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An Emotional Business

I was talking with a friend the other day about “owning” and accepting your emotions, and as the conversation sloshed around in the back of my mind, it started me thinking about emotions in business.

Running a small business, especially, I assume, if you’re fairly new to the game, can be a really emotional business. There’s the high when you get that first big customer, or actually have to pay tax on your first year’s income (I’ve made enough to pay tax! Maybe that’s just me … ); the low point when work gets a bit sparse; the utter cringing horror when you make a mistake – sure, no one likes to make mistakes when they’re an employee, but it seems so much worse when it’s your own business, utterly your responsibility, your own customer who’s personally chosen you to work with …

It’s important to acknowledge these emotions rather than let them boil away unnoticed. Running a business can be stressful at the best of times – good stress or bad stress, it’s still stress – and having stuff you haven’t taken out and given the light of day can make you stuck and hold you back.

Here are a few ideas which might help deal with those emotions in a constructive way:

  • Be happy. Yes, do acknowledge those good times. Celebrate in your newsletter, Tweet about it, tell your friends (but see below). Also, make this last and cash in on it. If a customer has praised you, ask if you can quote them on your references/testimonials page. Then you’ve got that happy time forever. I also save emails with praise on them so I can revisit them in quieter moments.
  • Be decent and do the right thing. If you’ve made a mistake, instead of dwelling on it, do something. First of all, do the right thing. That means apologising, in writing or on the phone, if you’ve messed up a job for someone. Don’t bluster, excuse and hide: just state what you’ve done, honestly, how sorry you are, and what you will do to put it right. You would appreciate a supplier or other company who did that, wouldn’t you?
  • Use your mistakes constructively. Early on in my career with Libro, I didn’t have such strong Terms and Conditions as I have now. So when I “under-delivered” in a client’s opinion (I didn’t rewrite their essay, which of course I shouldn’t have done), they complained and withheld payment, criticising me fairly strongly for what I had done (or hadn’t done). I felt awful for longer than I should have. Then I used the experience to a) firm up my terms and conditions so new clients would know what to expect, and b) inspire a blog post or two!
  • When you’re at a low point, realise it’s a low point and you will come back up. I keep a record of jobs and income per month, and my billable hours per week. I can see it dips, and I can see that some weeks I don’t do so many billable hours; but then I can see, now I’ve run the business for a few years, that these dips are temporary and it always comes up again. Every business area has cycles; keeping records helps identify these and reassure you that it’s not the end of the world.
  • Have something other than the business. Yes, your friends, your partner, your kids, the lady in the supermarket are interested in your business. But do they need to live the business alongside you? Keep some other interests if you possibly can – I’ve temporarily lost my ability to read so many books, but then again most of my work involves reading of some kind: but I’ve made the effort to keep on with the gym and running; it’s kept me sane and given me something else to think about / concentrate on / talk about (but I know I’ve been bad about this at times: sorry, friends/M!)
  • Be honest with your peers. Gather a group of people around you who also run their own business / work from home / work in the same area. This is a group of people who understand the highs and lows, who you can celebrate the highs with – but also be honest about the lows – and they will be too, and you can support each other. I was most despondent about a tricky potential customer a few months ago. I went along to my usual monthly networking event, not feeling that positive about going and having to be all jolly and upbeat. I ended up talking to a few people about my problem; they gave me excellent advice and more than one opened up about issues they were struggling with.

So, be honest, be decent, try to keep your perspective, and acknowledge the highs, lows, blahs and whoo-hoos!

 
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Posted by on November 30, 2011 in Blogging, Business, Ethics, New skills, Organisation

 

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… but you still have to BUY a lottery ticket OR, making your own luck

In my time as a small business owner, and indeed, ordinary woman on the street, using social media, I’ve had a few noteworthy examples of how being in the right place, at the right time, within the world of social media such as Twitter and Facebook, can reap dividends for your business and personal development.

Of course, being in the right place at the right time is important In Real Life, too.  I picked up a few new clients at the book launch for a novelist client – because she was there, her book was there, my cards were there, and I was there. But social media runs round the clock, doesn’t involve dressing up, and doesn’t only happen at set times.

Yes, I’ve been lucky. And yes, I’ve probably missed as many opportunities as I’ve grasped – after all, who can keep up with all of the tweets by all of the people they follow? But here are some things that have happened to me in the last couple of years …

Client A tweeted one late evening (afternoon for her) that she was looking for a copyeditor. She was in the US, I’m in the UK, so the time difference was important. In fact, I found this tweet by re-running a saved search – see below. But there she was, and there I was, within 2 minutes of her tweeting. So I tweeted back. She sent me one project, then became a regular client. Then she recommended me to someone else, who I would NEVER have reached on my own, who is now another, larger, regular client.

Client B was stuck for a transcriber. She’s a journalist and interviews people regularly. Help – she needed a transcriber. Could anyone recommend one? At the time, transcription wasn’t even one of my core offerings. But I trained in audio typing and had done work with tapes over the years, so I got in touch. Again, I happened to catch her a few minutes after she’d posted, so I got in first. And, a year on, she’s another of my cherished regular clients. And has given me lovely references and recommended me on – via Twitter, of course!

And a personal one. Libro had been a bit quieter this week than it had been of late. So I had time to look at Twitter during my working day. I noticed one of my favourite running magazines was asking if people were booked in to do a particular race. And because I struck while the iron was hot, I ended up reviewing it for them!

