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Small business chat update – Nicole Y. Adams

mugs Welcome to another Small Business Update, this time with Nicole Y. Adams of NYA Communications, who works primarily in editing and translating PR and marketing materials. We first met Nicole in November 2012 and then had an update in December 2013. At that point, when asked where she wanted to be in a year’s time, Nicole replied “I hope to continue to spend around 80% of my time on PR and marketing translation, and 20% on coaching services. I also wouldn’t rule out additional publications for the language industry. But PR and marketing translation will always remain my first love“. Now, one thing I’ve learned in my time publishing these interviews is that pretty well nothing goes exactly to plan (often in a good way!). Let’s find out how things have gone for Nicole …

Hello again, Nicole! So, are you where you thought you’d be when you looked forward a year ago?

Yes and no. I’ve published some more e-books for freelance translators just as I hoped I would, and I have continued to enjoy great working relationships with my clients. What has been a very welcome change is that I now translate and edit 100% of my time rather than just the 80% I’d hoped, which has been a very welcome change.

What has changed and what has stayed the same?

The biggest change has been that I stopped offering coaching services at the start of last year and have instead created a comprehensive online course for beginning freelance translators, The A to Z of Freelance Translation. You could say I’ve gone back to my roots and once again translate and edit marketing and PR copy 100% of my time.

What have you learned? What do you wish you’d known a year ago?

I’ve learned that it’s crucial to dedicate your time to what you want to do in your business and not offer additional services because you feel you are expected to, because ‘everybody does it’ or because people ask you for them. I’ve had quite a few tempting offers to present webinars and speak at conferences, for example, but I’ve decided that I don’t wish to diversify into those areas because my calling is translation.

A year ago I still felt bad about declining fantastic offers because I felt I was expected to accept them, but I’ve come to realise that it’s important that we stay true to ourselves and only do what we are comfortable with and what fulfils us. In my case, that’s translating PR and marketing copy for my clients, and helping new translator colleagues through my online course. That means no webinars, no podcasts and no conference presentations – and no guilt about declining them

Any more hints and tips for people?

Take an introspective look at yourself and your business every year to determine if your business is aligned with your personal preferences and structured exactly how you like it. If not, make some changes to ensure you are (still) following your true calling.

And … where do you see yourself and your business in a(nother) year’s time?

I’m not expecting any major changes. I’m perfectly happy with where my business is at the moment, and I’m hoping to continue in the same vein.

This interview has been very inspiring for me, personally. I’ve had quite a few requests – more and more as time goes on – to offer mentoring services to individual editors and transcribers. I love helping people, but I’m an introvert, and too much people-time burns me out and tires me. Instead of trying to be all things to all people, I’m (slowly) putting together some self-mentoring materials to work alongside my business books, and I’ll be creating a version of my two main business books aimed at editors, with the self-mentoring materials included, which should be out soon(ish). Nicole has helped me to accept that this is the right way to go – have a think about what you’re doing in your business and see if you can identify areas into which you’re putting effort but which don’t fulfil your needs. You shouldn’t be run by your business; you should run your business! So thanks for that, Nicole, and best wishes for a calm and balanced year!

You can visit Nicole’s website at www.nyacommunications.com and you can of course email her. She’s on LinkedIn, Twitter, Facebook and Skype: NYAcommunications.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on January 24, 2015 in Business, Small Business Chat

 

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Is this editor weird? or, It’s all about the books (am I allowed to use that phrase?)

Pile of style guides and dictionariesIt’s my birthday today, and I’m anxiously listening for the doorbell. I’m expecting a delivery … of a style book for an editing style I don’t use very often, but is the style being used for a large project I’m working on. I know that there are online dictionaries and guides to editing styles (although in fact the one for this particular guide is a bit tricky to access), but I just prefer to work with a printed work.

Is this editor weird for doing that, though?

I’ve talked about using paper for keeping records before now, over on my more personal blog (which started off as a record of going full time and is now more of a book review blog). I do my tax returns online, and I keep financial records on spreadsheets and using my accountant’s online software, but I like to note down the work I do for my clients in a book. I star and filter emails that have jobs to do in my email inbox, and have a Gantt Chart to help me work out my deadlines and priorities, but I write a list of jobs and a daily to-do list in a physical book, using a fountain pen.

