, but it’s given me a greater sense of peace and helped me focus on what’s most important to me right now. I believe there are seasons to life, and I don’t want to miss this particular season by trying so hard to launch myself into the next one.” Now, Tammy has had, it’s fair to say, a tough year, but she’s learned a lot about her business and how it works with the rest of her life during that year, and is generous enough to share those lessons with us today.

Hi, Tammy, and welcome back Are you where you thought you’d be when you looked forward a year ago?

Yes, pretty much. It was a year of transitions for my family, and because of that I have focused a little less on my business during this time. I’m grateful that I’ve still been able to work steadily through the year with little income dropoff. I have overloaded a bit in some months so I could step back in others and spend more time with my family.

What has changed and what has stayed the same?

I’ve had less work from some of my steadiest clients from the past few years, mainly because of turnover at those clients, I think. But I have continued to pick up new editing clients from other sources, and I’ve reconnected with a few clients from the past. The type of work I’ve been doing has remained a mixture of copy editing and developmental editing for books and other projects. But I also did a bit more writing this year, and I think there may be some opportunities soon for me  to do even more writing, which I’m looking forward to.

What have you learned? What do you wish you’d known a year ago?

I have learned that a large project with a number of writers and specialists involved can offer some real challenges, despite all my efforts to keep things on track. I wish I had been more confident that my business really did have enough of foundation that it would not collapse if I gave it a little less attention. I’m very glad to have learned that—although I know I can’t take the business for granted either.

Any more hints and tips for people?

I think it’s important to remember that we run a business; our businesses should not run us.

And … where do you see yourself and your business in a(nother) year’s time?

I’m looking forward to this year. I’m headed into it with some renewed energy and ideas, and I anticipate having more time this year to concentrate on developing some new opportunities. I’m co-hosting a webinar on editing soon (this is airing live on September 30 and will be available for replays after then: follow this link for information), and I’m going to be on an editing panel at a writer’s conference in November. I’m talking with some potential clients about doing more writing, and I’m learning a new program (InCopy) for another client. By this time next year, I hope I will have some solid writing projects along with my editing projects. And I may even begin offering some consulting services this year; I’ve been doing more and more of that informally, so I’m thinking about how I could make that a part of my business services.

A rather unpredictable year for Tammy, then, but she’s pulled out that important point: “It’s important to remember that we run a business; our business should not run us”. I’ll be excited to learn how her new ventures into writing and possibly consultancy go – it’s interesting to see how our careers shift and change shape as we go along – personally, I’ve ditched the writing work and have segued calls for mentoring into some new products to help people self-mentor, but I love to see how other people face those challenges.

Tammy’s website is at and you can of course contact her by email. She’s based in Califormia. And here’s the event on September 30 again: How to Team Up with the Perfect Editor for you.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

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Posted by on September 26, 2015 in Business, Small Business Chat


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Altar or alter?

DictionariesHooray, I seem to be doing these posts more regularly again now. They have lots of fans, so hope regular readers are pleased. Of course, if you’ve just found this post having searched for “altar or alter”, you’re going to be a bit confused by that statement, as you’re visiting from way in the future. This “Troublesome Pair” is but one of a whole series of them I’ve been posting for a few years now. Do pop to the links at the bottom of this post to find the whole alphabetical list of them!

Right, anyway … alter or altar?

Altar is a noun and refers to specifically the table in a Christian church, usually at the front, where the bread and wine are consecrated for communion, and more generally, to any flat-topped box or table that is used as the focus for some kind of religious ritual.

Bonus pair: What’s a shrine, then? A shrine is a place that’s regarded as being sacreed or holy because it’s associated with some kind of god / deity, or a reliquary or container containing holy relics. So you do religious things at an altar and a shrine keeps them safe.

Alter is a verb meaning to change (or change something or cause something to change) in appearance or character. In US and Australian English, it also means to castrate or spay an animal (so many bonuses today!)

“After she observed the seriousness of the actions performed at the altar, she altered her behaviour in church and stopped giggling during the services.”

You can find more troublesome pairs here and the index to them all so far is here.