How to create your own luck

All these three examples did depend on luck and good timing to a certain extent. But they also depended on me doing certain things to help create that luck and good timing:
–    I have a presence on social media, backed up with a website where people can find out more information about me, and linked to that website via my profile. So I’m already there, active and tweeting or updating my status, and anyone finding me for the first time can see I’m legitimate, busy and (hopefully) useful.
–    I follow people who are interesting to me and linked to my interests in some way.
–    I ran searches on Twitter in my areas of interest (“need proofreading”, “need transcriber”, etc.), saved them (did you know you could do that?) and run them regularly (even when I’m busy!). Then I contact anyone who looks like they might appreciate my help. Not aggressively or spamming, just asking politely if I can help and directing them to my website.
–    If I see an opportunity, I go for it. When I asked to review the race, I then had second thoughts, worrying that I’m not a good enough runner to review for them. But I’d already put in for it, and when I asked the contact at the magazine, she reassured me that my kind of runner was just the kind they wanted!

To win the lottery, you have to buy a ticket. Get on to social media, get them to serve your purposes, and see a whole new world of lucky chances open up! Go on … create your own luck!

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more! Contact me via email or via my contact form.

 
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Posted by on November 16, 2011 in Business, Jobs, New skills, Organisation

 

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Your short cuts: my short cuts

Whether you’re using office software for work, fun, creative writing, or studying, it’s very common to not worry about learning how to do things properly, but just to launch in and start typing. How hard can it be?  That’s fine, if you’re just typing a document or making a very simple spreadsheet.  But when things get more complicated, documents need more formatting, and the right way to do things isn’t immediately obvious, it’s very tempting to fudge something together and hope it’ll work out in the long run.

Your short cut: don’t learn how to do it properly; just make up your own solutions.

You would not believe how many documents I’ve been sent where the writers have done this.  In fact, it’s so common that I usually send clients a note to congratulate them when they’ve done something the right way.

This is not just me being over-picky or trying to persuade people to pay out for my services. I once spent seven hours – that’s SEVEN HOURS (remembering my rates vary from £10 per hour upwards) sorting out the formatting and contents page of a PhD that someone had got in a mess with.  What took up most of those seven hours? Stripping out the attempts to do it right that the author had flailed around with, before calling me in.

I’m going to share some of my short cuts. They involve knowing how to do something (I’m not blowing my own trumpet here: people pay me to know how to do this stuff) and doing it properly, to save yourself time and, indeed, money.

I’m going to look at various tasks your documents need to perform (we’re mainly going to be looking at Microsoft Word here, although other wordprocessing programmes will have similar features and capabilities), how you tend to do it, so you recognise what you’re doing even if you don’t use the same words to describe the task, and then show you how to do it “properly”, i.e. the way that is most suited to the software you’re using; the way that will make it easier for you.

I might even go all daring and post some video! Not sure yet …

So, the kinds of issue I’m going to cover will include

– making a new section start on a new page

– using tabs and margins

– using heading hierarchies and creating an automatic Table of Contents

– counting particular instances in Excel

– page numbering

– saving time typing and coping with words you regularly misspell

All quite simple stuff, but you’d be truly amazed at the muddles people can get into …

I’m also planning to do a series of posts that go into more detail, for those of you who really want to know about the nuts and bolts of how to do these things. Please do get in touch if you have any issues you’ve been wrestling with that you’d like me to cover, especially any short cuts of your own that you know aren’t quite right!

Contact me via email or via my contact form.

 
 

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Essay tips for new students

This time of year, rather than January, always seems like the start of a new year to me.  I suppose I was at University, then working at a University, then studying again, working in library supply where the renewal cycle was at this time of year, then back to working at a University.  I’ve also started at University twice (undergraduate and postgraduate), and my partner, Matthew, undertook a Master’s degree a few years ago.

So, I’m going to talk today about some hints and tips for new students on coping with those first essays.  I’d like to broaden this out, too – so if you have any questions on this topic that I don’t cover here, please either post a comment to this post, or contact me via email or via my contact form, and then I’ll write a follow-up post in a question and answer format.

Starting at University or College can be really daunting. You have to get to grips with a new environment, a new place to live, new people around you … and what’s likely to be a new way of doing academic work, too. I know some A-level courses encourage students to do some research in a bigger library, but I also know from running library tours at my part-time job, that many of you won’t have been in a big academic library before, and might need a few hints and tips. So, here we go!

Use all the resources you’re offered

Your library is the main place for this. At the beginning of term, you’ll have the opportunity to go on a library tour. Take that opportunity to familiarise yourself with the library, and with the staff and where to ask for help. You’ll find where the books are for your course, and how to operate the photocopier, self-issue machines and other bits and bobs of technology. If you miss the tour schedule, many libraries offer downloadable audio tours, or other ways to help you orientate yourself.  Library staff may offer training sessions and hands-on work with databases and other resources you may not have come across before.

Seek out the support and information that’s been put together to help you.  This may come from library or departmental staff.  At my university, study skills modules are available on the student portal part of the website. This is quite common and gives tried and tested advice, in far greater detail than I can go into here, on how to maximise your study skills and learn how to learn, and write those essays.