So, I obviously like printed and paper materials and records.

I have a nice wide-screen monitor on my PC, on which I can fit two A4 pages comfortably. But, I like one of those to be the job I’m working on, and one to be my own style sheet (because even if you’re using a set style, there are always details you need to keep noted down to send to the client with the job or to go to anyone working on the document after you). So it suits me to have a book on my side desk, ready for consultation.

I make sure that I keep my editions up to date, which is pretty easy to do when you swim in a sea of lovely editorial colleagues, and I buy the new ones when they come out. If there’s something not in the editions, I might do an online search (or ask my colleagues), I certainly check Google for which use of a word is more common / Wikipedia (for the basics and links), Library of Congress and other sources for facts, etc., and when I’m doing other jobs such as transcribing or even localising, I look up online as I go along – but when I’m doing straight editing or proofreading, I like to use my books.

The funny thing is, I edit almost exclusively online. I’ve done thousands of jobs, and only two of them have been on paper (and one of those was a pro bono project, and the other was for someone who didn’t want me to use the standard proofing markup!). I wonder if I’d happily use an online source if I did more paper editing … I think not, actually.

Am I weird? Am I behind the times? Or do others of you eagerly await a lovely, shiny new style guide to pop through your door, even if it’s not coinciding with your birthday?

 

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Daniel Sodkiewicz

mugs Welcome to a new small business chat. Daniel Sodkiewicz from Royal Deer Design in New York contacted me to ask if he could be featured – I’m always happy to talk to businesses all over the world (I get equal traffic on this blog from the US and UK, so it definitely gets seen by his compatriots, and of course, like my business, web design companies are not restricted by the geographical area in which they physically operate. Just like our UK interviewees, Daniel started off doing something he knew, which is always an advantage, having worked in a similar industry, and, most importantly, he knew he was good at – and enjoyed – the ‘doing business’ side of things as well as the ‘doing the work’ side – something people tend to underestimate. So, let’s meet Daniel, whose company is one year older than Libro, and see what path he’s taken so far as his business has grown.

Hello, Daniel. First things first: What’s your business called? When did you set it up?

I started my company, Royal Deer Design, in 2008.

What made you decide to set up your own business?

I was working as a full time employee at different web design companies, working on projects for T.Rowe Price, Canon and other big name brands. Part of my job was working directly with clients and I really enjoyed that part of the process. Meeting with prospects, writing proposals and even competing with other companies for business was an adrenaline rush – one which I could not fully experience working for someone else. I value my freedom and the flexibility of being an entrepreneur, and so I knew it was time to be my own boss.

What made you decide to go into this particular business area?

I’ve been involved with computers since high school when I was running a large online discussion for computer gaming fans. This led to managing other websites and helping online startups. I enjoy working with business owners and startups who are passionate about their work. I like to see how they grow and to know that I am helping them succeed.

Had you run your own business before?

I’ve always had a strong entrepreneurial spirit which has helped me develop my management, marketing and sales skills. Before launching my current business, I was involved in freelance work, selling scripts and plugins I created. All of my experience has shaped me into the leader I am today.

How did you do it? Did you launch full-time, start off with a part-time or full-time job to keep you going … ?

Leaving corporate America and launching my own Web Design Firm felt like a natural part of my evolution. I was working for companies and knew I could deliver better services to the clients than what they were doing, and I did not always agree with their vision or poor work ethics. I went through a smooth transition from full time developer at a corporate firm to freelance work to establishing a company with a business partner.

What do you wish someone had told you before you started?

One of the most important lessons is learning to say “No” to certain projects. When starting out, you are hungry for business and do not want to lose any potential deals, but there are some projects you need to walk away from. It is not worth winning a project at any cost, because you end up spending too much time and don’t make any money, or have clients you can never please. Being willing to walk away has provided me with the freedom to choose who I work with, and now when prospecting for clients, I want to see if the potential client is a fit for my company, as much as they are looking to see if I am a fit for them.

