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What happens to your website statistics when you drop the ball with your blogging?

When you have a professional website with a blog attached, what happens to your reader stats if you stop blogging? I did not do this experiment solely for this blog, but I thought it would be interesting to have a look at what happened when I had a blogging hiatus.

I haven’t updated this blog for six months. How did that happen? I’ll explain below. What am I going to do about it? Start blogging again, I hope …

Why did I stop writing blog posts?

Back in the summer, I made the decision to stop working at weekends. Working in this case included both paid editing, proofreading, localisation and transcription work and the additional marketing tasks like blogging, writing articles, responding to blog comments, etc. I did have to make the odd exception when work levels were high or I’d taken time off during the week (or had a holiday) but by and large I’ve stuck to this and am happier, less tired and more balanced as a result. OK, I took up a new hobby as an Endurance (cross-country and road relays) running official and lately a Track and Field official, which has involved weekend training courses and time standing around in muddy fields or boiling hot infields, but that’s a healthy, outdoors hobby.

However, the anticipated drop in paid hours didn’t happen. In fact, in 2018 I have brought in around 12% more revenue than in each of the two previous years, on average, I’ve worked the same number of hours per week, and I’ve in fact had fewer low-paid-hours weeks this year. So what had to give? Blogging.

This was exacerbated by the fact that, while my blog still obviously displays my knowledge of Word, language, business, etc., and channels people to buy my business books (still going just as strong as ever), I have been fortunate enough to have sustained my customer base through a lovely set of regular clients and through their recommendations to others. Added to this, over the nine years I’ve been self-employed, I’ve moved from a model of working with lots and lots of small jobs, editing Master’s thesis for overseas students, etc., to longer-term projects working with regular translator clients and writers / ghost-writers, so work has been more predictable, and I haven’t really needed my blog to funnel customers to me like I once did.

So it slipped. Should I just let it go?

What happens when you stop writing new posts on your blog?

Because December is always a low-traffic month anyway, I’m sharing stats from July 2016 through to the end of October 2018. Although there are peaks and troughs always, with March always being busy with those students and their Master’s dissertations searching how to put bibliographies in alphabetical order, you can see the drop-off in the latter few months of the cycle. That’s when I stopped blogging.

It’s pretty well-known that Google and other search engines like regularly updated content to index. That’s why I and others tell people to keep blogging and/or updating their website regularly. So I knew this, and the stats show it.

What am I going to do with my blog? Should I give up blogging?

Although I don’t feel at the moment that I NEED to write and publish lots of blog posts, I’m going to get back into it. How, I will share below. There are a couple of reasons WHY:

  • Although I have sufficient clients now, especially with lots of them being in Europe and the threat of Brexit looming, I can’t assume that will continue to be the case (small independent sole traders like me have had no advice from the government or HMRC). So it’s good to keep marketing yourself even when you’re busy. I am fortunate enough to have lots of lovely colleagues I can pass work to that I can’t take on at the moment.
  • I enjoy helping people. I get a buzz when I receive a comment saying I sorted out someone’s problem, or one of my Small Business Chats interviewees thanks me for a referral they received from my site. I do my job because I like helping people, and the blog allows me to help more of them while I’m doing other things!
  • I loved finding out what my Small Business Chat interviewees were up to and how they were getting on, and learning from their journeys. I don’t want to lose those connections.

What’s the plan?

I’m going to use my time wisely. Over the festive break, I’m going to add the flesh to the bones of a load of ideas I’ve put in my blog post drafts and get them all ready to schedule through the year (the plan there is to see how many I can get written and then distribute them evenly through the next year, keeping an eye on what’s about to publish as I go through the year in case there’s some awful clash between a light-hearted Troublesome Pair and a horrible news item).

I’m going to get in touch with my January 2018 Small Business Chat people as normal for their updates, but I’m also going to contact all the June-December 2017 ones I never got back to, see if they want to continue to take part and slot them in until I can spread them evenly through the year again. I will point them here and hope they appreciate my honesty and openness and continue to take part.