Don’t fear your essay … or your library

Your university library might look big, and you may not have used a large, academic library before, or even have been inside one – but in reality, most of your books are going to be in just one or two locations in that big building.  You’ll need to get used to the classmarks on the spines of the books – usually made up of letters and numbers, like PR 1234.A6, these are simply a way of making sure books on the same subject are shelved together. Your library should have paper or online guides to where books at a particular range of classmarks are shelved, and once you’ve looked up a book, checked its classmark and found it, you’ll find other books on the same subject shelved alongside it.  Electronic resources are ever so easy: access them online whenever, and from wherever, you want to.

Regarding your essay … the tutors are not out to trick you. They want to see you succeed, not fail. Yes, they want to push you and help you learn, but the essence of University work is finding out, following your interests – it’s far more flexible and enjoyable than all the cramming of facts into your head that you did for your A-levels. If you get stuck, ask for help (see below). If the department offers more resources about writing essays, use them. If your tutor makes lots of comments on your work, don’t be downcast, but use them to learn for next time.

Plan, plan, plan

If you’ve just done your A-levels, you’ll be more used to doing coursework than I was when, fresh from batches of 3 hour exams, but no coursework, I suddenly had to learn how to plan an essay! It’s a cliché, but don’t leave it to the last minute. You will (believe me) remember the hell of pulling a 24 hour session on an essay on Middlemarch, but you won’t remember anything about the book or what you wrote, and you’ll go right off coffee for a bit. When you get each course outline, there’ll be a note of what coursework is due and when. Note all these down once you’ve chosen your courses, and then plan time to spend on each essay.

When you’re researching and writing your essay, write a plan. Just like you did in your exams (right?).  Now it’s all on Word, type in the headings – introduction, conclusion, the bits in between. Do some mind-mapping or write out a plan, however you like to do it. But plan the essay, even make a note of how many words you need for each section, and it’ll be all broken down into bite-sized chunks that are much, much easier to face.

For more information on essay-writing, by the way, you might want to look at this post, which is mainly for those writing dissertations and theses, but has some useful points, too.

Use some different resources

When you were at school, you probably used textbooks, the texts themselves if you were studying humanities subjects, the internet (Wikipedia? Don’t use Wikipedia now, please!).  Now you have a huge wealth of information at your fingertips: books, e-books, journals, e-journals, databases of articles … Make sure you use a range of materials. Your course reading lists will probably guide you here – they should have a mix of materials on them. I didn’t really get to grips with journal articles until my post-graduate course (but then again, in my day they were all indexed in big, fat books; online searching was only just coming in) but wish I’d learned about them earlier.

It shows initiative and differentiates you if you read around your topic and search out some interesting articles, etc. to quote in your essay. Most of the electronic databases and e-journals are really easy to search (the designers put a lot of work into making them user-friendly, and there are often tutorials within the source itself, or written by library staff and available on the library or departmental website).

If you get really stuck with a particular database, and think you’ll need to use it a lot, it’s worth finding out who your Subject Advisor, Library Tutor, Learning Support Staff – whoever it is who’s paid to help students find stuff – and booking a session with them to get some more detailed help.

Record your references

Now’s the time to start recording where you found the information you’re discussing and quoting in your essays.  Academic writing is quite a rigorous discipline, and the academic world frowns on plagiarism, which basically boils down to passing other people’s work off as your own. I’ve written a separate article about this here, so I won’t go in-depth about it again, but basically, make sure you note down where you got that idea or quotation from, and make sure you state that in your essay. You might use footnotes or you might just put a note in the text and put together a bibliography, but you’ll be expected to do this from the start.  Get in the habit, and it won’t be so bad when you come to do your undergraduate dissertation or extended essay, or if you go on to postgraduate study.

You don’t need to do anything fancy – a Word document or an Excel spreadsheet with the author’s name, article or book title, journal title and volume/issue if it’s an article, and date, and there you go.  Start doing it now, and it will become a useful habit that will help later on.

If you need help, ask for it, or accept it

If you’re feeling a bit stuck or panicky when confronted with your first tranche of essays, don’t fret. Help is at hand.

For a start, as I said above, your tutors are not trying to catch you out or trick you.  You should have a personal tutor, and there will be some sort of academic support, too. Go to them – they are there to help you. No one is going to think any worse of you for seeking help. After all, in the world of work later on, the bosses will prefer it if you ask what the big red button does rather than just pressing it! And, you’re paying fees, so the university needs to help you get the best out of your education. So, ask.

If you have a particular issue, whether English isn’t your native language, you are dyslexic or need to use voice-activated software, support should be in place at your University. You might need to contact the Overseas Students office, in the first example, or Disability Services / Accessibility in the second, but there will be something in place – as far as Accessibility is concerned, there are laws to make sure that’s the case.

If you feel happier getting some private support, using an academic coach or proofreader, be very careful indeed. There are a lot of companies out there who prey on students who need their services. Obviously I’m decent and ethical, and if you feel you need some support with your essay writing, do get in touch – I can always recommend another person or company with whom I have personal experience and contact. But beware companies who charge a high fee and then just run your essay through a spell-checker (it happens). You shouldn’t pay more than about £8.00 per 1000 words for proofreading, and try to find a company or coaching service that will tell you the person’s name who you’re dealing with, and has references on their website.