What would you go back and tell your newly entrepreneurial self?

1. Owning a business is more about running the business (sales, marketing) and less about the actual work (web design and development)
2. It’s a numbers game. For every X number of cold calls you will get Y number of prospects which will become Z number of clients.
3. Have fun, because in the end that’s all that really matters.

What do you wish you’d done differently?

Started my business sooner.

What are you glad you did?

I took my time to find the right people to collaborate and work with. I do not rush into hiring because I want the best people who fit into our culture. When attending networking events, I am always on the lookout for quality people, which is how I met Michael Platania, writer extraordinaire! :) Michael is a part of my team. We follow a rule at Royal Deer Design: hire slow and fire fast. Without a good team, even the best product or idea will fail.

What’s your top business tip?

Educate your clients. When they first come to you, they often do not know what they need or what is involved in making it happen and it is our responsibility to educate them so there are no surprises down the road.

How has it gone since you started? Have you grown, diversified or stayed the same?

I have grown my business since starting and now have a team of people working for me. The success I have achieved has allowed me to branch out with a few side projects devoted to helping other entrepreneurs succeed, which I am very passionate about. I launched a website called Area301.com to help web designers find leads for business, and techstarsdigest.com, a listing of the best tech articles on the web. I am in the process of launching my new website: digest.nyc – an online hub connecting entrepreneurs and techies in NYC.

Where do you see yourself and your business in a year’s time?

I will continue to run my web design firm and grow my team. Creatively, I plan to continue my side projects and be a resource for technologists and entrepreneurs. I want to continue working with clients, setting goals and milestones that we work together to achieve.

I find Daniel’s attitude to his entrepreneurship and skillset quite different from many of the interviews I’ve run with UK business owners. This reminded me of a research study I took part in a while ago, comparing the words that US and UK entrepreneurs used of themselves – here are the results, if you’re interested. US participants tended to come across as more self-confident and happy using the word ‘entrepreneur’, while Europeans tended to be more reticent in their descriptions. I’m business-minded and proud of it, and maybe there’s a lesson here to hold our heads up high and celebrate our skills and those of our colleagues and fellow-workers! Anyway, going back to Daniel, I’ll be interested to see how he grows and develops his business over the next year. This is often a time of consolidation in a ‘mature’ business, and sometimes it’s easy to sit back and not work on those side projects; I’m sure we’ll see some interesting developments here this time next year!

Royal Deer Design, LLC
50W 97th Street, #12N
New York, 10025 NY

Tel: + 1 (646) 657.9323
Email:
Web: www.royaldeerdesign.com

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources.

 
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Posted by on January 17, 2015 in Business, Small Business Chat

 

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Small business chat update – Sophie Playle

mugs Welcome to another Small Business Update – today we’re revisiting Sophie Playle, from Playle Editorial Services, who we first met in December 2013, at which point she’d only been going for eight months! When I asked her where she wanted to be in a year’s time, she replied “Hopefully, I will have a more stable income, and a few more regular clients. I hope to start working with publishers as well as continuing to work with writers. I’d love to edit more speculative fiction novels, as this is a particular passion and expertise of mine!” I have to say it’s lovely to have specialised fiction editors to pass prospective clients on to, as I only take on a small number of fiction books a year myself, and it’s been good to see Sophie going from strength to strength over the year. Let’s see how she’s doing …

Hi Sophie, and welcome back! Are you where you thought you’d be when you looked forward a year ago?

To a degree, yes. I’d hoped to have a more stable income … That hasn’t quite happened yet! Things are still very up and down month-to-month, but I have had a continuous stream of work this year, which I’m very proud to have achieved; project timescales and waiting for clients to pay makes it very hard to predict a monthly income, so I’ve discovered having a buffer is very important.

What has changed and what has stayed the same?

I rebranded my business during the year, and made the decision to focus exclusively on editing – mostly fiction editing. Previously, I’d also offered copywriting, but I was finding it difficult to target my marketing when I had two very different markets. I had planned to create a separate brand for copywriting, but this hasn’t yet happened.