Over to you …

Have you paused your blog (especially a professional one) and started up again? What did you learn or change? Are you one of my abandoned Small Business Chat folk? Would you like me to continue featuring you again or has that series run its course? Have you enjoyed reading those posts? Have you, well, missed me?

 
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Posted by on December 27, 2018 in Blogging, Business, Marketing, Writing

 

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I want to publish my book but I’m confused! Do I need an editor, a line editor or a proofreader?

a hand writing in a bookI was recently writing back to a prospective client who had got very confused about the different types of editing and proofreading and the process needed for publishing their book. I sent them some resources from this blog and thought it might be useful to share those here, too.

So, here are some articles I’ve written about the different kinds of editing, the process of editing and proofreading (and where your beta readers fit in to that process) and how to make sure your editor and proofreader are, ahem, on the same page. At the bottom are two articles I’ve written about how to deal with an editor – that can feel like an alarming process in itself, so hopefully I’ll reassure you there!

This one talks about the different kinds of editing and proofreading (it’s biased towards fiction but also works for non-fiction):

https://libroediting.com/2014/05/22/do-i-need-editing-or-proofreading/

This one sets out the processes you go through and their order:

https://libroediting.com/2016/10/19/what-questions-should-i-ask-my-beta-readers/

It’s certainly best to have different people do the edit and final proofread, as it’s not great to have the same eyes going over and over a text (that’s why we can’t proofread our own work!). If you use two people for these stages, make sure your editor provides you with a style sheet to pass on to your proofreader – more on style sheets here:

https://libroediting.com/2016/01/14/what-is-a-style-sheet-for-people-using-editors/

And when you’re ready to talk to an editor (or proofreader), here are two articles explaining that side of the process, so you and your prospective editor can experience a smooth process and happy negotiation:

How to request a quotation from an editor:

https://libroediting.com/2016/11/30/working-with-an-editor-1-how-do-i-request-a-quote-from-an-editor-or-proofreader/

Ideas on negotiating and booking in your project:

https://libroediting.com/2016/12/07/working-with-an-editor-2-how-do-i-negotiate-with-an-editor-or-proofreader-and-book-my-project-in/

I hope you’ve found this very quick guide to dealing with the complexities of getting your book edited and proofread, and how to deal with contacting an editor, useful. If you have, please share this article using the buttons below, or leave me a comment. Thank you!
 
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Posted by on June 27, 2018 in Copyediting, proofreading, Writing

 

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Instant or instantaneous?

What’s the difference between instant and instantaneous? Is there in fact a difference?

There are lots of pairs of words that mean the same thing, but one has a precise meaning and the other has a range of meanings. Now, if there are two words with subtly different meanings, I’m all for keeping both of them and retaining the richness of our wonderful language, etc. But when one just covers a subset of the other’s meanings, I’m not, to be honest, quite sure. At least here there seems to be a technical term lurking around which will keep the smaller (yet longer!) word going.

So, instantaneous, to cover the smaller meaning first, means being done or happening instantly. It does have a specific meaning in physics around being measured or existing at a particular time.

Instant means occurring immediately, as you would expect, as well as a precise moment in time or a very short time. It also means something that’s processed to allow it to be prepared quickly, in the case of food, mainly, Also, and I dimly remember this from when I learned to type in the Dark Ages, it means “of the current month” (your letter of the 16th instant) although surely no one uses that now?

Both of them come from the same original source, from Latin for “be at hand” (instare), but instantaneous came through medieval Latin, which added -aneus to the original instant (thank you, Oxford English Dictionary for that information). I would advise using instant unless you’re a physicist, just to save complication and make it easier to read.

You can find more troublesome pairs here and the index to them all so far is here.

 
 

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Complicated or complex?

DictionariesThis one was suggested by Neil Langley posting on my main Troublesome Pairs post.

So what is the difference between complex and complicated? Is there one?

The answer is that their meanings overlap. The main dictionaries in the US and UK (Oxford, Merriam-Webster, etc.) define complex using the word complicated, so the adjective complex means made up of many different parts, or complicated. Complicated means consisting of many interconnecting parts, or intricate. So very similar.