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OK, so these are a few general hints and tips. As I said, I’m more than happy to answer questions – ask me via email or via my contact form or just pop a comment on this post, and I’ll post up the answers in a week or so.  Good luck, enjoy your course and your University life, and if you like this article, please share it using the buttons below!

 

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Why running a business is like running a marathon

I’m gearing up for running the Birmingham Half Marathon for the fourth time this October, as well as working my way towards doing Libro full-time, and it’s struck me that my two parallel endeavours do have, well, a number of parallels.

Oh, and yes, I know a half-marathon isn’t a marathon (although many people don’t seem to realise). A half-marathon, and a part-time job and a part-time business, are all I’m managing to fit in at the moment. Once I’m full-time with Libro, I intend to look at training for a full marathon.

So, why is running a business like running a (half) marathon?

You need to prepare first

With both running and business, there are certain things you should do before you even set foot on road / fingers on keyboard. With running, it’s a question of maybe checking with your doctor first, then getting a sports bra (for the ladies) and some decent trainers.  When you’re setting up a business, you need the basics (a computer, the right software, a phone, initial stock), registration with the relevant tax office (the HMRC in the UK) and perhaps a short course (I recommend the HMRC “Becoming Self-Employed” one).

You have to build up gradually

People are often amazed when I say I’ve been out for a 10-mile training run at the weekend. But I didn’t start off doing that: I started off, years ago, on a walk-run programme – walking for 2 minutes and running for 1 minute, for 15 minutes. Gradually I built up until I was running continuously for 15 minutes, then a few more, another mile … and there I was, able to trot along for 10 miles (or more) at a time.  Similarly, with the business, especially in my line of work, once you’re set up it’s a question of doing some work, getting some recommendations, doing some more work …

Don’t go mad buying stuff

When you start running, you don’t need ALL the kit. Bra and shoes, yes; something reflective if you’re going out in the dark, but you can go out in tracksuit bottoms and a t-shirt at first. Once you’re up and running and you know you’re going to stick with it, then is the time to get the wick-away tops and the fancy socks.  When setting up a business, you don’t need to buy a new desk, even complicated invoicing software – stick to the basics and buy more when you’ve really had time to assess what you need.

Seek the company and advice of others

I love running on my own – I can cogitate, relax, go into a meditative state, enjoy music that you might not expect of a sedate lady runner … but I have also benefitted hugely from the companionship – often online – of other runners. You can swap tales, encourage each other, get tips and hints, and help other people (see below).  In business, carefully-selected forums and networking groups can help you learn about best practice and different ways to do things, as well as helping you sell your services. And if you want to get out there with real, live people, then you can join a running club or a networking group and really profit from getting together with other people.

Diversify

As well as running, I go to the gym to work out with weights, cross-train and take spin classes.  When I’m running, I do different sessions – speedwork, tempo runs, long slow runs. All of this has improved my all-round fitness and my running in general. I know this, because I just achieved my second-best half marathon time ever … on a training run. With my business, I started off concentrating on a few key tasks, but increased the range of what I offered as I went along, and have ended up with a diverse group of customers and an interesting set of jobs.

Make time (and an effort) for others

I think this one is really important. As a runner who is perhaps not a “natural” and has reached achievable goals, I have tried to encourage other people to follow in my footsteps. I’ve encouraged a few other people to start running, and make time to answer their questions and support them in their goals. It was wonderful to run the Birmingham Half last year with Anna, who I’d taught to run over the year – in fact she beat me by a good way, and I was so proud of her.  In business, I try to give something back by helping other people, helping out at the Social Media Surgery, etc.  Maybe you can offer someone work experience, take on an apprentice or become a mentor.

Be ethical and a good example

This one is tied in to the point above, really.  I try to be a good ambassador for running. I don’t spit in the street and I try not to barge into people. I’m visible to traffic, cyclists and other pedestrians, and I always say thank you when someone moves out of the way for me. In the same way, I work ethically, don’t take short cuts and try to be courteous and helpful to everyone I come across in the business context.

Be in it for the long run

As I said above, you don’t just launch out running 10 miles in one go. Running is something I would like to stay with for a long time. I want to be one of those little old ladies gamely doing the marathon aged 80. I build up slowly, plan my running and make sure it’s sustainable. Similarly, with Libro I plan ahead for the next stage and try to make sure it’s sustainable, with a good mix of regular clients and one-offs.

Look after yourself

Run or train every day, miss your sleep, and fail to keep an eye on your nutrition, and you’ll soon find your running goes to pot. Work every hour there is, ignore your family and eat rubbish at your desk, and you’re likely to find yourself a bit lonely and possibly unwell. Balance is key in both areas (actually, I use the running to keep the balance in the rest of my life, so the two are inextricably entwined for me).

Enjoy it!

Lastly: if you’ve chosen a sport to take part in or you run your own business, you should be enjoying it, at least most of the time! These are things you’ve chosen to do. If you’re not enjoying it, stop, have a little think, work out why you’re not enjoying it, and take steps to change that.

I hope this has been useful. Can anyone add any more similarities?

Libro offers copyediting, copy writing, proofreading, transcription, typing and localisation services to other small businesses, individuals and corporations. Click on the links to find out more!