I have been editing more genre writing, which was one of my goals. I’d also hoped to work with more publishers. However, I’ve only worked with one publisher this year, on a single book. They sought me out – I haven’t been pursuing work from publishers yet, and I’m not completely sure I do want to go down this avenue. I really enjoy working with self-publishers and with writers directly, as I love their creativity and enthusiasm.

What have you learned? What do you wish you’d known a year ago?

I’ve focused a lot of my time and energy on professional development this year. I completed a training course (PTC Copy-Editing) and earned a certificate in Basic Editing from the Society for Editors and Proofreaders (SfEP). I also attended the SfEP annual conference, which was a fantastic networking and learning experience.

In terms of business sense, I’ve learned a huge amount – I wouldn’t be able to write about it all in a single post! I think the most important thing I’ve learned, however, is perhaps the most surprising. I had thought that all I had wanted was to edit fiction, but doing that non-stop for a year has really drained my energy. I’ve discovered that I’m the kind of person who needs variation. This year, I narrowed the focus of my business; next year, I’m widening it again (but in a more targeted way).

Any more hints and tips for people?

Sounds boring but … accounting software! FreeAgent has been a lifesaver, and one of the best investments I’ve made in my business. I use it to create and track invoices, track my profits and expenses (handy graphs included), manage my projects and timescales, and even time-track my work to see my productivity levels and profit margins. Next year I’ll also be using it to submit my tax return. I highly recommend it. (Use code 43g3im21 to get a lifetime 10% discount!)

Also, I’ve discovered just how important it is to look after yourself. Set boundaries for your business – who you’re happy to work with, when you’re happy to work, etc. After all, it’s your business. Create a schedule, but focus on one thing at a time. (These are all things I’m still working on!)

And … where do you see yourself and your business in a(nother) year’s time?

Ah, the million dollar question. (Hmm, with a million dollars – or pounds – in the bank wouldn’t be a bad start.) But seriously. I have big plans for 2015. Unfortunately, the #VATMOSS mess has put a major spanner in the works. I’d hoped to branch out into offering products and courses for writers, and I still plan to do this, but I’m going to wait and let the dust settle on this #VATMESS thing for the time being, then figure out my next move from there.

I may also set up a separate copywriting side-business. In short, though, I want to make sure I have enough diversity to keep me motivated, and I’m determined to reach a certain income goal, too. (Probably not a million dollars.)

Thanks for having me again, Liz! I’ve really enjoyed reading about other small business owners in your series. It’s amazing how much we can learn from each other, even if we’re working in vastly different industries. I’m a big advocate of ‘power to the people’, and I think small businesses owners are doing just that: claiming their power. To me, that’s hugely inspiring.

I find Sophie’s interview really inspiring, too, and hope you do as well. I love her learning points – it’s great that she’s picked up on the looking after yourself side of things nice and early, and she’s right about using accounting software or good systems right from the start – it makes life so much easier, and it’s so important to know where you are at all times. Best of luck to Sophie as she continues learning and developing – I’m sure 2015 will be a good year for her!

Sophie Playle is a professional editor who specialises in helping fiction writers reach their literary potential. Find out more and download your free guide, ‘15 Steps to Get Your Manuscript in Shape Before Hiring an Editor’, by visiting her website: Playle Editorial Services

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on January 10, 2015 in Business, Small Business Chat

 

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Small business chat update – Ellie Levenson

mugs It’s a special bonus Small Business Update today, because Ellie Levenson’s book, “Election”, published by her own publishing company, Fisherton Press, launches today! I joined in with a Kickstarter campaign to publish this book, and I received my own copies a few days ago (pop over here to my book blog for photos and a review). So it seemed fitting to publish this update today. When I originally interviewed Ellie in November 2013, she had only just set up the Press and hadn’t been going long enough to be able to answer all of my starter questions. She did, however, have this to say about where she wanted to be by now: “Having launched our first few books and hopefully seeing orders for them roll in! And preparing a big launch for our Kickstarter crowdfunded project, Democracy for Toddlers”. So as well as being a bonus Small Business Update, this one has bonus questions! Let’s see how things are going as the first book comes out and the reviews start coming in …

Hello, Ellie! Thanks for taking a moment at this busy time to answer my questions. First of all, are you where you thought you’d be when you looked forward a year ago?