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Posted by on September 24, 2015 in Errors, Language use, Troublesome pairs, Writing


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Small business chat update – Tone Hitchcock

mugsIt’s time for a Small Business Chat update, and I’m thrilled to be interviewing the lovely Tone Hitchcock of Anthony Hitchcock Art & Design for the fourth time (his sister and cousin also feature in this series, coming soon!). Tone is a model-maker extraordinaire, and it’s lovely to see him being able to forge and strengthen his career in this creative corner of the self-employment world. first interviewed Tone in May 2012 and then we did an update in June 2013.  The last update was in July 2014, at which point, when asked where he wanted to be in a year’s time, he repeated his reply from last time: “This time next year, Rodders…” Let’s see how he’s been getting on, and he’s treated us to some fab photos of some of his work again, too!

Hello again, Tone! So, are you where you thought you’d be when you looked forward a year ago?

Things appear to be going nicely to plan (still not quite a millionaire, but hey), and I’ve made some fantastic contacts. I’m in a position now where I have a few very exciting potential projects lining up; this time next year, I shall hopefully be able to talk about them. Either that, or be weeping into my beard…

Sounds exciting! What has changed and what has stayed the same?

I’m still doing props and models, with the occasional bout of doodling, but this year I’ve completed some work for Bristol Museum, in conjunction with Cheltenham Science Festival. I sculpted a lifesize Pliosaurus skull for them, working from the actual fossil, which is not yet on display at the museum, which meant that I got to poke around ‘backstage’ there, which for a massive nerd like me was a real thrill. The fossil itself was found in Westbury, about 8 miles from my house, and represents a new species (P carpenter), so it is a properly West Country beastie. So far, the feedback I’ve had on it from Paleontologists has been very complimentary.

Tone Hitchcock plesiosaur skull

Plesiosaur skull model created by Tone

Tone Hitchcock plesiosaur

Reconstruction of the plesiosaur

After tightening up my paperwork, and client-vetting bureaucracy, this year seems to be running more smoothly, too. I’ve been able to head off the nutters fairly early for a change!

What have you learned? What do you wish you’d known a year ago?

There were a couple of slow patches this year, so I guess the important thing I’ve learnt is perseverance. You can’t just sit around and wait for things to fall into your lap, you need to get out and find opportunity. I hate to use the phrase ‘networking’, as it sounds so cheesy and calculating, but it is a very necessary thing.

I’m probably quite lucky in that a lot of my more useful contacts have grown about quite organically, through mutual interest and friendship, rather than being approached from a business point of view. A case in point is Ben Garrod (Evolutionary biologist, one of only a handful of people in the world who re-articulates skeletons for museums, presenter of the BBC 4 series ‘The Secrets of Bones,’ and all round good egg), who I met on Facebook a couple of years ago. What started as bonding and banter over our skull collections led to Ben putting my name forward when Bristol Museum mentioned to him that they were looking for a sculptor.

Any more hints and tips for people?

The usual tips: keep going! And also, make the most of every opportunity you can, as you never know where it could lead. I recently appeared as an extra in a Hollywood production being filmed in Wells (they were looking for long-haired beardy men, and it’s only down the road, so it seemed silly not to apply for it), and as well as being a laugh, it afforded me the chance to give out my card to a few industry types, and also to make a pair of signet rings for my similarly hirsute cousin and me to wear on the day of shooting.

Tone Hitchcock's hand with ring

Ring sneaked onto set

I very much doubt that you’ll be able to see them on screen, but I couldn’t resist the chance to sneak some of my props onto set alongside Charlize Theron & Emily Blunt.  😊

And … where do you see yourself and your business in a(nother) year’s time?

More film prop work would be nice, more museum stuff… and of course, I’ll be writing the next update from my yacht in the Bahamas…

Tone Hitchcock film prop

Bonus organic alien bomb made for a low budget British horror film

It’s brilliant to see how well Tone’s doing and we can all pull good business advice out of his tales, too. I completely agree with the need to remain open to new experiences: I would never have written five books if I hadn’t done the first blog about my life as a freelancer, and I wouldn’t be having great fun working as a transcriber if I hadn’t taken the plunge and tweeted to a prospective client five years ago! I can’t wait to find out what Tone will get up to next year …

See what Tone’s been up to recently at Anthony Hitchcock Art & Design at You can, of course, email Tone.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

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Posted by on September 19, 2015 in Business, Small Business Chat


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How do I add a link to a blog post?

This is a re-post of an older post that was attracting lots of spam comments, reposting it to see if it helps. But it is a useful post, still, so do read, enjoy and share!

Why would I add a link to a blog post?