 
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Posted by on September 21, 2011 in Business, Jobs, Organisation

 

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Outsourcing for fun and profit (2)

Welcome to the second in my two-part series about outsourcing.  In Part One we learned about the different tasks you could consider outsourcing to an outside company or individual.  Now we’re going to look at how to work out if it’s worth outsourcing.

There are three reasons why you might choose to outsource a task:

  • You’re so busy, you don’t have time to perform the task effectively, or at all
  • The task is not one of your specialities (OK: you’re not very good at it)
  • It’s more costly in terms of time and income to do the job yourself than to pay someone else to do it

Let’s look at these in turn.

You’re too busy to do the task yourself

Your company’s doing so well that you’re flooded with orders and work, you’re making those widgets till they’re coming out of your ears … but your filing system’s a mess.  Call someone in to sort out what you don’t have time to do.  You’ll profit in terms of having good systems that can be run easily, and not wasting time sorting through a mess to find a vital piece of paperwork.  Or you’re a journalist with too many deadlines and you haven’t got time to transcribe all your tapes – send them off to someone else!

You’re not very good at the task

Maybe you’re great at making widgets but you clam up on the phone when you’re making sales calls to get more clients.  Or you create beautiful websites but panic when a client asks you to write or check content for them.  Or you work with your hands, add up invoices in your head, but need to create some leaflets and are not sure of your spelling.  This is when calling in an expert in their field will help you concentrate on building your expertise – and income – in your own field, and make sure you’re representing yourself as well as you can.

It would actually cost MORE to do it yourself

Remember that method of justifying buying an expensive coat by breaking it down into cost per wear (price of coat divided by number of times you’ll wear it.  Now it costs 50p – hooray!)?  Well this works a bit like that.  Say I have a very simple tax return to do and it only takes half an hour.  Say I charge my clients £20 per hour.  Doing my tax return will cost me £10 in terms of lost potential revenue for that half hour (and I know it’s so simple that an accountant wouldn’t be able to get my tax any lower).  I doubt I’ll be able to get an accountant to do this for £10.  So it’s not worth me outsourcing it.  But if I had a big complicated business, with VAT and all sorts of deductions, and it took me 10 hours to battle through it, then that £200 in lost potential revenue (plus any tax savings I’m missing by not being an expert) could probably pay for an accountant to do it properly.  Similarly, if it’s going to take you 10 hours to type up a 1 hour interview tape that I could do for you for £45, it’s worth outsourcing to me and saving time and money.

In summary: if it’s more expensive to do it yourself, or you don’t have the time or skills to do it, consider outsourcing!

Libro offers copyediting, copy writing, proof-reading, transcription and typing services to other small businesses, individuals and corporations. Click on the links to find out more!

 

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Outsourcing for fun and profit

Today I’m going to talk about outsourcing.  Did you know that you can save your own time and money by outsourcing some of the everyday tasks of your business or even your work life if you’re employed by somebody else?  Maybe it’s not something you’ve thought about before, so I’m going to run through some ideas.  I’ll also tell you in another post how to tell if it’s worth outsourcing something or not.

Tasks you can outsource

The main point of outsourcing is to get someone else to do tasks which you’re either not so good at, or which actually cost more for you to do yourself than paying someone else to do them.  We’ll look at how to decide on the cost factors next time, but for now let’s look at the tasks you can outsource …

  • Accounting and bookkeeping – this is a classic.  If you have a very simple business model, like I do – no car, no additional premises, not VAT registered, sole trader, only one person working for the business – then you can get away with doing your own accounts.  But if you’ve got anything more complicated going on, it’s well worth using a bookkeeper or fully-fledged accountant to keep things under control.  A bookkeeper will be able to keep track of your profits and spending, record your receipts, etc., and an accountant can advise you on how best to minimise your tax burden.  Some companies will even set up your business for you in the first place!
  • Human resources and staffing – it can be worth using a recruitment firm to handle selecting and taking on new staff for you.  And then they can advise on any HR issues – sick pay, maternity pay, dismissals, grievances … and there are companies who will handle your payroll for you, too.
  • Sales and marketing – maybe you’re great at what you do, but you’re not so good at those sales calls and marketing techniques.  Calling in a specialist telemarketing, sales or PR and marketing expert can be well worth the money you spend on them in terms of the return you get from all those extra customers they bring in for you.
  • Telephone answering – there are many companies out there who will provide different levels of phone answering for you, from offering voice mailboxes to answering the phone as if they are working for your company themselves.  This means you can advertise a landline number and have it diverted to your mobile, or have someone answer it when you’re busy, or when you want to switch off for the evening.
  • Secretarial services – Virtual Administrators and Secretaries can provide remote or in-office solutions for you.  If you need an admin assistant but don’t need one full-time and are worried about the costs of employing people, use a VA to either come in and sort out your office systems or provide support for you offsite.
  • Transcription, copy typing, etc. – If you’re not a trained secretary or a fast touch-typist, it’s often well worth your while to use someone outside your business to do your typing.  I can get through a transcription in three times the length of a tape (i.e. it’ll take me 3 hours to type up 1 hour of transcription).  That might seem a long time – but I type fast and use special software.  Try typing a few minutes of tape and see how long it takes you … then outsource away!  I recently did some transcription work for an academic studying how students reacted to their courses, so this definitely works for the employed as well as the self-employed.  It’s the same with copy typing – paying someone else to type up those scribbled conference notes or handwritten novel will usually get it done far more quickly than you could do yourself.
  • Additional services you’d like to offer through your business – speaking from experience, I offer copy writing and proof-reading via web designers who are expert at designing websites but would prefer to concentrate on design and functionality and outsource providing or checking the content to me, and all of my services via VAs who use me to mop up overflow work and additional services they don’t offer personally.  In both these cases, the outsourcer can concentrate on doing what they do best, while offering a fuller service to their own clients.