I originally thought we would have published some books by now but it quickly became apparent that these things take a bit longer than anticipated so I very quickly decided to take a bit longer about things. Our first book is now published, with three to five more planned for this year depending on when they are finished and when I think the market is right.

What would you go back and tell your newly entrepreneurial self?

So far nothing, but I am sure I will learn many lessons over the coming year.

What do you wish you’d done differently?

Again so far nothing but we’ve only just published the first book. Ask me again next year.

Will do! What are you glad you did?

I’m really pleased I paid a designer to do my logo and website as I think they look professional and will be usable for some years to come.

What’s your top business tip?

So far it’s one I gleaned from a book by the Not on the High Street founders, which is don’t spend money you don’t have on things you don’t need. So I haven’t had business cards made or had a launch party.

How has it gone since you started? Have you grown, diversified or stayed the same?

It’s been tempting to diversify as I’ve been sent some great book pitches for audiences that aren’t my target and it has taken a lot of willpower to stick to my original plan, for now at least.

What has changed and what has stayed the same?
Just that I have slowed things down and decided to take more time over the whole process.

What have you learned? What do you wish you’d known a year ago?

I’ve learned a lot, but so far I don’t wish I’d known anything in particular … but watch this space!

Any more hints and tips for people?

Your friends want to help you and will like to hear about progress and offer advice where possible. Use (but don’t abuse) their good will. On the other hand, also feel able to say no to friends – I have had some pitches from friends that weren’t right for the company and have had to politely say no even though they are people I would like to work with or feel I should work with. Also, if someone is messing you around early on they will continue to do so, and therefore call time on a working relationship as soon as it isn’t working rather than waiting to see if it improves – it won’t.

And … where do you see yourself and your business in a(nother) year’s time?

Hopefully with a few books published, learning what works and what doesn’t, refining our processes, sticking to quality not quantity, perhaps even turning a profit…

It’s all very exciting – this first book is a good one, and I’m looking forward to seeing how this new publisher develops over the next year!

Fishterton Press‘s first book, The Election, by Eleanor Levenson and Marek Jagucki, is out now. and is available direct from Fisherton Press, from Amazon and from Ellie Levenson’s local independent bookshop, The Big Green Bookshop.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on January 5, 2015 in Business, Small Business Chat

 

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Small business chat update – Ruth Badley

mugs Welcome to another Small Business Update, today with Ruth Badley from Ruth Badley PR. We first met Ruth in October 2012 and updated her story in November 2013, at which point this was her plan: “I hope to consolidate and keep the clients I have. I don’t have much more capacity right now and it was never my plan to grow so big I needed to take on staff to cope. I have no wish to build an empire – doing a good job for the clients I have is enough for me.” That all sounded eminently sensible, and she was in the kind of position that I’m in, running a stable and mature business and wanting to continue doing a good job and carrying on the same path. So, did that happen? Hmm … let’s see …

Hello again, Ruth! So, are you where you thought you’d be when you looked forward a year ago?

I have an unusual response to that question right now. If you had asked me that two months ago I would have said yes, pretty much where I predicted I would be. I have taken on a couple of new clients, work with existing clients has grown and the picture seems quite settled but then…

What has changed and what has stayed the same?

The opportunity to relocate to Dubai for two years! So all change but, thanks to technology, I will be able to continue my business from the UAE. I have been very encouraged by the response from clients, who have all indicated they will be happy to see how a remote PR service works out for them. I am hoping my client base will indeed stay the same. I am currently balancing my work with preparations for departure in early 2015. I do a good deal of my work for my husband’s employer and this opportunity has come about through the company’s international reach.

What have you learned? What do you wish you’d known a year ago?

I am learning to be flexible – at very short notice and under pressure of time. I wish I’d had an inkling a year ago that relocation was on the cards. The organisation required is enormous so if like me you have a home office full of clutter, do yourself a favour and get rid now! Even if you don’t plan on moving, the process is very cleansing!