Adding a link means that you’re putting a hyperlink to either another website or another of your blog posts in the one that you’re writing. There are many reasons for doing this: these are some of the reasons why I do it …

And did you notice that all of those bullet points were links to examples of what I was talking about?

A note about SEO and links (back-links)

One major advantage of links is in helping your Search Engine Optimisation (SEO). I’m not going to go deeply into that here, but basically, Google and the other search engines like to see your pages linked to on other people’s pages, as it shows you’re trustworthy and respected within your community enough for people to link back to you. Yes, people do try to abuse this (we’ve all had blog “comments” from spammers trying to get their URL on your list of comments and now we know why) but when used properly, reciprocal linking to content that does actually interest you and is relevant for your readers does help your fellow bloggers and will hopefully lead to them linking to you, too.

How do I add a link to my blog post?

Of course, all of the blogging platforms (WordPress, LiveJournal, Blogger and others) do it slightly differently. But the difference usually comes down to the icon that they use and how much you can do once you’ve clicked on that icon.

I’m going to use WordPress as the main example, showing all the steps to create a link, but then I’ll show you what the link button looks like in Blogger and LiveJournal and, in fact, Gmail, too. And at the end I’ll share those link images so you know what to look out for.

How do I add a link to a WordPress blog post?

The first thing you need to do is have some text on which you want to base the link. Here I’ve typed in a few words. You can see that in the case of WordPress, there’s a little greyed-out icon that’s not clickable if you haven’t highlighted any text:

Wordpress 1

As soon as I highlight the text that I want to use as the basis of my link, the two greyed-out icons appear in all their clickable glory:

Wordpress 2

Keeping the text highlighted, click on the left-hand icon that looks a bit like a staple. Or in fact, as has been pointed out in the comments on this post, a link in a chain. This will bring up a dialogue box for inserting your link:

Wordpress 3

WordPress allows you to do two things here; you can either link to a URL for a page outside your own blog (circled in red) or you can choose one of your own previous blog posts to link to (circled in blue) – very handy.

We’re going to concentrate on linking to a URL. Type in the URL you want to link to – including http:// at the beginning:

Wordpress 4

Note here that I’m read to hit Add Link and I have NOT ticked Open link in a new window/tab. This is because I used to do that and an experienced website manager I know got into a bit of a frenzy and told me that it’s not good practice and I should NOT do that. So I don’t now.

Note: if you want to open a link in a new window or tab when you’re reading a blog or web page, right-click on that link and you should get a list of options including those.

Having pressed Add Link, my text is underlined:

Wordpress 5

… and it will be a link just like the ones in the first section, above.

If you want to edit the link, highlight the underlined text and click on the same Link button – you can now change it as you wish.

If you want to delete the link, highlight the underlines text and click on the icon to the right, which is supposed to look like a link being broken (or a staple being removed).

How do I add a link to a Blogger blog post?

Thanks to my friend Linda for the screenshots for this one! (And that’s a link to the website she’s set up with background information to a book she’s just published.)

Blogger works in a similar way to WordPress, but the icon you need to use is the word Link:

Blogger 1

and the dialogue box doesn’t give you the option to choose a previous blog post to link to, but has the familiar URL entry field:

Blogger 2

How do I add a link to a LiveJournal blog post?

LiveJournal uses another common icon that you’ll find for a link – this is apparently a globe with a link of a chain attached …

Livejournal 1

and you’ll get a similar dialogue box when you click that icon.

How do I add a link to a Weebly blog post?

Thanks to Louise Harnby for the screenshot for this one. We encounter the link  / staple icon again for Weebly, this time in white on a black background:

weebly 1

How do I add a link to a Gmail email?

And just because it demonstrates one of the other icons that is commonly used, if you want to add a link to a Gmail email, for example to point a friend to this blog post, the icon is another chain link / staple, but a horizontal one similar to Weebly’s:

Gmail 1

Icons that represent adding a link

Here are those common icons again. If you find another one, do contact me and send me a screenshot and I’ll add it to this post!

If you want to add a link to any kind of text and you’re looking for the appropriate icon on a button, it is likely to be one of these or similar:

icon 2 stapleicon 3 wordicon 1 worldicon 2.5 another staple

I hope you found this useful. If so, please take a moment to like, share or comment, and spread the word! And feel free to use the Search function on the right hand sidebar to look for more posts about blogging …


Posted by on September 17, 2015 in Blogging, Writing


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