Points to remember

A couple of points to remember here:

  • Choosing a partner – word of mouth can be vital here.  Ask other small businesses what they do and who they use.  Have a look at the company’s references – I make sure I maintain a page of up to date references from users of all parts of my service, and whoever you look at using should have something similar to show you.  Make sure they’re up to date and, if possible, have some details like names and information on the work undertaken (I keep most of my clients’ surnames off my references page but can provide some more detailed testimonials if required).
  • Confidentiality – a reputable company will always keep your business confidential anyway.  I never mind signing a confidentiality agreement if that’s what makes my client feel more secure – and it’s a question worth asking when you’re selecting someone to outsource to.
  • Contracts – always make sure you have a signed terms and conditions document so you both know what to expect from one another.  I have a standard one I use with web designers, for example, and another standard one for people who are part of a particular franchise I work with a lot.  Just makes everything plain and simple for all to see.
  • Extending the service you’re getting – if the person you’re outsourcing to doesn’t seem to offer a service you’re interested in, just ask.  They’re likely to know someone they can recommend, or they might outsource it themselves! I work with some VAs offering additional services like writing and typing – so it’s worth asking your trusted company before going off and searching again.

In Part 2, we’ll look at how to work out if it’s financially worth outsourcing …

Libro offers copyediting, copy writing, proof-reading, transcription and typing services to other small businesses, individuals and corporations.  Click on the links to find out more!

 

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Top tips for dissertations and theses

It’s right in the middle of dissertation season, and thousands of students will be hard at work putting together both undergraduate and postgraduate dissertations.  I work with many students  – including lots of people whose English isn’t their first language as well as native English speakers.  I love working with students – helping someone out at the beginning of their career, supporting them in their writing and helping them improve their English and writing skills (of course I’m careful not to help TOO much – see this post for how I avoid plagiarism!).

Over the years I’ve worked with almost a hundred students getting ready to submit dissertations and theses.  Although I didn’t end up completing my Library Master’s (I moved away from the population I was researching!), I supported my partner through his (and proof-read it; perhaps the hardest thing I’ve ever proof-read.  Cognitive neuroscience!) and am working on my own research project at the moment. So I’ve called upon my experience and that of the “hive minds” of Facebook and Twitter to put together some top tips for getting that dissertation or thesis researched and written.  Thank you to everyone who contributed!

The start – reading, topics and supervisors

It’s vitally important to choose a topic you’re interested in and can commit to – even for a shorter undergraduate dissertation.  For a PhD, you have to almost be obsessed with your topic, otherwise, when the going gets tough, it’ll be easier to give up.  Meg1987 (via Twitter) agrees with this from an undergraduate perspective: “Start early and make sure it’s on a subject you don’t mind taking over your life!” and tutor and supervisor Gill Rose agrees: “Choose a topic you are really interested in.  Then, when you get completely demoralised, your interest will keep you going (oh yes it will).

The proposal can be an important part of the process; this isn’t usually needed at undergraduate level, but you’ll usually have to think up your own topic from Master’s level onwards.  Gill recommends keeping it simple: “Making it complicated does not show your superior knowledge, you usually just get tied up in knots”, and is more keen on the students showing that they can take a research methodology and apply it to a real-life situation than seeing intellectual fireworks.  And if the thing changes between proposal and writing up? Linda Bates, who recently gained a doctorate from Cambridge University, reassures us: “By the end of your first term or first year or whenever, your actual work won’t bear much resemblance to whatever is in your research proposal. But that’s the nature of research and not something to worry about (unless it’s so far away from the proposal that you have to send an entirely new proposal to your funding body in order to keep justifying their payments…)”

It’s worth having a look at some books on writing a thesis / dissertation.  I’ve personally found Gary Thomas’ “How to do your research project” (London: Sage, 2009) very helpful, although it’s more for the humanities/social sciences/education fields.  You’ll be based at a University – so use the library – subject specialists will have recommended purchases that they consider to be useful, and these books can give you a good base from which to start.

A word on supervisors.  Yours is usually chosen by their specialism as well as their teaching role, so they know something about your subject or its background.  Zoe Toft (via Twitter – playbythebook) stresses the importance of a good, honest relationship with your supervisor, right from the start, adding: “It’s important not to be afraid of criticism (as a student) or acknowledging areas where you’re not an expert if you’re a supervisor – which happens more often than supervisors like to admit!”

Concentration and keeping going

So, you’ve had a chat with your supervisor, you’ve submitted your proposal and had it accepted (or chosen your subject) – now what? How do you get down to the work?

Linda Bates acknowledges the need to maintain contact with the outside world: “The internet is a real friend/foe dichotomy: in subjects like English where you can spend 3-4 years working on a PhD without having to speak to a single person, it is valuable to use [social media] to interact with peers” but warns that it mustn’t be allowed to get out of control.  I tend to turn off Twitter, etc., if I’m really concentrating on something, with a half hour break at the end for chatting and catching up with emails.