Any more hints and tips for people?

I have fought shy of having a website for several years but prompted by the move, my son has created one for me. I am used to advising other people on what their website says about them and now I have the chance to be more creative on my own behalf. www.ruthbadley.com is currently under construction and this exercise alone is helping me to really focus on how I want to communicate my services and the personality of my business, in a way I have never thought about before.

And … where do you see yourself and your business in a(nother) year’s time?

Definitely in a warmer place! I hope to continue the work I am currently doing whilst also taking time to immerse myself in a totally different way of life, in a location which offers so many new and exciting possibilities. I don’t think I would be wise to predict where my business will be in a year’s time but I am looking forward to finding out.

Wow – what a change, coming out of nowhere. I don’t know if it was the effect of Ruth’s mention of getting rid of clutter, but I did spend a chunk of this morning tidying my desk, although I’m not anticipating a call to Dubai myself (but who knows!). I really hope it goes well for Ruth. I know it’s perfectly possible to work remotely for my clients, who are all over the world and in many different time zones, so I’m sure it will work out for Ruth. Good luck, Ruth, and we look forward to hearing how you’re doing this time next year!

For more information on Ruth Badley see her LinkedIn profile – you can contact her via email and you can follow her adventures in Dubai on Twitter.

If you’ve enjoyed this interview, please see more small business chat, the index to all the interviewees, and information on how you can have your business featured (I have a full roster of interviewees now so am only taking on a very few new ones). If you’re considering setting up a new business or have recently done so, why not take a look at my books, all available now, in print and e-book formats, from a variety of sources. 

 
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Posted by on January 3, 2015 in Business, Small Business Chat

 

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Top blog posts of 2014

It’s that time of year when I do a roundup of the top posts of the year that has just passed. I like sharing what most people liked to read about through the year … (They’re in reverse order, building up to the most popular)

Top 5 small business chats

(not including my own)

5. Small business chat – Jenny Woodberry

4. Small business chat – Deborah Price

3. Small business chat – Karen White

2. Small business chat update – Paul Alborough / Professor Elemental

1. Saturday freelance chat – Carl Nixon

Top 5 Microsoft Office tips posts

5. Table of figures and table of tables

4. What to do if your comment boxes go tiny in Word (this was my first ever Word tips blog post, written for myself when I experienced the issue!)

3. How do I print out table headings at the top of every page in Excel?

2. How to put text in alphabetical order in Word

1. How do I keep my table headings over multiple pages in a Word document?

Top 5 business and careers tips posts

5. Ten top tips for transcribers

4. All the small business interviews

3. Working as a professional transcriber

2. How do you start a career in transcription?

1. Proofreading as a career – some pointers

(this little lot makes me glad that I wrote my Quick Guide to Your Career in Transcription and am preparing a book on careers for editors and proofreaders!)

Top 5 social media and blogging posts

5. How to set up a WordPress blog 2: adding pages to make it into a website

4. Setting up a WordPress blog 6: Adding sharing buttons to your blog posts

3. How to Set up a WordPress blog 7: Adding your profile picture or avatar

2. How to add an admin or moderator to your Facebook business page

1. What is Storify and how do I use it?

Top 5 Troublesome Pairs

5. Gunnel or gunwale?

4. Comprise, compose or consist?

3. Lightning, lightening or lighting?

2. Unmeasurable or immeasurable?

1. On Route or En Route?

Top 5 posts overall

5. Table of figures and table of tables

4. What to do if your comment boxes go tiny in Word

3. How do I print out table headings at the top of every page in Excel?

2. How to put text in alphabetical order in Word

1. How do I keep my table headings over multiple pages in a Word document?

Wow … all Office tips, and they’ve finally knocked En route or on route off the top spot!

And these were the top posts last year!

Happy New Year to all of my readers, however you’re reading this blog and wherever you are. You can look forward to more troublesome pairs, Word tips, business stuff and new books in 2015!

 
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Posted by on January 1, 2015 in Blogging, Business, Word

 

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