The noun complication moves on to describe something that makes something complicated, a complex state (there we go again) and in medical terminology, a disease or condition that is secondary to the main one but makes it worse.

Complex as a noun can mean a few more things – an interlinked system (the military-industrial complex), and then Oxford links but Merriam-Webster lists separately, a group of interlinked buildings. It also has a meaning in psychology of a group of emotionally significant but repressed ideas which cause an abnormal kind of behaviour or an abnormal state (a persecution complex), and by extension, a more pop-psych preoccupation or exaggerated reaction (I have a complex about spiders). There’s a chemical meaning to do with connections, too.

So the nouns vary, but if you’re describing something made up of lots of different things that might be a bit confusing or intricate, it can be complicated OR complex.

Having done some rooting about, I did discover this Washington Post resource claiming to delineate a difference.

You can find more troublesome pairs here and the index to them all so far is here.

 
 

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Hassock or cassock?

Hassock or cassock?

Inspired by a good friend sharing a photo of her husband and their son in matching church choir garb, in this article I’m covering a bit of an ecclesiastical theme. Now I’m wondering if everywhere around the world even has both of these things – maybe some non-UK people will let me know in the comments …

A cassock (a word which probably comes from Turkish, through Italian and French: thank you, Oxford Dictionaries) is a long article of clothing which is worn by some members of the Christian clergy and members of church choirs (not all wear them, but you’ll recognise it when you see it).

A hassock is a little cushion that you kneel on in church: you find them in the pews and choir stalls, often decorated in tapestry by church members. Interestingly, in America it also refers to a footstool – so does this indeed mean other countries don’t have the classic hassocks in their churches? The second meaning is a clump of grass or other plants found in marshy ground – I always thought that was a tussock and now I feel another Troublesome Pair coming on …

So, don’t get your hassocks and cassocks mixed up, or you might be insufficiently clad and kneeling on something far less comfortable than it should be.

You can find more troublesome pairs here, and here’s the index to them all!

 
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Posted by on February 8, 2018 in Errors, Language use, Troublesome pairs

 

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Decor or decoration?

Well, it’s almost time to take our Christmas decorations down, for those who have them (and no, I’m not going to get into the argument about whether Twelfth Night is the 5th or 6th of January …) so I thought I’d do a seasonal post, talking about decor or decoration. And I hope you all had a good break, whatever and whenever you celebrate, and wish all my readers a Happy New Year as this blog goes into its seventh year …

A decoration is an ornament or less frequently an award or medal. Decoration is the act of decorating something (making it look nicer by adding or changing items such as wallpaper, paint, etc),

Decor is all of the decoration and furniture in a room, the whole thing. So decor is the larger category, into which decoration falls. Your Christmas tree, if you had one, as well as its decorations and any decorations hanging from the chandeliers and door frames, will all form part of the general decor of your house and rooms.

You can find more troublesome pairs here, and here’s the index to them all!

 
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Posted by on January 4, 2018 in Errors, Language use

 

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How do I combine Word documents without losing the formatting?

I’ve written about how to combine Word documents in this article. But what if combining documents loses the formatting?

I had a question in a comment from someone who had used my method to combine several chapters of a textbook. But the formatting all got lost. What should she do?

How to combine Word documents and not lose the format

Before you combine the documents into one big document, add a Section Break at the end of each document you want to combine.

I’ve covered this in more detail in this article, but here’s a summary with a screenshot from Word 2013.

  • Go to the Page Layout tab
  • Find the Breaks section and drop it down using the little arrow
  • Select Section Break – Next page

Once you’ve done this to all your documents, combine them. You might find you have some extra blank pages at the end of sections: turn Paragraph Marks on (see this article for how to do that) so that you can see your Section Breaks. Carefully delete the blank pages but leave the section breaks there.

This should retain your individual formatting in each individual document that you’ve combined.


If you’ve found this article on how to combine Word documents without losing the formatting, useful, please comment or share using the buttons below. Happy document-combining!

Other useful articles on this website

How do I combine several Word documents?

How do I insert section breaks in Word?