When I’ve got a big project to concentrate on, I try to make myself just sit down and DO SOMETHING, whatever that something is, for a set amount of time.  Some people structure their time management around half hour blocks, some, such as Ali Noakes, suggest longer time periods (Ali’s just finished an Occupational Therapy degree):  “It helped me to set aside a block of time, such as a day, rather than jumping between assignments. I needed to become immersed in it. We occupational therapists call it occupational flow.”

And Laura Stevens simply says: “Set yourself deadlines and stick to them.”

Keeping records

I talked about referencing in another post.  It’s so important to make a note of the books, journal articles and websites you’ve referred to as you go along.  You can use specialised software for this or just keep a spreadsheet going – or even a notebook! This will solve a lot of problems when you come to write up.

Back up your work regularly, preferably onto a pen drive or an external hard disk (or you could email it to yourself if you’ve got enough bandwidth on your email account).  And keep control of the versions – if you make a lot of changes, number the versions of each chapter as you go along, so you know which is the most recent one.

Chaletfan says, via twitter, “don’t put a superbly edited print out in the bin. I’ve *totally* not just done this.”

Writing skills and writing up

So, it’s the end of the project, and it’s time to write it up.  Or is it? Should you write as you go? One thing I was always taught was that your introduction and conclusion, at least, should be written such that a reasonably intelligent and well-educated person can understand what you’re saying.  So keep it clear, explain the acronyms, and don’t make assumptions about the readers’ prior knowledge (this also means you can use a general proof-reader, like me, rather than someone very specific to your field, unless it’s something very highly specialised, like maths).

A dissertation or thesis will usually include the following sections: Introduction – Literature Review – Design and Methodology – Findings – Analysis and Discussion – Conclusion.  Gary Thomas, in his book referenced above, suggests allocating the following amount of the work to each section: Introduction 5% – Literature Review 30% – Design and Methodology 15% – Findings 15% – Analysis and Discussion 30% – Conclusion 5%.  Break your total target word count down in these proportions and you’ll have a guide to how much to write for each section.

Zoe Austin-Cope recommends (for a dissertation) “Start writing the thing at least three weeks before the deadline, not two.”  This certainly applies to making sure you’ve got all the text in the right places and that the document works as a whole, and in many cases you can work like this.

There’s also a case to be made for writing up as you go along. Arthur Lugtigheid told me how he did this:  “When you’re doing experimental work, write as you go along. It will save you so much work later. I find writing very difficult, almost like starting a painting – where do you put your first brush stroke? Once I get going I find it easier and easier and when you have something to work from as a first draft things get very easy. But you need to get there first. I start with a rough outline – and I find that for me, getting to a first draft requires ‘verbal diarrhoea’ stages, where I just write whatever comes up. I then structure this into a more coherent story. It’s a bit like polishing a gem piece by piece.”  He goes on to detail: “I always start with the methods while I’m actually working on the experiment. Then you write results. You might argue that the introduction is important to write first, but that’s not true at all. In practice, what you want to mention in the introduction largely depends on what you find in your results and how you write your methods. The discussion is always written last, but before your abstract.”  Gill Rose, working in a different discipline, agrees that it’s best to plan it out then fill in the sections in general before going into more detail: “If you have not been given a structure to work to, organise one of your own. Don’t feel you have to do one section before moving on to the next. Much better to do an initial plan, then fill out each section a bit, then get down to the detail; that way, you are better able to see what should go where.”

I agree, too – my research consists of a case study and then a questionnaire-based study.  I’m writing about my methodology as I formulate the theory behind it into the appropriate terms, as well as getting information for the case study in two halves: one half is already written up and the other is awaiting further input.  Meanwhile, I have a lot of the theoretical background of the main study done, and am able to do this while I’m waiting for the rest of my questionnaires to come in.  It’s good to know I am learning how to code up the questionnaire results before I actually have to do it!

Other tips

I would say this, I know – but do have someone read through your work before you submit it.  Even if you can do without a proofreader (really a copyeditor but it always seems to be called proofreading in this context: you all read the blog and know the difference, anyway), then have a friend or family member read it through for any glaring errors.  We all make mistakes and we all get tired, and this can prevent you from submitting a piece of work containing the sentence “More things that could be researched on this are more things” (real-life example, not drawn from any of my clients!)

Treat yourself! Save up supermarket rewards and treat yourself to a nice meal.  Studenthood often goes with poverty, so this can be a real bonus. Also, and I can’t stress this enough: look after yourself.  It can be a really frazzling experience writing a dissertation or thesis.  Make sure you get: Enough sleep.  Enough good food (not junk). Enough exercise.  Even though I’ve got a job, a business to run and a research project to work on, I always prioritise the gym and running. I see so many students, especially if they’re in a new country, grappling with a Master’s course, or they’re on the long haul of a PhD, running themselves into the ground, getting thinner and paler (or fatter and paler), short-tempered and wild-eyed. When someone gives me the final version of their precious chapters, I usually email them: “Now have a good meal and go to sleep!”  Pay special attention to good nutrition and having enough sleep.  You don’t need to turn into a gym bunny, but go for a walk – and do get out of the house at least once a day!

I hope these fairly general hints and tips, backed up with information from people who know about the process first hand, prove helpful. If you have more tips to offer, please do put them in the comments!

All my posts to do with students can be found here.

 

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Referencing for academic writing

It’s dissertation season, in the UK at least, and so I thought I’d talk a little bit about some topics that are important to students, whether you’re doing your undergraduate dissertation or a postgraduate Master’s dissertation or PhD.  I’ll cover referencing this time, and then something on planning, structuring and handy hints. If you’ve been through the process and have any hints and tips to share, do get in touch so I can weave them together into a useful document.

So: referencing.  We reference (or cite) what we’ve read when writing an essay or thesis in order to avoid plagiarism and demonstrate that we’ve read around the subject and know what we’re talking about.  There are two aspects to referencing:

  • recording what you’ve read and referred to
  • referring to it appropriately in the text and bibliography of your dissertation

Recording what you’ve read

Putting together your references and bibliography is so much simpler if you keep a note of what you’ve read and consulted as you go along.  In the days of my Library and Information Studies post-grad, it was all done on card index cards.  Now there are lots of different options, including software like EndNote and Reference Manager.  For my research project, I’m just keeping a list on a spreadsheet in Excel.

The information you need to note:

  • Author’s full name.  Editor(s) if appropriate
  • For books: full title of the book.  Full publisher information for the book (you can find this on the bottom of the title page, or the back of the title page), including publisher name, location and date published
  • For chapters in books: Full title of the chapter and a full citation for the book, too (see above)
  • For articles in journals: Full title of the article.  Full title of the journal.  Page numbers for the article
  • For everything: page numbers for any direct quotations or sections you are going to refer to heavily
  • For websites: full URL and date you accessed the web page

Obviously, this is easy to do at the time; just note down the details and off you go.  Much, much harder to reconstruct after the event.

Referring to what you’ve read / citing

Now we’re talking about how you refer to what you’ve read and quoted in the text of the document you’re writing. The most important thing to do here is …

  • CHECK WHICH REFERENCING SYSTEM YOUR ORGANISATION PREFERS YOU TO USE!

This is hugely important.  Get it right first time, and you’ll pop all the references in easily.  Get it wrong, or don’t bother to check, and you’ll be going through and through the thing, fiddling around with the references, when you should be spending your time refining your arguments and putting your thoughts across.  Or you’ll be paying someone like me £x an hour to sort it out for you!

Referencing systems include Harvard Referencing, APA (American Psychological Association), MLA (Modern Language Association).  They all differ in how they ask you to present the information you collected above within your text.

For example, you could be expected to add a footnote number to each quotation in the text, with either a full bibliographical citation in the footnote section or a shortened reference there and a full bibliographical citation in the bibliography.  Or you could be expected to put Smith (2001) in the text and supply a full reference in the bibliography.  Or you might be putting a number in the text, referring to a numbered list in the bibliography.

A full bibliographical citation looks something like this:

Smith, J.L. (2001) The correct way to do referencing.  Birmingham: Libro Publications.

Jones, A.B. (2001) “Me and my essay”, in Smith, J.L. The correct way to do referencing.  Birmingham: Libro Publications.

Robinson, X. (2009) The different forms of citation.  American Journal of Footnotes 33 (1): 202-204.

But it doesn’t always, and the citation method does affect how this looks.

Always, though: ALWAYS, the bibliography is in alphabetical order by author’s surname.  It can take ages to sort this out if it isn’t!

How to conform to each referencing system?  That’s a long, long post that no one would want to read! Your academic institution should provide you with links to reference materials about their preferred system, and, if not, the dreaded Wikipedia does do a good summary of most of the common ones.

Good luck – and happy referencing!

 

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Virtual Assistant or Website Designer? I can help!

If you’re a busy Virtual Assistant (VA) you know that there are some jobs you need to give that personal touch … but others that are more routine and can be outsourced.  If you’re designing websites, often the design and functionality is your forté and you could outsource the copy writing, either because it frees up some of your time, or because it’s not your speciality.

I provide all sorts of services, from copy writing through to copyediting, proofreading, transcription and copy typing.  Here are some ideas for projects I could help you with.

For VAs:

  • I can take routine copy typing or audio typing off your hands
  • I can pick up overflow work when you’re really busy
  • Maybe you prefer not to work weekends but have a valued customer who needs a rush job completing – I work weekends and can let you know availability very quickly
  • I can help you offer services like copy writing or copyediting/proofreading which are outside your usual skillset, allowing you to offer an all-round service to your clients

For website designers:

  • I can write new copy for your clients, based on existing websites and marketing materials or from going through a questionnaire with them
  • I can polish ideas your clients already have into coherent and useful web content
  • I can proofread the final website (including checking links)
  • I can insert keywords into the web content in a natural way to help with the SEO

I don’t need to contact your clients direct; I’m happy to work through you.  And my standard agreement means there’s no worry about me “poaching” your customers – I’m more than happy to work with you long term to satisfy your clients’ needs.  You won’t be employing me, simply outsourcing some of your work; I’ll invoice you an agreed amount per hour and you can invoice your clients whatever you want to!

Talk to me today about outsourcing some of that routine work and getting on with the things that you do best, and that differentiate you from other VAs and web designers.

Have a look at what a copyeditor and proofreader does; see references from my satisfied clients.

Contact me via email or via my contact form.

 

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