Viewing paragraph marks and other mark-up

 
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Posted by on December 21, 2017 in Copyediting, Short cuts, Word, Writing

 

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Fornication or formication? Bonus: vermiculation

Fornication or formication? Bonus: vermiculation

OK, hands up who’s actually got these two mixed up? I’m sharing this Troublesome Pair mainly because a) someone suggested it (who? I suspect it might have been Mr. Libro, who is a great source of inspiration for these) and b) isn’t the word formication excellent? There’s a bonus word in the works, too. I’d love to know which word you were looking up when you found this article – do share in the comments!

Fornication is officially the act of having sexual intercourse with someone to whom you are not married. The OED marks this as being “formal or humorous” which seems an amusing and odd pairing to me, but also quite true.

Formication is the sensation of having insects (it comes from the word for ant, also found supplying formic acid, which is emitted by some ants) crawling on your skin. It forms part of some medical conditions (or comes from having insects crawling on your skin).

And I’m always reminded of the word vermiculation by formication – it’s another word from the world of fauna, meaning marking with wavy or wiggly lines or, indeed, worm-eaten (the latter being “archaic” according to the OED. I’ve always come across the first meaning in relation to a particular type of decoration on stone, although if you have a look at this Wikipedia article, you’ll find it’s used in enamel work, too.

Don’t say you never learn anything here!

You can find more troublesome pairs here, and here’s the index to them all!

 
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Posted by on December 13, 2017 in Errors, Language use

 

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Everyday or every day?

Everyday or every day?

It’s Troublesome Pairs time and this one was suggested by my friend Greg, who had spotted a whole record label which might need some proofreaders.

I need to stress here that he shared it out of interest and as an example of a troublesome pair I hadn’t yet covered, and he knows I would never laugh at an error (unless I made it) because I’m here to help people express themselves. I will often have more experience of the rules and usage of English than the people who come to me for my editing and proofreading services, and more experience of the rules and usage of British English than the people who come to me for my localisation services, but that doesn’t make me in any way “better” than them. I really hate it when people talk about “grammar nazis” and think I will tut and frown if I see an error in a comment or on a sign, although I’m all for educating people and showing them how these distinctions I make in this series of articles help people to get their meaning across more clearly. But I try not to laugh or point, as it’s not my style (and isn’t the style of most of my edibuddies, either).

Anyway, rant over.

Everyday is an adjective or noun referring to the mundane, the usual, things that happen, well, every day. So “We expect you to carry out everyday tasks with cheerfulness and efficiency”. “I got sick of the everyday and wanted to try something different and more varied”.

Every day is a phrase which means “on all days”, “each day”. So, “I expect you to check the visitor numbers every day”, “Every day, my everyday jobs became more dull”.

It’s often used incorrectly on signs, etc, “New offers everyday”, but I’ve not seen the reverse used incorrectly.

You can find more troublesome pairs here, and here’s the index to them all!

 
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Posted by on November 22, 2017 in Errors, Language use, Troublesome pairs

 

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Marten or martin?

This Troublesome Pair is another animal one, so it kind of goes with mink or minke and maybe even mandrel or mandrill. So, what is the difference between a marten and a martin? Well, one of them’s an animal and one of them’s a bird …

The marten is the animal – it’s the weaselly mammal that lives in the coniferous and northern deciduous forests of Europe, Asia and North America. I call them weaselly; they aren’t weasels, but they are related to weasels, mink and ferrets, as well as wolverines and badgers (I didn’t know a wolverine was a real thing. I feel a wolf or wolverine post coming on now!).  In the UK, we have pine martens in Scotland and there’s a European pine marten too, as well as a Japanese variety.

The martin, then, is the bird. The name is used for a subset of the swallow family, which are found all around the world, apart from on Antarctica. There’s a very detailed Wikipedia article about how exactly the swallows are divided up into river martins and everything else – we probably know house martins and sand martins best, but there’s a lot of them around. Apparently, house and purple martins have developed a habit of only nesting around houses and in special nesting boxes, so hardly ever nest truly in the wild any more.

So, no pine martins or house martens, please!

You can find more troublesome pairs here, and here’s the index to them all!

 
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Posted by on November 1, 2017 in Errors, Language use

 

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